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題名 社群媒體災難新聞報導與閱聽人留言情緒之研究：以俄烏戰爭為例
Emotions of Audience Comments towards Disaster Reporting on Social Media: Case Study of Russia-Ukraine War作者 江曉琳
Kwong, Hiu-Lam貢獻者 許志堅
Sheu, Jyh-Jian
江曉琳
Kwong, Hiu-Lam關鍵詞 俄烏戰爭
災難傳播
情緒反應
社群媒體新聞
厚數據分析
Russia-Ukraine War
disaster communication
emotional responses
social media news
thick data analysis日期 2024 上傳時間 1-Mar-2024 13:50:50 (UTC+8) 摘要 2022年2月，俄羅斯正式宣布向烏克蘭展開軍事行動，俄烏戰爭隨即爆發，戰事至今造成多人死傷，烏克蘭當地飽受戰火摧殘，生靈塗炭、民不聊生。由於俄烏關係與台海兩岸的歷史脈絡具有相似點，俄烏戰爭受到台灣社會廣泛重視，部分支持者打著「今日烏克蘭，明日台灣」的旗號，呼籲民眾關注戰爭局勢並聲援烏克蘭。烏克蘭總統澤倫斯基亦憑著抵抗敵國的決心，獲美國《時代》雜誌選為2022年的風雲人物。 本研究以俄烏戰爭作為一個災難的例子，結合大數據和人工介入的厚數據方法，分析社群媒體上的戰亂新聞報導及閱聽人的情緒反應。本研究從六家台灣媒體的Facebook新聞粉專（包括《中國時報》、《聯合報》、《自由時報》、《東森電視》、《三立電視》及《TVBS》）蒐集俄烏戰爭相關報導貼文與留言，首先進行大數據的資料統計；接下來，本研究從資料出篩選出「俄烏戰爭局勢發展」與「澤倫斯基相關議題」等兩個議題的報導貼文，以厚數據方法進行新聞主題類目、情緒類型及情緒表達對象之分類，旨在以戰爭階段、新聞主題、個別媒體等三個維度，比較閱聽人的情緒反應差別。 本研究的分析結果指出，俄烏戰爭的新聞報導主要集中在戰爭初期，儘管過後有個別重要事件使報導數量一度急升，仍然無法達至戰爭初期的水平。不論在戰爭的哪個階段，「嘲諷」仍然是最主要的閱聽人情緒反應，當中在「俄烏戰爭局勢發展」的報導下，閱聽人普遍對烏克蘭感「熱情」、對俄羅斯感「憤怒」。在新聞主題方面，大部分主題依舊由「嘲諷」情緒主導，對象則根據主題而定。研究比較不同媒體的閱聽人情緒反應後發現，閱聽人可分為「順應政府立場」和「抗拒政府立場」兩類型，前者可見於「泛綠」或「中立」為主要受眾的媒體，在戰爭中支持烏克蘭一方；後者可見於「泛藍」受眾為主的媒體，傾向對烏克蘭冷嘲熱諷。
In February 2022, Russia officially announced the special military operation in Ukraine, which indicated the outbreak of Russia-Ukraine War. Since then, the warfare has caused thousands of people to get injured, lose their home, and even get killed. On the other side of the world, people in Taiwan are paying attention to the war because there are similarities in historical contexts between Russia-Ukraine and Taiwan Strait relationships. Some supporters aim at pursuing others to focus on the war, by pointing out “Today’s Ukraine, tomorrow’s Taiwan”. Volodymyr Zelenskyy, the President of Ukraine, has been elected as Person of the Year by Time magazine in 2022, muchly due to his determination to protect his country from invasion. Taking Russia-Ukraine War as a disaster example, this research aims at analyzing war news reports and emotional responses of audience on social media, by a combination of big data and thick data methodologies. Such news reports and comments have been collected from six Taiwanese media, including ChinaTimes, United Daily News, Liberty Times, Eastern Television, Sanlih Television and TVBS. At first, big data analysis has been performed. Then, two issues, “Russia-Ukraine War development” and “Zelenskyy-related topic”, has been selected for further thick data analysis, which includes identifying news themes, types of emotion and targets of emotion expressed. At the end, differences of audience’s emotions can be compared by using stage-of-war, news theme and media dimensions. Results reveal that news reports of Russia-Ukraine War concentrate at the early stages of war. Although the number of reports surged up occasionally during the progress, it cannot reach the same level at the early stages. From the stage-of-war dimension, “satire” is the major emotional responses of audience in every stage of war. On the issue of “Russia-Ukraine War development”, audience feel “enthusiastic” towards Ukraine and “angry” towards Russia in general. Speaking of news theme, “satire” is still the dominating emotion, and the targets of emotion expressed depend on themes. By comparing emotional responses in different media, this research identifies two types of audience: “conformist” and “resistists”. Conformists join government’s stance to support Ukraine, and are probably the audience of pan-Green or neutral media. 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國立政治大學
傳播學院傳播碩士學位學程
110464058資料來源 http://thesis.lib.nccu.edu.tw/record/#G0110464058 資料類型 thesis dc.contributor.advisor 許志堅 zh_TW dc.contributor.advisor Sheu, Jyh-Jian en_US dc.contributor.author (Authors) 江曉琳 zh_TW dc.contributor.author (Authors) Kwong, Hiu-Lam en_US dc.creator (作者) 江曉琳 zh_TW dc.creator (作者) Kwong, Hiu-Lam en_US dc.date (日期) 2024 en_US dc.date.accessioned 1-Mar-2024 13:50:50 (UTC+8) - dc.date.available 1-Mar-2024 13:50:50 (UTC+8) - dc.date.issued (上傳時間) 1-Mar-2024 13:50:50 (UTC+8) - dc.identifier (Other Identifiers) G0110464058 en_US dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/150198 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 傳播學院傳播碩士學位學程 zh_TW dc.description (描述) 110464058 zh_TW dc.description.abstract (摘要) 2022年2月，俄羅斯正式宣布向烏克蘭展開軍事行動，俄烏戰爭隨即爆發，戰事至今造成多人死傷，烏克蘭當地飽受戰火摧殘，生靈塗炭、民不聊生。由於俄烏關係與台海兩岸的歷史脈絡具有相似點，俄烏戰爭受到台灣社會廣泛重視，部分支持者打著「今日烏克蘭，明日台灣」的旗號，呼籲民眾關注戰爭局勢並聲援烏克蘭。烏克蘭總統澤倫斯基亦憑著抵抗敵國的決心，獲美國《時代》雜誌選為2022年的風雲人物。 本研究以俄烏戰爭作為一個災難的例子，結合大數據和人工介入的厚數據方法，分析社群媒體上的戰亂新聞報導及閱聽人的情緒反應。本研究從六家台灣媒體的Facebook新聞粉專（包括《中國時報》、《聯合報》、《自由時報》、《東森電視》、《三立電視》及《TVBS》）蒐集俄烏戰爭相關報導貼文與留言，首先進行大數據的資料統計；接下來，本研究從資料出篩選出「俄烏戰爭局勢發展」與「澤倫斯基相關議題」等兩個議題的報導貼文，以厚數據方法進行新聞主題類目、情緒類型及情緒表達對象之分類，旨在以戰爭階段、新聞主題、個別媒體等三個維度，比較閱聽人的情緒反應差別。 本研究的分析結果指出，俄烏戰爭的新聞報導主要集中在戰爭初期，儘管過後有個別重要事件使報導數量一度急升，仍然無法達至戰爭初期的水平。不論在戰爭的哪個階段，「嘲諷」仍然是最主要的閱聽人情緒反應，當中在「俄烏戰爭局勢發展」的報導下，閱聽人普遍對烏克蘭感「熱情」、對俄羅斯感「憤怒」。在新聞主題方面，大部分主題依舊由「嘲諷」情緒主導，對象則根據主題而定。研究比較不同媒體的閱聽人情緒反應後發現，閱聽人可分為「順應政府立場」和「抗拒政府立場」兩類型，前者可見於「泛綠」或「中立」為主要受眾的媒體，在戰爭中支持烏克蘭一方；後者可見於「泛藍」受眾為主的媒體，傾向對烏克蘭冷嘲熱諷。 zh_TW dc.description.abstract (摘要) In February 2022, Russia officially announced the special military operation in Ukraine, which indicated the outbreak of Russia-Ukraine War. Since then, the warfare has caused thousands of people to get injured, lose their home, and even get killed. On the other side of the world, people in Taiwan are paying attention to the war because there are similarities in historical contexts between Russia-Ukraine and Taiwan Strait relationships. Some supporters aim at pursuing others to focus on the war, by pointing out “Today’s Ukraine, tomorrow’s Taiwan”. Volodymyr Zelenskyy, the President of Ukraine, has been elected as Person of the Year by Time magazine in 2022, muchly due to his determination to protect his country from invasion. Taking Russia-Ukraine War as a disaster example, this research aims at analyzing war news reports and emotional responses of audience on social media, by a combination of big data and thick data methodologies. Such news reports and comments have been collected from six Taiwanese media, including ChinaTimes, United Daily News, Liberty Times, Eastern Television, Sanlih Television and TVBS. At first, big data analysis has been performed. Then, two issues, “Russia-Ukraine War development” and “Zelenskyy-related topic”, has been selected for further thick data analysis, which includes identifying news themes, types of emotion and targets of emotion expressed. At the end, differences of audience’s emotions can be compared by using stage-of-war, news theme and media dimensions. Results reveal that news reports of Russia-Ukraine War concentrate at the early stages of war. Although the number of reports surged up occasionally during the progress, it cannot reach the same level at the early stages. From the stage-of-war dimension, “satire” is the major emotional responses of audience in every stage of war. On the issue of “Russia-Ukraine War development”, audience feel “enthusiastic” towards Ukraine and “angry” towards Russia in general. Speaking of news theme, “satire” is still the dominating emotion, and the targets of emotion expressed depend on themes. By comparing emotional responses in different media, this research identifies two types of audience: “conformist” and “resistists”. Conformists join government’s stance to support Ukraine, and are probably the audience of pan-Green or neutral media. On the other hand, resistists tend to be readers of pan-Blue media, and they usually satirize the situation in Ukraine. en_US dc.description.tableofcontents 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的 4 第三節 預期貢獻 5 第二章 文獻回顧 6 第一節 從俄烏恩怨看台海地緣政治 6 第二節 戰亂下的媒體角色 17 第三節 從線下到線上的台灣媒體 20 第四節 社群媒體上的閱聽人情緒 21 第五節 大數據與厚數據研究方法 23 第三章 研究方法 26 第一節 研究問題與架構 26 第二節 研究設計 27 第四章 研究分析及結果 34 第一節 整體報導趨勢分析 34 第二節 議題為本分析 41 第五章 結論與建議 79 第一節 研究結果討論 79 第二節 研究貢獻與未來建議 89 參考資料 91 zh_TW dc.format.extent 9913074 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0110464058 en_US dc.subject (關鍵詞) 俄烏戰爭 zh_TW dc.subject (關鍵詞) 災難傳播 zh_TW dc.subject (關鍵詞) 情緒反應 zh_TW dc.subject (關鍵詞) 社群媒體新聞 zh_TW dc.subject (關鍵詞) 厚數據分析 zh_TW dc.subject (關鍵詞) Russia-Ukraine War en_US dc.subject (關鍵詞) disaster communication en_US dc.subject (關鍵詞) emotional responses en_US dc.subject (關鍵詞) social media news en_US dc.subject (關鍵詞) thick data analysis en_US dc.title (題名) 社群媒體災難新聞報導與閱聽人留言情緒之研究：以俄烏戰爭為例 zh_TW dc.title (題名) Emotions of Audience Comments towards Disaster Reporting on Social Media: Case Study of Russia-Ukraine War en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) Amy Qin與Amy Chang Chien（2022年3月2日）。〈「今日烏克蘭，明日台灣」？俄烏局勢帶給台灣人的啟示〉，《紐約時報中文網》。取自 https://cn.nytimes.com/asia-pacific/20220302/ukraine-taiwan-china-russia/zh-hant/ BBC News 中文（2022年2月25日）。〈俄羅斯烏克蘭危機：中港台三地民眾關注焦點有何不同〉。取自 https://www.bbc.com/zhongwen/trad/chinese-news-60522125 BBC News 中文（2022年7月16日）。〈北溪1號：一條牽動著世界能源格局和地緣政治的「神經」〉。取自 https://www.bbc.com/zhongwen/trad/world-62179458 BBC News 中文（2022年11月2日）。〈俄烏戰爭：烏克蘭出口了多少糧食？〉。取自 https://www.bbc.com/zhongwen/trad/world-63483091 BBC News中文（2023年3月21日）。〈習近平普京峰會：中俄元首同意「通過和談解決烏克蘭危機」〉。取自 https://www.bbc.com/zhongwen/trad/chinese-news-65032731 三立新聞網（2022年2月25日）。〈烏克蘭總統澤倫斯基：我會跟家人一起死守基輔〉。取自 https://www.setn.com/News.aspx?NewsID=1076553 中央社（2018年3月16日）。〈出身窮困的「低階特務」普京，為何能穩坐「現代沙皇」寶座？BBC紀錄片公開：完全是意外〉。取自https://www.storm.mg/lifestyle/411004?page=2 中國外交部（2023年2月24日）。〈關於政治解決烏克蘭危機的中國立場〉。取自 https://www.fmprc.gov.cn/zyxw/202302/t20230224_11030707.shtml 中國外交部（2023年3月22日）。〈中華人民共和國和俄羅斯聯邦關於深化新時代全面戰略協作伙伴關係的聯合聲明〉。取自https://www.fmprc.gov.cn/zyxw/202303/t20230322_11046188.shtml 中華民國外交部（2022年3月2日）。〈外交部透過財團法人賑災基金會成立賑濟烏克蘭專戶〉。取自 https://www.mofa.gov.tw/News_Content.aspx?n=96&s=97448 中華民國外交部（2022年4月1日）。〈我國賑濟烏克專戶善款突破新台幣9億3千萬元，外交部長吳釗燮宣布第三波捐贈援助烏克蘭行動〉。取自 https://www.mofa.gov.tw/News_Content.aspx?n=96&s=97639 中華民國總統府（2022年2月23日）。〈聽取「烏克蘭情勢因應小組」簡報 總統四項指示：呼籲和平理性、確保國家安全、確保民心安定、維持經濟穩定〉。取自 https://www.president.gov.tw/News/26560 中央社（2022年1月28日）。〈總統開國安會議 指示組烏克蘭情勢因應專案小組〉。取自 https://www.cna.com.tw/news/aipl/202201280144.aspx 自由時報（2022年4月6日）。〈台灣擴大制裁俄羅斯 公布7大類57品項禁輸俄清單〉。取自 https://ec.ltn.com.tw/article/breakingnews/3884397 江知萱與孫復威（2023）。〈善與「俄」：俄烏戰爭中澤倫斯基推文言說框架與戰爭傳播策略研究〉，《傳播研究與實踐》，13(2): 155-185。 伊娃．昂蒂維洛斯（2019年12月29日）。〈俄羅斯強人普京執政20年：從克格勃到克里姆林宮的關鍵幾步〉。取自 https://www.bbc.com/zhongwen/trad/world-49305117 何柳與王偉男（2022年10月22日）。〈美國介入俄烏戰爭策略及台海政策影響〉。《中時新聞網》。取自 https://www.chinatimes.com/opinion/20221022001930-262110?chdtv 杜長青（2022）。〈俄烏戰爭對中國的衝擊以及對臺灣的啟示〉，《戰略安全研析》，173: 19-27。doi: 10.30382/SSA.202204_(173).0002 吳苾瑜（2022）。烏克蘭頓巴斯衝突之研究（2014-2022）〔未出版之碩士論文〕。國立政治大學俄羅斯研究所。 余美霞（2019年8月29日）。〈《Winter on fire》街頭放映會遍地開花，烏克蘭抗爭之路對香港有什麼啟示？〉，《端傳媒》。取自 https://theinitium.com/roundtable/20190829-roundtable-cinematheque-winter-on-fire/ 周昱君（2022年10月13日）。〈聯合國通過決議譴責俄羅斯兼併烏克蘭四區 中國棄權、北韓等5國反對〉，《上報》。取自https://www.upmedia.mg/news_info.php?Type=3&SerialNo=156367 林威皓（2019）。〈台灣民主化過程中轉型正義的分析〉〔未出版之碩士論文〕。國立政治大學國家發展研究所。 孟建國、A. 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