dc.contributor | 資管碩二 | |
dc.creator (作者) | 林驊萱 | |
dc.creator (作者) | Lin, Hua-Xuan;Lee, Joyce Yi-Hui;Peng, Chih-Hong;Lin, Yi-Ling | |
dc.date (日期) | 2024-04 | |
dc.date.accessioned | 8-May-2024 11:01:20 (UTC+8) | - |
dc.date.available | 8-May-2024 11:01:20 (UTC+8) | - |
dc.date.issued (上傳時間) | 8-May-2024 11:01:20 (UTC+8) | - |
dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/151149 | - |
dc.format.extent | 12196278 bytes | - |
dc.format.mimetype | application/pdf | - |
dc.relation (關聯) | UKAIS, UKAIS | |
dc.subject (關鍵詞) | live-streaming commerce; streamers; speaking charisma; Signalling Theory; live sales, post purchase | |
dc.title (題名) | The Impact of Streamer’s Speaking Signalling on Live Streaming Sales and Post-Purchase Behaviour | |
dc.type (資料類型) | conference | |