| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Jack Wu | en_US |
| dc.contributor.author (Authors) | 李珮綺 | zh_TW |
| dc.contributor.author (Authors) | Li, Peiqi | en_US |
| dc.creator (作者) | 李珮綺 | zh_TW |
| dc.creator (作者) | Li, Peiqi | en_US |
| dc.date (日期) | 2024 | en_US |
| dc.date.accessioned | 1-Mar-2024 13:56:02 (UTC+8) | - |
| dc.date.available | 1-Mar-2024 13:56:02 (UTC+8) | - |
| dc.date.issued (上傳時間) | 1-Mar-2024 13:56:02 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0109933021 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/150215 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 109933021 | zh_TW |
| dc.description.abstract (摘要) | 塑膠污染已經是現今最嚴重的環境問題之一，許多數據顯示，若人們必須立即採取行動，否則將會對自己及未來世大產生重大影響。然而在covid-19以情期間塑膠垃圾不減反增，尤其是在免洗餐盒方面，但它同時帶來餐飲業數位轉型的契機，競爭的產業環境使餐飲業者必須不斷創新提供更好的服務，包含將外送平台及電子商務行銷視為必須。此外，人們的環境意識正在興起，政府公告更加嚴格的限塑政策，企業也紛紛跟進公布未來的環保措施及計畫。此商業計劃將闡述如何透過共享經濟及循環經濟的概念，結合可重複使用的餐盒，為外送外帶的商業模式帶來一個永續新選擇，既可因應政府未來可能越加嚴格的限塑政策，也能為企業的環境永續計畫找到可行的解決方案。 | zh_TW |
| dc.description.abstract (摘要) | Plastic pollution has become one of the most significant and urgent environmental issues nowadays. All the numbers and reports are telling us we must deal with the plastic issue or it will become a serious crisis to impact ourselves and the next generations. However, during the pandemic of Covid-19, the use of plastics even increased especially in the food and beverage industry. But it also brings an opportunity to accelerate digital transformation. The intense competition in the industry also compels businesses to constantly innovate products and service experiences, and strengthen brand image to capture larger profit margins. In addition, there is a growing recognition of the need to deal with plastic pollution. Governments, businesses, and non-profit organizations are taking steps to reduce plastic use and implement policies to reduce plastic pollution. Considering the industry trend and the rising environmental consciousness, it’s an opportunity to start a business that provides a solution that just fits the market’s needs. This business plan elaborates on the company’s ideas of sharing economy, circular economy, and how we utilize reusable food containers to offer a sustainable solution both for the merchants and the customers. We believe that most merchants know the importance of sustainability, they just don’t have the knowledge and resources, and they need to consider the margin and efficiency. We believe that most customers care about the environment, they just need choices that are convenient, affordable, and easy to access. And we are going to create an ecosystem for restaurants, customers, and partnered enterprises working together for a more sustainable future. | en_US |
| dc.description.tableofcontents | 1. Executive Summary 5
1.1 Motivation 5
1.2 Mission 8
1.3 Company Overview 10
2. Market Analysis 11
2.1 Government Policies 11
2.2 Industry Analysis 12
3. Customer Analysis 15
3.1 6w Model 15
3.2 Empathy Map 16
4. Competitor Analysis 18
4.1 Key Competitors 18
4.2 Sweet Spot Analysis 19
4.2 SWOT Analysis 20
5. Business Model 23
5.1 Operation Model 24
5.2 Value Net 25
6. Marketing Strategy 27
6.1 Product 28
6.2 Price 29
6.3 Place 31
6.4 Promotion 32
6.5 Communication Channels and Customer Relationships 32
7. Operational Plan 35
7.1 Primary Activities 35
7.1.1 Partnership 36
7.1.2 Logistics 37
7.2. Supporting Activities 39
7.2.1 Stakeholder Management 39
7.2.2 Customer Service Management 42
7.2.3 Organizational Management 42
8. Financial Planning 43
8.1 Sales Forecast and Cost Structure 43
8.2 Five-Year P&L Projection 47
Reference 50 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0109933021 | en_US |
| dc.subject (關鍵詞) | 永續 | zh_TW |
| dc.subject (關鍵詞) | 共享經濟 | zh_TW |
| dc.subject (關鍵詞) | 循環經濟 | zh_TW |
| dc.subject (關鍵詞) | 零塑 | zh_TW |
| dc.subject (關鍵詞) | 餐盒 | zh_TW |
| dc.subject (關鍵詞) | Sustainable | en_US |
| dc.subject (關鍵詞) | Sharing economy | en_US |
| dc.subject (關鍵詞) | Circular Economy | en_US |
| dc.subject (關鍵詞) | Zero plastic waste | en_US |
| dc.subject (關鍵詞) | Food and beverage containers | en_US |
| dc.title (題名) | 循環餐具生態系商業計劃書 | zh_TW |
| dc.title (題名) | Reusable Food Container Eco System Business Plan | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | Plastic pollution is growing relentlessly as waste management and recycling fall short, says OECD https://www.oecd.org/environment/plastic-pollution-is-growing-relentlessly-as-waste-management-and-recycling-fall-short.htm
Impacts of COVID-19 on single-use plastic in Europe’s environment https://www.eea.europa.eu/publications/impacts-of-covid-19-on
GO-GET Zero | Uber
https://www.youtube.com/watch?v=CAj2OeZuG9E
Delivering a greener future https://www.uber.com/newsroom/delivering-a-greener-future/
Lifeaholic - what kind of container is more eco-friendly https://www.lifeaholic.tw/article46729/
Business Ecosystem
https://www.wallstreetmojo.com/business-ecosystem/
The Story of Stuff
https://www.storyofstuff.org/movies/story-of-stuff/
Zero life eco-cup
https://eco-cup.tw/fiber-planting-cup/
ScienceDirect - Plant fiber https://www.sciencedirect.com/topics/agricultural-and-biological-sciences/plant-fiber
Food and beverage industry trend in 2023
https://www.twtrend.com/trend-detail/food-and-beverage-service-activities-2023/ | zh_TW |
