學術產出-Theses
Article View/Open
Publication Export
-
題名 服務型新創成長歷程之探討-以島內散步為個案研究
Exploring the Growth Journey of Service-Oriented Startups: A Case Study of Walk In Taiwan作者 李品怡
Li, Pin-Yi貢獻者 鄭至甫
JHENG,JHIH-FU
李品怡
Li, Pin-Yi關鍵詞 服務型新創
動態能力
成長歷程
Service Startup
Dynamic Capability
Growth Journey日期 2024 上傳時間 1-Mar-2024 12:44:10 (UTC+8) 摘要 近年來，新創企業和服務業因為技術創新、市場需求變化以及全球化趨勢的影響蓬勃發展。然而，成長並非一帆風順，而是伴隨著種種艱辛。新創企業往往面臨資金不足、人力不足等資源限制的挑戰。在這樣的環境下，企業需要巧妙運用有限的資源，制定有效的策略以實現可持續發展。同時，服務業的快速發展也帶來了市場競爭，使得企業必須具備卓越的經營能力，以在競爭激烈的市場中脫穎而出。 過去文獻大多將企業成長討論分為初期創業家和後期組織兩階段，這之間的轉型是新創企業存活的關鍵，但現有文獻對過渡過程的描述相當有限。本研究選擇以個案研究法進行質性研究，以一服務導向的公司為對象。透過深入分析該公司，揭示新創企業的成長過程，探討在不同階段資源利用和能力發揮變化。 本研究發現服務型新創企業在其初期階段展現了管理者的動態能力，將既有的人力資本和社會資本轉化為商業模式中的利益相關者並不斷調整並優化其業務模式，以滿足市場需求和客戶期望。隨著時間的推移，服務型新創企業必須具備良好的外部環境反應力和內部資源整合力，以應對市場的變化，定價方式和市場定位也會隨著客戶回饋和競爭環境的變化，它們也會逐步加強品牌建設，朝向專業化和規模化發展。 本研究建議新創企業在初期發展階段，將企業品牌作為關鍵策略，以穩固市場地位。並積極投入品牌行銷和體驗活動，強化品牌形象，建立與消費者之間的連結。同時，也需要與合作夥伴建立信任關係，進一步擴大資源和市場影響力，在市場中建立穩健的基礎，促使企業在成長過程中更具韌性和可持續性。
In recent years, startups and the service industry have flourished due to technological innovation, changing market demands, and globalization trends. However, growth is not without its challenges, as startups often face resource constraints such as insufficient funding and manpower. In such an environment, companies need to effectively utilize limited resources and devise strategies for sustainable development. Meanwhile, the rapid development of the service industry has intensified market competition, requiring businesses to possess exceptional managerial capabilities to stand out in the fiercely competitive market. Past literature has predominantly categorized enterprise growth discussions into two stages: early-stage entrepreneurship and later-stage organizational development. However, there is limited description of the transitional process between these stages in existing literature. This study employs a qualitative research approach using a case study methodology, focusing on a service-oriented company. Through an in-depth analysis of the company, it reveals the growth process of startups and explores variations in resource utilization and capability deployment at different stages. The study finds that service-oriented startups demonstrate dynamic managerial capabilities in their early stages by transforming existing human and social capital into stakeholders within their business models, continually adjusting and optimizing their business models to meet market demands and customer expectations. Over time, these startups must possess robust external environmental responsiveness and internal resource integration capabilities to adapt to market changes. Pricing strategies and market positioning also evolve with iii customer feedback and competitive environments. Moreover, they gradually strengthen brand building, moving towards specialization and scalability. The study suggests that startups should prioritize brand establishment as a key strategy in the early stages of development to solidify their market position. They should actively invest in brand marketing and experiential activities to enhance brand image and establish connections with consumers. Furthermore, it is essential to build trust relationships with partners to expand resources and market influence, laying a robust foundation for sustainable growth and resilience throughout the growth process.參考文獻 一、 中文參考文獻 Tourism2020-臺灣永續觀光發展策略，交通部觀光局，https://admin.taiwan.net.tw/Handlers/FileHandler.ashx?fid=9267a147-270d-43c4-b894-3cc533937b05&type=4&no=1，2023/3/31。 Taiwan Tourism 2030 台灣觀光政策白皮書，交通部觀光局，https://admin.taiwan.net.tw/Handlers/FileHandler.ashx?fid=3ef70448-05a4-49a0-b8ce-f7702ee65e4f&type=4&no=1，2023/3/31。 中華民國110年台灣旅遊狀況調查，交通部觀光局，https://admin.taiwan.net.tw/Handlers/FileHandler.ashx?fid=d380c36a-b2f5-4460-b4ae-d44af799e264&type=4&no=2，2023/3/30。 中華民國110年觀光統計年報，交通部觀光局，https://admin.taiwan.net.tw/Handlers/FileHandler.ashx?fid=63009d83-6c41-40e2-9f54-ca01260ea798&type=4&no=1，2023/3/30。 108-110年觀光收支統計，交通部觀光局，https://admin.taiwan.net.tw/Handlers/FileHandler.ashx?fid=8e2cb88a-004a-4510-b29c-867a519ac908&type=4&no=1，2023/3/30。 吳思璇, 鄧雨涵, 邱翊, 蘇柏安, 高穎婕, 陳致遠, 陳宜涵, 張力堃, & 劉育辰 (Eds.). (2022). [島內散步] 十週年永續報告書. 島內散步官網. https://drive.google.com/file/d/1G5HHLfoJfK9NsZguBvStorh2SwaxIR6x/view 國民所得統計及國內經濟情勢展望，行政院主計總處新聞稿，https://ws.dgbas.gov.tw/001/Upload/463/relfile/10980/230068/newstotal11111.pdf，2023/3/31。 Ranjit Kumar著，黃國光、楊喬羽譯，著，黃國光、楊喬羽譯，2020，研究方法：入門與實務，第三版（台北：，研究方法：入門與實務，第三版（台北：雙葉書廊）。雙葉書廊）。 經濟部、財團法人商業研究院，，2022，，2022商業服務業年鑑：商業服務業年鑑：ESG低碳與數位轉型，低碳與數位轉型，台灣：時報出版。台灣：時報出版。 葉至誠、葉立誠（2000）。研究方法與論文寫作。台北：商鼎文化。 蕭瑞麟（2019）。服務隨創：少力設計的邏輯思維。台北市：五南出版。 藍毓仁譯，J. Ritchie and J. Lewis 主編（2008）。《質性研究方法》（Qualitative Research Practice: A Guide for Social Science Students and Researchs）。台北：巨流。 二、英文參考文獻 ¡ lvarez, V. S., & Merino, T. G. (2003). The history of organizational renewal: evolutionary models of Spanish savings and loans institutions. Organization Studies, 24(9), 1437-1461. Adler, P. S., & Kwon, S.-W. (2002). Social capital: Prospects for a new concept. Academy of Management Review, 27(1), 17-40. Adner, R., & Helfat, C. E. (2003). Corporate effects and dynamic managerial capabilities. Strategic Management Journal, 24(10), 1011-1025. https://doi.org/https://doi.org/10.1002/smj.331 Alvarez, S. A., & Barney, J. B. (2007). Discovery and creation: Alternative theories of entrepreneurial action. Strategic Entrepreneurship Journal, 1(1‐2), 11-26. Aman-Ullah, A., Mehmood, W., Amin, S., & Abbas, Y. A. (2022). Human capital and organizational performance: A moderation study through innovative leadership. Journal of Innovation & Knowledge, 7(4), 100261. An, W., Zhang, J., You, C., & Guo, Z. (2018). Entrepreneur’s creativity and firm-level innovation performance: bricolage as a mediator. Technology Analysis & Strategic Management, 30(7), 838-851. An, W., Zhao, X., Cao, Z., Zhang, J., & Liu, H. (2018). How bricolage drives corporate entrepreneurship: The roles of opportunity identification and learning orientation. Journal of Product Innovation Management, 35(1), 49-65. Argyres, N. S. (1995). Technology strategy, governance structure and interdivisional coordination. Journal of Economic Behavior & Organization, 28(3), 337-358. Aryee, S., Walumbwa, F. O., Seidu, E. Y., & Otaye, L. E. (2016). Developing and leveraging human capital resource to promote service quality: Testing a theory of performance. Journal of Management, 42(2), 480-499. Augusto Felício, J., Couto, E., & Caiado, J. (2014). Human capital, social capital and organizational performance. Management Decision, 52(2), 350-364. Baker, T., Miner, A. S., & Eesley, D. T. (2003). Improvising firms: Bricolage, account giving and improvisational competencies in the founding process. Research Policy, 32(2), 255-276. Baker, T., & Nelson, R. E. (2005). Creating something from nothing: Resource construction through entrepreneurial bricolage. Administrative Science Quarterly, 50(3), 329-366. Baker, W. E. (1990). Market networks and corporate behavior. American Journal of Sociology, 96(3), 589-625. Barney, J. (1991). Firm Resources and Sustained Competitive Advantage. Journal of Management, 17(1), 99-120. https://doi.org/10.1177/014920639101700108 Baron, R. A. (2000). Counterfactual thinking and venture formation: The potential effects of thinking about “what might have been”. Journal of Business Venturing, 15(1), 79-91. Basdeo, D. K., Smith, K. G., Grimm, C. M., Rindova, V. P., & Derfus, P. J. (2006). The impact of market actions on firm reputation. Strategic Management Journal, 27(12), 1205-1219. Bates, T. (1995). Self-employment entry across industry groups. Journal of Business Venturing, 10(2), 143-156. Becker, G. S. (1962). Investment in human capital: A theoretical analysis. Journal of Political Economy, 70(5, Part 2), 9-49. Berry, L. L. (1980). Services marketing is different. Business, 30(3), 24-29. Bititci, U. S., Ackermann, F., Ates, A., Davies, J. D., Gibb, S., MacBryde, J., Mackay, D., Maguire, C., Van der Meer, R., & Shafti, F. (2011). Managerial processes: an operations management perspective towards dynamic capabilities. Production Planning and Control, 22(2), 157-173. Bitner, M. J., Ostrom, A. L., & Morgan, F. N. (2008). Service blueprinting: a practical technique for service innovation. California Management Review, 50(3), 66-94. Blank, S., & Dorf, B. (2020). The startup owner's manual: The step-by-step guide for building a great company. John Wiley & Sons. Bowman, C., & Ambrosini, V. (2000). Value creation versus value capture: towards a coherent definition of value in strategy. British Journal of Management, 11(1), 1-15. Brady, M. K., & Cronin Jr, J. J. (2001). Customer orientation: Effects on customer service perceptions and outcome behaviors. Journal of Service Research, 3(3), 241-251. Brammer, S. J., & Pavelin, S. (2006). Corporate Reputation and Social Performance: The Importance of Fit. Journal of Management Studies, 43(3), 435-455. https://doi.org/https://doi.org/10.1111/j.1467-6486.2006.00597.x Brüderl, J., Preisendörfer, P., & Ziegler, R. (1992). Survival chances of newly founded business organizations. American Sociological Review, 227-242. Brush, C. G., Manolova, T. S., & Edelman, L. F. (2008). Properties of emerging organizations: An empirical test. Journal of Business Venturing, 23(5), 547-566. Camuffo, A., & Volpato, G. (1996). Dynamic capabilities and manufacturing automation: organizational learning in the Italian automobile industry. Industrial and Corporate Change, 5(3), 813-838. Chakravarthy, B. S. (1982). Adaptation: A promising metaphor for strategic management. Academy of Management Review, 7(1), 35-44. Clarysse, B., Bruneel, J., & Wright, M. (2011). Explaining growth paths of young technology‐based firms: structuring resource portfolios in different competitive environments. Strategic Entrepreneurship Journal, 5(2), 137-157. Coleman, J. S. (1988). Social capital in the creation of human capital. American Journal of Sociology, 94, S95-S120. Colombo, M. G., Grilli, L., & Piva, E. (2006). In search of complementary assets: The determinants of alliance formation of high-tech start-ups. Research Policy, 35(8), 1166-1199. Cooper, A. C. (1981). Strategic management: New ventures and small business. Long Range Planning, 14(5), 39-45. Cooper, R. G., & De Brentani, U. (1991). New industrial financial services: what distinguishes the winners. Journal of Product Innovation Management, 8(2), 75-90. Davenport, T. H. (2005). The coming commoditization of processes. Harvard Business Review, 83(6), 100-108. Davidsson, P., & Honig, B. (2003). The role of social and human capital among nascent entrepreneurs. Journal of Business Venturing, 18(3), 301-331. De Carolis, D. M., Litzky, B. E., & Eddleston, K. A. (2009). Why networks enhance the progress of new venture creation: The influence of social capital and cognition. Entrepreneurship Theory and Practice, 33(2), 527-545. Den Hertog, P., Van der Aa, W., & De Jong, M. W. (2010). Capabilities for managing service innovation: towards a conceptual framework. Journal of Service Management, 21(4), 490-514. Dierickx, I., & Cool, K. (1989). Asset stock accumulation and sustainability of competitive advantage. Management Science, 35(12), 1504-1511. Dimov, D. (2010). Nascent entrepreneurs and venture emergence: Opportunity confidence, human capital, and early planning. Journal of Management Studies, 47(6), 1123-1153. Dodge, H. R., & Robbins, J. E. (1992). An empirical investigation of the organizational life cycle. Journal of small business management, 30(1), 27. Dodgson, M. (1993). Organizational learning: a review of some literatures. Organization Studies, 14(3), 375-394. Drucker, P. (2014). Innovation and entrepreneurship. Routledge. Duymedjian, R., & Rüling, C.-C. (2010). Towards a foundation of bricolage in organization and management theory. Organization Studies, 31(2), 133-151. Edgett, S., & Parkinson, S. (1993). Marketing for service industries-A revie. Service Industries Journal, 13(3), 19-39. Eisenhardt, K. M., & Martin, J. A. (2000). Dynamic capabilities: What are they? [Article; Proceedings Paper]. Strategic Management Journal, 21(10-11), 1105-1121. https://doi.org/10.1002/1097-0266(200010/11)21:10/11<1105::Aid-smj133>3.0.Co;2-e Ferreira, J. J., Azevedo, S. G., & Ortiz, R. F. (2011). Contribution of resource-based view and entrepreneurial orientation on small firm growth. Cuadernos de Gestión, 11(1), 95-116. Fischer, T., Gebauer, H., Gregory, M., Ren, G., & Fleisch, E. (2010). Exploitation or exploration in service business development? Insights from a dynamic capabilities perspective. Journal of Service Management, 21(5), 591-624. Frei, F. X. (2008). The four things a service business must get right. Harvard Business Review, 86(4), 70-80. Fukuyama, F. (1995). Social capital and the global economy. Foreign Aff., 74, 89. García-Sánchez, E., García-Morales, V. J., & Martín-Rojas, R. (2018). Influence of technological assets on organizational performance through absorptive capacity, organizational innovation and internal labour flexibility. Sustainability, 10(3), 770. Gartner, W. B. (1985). A conceptual framework for describing the phenomenon of new venture creation. Academy of Management Review, 10(4), 696-706. Gilbert, B. A., McDougall, P. P., & Audretsch, D. B. (2006). New venture growth: A review and extension. Journal of Management, 32(6), 926-950. Gimeno, J., Folta, T. B., Cooper, A. C., & Woo, C. Y. (1997). Survival of the fittest? Entrepreneurial human capital and the persistence of underperforming firms. Administrative Science Quarterly, 750-783. Grant, R. M. (1991). THE RESOURCE-BASED THEORY OF COMPETITIVE ADVANTAGE - IMPLICATIONS FOR STRATEGY FORMULATION [Article]. California Management Review, 33(3), 114-135. https://doi.org/10.2307/41166664 Greene, P. G., & Brown, T. E. (1997). Resource needs and the dynamic capitalism typology. Journal of Business Venturing, 3(12), 161-173. Hall, R. (1993). A framework linking intangible resources and capabiliites to sustainable competitive advantage. Strategic Management Journal, 14(8), 607-618. Harmon, P. (2010). The scope and evolution of business process management. Handbook on Business Process Management 1: Introduction, Methods, and Information Systems, 37-81. Hart, S. L. (1995). A NATURAL-RESOURCE-BASED VIEW OF THE FIRM [Review]. Academy of Management Review, 20(4), 986-1014. https://doi.org/10.2307/258963 Helfat, C. E., Finkelstein, S., Mitchell, W., Peteraf, M., Singh, H., Teece, D., & Winter, S. G. (2009). Dynamic capabilities: Understanding strategic change in organizations. John Wiley & Sons. Helfat, C. E., & Peteraf, M. A. (2003). The Dynamic Resource-Based View: Capability Lifecycles. Strategic Management Journal, 24(10), 997-1010. http://www.jstor.org/stable/20060594 Helfat, C. E., & Peteraf, M. A. (2015). Managerial cognitive capabilities and the microfoundations of dynamic capabilities. Strategic Management Journal, 36(6), 831-850. Herron, L., & Robinson Jr, R. B. (1993). A structural model of the effects of entrepreneurial characteristics on venture performance. Journal of Business Venturing, 8(3), 281-294. Heskett, J. L. (1986). Managing in the Service Economy (Boston: Harvard Business School Press). Heskett, J. L. (1990). Service breakthroughs. Simon and Schuster. Katz, J., & Gartner, W. B. (1988). Properties of emerging organizations. Academy of Management Review, 13(3), 429-441. Kotler, P., & Keller, K. L. (2006). Marketing management 12e. New Jersey. Kuratko, D. F. (2005). The emergence of entrepreneurship education: Development, trends, and challenges. Entrepreneurship Theory and Practice, 29(5), 577-597. Levitt, T. (1981). Marketing intangible products and product intangibles. Cornell Hotel and Restaurant Administration Quarterly, 22(2), 37-44. Lin, L. (2013). The impact of service innovation on firm performance. The Service Industries Journal, 33(15-16), 1599-1632. Lisboa, A., Skarmeas, D., & Lages, C. (2011). Entrepreneurial orientation, exploitative and explorative capabilities, and performance outcomes in export markets: A resource-based approach. Industrial Marketing Management, 40(8), 1274-1284. Lu, Y., Zhou, L., Bruton, G., & Li, W. (2010). Capabilities as a mediator linking resources and the international performance of entrepreneurial firms in an emerging economy. Journal of International Business Studies, 41, 419-436. Lusch, R. F., & Nambisan, S. (2015). Service Innovation A Service-Dominant Logic Perspective. MIS Quarterly, 39(1), 155-176. https://www.jstor.org/stable/26628345 Malone, T. W., & Crowston, K. (1990). What is coordination theory and how can it help design cooperative work systems? Proceedings of the 1990 ACM conference on Computer-supported cooperative work, McEvily, B., & Zaheer, A. (1999). Bridging ties: A source of firm heterogeneity in competitive capabilities. Strategic Management Journal, 20(12), 1133-1156. Miles, I. (2008). Patterns of innovation in service industries. IBM Systems Journal, 47(1), 115-128. Mintzberg, H. (1993). Structure in fives: Designing effective organizations. Prentice-Hall, Inc. Mosakowski, E. (1998). Entrepreneurial resources, organizational choices, and competitive outcomes. Organization Science, 9(6), 625-643. Nahapiet, J., & Ghoshal, S. (1998). Social capital, intellectual capital, and the organizational advantage. Academy of Management Review, 23(2), 242-266. Nelson, R. R. (1985). An evolutionary theory of economic change. Harvard University Press. Oliver, C. (1997). Sustainable competitive advantage: combining institutional and resource‐based views. Strategic Management Journal, 18(9), 697-713. Ostasevičiūtė, R., & Šliburytė, L. (2008). Theoretical aspects of product positioning in the market. Engineering Economics, 56(1). Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers (Vol. 1). John Wiley & Sons. Penrose, E., & Penrose, E. T. (2009). The Theory of the Growth of the Firm. Oxford University Press. Peteraf, M. A. (1993). The cornerstones of competitive advantage: a resource‐based view. Strategic Management Journal, 14(3), 179-191. Pine, B. J., & Gilmore, J. H. (1998). Welcome to the experience economy (Vol. 76). Harvard Business Review Press. Pisano, G., & Teece, D. (1994). The dynamic capabilities of firms: an introduction. Industrial and Corporate Change, 3(3), 537-556. Polanyi, M. (1967). The tacit dimension. Anchor. Garden City, NY. Porter, M. E. (1997). Competitive strategy. Measuring Business Excellence, 1(2), 12-17. Punch, K. F. (2013). Introduction to social research: Quantitative and qualitative approaches. Sage. Rashid, Y., Rashid, A., Warraich, M. A., Sabir, S. S., & Waseem, A. (2019). Case study method: A step-by-step guide for business researchers. International journal of qualitative methods, 18, 1609406919862424. Ries, E. (2011). The lean startup: How today's entrepreneurs use continuous innovation to create radically successful businesses. Currency. Sarasvathy, S. D. (2001). Causation and effectuation: Toward a theoretical shift from economic inevitability to entrepreneurial contingency. Academy of management Review, 26(2), 243-263. Salunke, S., Weerawardena, J., & McColl-Kennedy, J. R. (2013). Competing through service innovation: The role of bricolage and entrepreneurship in project-oriented firms. Journal of Business Research, 66(8), 1085-1097. Schneider, B., & White, S. S. (2004). Service quality: Research perspectives. Schultz, T. W. (1971). Investment in human capital. The role of education and of research. Senyard, J., Baker, T., & Davidsson, P. (2009). Entrepreneurial bricolage: Towards systematic empirical testing. Frontiers of entrepreneurship research, 29(5), 5. Senyard, J., Baker, T., Steffens, P., & Davidsson, P. (2014a). Bricolage as a Path to Innovativeness for Resource-Constrained New Firms. Journal of Product Innovation Management, 31(2), 211-230. https://doi.org/https://doi.org/10.1111/jpim.12091 Senyard, J., Baker, T., Steffens, P., & Davidsson, P. (2014b). Bricolage as a path to innovativeness for resource‐constrained new firms. Journal of Product Innovation Management, 31(2), 211-230. Shane, S., & Venkataraman, S. (2000). The promise of entrepreneurship as a field of research. Academy of Management Review, 25(1), 217-226. Shepherd, D. A., Douglas, E. J., & Shanley, M. (2000). New venture survival: Ignorance, external shocks, and risk reduction strategies. Journal of Business Venturing, 15(5-6), 393-410. Steinmetz, L. L. (1969). Critical stages of small business growth: When they occur and how to survive them. Business horizons, 12(1), 29-36. Teece, D., & Pisano, G. (2003). The dynamic capabilities of firms. In Handbook on knowledge management (pp. 195-213). Springer. Teece, D. J. (1986). Profiting from technological innovation: Implications for integration, collaboration, licensing and public policy. Research Policy, 15(6), 285-305. Teece, D. J. (2007). Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance. Strategic Management Journal, 28(13), 1319-1350. Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management [Review]. Strategic Management Journal, 18(7), 509-533. https://doi.org/10.1002/(sici)1097-0266(199708)18:7<509::Aid-smj882>3.0.Co;2-z Timmons, J. A., Spinelli, S., & Tan, Y. (2004). New venture creation: Entrepreneurship for the 21st century (Vol. 6). McGraw-Hill/Irwin New York. Villanueva, J., Van de Ven, A. H., & Sapienza, H. J. (2012). Resource mobilization in entrepreneurial firms. Journal of Business Venturing, 27(1), 19-30. Wang, C. L., & Ahmed, P. K. (2007). Dynamic capabilities: A review and research agenda. International Journal of Management Reviews, 9(1), 31-51. Weick, K. E. (2015). The social psychology of organizing. Management, 18(2), 189. Weik, K. E. (2009). The collapse of sensemaking in organizations: The Mann Gulch disaster. STUDI ORGANIZZATIVI(2008/2). Wernerfelt, B. (1984). A RESOURCE-BASED VIEW OF THE FIRM [Article]. Strategic Management Journal, 5(2), 171-180. https://doi.org/10.1002/smj.4250050207 Williamson, O. E. (2007). The economic institutions of capitalism. Firms, markets, relational contracting. Springer. Winter, S. G., & Szulanski, G. (2001). Replication as strategy. Organization Science, 12(6), 730-743. Yin, R. K. (1994). Discovering the future of the case study. Method in evaluation research. Evaluation Practice, 15(3), 283-290. Yin, R. K. (2009). Case study research: Design and methods (Vol. 5). Sage. Zahra, S. A., Sapienza, H. J., & Davidsson, P. (2006). Entrepreneurship and dynamic capabilities: A review, model and research agenda. Journal of Management Studies, 43(4), 917-955. Zeithaml, V. A. (1981). How consumer evaluation processes differ between goods and services. Marketing of Services, 9(1), 25-32. 描述 碩士
國立政治大學
科技管理與智慧財產研究所
110364207資料來源 http://thesis.lib.nccu.edu.tw/record/#G0110364207 資料類型 thesis dc.contributor.advisor 鄭至甫 zh_TW dc.contributor.advisor JHENG,JHIH-FU en_US dc.contributor.author (Authors) 李品怡 zh_TW dc.contributor.author (Authors) Li, Pin-Yi en_US dc.creator (作者) 李品怡 zh_TW dc.creator (作者) Li, Pin-Yi en_US dc.date (日期) 2024 en_US dc.date.accessioned 1-Mar-2024 12:44:10 (UTC+8) - dc.date.available 1-Mar-2024 12:44:10 (UTC+8) - dc.date.issued (上傳時間) 1-Mar-2024 12:44:10 (UTC+8) - dc.identifier (Other Identifiers) G0110364207 en_US dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/150144 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 科技管理與智慧財產研究所 zh_TW dc.description (描述) 110364207 zh_TW dc.description.abstract (摘要) 近年來，新創企業和服務業因為技術創新、市場需求變化以及全球化趨勢的影響蓬勃發展。然而，成長並非一帆風順，而是伴隨著種種艱辛。新創企業往往面臨資金不足、人力不足等資源限制的挑戰。在這樣的環境下，企業需要巧妙運用有限的資源，制定有效的策略以實現可持續發展。同時，服務業的快速發展也帶來了市場競爭，使得企業必須具備卓越的經營能力，以在競爭激烈的市場中脫穎而出。 過去文獻大多將企業成長討論分為初期創業家和後期組織兩階段，這之間的轉型是新創企業存活的關鍵，但現有文獻對過渡過程的描述相當有限。本研究選擇以個案研究法進行質性研究，以一服務導向的公司為對象。透過深入分析該公司，揭示新創企業的成長過程，探討在不同階段資源利用和能力發揮變化。 本研究發現服務型新創企業在其初期階段展現了管理者的動態能力，將既有的人力資本和社會資本轉化為商業模式中的利益相關者並不斷調整並優化其業務模式，以滿足市場需求和客戶期望。隨著時間的推移，服務型新創企業必須具備良好的外部環境反應力和內部資源整合力，以應對市場的變化，定價方式和市場定位也會隨著客戶回饋和競爭環境的變化，它們也會逐步加強品牌建設，朝向專業化和規模化發展。 本研究建議新創企業在初期發展階段，將企業品牌作為關鍵策略，以穩固市場地位。並積極投入品牌行銷和體驗活動，強化品牌形象，建立與消費者之間的連結。同時，也需要與合作夥伴建立信任關係，進一步擴大資源和市場影響力，在市場中建立穩健的基礎，促使企業在成長過程中更具韌性和可持續性。 zh_TW dc.description.abstract (摘要) In recent years, startups and the service industry have flourished due to technological innovation, changing market demands, and globalization trends. However, growth is not without its challenges, as startups often face resource constraints such as insufficient funding and manpower. In such an environment, companies need to effectively utilize limited resources and devise strategies for sustainable development. Meanwhile, the rapid development of the service industry has intensified market competition, requiring businesses to possess exceptional managerial capabilities to stand out in the fiercely competitive market. Past literature has predominantly categorized enterprise growth discussions into two stages: early-stage entrepreneurship and later-stage organizational development. However, there is limited description of the transitional process between these stages in existing literature. This study employs a qualitative research approach using a case study methodology, focusing on a service-oriented company. Through an in-depth analysis of the company, it reveals the growth process of startups and explores variations in resource utilization and capability deployment at different stages. The study finds that service-oriented startups demonstrate dynamic managerial capabilities in their early stages by transforming existing human and social capital into stakeholders within their business models, continually adjusting and optimizing their business models to meet market demands and customer expectations. Over time, these startups must possess robust external environmental responsiveness and internal resource integration capabilities to adapt to market changes. Pricing strategies and market positioning also evolve with iii customer feedback and competitive environments. Moreover, they gradually strengthen brand building, moving towards specialization and scalability. The study suggests that startups should prioritize brand establishment as a key strategy in the early stages of development to solidify their market position. They should actively invest in brand marketing and experiential activities to enhance brand image and establish connections with consumers. Furthermore, it is essential to build trust relationships with partners to expand resources and market influence, laying a robust foundation for sustainable growth and resilience throughout the growth process. en_US dc.description.tableofcontents 第壹章 緒論 1 第一節 研究背景 1 第二節 研究動機 2 第三節 研究目的與問題 4 第貳章 文獻探討 5 第一節 資源基礎理論 5 第二節 創業家的資本 7 第三節 動態能力 10 第四節 管理者的動態能力 20 第五節 隨創理論 22 第六節 新創企業 25 第七節 服務型企業 27 第參章 研究方法 29 第一節 質性研究－個案研究法 29 第二節 研究流程 30 第三節 分析架構 31 第四節 個案選擇與訪談對象 32 第五節 資料搜集方法 33 第肆章 個案研究 35 第一節 產業背景介紹 35 第二節 個案公司介紹 37 第三節 個案分析 39 第伍章 結論與建議 67 第一節 研究發現 67 第二節 研究結論 72 第三節 研究限制 74 第四節 後續研究建議 75 參考文獻 76 zh_TW dc.format.extent 798098 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0110364207 en_US dc.subject (關鍵詞) 服務型新創 zh_TW dc.subject (關鍵詞) 動態能力 zh_TW dc.subject (關鍵詞) 成長歷程 zh_TW dc.subject (關鍵詞) Service Startup en_US dc.subject (關鍵詞) Dynamic Capability en_US dc.subject (關鍵詞) Growth Journey en_US dc.title (題名) 服務型新創成長歷程之探討-以島內散步為個案研究 zh_TW dc.title (題名) Exploring the Growth Journey of Service-Oriented Startups: A Case Study of Walk In Taiwan en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 一、 中文參考文獻 Tourism2020-臺灣永續觀光發展策略，交通部觀光局，https://admin.taiwan.net.tw/Handlers/FileHandler.ashx?fid=9267a147-270d-43c4-b894-3cc533937b05&type=4&no=1，2023/3/31。 Taiwan Tourism 2030 台灣觀光政策白皮書，交通部觀光局，https://admin.taiwan.net.tw/Handlers/FileHandler.ashx?fid=3ef70448-05a4-49a0-b8ce-f7702ee65e4f&type=4&no=1，2023/3/31。 中華民國110年台灣旅遊狀況調查，交通部觀光局，https://admin.taiwan.net.tw/Handlers/FileHandler.ashx?fid=d380c36a-b2f5-4460-b4ae-d44af799e264&type=4&no=2，2023/3/30。 中華民國110年觀光統計年報，交通部觀光局，https://admin.taiwan.net.tw/Handlers/FileHandler.ashx?fid=63009d83-6c41-40e2-9f54-ca01260ea798&type=4&no=1，2023/3/30。 108-110年觀光收支統計，交通部觀光局，https://admin.taiwan.net.tw/Handlers/FileHandler.ashx?fid=8e2cb88a-004a-4510-b29c-867a519ac908&type=4&no=1，2023/3/30。 吳思璇, 鄧雨涵, 邱翊, 蘇柏安, 高穎婕, 陳致遠, 陳宜涵, 張力堃, & 劉育辰 (Eds.). (2022). [島內散步] 十週年永續報告書. 島內散步官網. https://drive.google.com/file/d/1G5HHLfoJfK9NsZguBvStorh2SwaxIR6x/view 國民所得統計及國內經濟情勢展望，行政院主計總處新聞稿，https://ws.dgbas.gov.tw/001/Upload/463/relfile/10980/230068/newstotal11111.pdf，2023/3/31。 Ranjit Kumar著，黃國光、楊喬羽譯，著，黃國光、楊喬羽譯，2020，研究方法：入門與實務，第三版（台北：，研究方法：入門與實務，第三版（台北：雙葉書廊）。雙葉書廊）。 經濟部、財團法人商業研究院，，2022，，2022商業服務業年鑑：商業服務業年鑑：ESG低碳與數位轉型，低碳與數位轉型，台灣：時報出版。台灣：時報出版。 葉至誠、葉立誠（2000）。研究方法與論文寫作。台北：商鼎文化。 蕭瑞麟（2019）。服務隨創：少力設計的邏輯思維。台北市：五南出版。 藍毓仁譯，J. Ritchie and J. Lewis 主編（2008）。《質性研究方法》（Qualitative Research Practice: A Guide for Social Science Students and Researchs）。台北：巨流。 二、英文參考文獻 ¡ lvarez, V. S., & Merino, T. G. (2003). The history of organizational renewal: evolutionary models of Spanish savings and loans institutions. Organization Studies, 24(9), 1437-1461. Adler, P. S., & Kwon, S.-W. (2002). Social capital: Prospects for a new concept. Academy of Management Review, 27(1), 17-40. Adner, R., & Helfat, C. E. (2003). Corporate effects and dynamic managerial capabilities. Strategic Management Journal, 24(10), 1011-1025. https://doi.org/https://doi.org/10.1002/smj.331 Alvarez, S. A., & Barney, J. B. (2007). Discovery and creation: Alternative theories of entrepreneurial action. Strategic Entrepreneurship Journal, 1(1‐2), 11-26. Aman-Ullah, A., Mehmood, W., Amin, S., & Abbas, Y. A. (2022). Human capital and organizational performance: A moderation study through innovative leadership. Journal of Innovation & Knowledge, 7(4), 100261. An, W., Zhang, J., You, C., & Guo, Z. (2018). Entrepreneur’s creativity and firm-level innovation performance: bricolage as a mediator. Technology Analysis & Strategic Management, 30(7), 838-851. An, W., Zhao, X., Cao, Z., Zhang, J., & Liu, H. (2018). How bricolage drives corporate entrepreneurship: The roles of opportunity identification and learning orientation. Journal of Product Innovation Management, 35(1), 49-65. Argyres, N. S. (1995). Technology strategy, governance structure and interdivisional coordination. Journal of Economic Behavior & Organization, 28(3), 337-358. Aryee, S., Walumbwa, F. O., Seidu, E. Y., & Otaye, L. E. (2016). Developing and leveraging human capital resource to promote service quality: Testing a theory of performance. Journal of Management, 42(2), 480-499. Augusto Felício, J., Couto, E., & Caiado, J. (2014). Human capital, social capital and organizational performance. Management Decision, 52(2), 350-364. Baker, T., Miner, A. S., & Eesley, D. T. (2003). Improvising firms: Bricolage, account giving and improvisational competencies in the founding process. Research Policy, 32(2), 255-276. Baker, T., & Nelson, R. E. (2005). Creating something from nothing: Resource construction through entrepreneurial bricolage. Administrative Science Quarterly, 50(3), 329-366. Baker, W. E. (1990). Market networks and corporate behavior. American Journal of Sociology, 96(3), 589-625. Barney, J. (1991). Firm Resources and Sustained Competitive Advantage. Journal of Management, 17(1), 99-120. https://doi.org/10.1177/014920639101700108 Baron, R. A. (2000). Counterfactual thinking and venture formation: The potential effects of thinking about “what might have been”. Journal of Business Venturing, 15(1), 79-91. Basdeo, D. K., Smith, K. G., Grimm, C. M., Rindova, V. P., & Derfus, P. J. (2006). The impact of market actions on firm reputation. Strategic Management Journal, 27(12), 1205-1219. Bates, T. (1995). Self-employment entry across industry groups. Journal of Business Venturing, 10(2), 143-156. Becker, G. S. (1962). Investment in human capital: A theoretical analysis. Journal of Political Economy, 70(5, Part 2), 9-49. Berry, L. L. (1980). Services marketing is different. Business, 30(3), 24-29. Bititci, U. S., Ackermann, F., Ates, A., Davies, J. D., Gibb, S., MacBryde, J., Mackay, D., Maguire, C., Van der Meer, R., & Shafti, F. (2011). Managerial processes: an operations management perspective towards dynamic capabilities. Production Planning and Control, 22(2), 157-173. Bitner, M. J., Ostrom, A. L., & Morgan, F. N. (2008). Service blueprinting: a practical technique for service innovation. California Management Review, 50(3), 66-94. Blank, S., & Dorf, B. (2020). The startup owner's manual: The step-by-step guide for building a great company. John Wiley & Sons. Bowman, C., & Ambrosini, V. (2000). Value creation versus value capture: towards a coherent definition of value in strategy. British Journal of Management, 11(1), 1-15. Brady, M. K., & Cronin Jr, J. J. (2001). Customer orientation: Effects on customer service perceptions and outcome behaviors. Journal of Service Research, 3(3), 241-251. Brammer, S. J., & Pavelin, S. (2006). Corporate Reputation and Social Performance: The Importance of Fit. Journal of Management Studies, 43(3), 435-455. https://doi.org/https://doi.org/10.1111/j.1467-6486.2006.00597.x Brüderl, J., Preisendörfer, P., & Ziegler, R. (1992). Survival chances of newly founded business organizations. American Sociological Review, 227-242. Brush, C. G., Manolova, T. S., & Edelman, L. F. (2008). Properties of emerging organizations: An empirical test. Journal of Business Venturing, 23(5), 547-566. Camuffo, A., & Volpato, G. (1996). Dynamic capabilities and manufacturing automation: organizational learning in the Italian automobile industry. Industrial and Corporate Change, 5(3), 813-838. Chakravarthy, B. S. (1982). Adaptation: A promising metaphor for strategic management. Academy of Management Review, 7(1), 35-44. Clarysse, B., Bruneel, J., & Wright, M. (2011). Explaining growth paths of young technology‐based firms: structuring resource portfolios in different competitive environments. Strategic Entrepreneurship Journal, 5(2), 137-157. Coleman, J. S. (1988). Social capital in the creation of human capital. American Journal of Sociology, 94, S95-S120. Colombo, M. G., Grilli, L., & Piva, E. (2006). In search of complementary assets: The determinants of alliance formation of high-tech start-ups. Research Policy, 35(8), 1166-1199. Cooper, A. C. (1981). Strategic management: New ventures and small business. Long Range Planning, 14(5), 39-45. Cooper, R. G., & De Brentani, U. (1991). New industrial financial services: what distinguishes the winners. Journal of Product Innovation Management, 8(2), 75-90. Davenport, T. H. (2005). The coming commoditization of processes. Harvard Business Review, 83(6), 100-108. Davidsson, P., & Honig, B. (2003). The role of social and human capital among nascent entrepreneurs. Journal of Business Venturing, 18(3), 301-331. De Carolis, D. M., Litzky, B. E., & Eddleston, K. A. (2009). Why networks enhance the progress of new venture creation: The influence of social capital and cognition. Entrepreneurship Theory and Practice, 33(2), 527-545. Den Hertog, P., Van der Aa, W., & De Jong, M. W. (2010). Capabilities for managing service innovation: towards a conceptual framework. Journal of Service Management, 21(4), 490-514. Dierickx, I., & Cool, K. (1989). Asset stock accumulation and sustainability of competitive advantage. Management Science, 35(12), 1504-1511. Dimov, D. (2010). Nascent entrepreneurs and venture emergence: Opportunity confidence, human capital, and early planning. Journal of Management Studies, 47(6), 1123-1153. Dodge, H. R., & Robbins, J. E. (1992). An empirical investigation of the organizational life cycle. Journal of small business management, 30(1), 27. Dodgson, M. (1993). Organizational learning: a review of some literatures. Organization Studies, 14(3), 375-394. Drucker, P. (2014). Innovation and entrepreneurship. Routledge. Duymedjian, R., & Rüling, C.-C. (2010). Towards a foundation of bricolage in organization and management theory. Organization Studies, 31(2), 133-151. Edgett, S., & Parkinson, S. (1993). Marketing for service industries-A revie. Service Industries Journal, 13(3), 19-39. Eisenhardt, K. M., & Martin, J. A. (2000). Dynamic capabilities: What are they? [Article; Proceedings Paper]. Strategic Management Journal, 21(10-11), 1105-1121. https://doi.org/10.1002/1097-0266(200010/11)21:10/11<1105::Aid-smj133>3.0.Co;2-e Ferreira, J. J., Azevedo, S. G., & Ortiz, R. F. (2011). Contribution of resource-based view and entrepreneurial orientation on small firm growth. Cuadernos de Gestión, 11(1), 95-116. Fischer, T., Gebauer, H., Gregory, M., Ren, G., & Fleisch, E. (2010). Exploitation or exploration in service business development? Insights from a dynamic capabilities perspective. Journal of Service Management, 21(5), 591-624. Frei, F. X. (2008). The four things a service business must get right. Harvard Business Review, 86(4), 70-80. Fukuyama, F. (1995). Social capital and the global economy. Foreign Aff., 74, 89. García-Sánchez, E., García-Morales, V. J., & Martín-Rojas, R. (2018). Influence of technological assets on organizational performance through absorptive capacity, organizational innovation and internal labour flexibility. Sustainability, 10(3), 770. Gartner, W. B. (1985). A conceptual framework for describing the phenomenon of new venture creation. Academy of Management Review, 10(4), 696-706. Gilbert, B. A., McDougall, P. P., & Audretsch, D. B. (2006). New venture growth: A review and extension. Journal of Management, 32(6), 926-950. Gimeno, J., Folta, T. B., Cooper, A. C., & Woo, C. Y. (1997). Survival of the fittest? Entrepreneurial human capital and the persistence of underperforming firms. Administrative Science Quarterly, 750-783. Grant, R. M. (1991). THE RESOURCE-BASED THEORY OF COMPETITIVE ADVANTAGE - IMPLICATIONS FOR STRATEGY FORMULATION [Article]. California Management Review, 33(3), 114-135. https://doi.org/10.2307/41166664 Greene, P. G., & Brown, T. E. (1997). Resource needs and the dynamic capitalism typology. Journal of Business Venturing, 3(12), 161-173. Hall, R. (1993). A framework linking intangible resources and capabiliites to sustainable competitive advantage. Strategic Management Journal, 14(8), 607-618. Harmon, P. (2010). The scope and evolution of business process management. Handbook on Business Process Management 1: Introduction, Methods, and Information Systems, 37-81. Hart, S. L. (1995). A NATURAL-RESOURCE-BASED VIEW OF THE FIRM [Review]. Academy of Management Review, 20(4), 986-1014. https://doi.org/10.2307/258963 Helfat, C. E., Finkelstein, S., Mitchell, W., Peteraf, M., Singh, H., Teece, D., & Winter, S. G. (2009). Dynamic capabilities: Understanding strategic change in organizations. John Wiley & Sons. Helfat, C. E., & Peteraf, M. A. (2003). The Dynamic Resource-Based View: Capability Lifecycles. Strategic Management Journal, 24(10), 997-1010. http://www.jstor.org/stable/20060594 Helfat, C. E., & Peteraf, M. A. (2015). Managerial cognitive capabilities and the microfoundations of dynamic capabilities. Strategic Management Journal, 36(6), 831-850. Herron, L., & Robinson Jr, R. B. (1993). A structural model of the effects of entrepreneurial characteristics on venture performance. Journal of Business Venturing, 8(3), 281-294. Heskett, J. L. (1986). Managing in the Service Economy (Boston: Harvard Business School Press). Heskett, J. L. (1990). Service breakthroughs. Simon and Schuster. Katz, J., & Gartner, W. B. (1988). Properties of emerging organizations. Academy of Management Review, 13(3), 429-441. Kotler, P., & Keller, K. L. (2006). Marketing management 12e. New Jersey. Kuratko, D. F. (2005). The emergence of entrepreneurship education: Development, trends, and challenges. Entrepreneurship Theory and Practice, 29(5), 577-597. Levitt, T. (1981). Marketing intangible products and product intangibles. Cornell Hotel and Restaurant Administration Quarterly, 22(2), 37-44. Lin, L. (2013). The impact of service innovation on firm performance. The Service Industries Journal, 33(15-16), 1599-1632. Lisboa, A., Skarmeas, D., & Lages, C. (2011). Entrepreneurial orientation, exploitative and explorative capabilities, and performance outcomes in export markets: A resource-based approach. Industrial Marketing Management, 40(8), 1274-1284. Lu, Y., Zhou, L., Bruton, G., & Li, W. (2010). Capabilities as a mediator linking resources and the international performance of entrepreneurial firms in an emerging economy. Journal of International Business Studies, 41, 419-436. Lusch, R. F., & Nambisan, S. (2015). Service Innovation A Service-Dominant Logic Perspective. MIS Quarterly, 39(1), 155-176. https://www.jstor.org/stable/26628345 Malone, T. W., & Crowston, K. (1990). What is coordination theory and how can it help design cooperative work systems? Proceedings of the 1990 ACM conference on Computer-supported cooperative work, McEvily, B., & Zaheer, A. (1999). Bridging ties: A source of firm heterogeneity in competitive capabilities. Strategic Management Journal, 20(12), 1133-1156. Miles, I. (2008). Patterns of innovation in service industries. IBM Systems Journal, 47(1), 115-128. Mintzberg, H. (1993). Structure in fives: Designing effective organizations. Prentice-Hall, Inc. Mosakowski, E. (1998). Entrepreneurial resources, organizational choices, and competitive outcomes. Organization Science, 9(6), 625-643. Nahapiet, J., & Ghoshal, S. (1998). Social capital, intellectual capital, and the organizational advantage. Academy of Management Review, 23(2), 242-266. Nelson, R. R. (1985). An evolutionary theory of economic change. Harvard University Press. Oliver, C. (1997). Sustainable competitive advantage: combining institutional and resource‐based views. Strategic Management Journal, 18(9), 697-713. Ostasevičiūtė, R., & Šliburytė, L. (2008). Theoretical aspects of product positioning in the market. Engineering Economics, 56(1). Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers (Vol. 1). John Wiley & Sons. Penrose, E., & Penrose, E. T. (2009). The Theory of the Growth of the Firm. Oxford University Press. Peteraf, M. A. (1993). The cornerstones of competitive advantage: a resource‐based view. Strategic Management Journal, 14(3), 179-191. Pine, B. J., & Gilmore, J. H. (1998). Welcome to the experience economy (Vol. 76). Harvard Business Review Press. Pisano, G., & Teece, D. (1994). The dynamic capabilities of firms: an introduction. Industrial and Corporate Change, 3(3), 537-556. Polanyi, M. (1967). The tacit dimension. Anchor. Garden City, NY. Porter, M. E. (1997). Competitive strategy. Measuring Business Excellence, 1(2), 12-17. Punch, K. F. (2013). Introduction to social research: Quantitative and qualitative approaches. Sage. Rashid, Y., Rashid, A., Warraich, M. A., Sabir, S. S., & Waseem, A. (2019). Case study method: A step-by-step guide for business researchers. International journal of qualitative methods, 18, 1609406919862424. Ries, E. (2011). The lean startup: How today's entrepreneurs use continuous innovation to create radically successful businesses. Currency. Sarasvathy, S. D. (2001). Causation and effectuation: Toward a theoretical shift from economic inevitability to entrepreneurial contingency. Academy of management Review, 26(2), 243-263. Salunke, S., Weerawardena, J., & McColl-Kennedy, J. R. (2013). Competing through service innovation: The role of bricolage and entrepreneurship in project-oriented firms. Journal of Business Research, 66(8), 1085-1097. Schneider, B., & White, S. S. (2004). Service quality: Research perspectives. Schultz, T. W. (1971). Investment in human capital. The role of education and of research. Senyard, J., Baker, T., & Davidsson, P. (2009). Entrepreneurial bricolage: Towards systematic empirical testing. Frontiers of entrepreneurship research, 29(5), 5. Senyard, J., Baker, T., Steffens, P., & Davidsson, P. (2014a). Bricolage as a Path to Innovativeness for Resource-Constrained New Firms. Journal of Product Innovation Management, 31(2), 211-230. https://doi.org/https://doi.org/10.1111/jpim.12091 Senyard, J., Baker, T., Steffens, P., & Davidsson, P. (2014b). Bricolage as a path to innovativeness for resource‐constrained new firms. Journal of Product Innovation Management, 31(2), 211-230. Shane, S., & Venkataraman, S. (2000). The promise of entrepreneurship as a field of research. Academy of Management Review, 25(1), 217-226. Shepherd, D. A., Douglas, E. J., & Shanley, M. (2000). New venture survival: Ignorance, external shocks, and risk reduction strategies. Journal of Business Venturing, 15(5-6), 393-410. Steinmetz, L. L. (1969). Critical stages of small business growth: When they occur and how to survive them. Business horizons, 12(1), 29-36. Teece, D., & Pisano, G. (2003). The dynamic capabilities of firms. In Handbook on knowledge management (pp. 195-213). Springer. Teece, D. J. (1986). Profiting from technological innovation: Implications for integration, collaboration, licensing and public policy. Research Policy, 15(6), 285-305. Teece, D. J. (2007). Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance. Strategic Management Journal, 28(13), 1319-1350. Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management [Review]. Strategic Management Journal, 18(7), 509-533. https://doi.org/10.1002/(sici)1097-0266(199708)18:7<509::Aid-smj882>3.0.Co;2-z Timmons, J. A., Spinelli, S., & Tan, Y. (2004). New venture creation: Entrepreneurship for the 21st century (Vol. 6). McGraw-Hill/Irwin New York. Villanueva, J., Van de Ven, A. H., & Sapienza, H. J. (2012). Resource mobilization in entrepreneurial firms. Journal of Business Venturing, 27(1), 19-30. Wang, C. L., & Ahmed, P. K. (2007). Dynamic capabilities: A review and research agenda. International Journal of Management Reviews, 9(1), 31-51. Weick, K. E. (2015). The social psychology of organizing. Management, 18(2), 189. Weik, K. E. (2009). The collapse of sensemaking in organizations: The Mann Gulch disaster. STUDI ORGANIZZATIVI(2008/2). Wernerfelt, B. (1984). A RESOURCE-BASED VIEW OF THE FIRM [Article]. Strategic Management Journal, 5(2), 171-180. https://doi.org/10.1002/smj.4250050207 Williamson, O. E. (2007). The economic institutions of capitalism. Firms, markets, relational contracting. Springer. Winter, S. G., & Szulanski, G. (2001). Replication as strategy. Organization Science, 12(6), 730-743. Yin, R. K. (1994). Discovering the future of the case study. Method in evaluation research. Evaluation Practice, 15(3), 283-290. Yin, R. K. (2009). Case study research: Design and methods (Vol. 5). Sage. Zahra, S. A., Sapienza, H. J., & Davidsson, P. (2006). Entrepreneurship and dynamic capabilities: A review, model and research agenda. Journal of Management Studies, 43(4), 917-955. Zeithaml, V. A. (1981). How consumer evaluation processes differ between goods and services. Marketing of Services, 9(1), 25-32. zh_TW
