Virtual Influencers: Does Self-Image Congruence with Consumers Matter?

Title	Virtual Influencers: Does Self-Image Congruence with Consumers Matter?
Creator	朴星俊 Park, Sungjun (Steven);Lee, Chia-Chi (Maggie)
Contributor	企管系
Date	2024-02
Date Issued	26-Mar-2024 15:57:41 (UTC+8)
Relation	2024 American Marketing Association (AMA) Winter Academic Conference, American Marketing Association (AMA)
Type	conference

dc.contributor	企管系
dc.creator (作者)	朴星俊
dc.creator (作者)	Park, Sungjun (Steven);Lee, Chia-Chi (Maggie)
dc.date (日期)	2024-02
dc.date.accessioned	26-Mar-2024 15:57:41 (UTC+8)	-
dc.date.available	26-Mar-2024 15:57:41 (UTC+8)	-
dc.date.issued (上傳時間)	26-Mar-2024 15:57:41 (UTC+8)	-
dc.identifier.uri (URI)	https://nccur.lib.nccu.edu.tw/handle/140.119/150597	-
dc.format.extent	11205186 bytes	-
dc.format.mimetype	application/pdf	-
dc.relation (關聯)	2024 American Marketing Association (AMA) Winter Academic Conference, American Marketing Association (AMA)
dc.title (題名)	Virtual Influencers: Does Self-Image Congruence with Consumers Matter?
dc.type (資料類型)	conference