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TitleEffect of guide playfulness on the authenticity perception and place attachment of tourists: A cross-level analysis of indigenous tourism of Tsou in Taiwan
Creator陳姿伃
Chen, Tzu-Yu;Cheng, Tien-Ming;Chang, Shu-Feng
Contributor企博學三
Key WordsTour guide playfulness; Authenticity perception; Place attachment; Indigenous tourism; Dramaturgical theory; Tsou communities of Alishan; Chiayi; Taiwan
Date2023-09
Date Issued5-Mar-2024 16:16:18 (UTC+8)
SummaryFollowing dramaturgical theory, this study regarded tribal scenes as a dynamic theater. The study aims to clarify the relationship between tour guides' level (tour guide playfulness; GP) and tourists' level (authenticity perception; AP, and place attachment; PA) in the context of tribal scenes from the indigenous Tsou communities in Taiwan. Data were collected from the nine indigenous Tsou communities of Alishan, Chiayi, Taiwan. Questionnaires were retrieved from 52 Tsou tour guides and 416 tourists in tribal tour groups, and responses were analyzed using HLM. The results revealed that (1) tour guides with higher GP enabled tourists to develop a greater AP and PA and (2) tourists who held a greater AP tended to have a greater PA, indicating that GP enhances the tourist experience. First study to validate the impact of GP on tribal tourists' perceived experiential outcomes, filling a theoretical gap and offering practical insights for tribal tourism development.
RelationTourism Management Perspectives, Vol.48, 101170
Typearticle
DOI https://doi.org/10.1016/j.tmp.2023.101170
dc.contributor 企博學三
dc.creator (作者) 陳姿伃
dc.creator (作者) Chen, Tzu-Yu;Cheng, Tien-Ming;Chang, Shu-Feng
dc.date (日期) 2023-09
dc.date.accessioned 5-Mar-2024 16:16:18 (UTC+8)-
dc.date.available 5-Mar-2024 16:16:18 (UTC+8)-
dc.date.issued (上傳時間) 5-Mar-2024 16:16:18 (UTC+8)-
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/150376-
dc.description.abstract (摘要) Following dramaturgical theory, this study regarded tribal scenes as a dynamic theater. The study aims to clarify the relationship between tour guides' level (tour guide playfulness; GP) and tourists' level (authenticity perception; AP, and place attachment; PA) in the context of tribal scenes from the indigenous Tsou communities in Taiwan. Data were collected from the nine indigenous Tsou communities of Alishan, Chiayi, Taiwan. Questionnaires were retrieved from 52 Tsou tour guides and 416 tourists in tribal tour groups, and responses were analyzed using HLM. The results revealed that (1) tour guides with higher GP enabled tourists to develop a greater AP and PA and (2) tourists who held a greater AP tended to have a greater PA, indicating that GP enhances the tourist experience. First study to validate the impact of GP on tribal tourists' perceived experiential outcomes, filling a theoretical gap and offering practical insights for tribal tourism development.
dc.format.extent 105 bytes-
dc.format.mimetype text/html-
dc.relation (關聯) Tourism Management Perspectives, Vol.48, 101170
dc.subject (關鍵詞) Tour guide playfulness; Authenticity perception; Place attachment; Indigenous tourism; Dramaturgical theory; Tsou communities of Alishan; Chiayi; Taiwan
dc.title (題名) Effect of guide playfulness on the authenticity perception and place attachment of tourists: A cross-level analysis of indigenous tourism of Tsou in Taiwan
dc.type (資料類型) article
dc.identifier.doi (DOI) 10.1016/j.tmp.2023.101170
dc.doi.uri (DOI) https://doi.org/10.1016/j.tmp.2023.101170