| dc.contributor | 企博學四 | |
| dc.creator (作者) | 玎公明 | |
| dc.creator (作者) | Dinh, Cong-Minh;Chuang, Yi-Fei;Lu, Wei-Min | |
| dc.date (日期) | 2023-04 | |
| dc.date.accessioned | 2024-04-11 | - |
| dc.date.available | 2024-04-11 | - |
| dc.date.issued (上傳時間) | 2024-04-11 | - |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/150729 | - |
| dc.description.abstract (摘要) | Purpose: Contractual services are characterized by features such as termination fees, long-term commitment, and complex terms. When customers find better deals from other providers, they may want to switch, but contractual obligations prevent them from doing so. Thus, this study aims to draw upon the stimulus-organism-response paradigm and theories of emotion regulation to examine how punitive switching costs (PSCs) can evoke negative emotions (NEs) from customers and, consequently, lead to negative behavioral responses in contractual service settings. | |
| dc.format.extent | 104 bytes | - |
| dc.format.mimetype | text/html | - |
| dc.relation (關聯) | Management Research Review, Vol.46, No.11, pp.1559-1584 | |
| dc.subject (關鍵詞) | Punitive switching costs; Negative emotions; Switching intention; Negative word-of-mouth; Alternative attractiveness; Service recovery; Stimulus-organism-response; Emotion regulation; Contractual service; Service lock-in | |
| dc.title (題名) | Punitive switching costs and behavioral responses in the context of contractual services | |
| dc.type (資料類型) | article | |
| dc.identifier.doi (DOI) | 10.1108/MRR-07-2022-0474 | |
| dc.doi.uri (DOI) | https://doi.org/10.1108/MRR-07-2022-0474 | |
