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題名 The Impact of Streamer’s Speaking Signalling on Live Streaming Sales and Post-Purchase Behaviour
作者 林驊萱
Lin, Hua-Xuan;Lee, Joyce Yi-Hui;Peng, Chih-Hong;Lin, Yi-Ling
貢獻者 資管碩二
關鍵詞 live-streaming commerce; streamers; speaking charisma; Signalling Theory; live sales, post purchase
日期 2024-04
上傳時間 8-May-2024 11:01:20 (UTC+8)
關聯 UKAIS, UKAIS
資料類型 conference
dc.contributor 資管碩二
dc.creator (作者) 林驊萱
dc.creator (作者) Lin, Hua-Xuan;Lee, Joyce Yi-Hui;Peng, Chih-Hong;Lin, Yi-Ling
dc.date (日期) 2024-04
dc.date.accessioned 8-May-2024 11:01:20 (UTC+8)-
dc.date.available 8-May-2024 11:01:20 (UTC+8)-
dc.date.issued (上傳時間) 8-May-2024 11:01:20 (UTC+8)-
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/151149-
dc.format.extent 12196278 bytes-
dc.format.mimetype application/pdf-
dc.relation (關聯) UKAIS, UKAIS
dc.subject (關鍵詞) live-streaming commerce; streamers; speaking charisma; Signalling Theory; live sales, post purchase
dc.title (題名) The Impact of Streamer’s Speaking Signalling on Live Streaming Sales and Post-Purchase Behaviour
dc.type (資料類型) conference