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題名 多品牌餐飲集團成長策略：以金田公司為例
Multi-Brand Restaurant Group Growth Strategy: A Case Study of JTFS Group作者 許禮麟
Hsu, Li-Lin貢獻者 黃國峯
Huang, Kuo-Feng
許禮麟
Hsu, Li-Lin關鍵詞 金田公司
多品牌策略
JTFS
Multi-Brand Strategy日期 2024 上傳時間 3-Jun-2024 11:49:59 (UTC+8) 參考文獻 參考文獻 1.中文文獻： 中華民國交通部觀光局，2018，取自：https://admin.taiwan.net.tw/upload/contentFile/auser/b/annual_2018_htm/01_3_Domestic-Travel.html。 內政部移民署，2018，內政部移民署107年年報，取自：https://www.immigration.gov.tw/5382/5385/7353/7359/197014/cp_news 方亮淵，1993，國際品牌授權策略之研究，政治大學企業管理學系碩士論 文。 卡布里喬莎官方網站，2023，取自：https://capricciosa.com.tw/。 台灣連鎖暨加盟協會，2018，2018年台灣連鎖店年鑑，台北市：社團法人台灣連鎖暨加盟協會。 台灣連鎖暨加盟協會，2022，2022台灣連鎖店年鑑最新出版，疫情加速企業經營優勝劣敗，取自：http://www.tcfa.org.tw/announce_detail.asp?id=9204009。 吳健彰，2014，品牌策略運用之關鍵解析，管理知識中心，取自：https://mymkc.com/article/content/21886。 李宗黎與林蕙真，2013，管理會計學－理論與應用。台北：證業/華泰。 東京純豆腐官方網站，2023，取自：https://tokyo-sundubu.net/。 林淑菁，2023，品牌建構的符號策略研究 ─ Lady nara的品牌行銷，中國科技大學企業管理學系碩士論文。 金田餐飲官方網站，2023，取自：https://jtfs.com.tw/。 高端訓，2012，WOW！多品牌成就王品，台北：遠流。 許倉傑，2018，平面顯示器產業代理商經營策略分析－以K公司為例，國立臺灣大學事業經營學系碩士論文。 陳震學，2015，代理商自創品牌策略規劃流程－以特殊營養食品為例，國立臺灣師範大學高階經理人企管學系碩士論文。 黃國峯&Impact Hub Taipei，2021，「搞砸無畏-失敗中創造改變的30個處方」，PXX，早安財經。 鄔亦翎，2006，創新品牌的行銷策略－以袖珍商品產業為例，國立臺北大學企業管理學系碩士論文。 趙湜、謝科範，2012，基於進化博弈模型的科技保險險種創新行為研究，軟科學。 劉晉彰與郭中麟，2017，臺灣連鎖餐飲加盟品牌策略建構之商業模式研究。國立虎尾科技大學學報。 鄭素琴，2021，企業禮贈品市場之代理商經營策略探討以 T 公司發展代理商品牌為例，國立台灣師範大學企業管理學系碩士論文。 程開佑，2019，iCHEF 2019年第二季餐飲景氣白皮書，取自：chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/https://thedinernews.com/wp-content/uploads/2019/11/2019Q2-%E9%A4%90%E9%A3%B2%E6%99%AF%E6%B0%A3%E7%99%BD%E7%9A%AE%E6%9B%B8.pdf 2. 英文文獻： Aaker D. 1996. Free Press; New York: Building Strong Brands. Aaker D. and Keller K. 1990. Consumer evaluations of brand extensions. J. Marketing. Asberg P. 2015. Perceived brand portfolios: how individual views hamper efficiency. J. Product Brand Manage. Bakker A., Emmerik H.V. and Euwema M. 2006. Crossover of burnout and engagement in work teams. Work Occup. Blatt R. 2009. Tough love: How communal schemas and contracting practices build relational capital in entrepreneurial teams. Acad. Manag. Rev. Bohmer RMJ. 2009. Designing Care: Aligning the Nature and Management of Health Care. Boston: Harvard Business Press. Cabrera E. F. and Cabrera A. 2005. Fostering knowledge sharing through people management practices. Inter. J. Hum. Resour. Manag. Chen F., Fu L., Zhang L. and Yu X. 2020. A longitudinal case study from integration perspective: How do the individual learning and organizational learning interactively influence the firms’ innovation behaviors? J. Manag. World. Cisar P, Soloviov D, Barta A, Urban J. and Stys D. 2016. BioWes-from design of experiment, through protocol to repository, control, standardization and back-tracking. Biomed Eng Online. Claudiu-Catalin M. 2014. Brand extensions positioning guidelines for competitive differentiation. Bus. Manage. Dyn. Cohen D. 1986. “Trademark Strategy,” Journal of Marketing, 50(January). Costa P., Passos A.M. and Bakker A. 2014. Empirical validation of the team work engagement construct. J. Pers. Psychol. Dijksterhuis G. 2016. New product failure: Five potential sources discussed, Trends Food Sci, Technol. Ellemers N., De Gilder D. and Haslam S.A. 2004. Motivating Individuals and Groups at Work: A Social Identity Perspective on Leadership and Group Performance. Acad. Manag. Rev. Fu H. Y., Yu K. D., Cheng Y. P. and Chou C. H. 2007. The study on the relationship among organizational culture, knowledge sharing and organizational innovation knowledge types as moderator in the shipping industry. Chin. Marit. Gardner H. K., Gino F. and Staats B. R. 2012. Dynamically integrating knowledge in teams transforming resources into performance. Acad. Manag. Harrington R.J., Ottenbacher M.C., Kendall K.W. 2011. Fine-dining restaurant selection: Direct and moderating effects of customer attributes. J. Foodserv. Bus. Res. 14:272–289. Jung D.I., Chow C. and Wu A. 2003. The role of transformational leadership in enhancing organizational innovation: Hypotheses and some preliminary findings. Kelly R.K. 2001. Mood and emotion in groups. In: Hogg M.A., Tindale R.S., editors. Blackwell Handbook of Social Psychology: Group Processes. Blackwell; Oxford, UK. Kesler L. 1978. Extensions Leave Brand in New Area, Advertising Age. Kotler P. 1998. Marketing management: Analysis planning, implementation and control. Englewood Cliffs, NJ: Prentice-Hall. Kotler P. 2012.《行銷管理學》(駱少康譯)，臺北：雙葉書廊，第14版。 Lady nara. 2017. 關於Lady nara，取自：https://ladynara.com.tw/about/。 Linnenluecke M. K. 2017. Resilience in business and management research: A review of influential publications and a research agenda. Int. J. Manag. Matt H. 2003. Brand Failures-The Truth About the 100 Biggest Branding Mistakes of All Time. Munir R. and Beh L. S. 2019. Measuring and enhancing organisational creative climate, knowledge sharing, and innovative work behavior in startups development. Murray P. and Moses M. 2005. The centrality of teams in the organisational learning process. Manag. Nadkarni S. and Barr P.S. 2008. Environmental context, managerial cognition, and strategic action: An integrated view. Strateg. Manag. J. Nara thia Cusine. 2023. Reference: http://naracuisine.com/ Nonaka I. and Takeuchi H. 1995. The Knowledge-Creating Company: How Japanese Companies Create the Dynamics of Innovation. Oxford University Press. New York. Osterwalder A. and Pigneur Y. 2010. Business model generation: a handbook for visionaries, game changers, and challengers. Owens T. 1991. A Contractual Approach to Partnering, Small Business Reports, July. Reichheld F. F. and Sasser W. E. 1990. Zero defeofions: Quoliiy comes to Services. Harvard Business Review. Salanova M., Llorens S. and Schaufeli W.B. 2011. Yes, I can, I feel good, and I just do it! On gain cycles and spirals of efficacy beliefs, affect, and engagement. Appl. Psychol. Int. Rev. Salanova M., Schaufeli W. B., Xanthopoulou D., and Bakker A. B. 2010. The gain spiral of resources and work engagement: Sustaining a positive worklife. Work engagement: A handbook of essential theory and research, 118-131. Sarabeth L. 2023. Reference: https://sarabethsrestaurants.com/ Shakespeare W. 2014. Hamlet. New York: Simon and Schuster. Smilansky S. 2009. Experiential Marketing: A Practical Guide to Interactive Brand Experiences (1st ed.). Tho N. D. 2020. Team psychological capital and innovation: The mediating of team exploratory and exploitative learning. J. Knowl. Manag. Waheed A., Miao X., Waheed S., Ahmad N. and Majeed A. 2019. How new HRM practices, organizational innovation, and innovative climate affect the innovation performance in the IT industry: A moderated-mediation analysis. Walker J.R. 2013. Study Guide to Accompany the Restaurant: From Concept to Operation. John Wiley & Sons; Hoboken, NJ, USA. Wang R., Zhou H. and Wang L. 2022. The influence of psychological capital and social capital on the entrepreneurial performance of the new generation of entrepreneurs. Front. Psychol. Yukl G. 2012. Effective Leadership behavior: What we know and what questions need more attention. Acad. Manag. Perspex. 描述 碩士
國立政治大學
經營管理碩士學程(EMBA)
111932424資料來源 http://thesis.lib.nccu.edu.tw/record/#G0111932424 資料類型 thesis dc.contributor.advisor 黃國峯 zh_TW dc.contributor.advisor Huang, Kuo-Feng en_US dc.contributor.author (Authors) 許禮麟 zh_TW dc.contributor.author (Authors) Hsu, Li-Lin en_US dc.creator (作者) 許禮麟 zh_TW dc.creator (作者) Hsu, Li-Lin en_US dc.date (日期) 2024 en_US dc.date.accessioned 3-Jun-2024 11:49:59 (UTC+8) - dc.date.available 3-Jun-2024 11:49:59 (UTC+8) - dc.date.issued (上傳時間) 3-Jun-2024 11:49:59 (UTC+8) - dc.identifier (Other Identifiers) G0111932424 en_US dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/151526 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 經營管理碩士學程(EMBA) zh_TW dc.description (描述) 111932424 zh_TW dc.description.tableofcontents 目錄 致謝辭 I 摘要 II Abstract III 表目錄 VII 圖目錄 VIII 第一章 草創生存期 1 第一節 商業模式 6 第二節 創辦人 10 第三節 創業團隊與組織 11 第二章 成長期 14 第一節 商業模式 19 第二節 創辦人 22 第三節 創業團隊與組織 24 第三章 多品牌成長策略 27 第一節 第二品牌 30 第二節 第三品牌 33 第三節 第四品牌 35 第四節 第五品牌 36 第五節 第六品牌 39 第六節 多品牌發展策略藍圖 42 第四章 公司組織與經營 44 第一節 組織架構與功能政策 44 第二節 多品牌經營綜效 46 第三節 多品牌管理之挑戰 48 第四節 未來經營之挑戰 50 第五章 結論 53 第一節 多品牌成長策略之挑戰 53 第二節 研究建議與限制 54 參考文獻 56 zh_TW dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0111932424 en_US dc.subject (關鍵詞) 金田公司 zh_TW dc.subject (關鍵詞) 多品牌策略 zh_TW dc.subject (關鍵詞) JTFS en_US dc.subject (關鍵詞) Multi-Brand Strategy en_US dc.title (題名) 多品牌餐飲集團成長策略：以金田公司為例 zh_TW dc.title (題名) Multi-Brand Restaurant Group Growth Strategy: A Case Study of JTFS Group en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 參考文獻 1.中文文獻： 中華民國交通部觀光局，2018，取自：https://admin.taiwan.net.tw/upload/contentFile/auser/b/annual_2018_htm/01_3_Domestic-Travel.html。 內政部移民署，2018，內政部移民署107年年報，取自：https://www.immigration.gov.tw/5382/5385/7353/7359/197014/cp_news 方亮淵，1993，國際品牌授權策略之研究，政治大學企業管理學系碩士論 文。 卡布里喬莎官方網站，2023，取自：https://capricciosa.com.tw/。 台灣連鎖暨加盟協會，2018，2018年台灣連鎖店年鑑，台北市：社團法人台灣連鎖暨加盟協會。 台灣連鎖暨加盟協會，2022，2022台灣連鎖店年鑑最新出版，疫情加速企業經營優勝劣敗，取自：http://www.tcfa.org.tw/announce_detail.asp?id=9204009。 吳健彰，2014，品牌策略運用之關鍵解析，管理知識中心，取自：https://mymkc.com/article/content/21886。 李宗黎與林蕙真，2013，管理會計學－理論與應用。台北：證業/華泰。 東京純豆腐官方網站，2023，取自：https://tokyo-sundubu.net/。 林淑菁，2023，品牌建構的符號策略研究 ─ Lady nara的品牌行銷，中國科技大學企業管理學系碩士論文。 金田餐飲官方網站，2023，取自：https://jtfs.com.tw/。 高端訓，2012，WOW！多品牌成就王品，台北：遠流。 許倉傑，2018，平面顯示器產業代理商經營策略分析－以K公司為例，國立臺灣大學事業經營學系碩士論文。 陳震學，2015，代理商自創品牌策略規劃流程－以特殊營養食品為例，國立臺灣師範大學高階經理人企管學系碩士論文。 黃國峯&Impact Hub Taipei，2021，「搞砸無畏-失敗中創造改變的30個處方」，PXX，早安財經。 鄔亦翎，2006，創新品牌的行銷策略－以袖珍商品產業為例，國立臺北大學企業管理學系碩士論文。 趙湜、謝科範，2012，基於進化博弈模型的科技保險險種創新行為研究，軟科學。 劉晉彰與郭中麟，2017，臺灣連鎖餐飲加盟品牌策略建構之商業模式研究。國立虎尾科技大學學報。 鄭素琴，2021，企業禮贈品市場之代理商經營策略探討以 T 公司發展代理商品牌為例，國立台灣師範大學企業管理學系碩士論文。 程開佑，2019，iCHEF 2019年第二季餐飲景氣白皮書，取自：chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/https://thedinernews.com/wp-content/uploads/2019/11/2019Q2-%E9%A4%90%E9%A3%B2%E6%99%AF%E6%B0%A3%E7%99%BD%E7%9A%AE%E6%9B%B8.pdf 2. 英文文獻： Aaker D. 1996. Free Press; New York: Building Strong Brands. Aaker D. and Keller K. 1990. Consumer evaluations of brand extensions. J. Marketing. Asberg P. 2015. Perceived brand portfolios: how individual views hamper efficiency. J. Product Brand Manage. Bakker A., Emmerik H.V. and Euwema M. 2006. Crossover of burnout and engagement in work teams. Work Occup. Blatt R. 2009. Tough love: How communal schemas and contracting practices build relational capital in entrepreneurial teams. Acad. Manag. Rev. Bohmer RMJ. 2009. Designing Care: Aligning the Nature and Management of Health Care. Boston: Harvard Business Press. Cabrera E. F. and Cabrera A. 2005. Fostering knowledge sharing through people management practices. Inter. J. Hum. Resour. Manag. Chen F., Fu L., Zhang L. and Yu X. 2020. A longitudinal case study from integration perspective: How do the individual learning and organizational learning interactively influence the firms’ innovation behaviors? J. Manag. World. Cisar P, Soloviov D, Barta A, Urban J. and Stys D. 2016. BioWes-from design of experiment, through protocol to repository, control, standardization and back-tracking. Biomed Eng Online. Claudiu-Catalin M. 2014. Brand extensions positioning guidelines for competitive differentiation. Bus. Manage. Dyn. Cohen D. 1986. “Trademark Strategy,” Journal of Marketing, 50(January). Costa P., Passos A.M. and Bakker A. 2014. Empirical validation of the team work engagement construct. J. Pers. Psychol. Dijksterhuis G. 2016. New product failure: Five potential sources discussed, Trends Food Sci, Technol. Ellemers N., De Gilder D. and Haslam S.A. 2004. Motivating Individuals and Groups at Work: A Social Identity Perspective on Leadership and Group Performance. Acad. Manag. Rev. Fu H. Y., Yu K. D., Cheng Y. P. and Chou C. H. 2007. The study on the relationship among organizational culture, knowledge sharing and organizational innovation knowledge types as moderator in the shipping industry. Chin. Marit. Gardner H. K., Gino F. and Staats B. R. 2012. Dynamically integrating knowledge in teams transforming resources into performance. Acad. Manag. Harrington R.J., Ottenbacher M.C., Kendall K.W. 2011. Fine-dining restaurant selection: Direct and moderating effects of customer attributes. J. Foodserv. Bus. Res. 14:272–289. Jung D.I., Chow C. and Wu A. 2003. The role of transformational leadership in enhancing organizational innovation: Hypotheses and some preliminary findings. Kelly R.K. 2001. Mood and emotion in groups. In: Hogg M.A., Tindale R.S., editors. Blackwell Handbook of Social Psychology: Group Processes. Blackwell; Oxford, UK. Kesler L. 1978. Extensions Leave Brand in New Area, Advertising Age. Kotler P. 1998. Marketing management: Analysis planning, implementation and control. Englewood Cliffs, NJ: Prentice-Hall. Kotler P. 2012.《行銷管理學》(駱少康譯)，臺北：雙葉書廊，第14版。 Lady nara. 2017. 關於Lady nara，取自：https://ladynara.com.tw/about/。 Linnenluecke M. K. 2017. Resilience in business and management research: A review of influential publications and a research agenda. Int. J. Manag. Matt H. 2003. Brand Failures-The Truth About the 100 Biggest Branding Mistakes of All Time. Munir R. and Beh L. S. 2019. Measuring and enhancing organisational creative climate, knowledge sharing, and innovative work behavior in startups development. Murray P. and Moses M. 2005. The centrality of teams in the organisational learning process. Manag. Nadkarni S. and Barr P.S. 2008. Environmental context, managerial cognition, and strategic action: An integrated view. Strateg. Manag. J. Nara thia Cusine. 2023. Reference: http://naracuisine.com/ Nonaka I. and Takeuchi H. 1995. The Knowledge-Creating Company: How Japanese Companies Create the Dynamics of Innovation. Oxford University Press. New York. Osterwalder A. and Pigneur Y. 2010. Business model generation: a handbook for visionaries, game changers, and challengers. Owens T. 1991. A Contractual Approach to Partnering, Small Business Reports, July. Reichheld F. F. and Sasser W. E. 1990. Zero defeofions: Quoliiy comes to Services. Harvard Business Review. Salanova M., Llorens S. and Schaufeli W.B. 2011. Yes, I can, I feel good, and I just do it! On gain cycles and spirals of efficacy beliefs, affect, and engagement. Appl. Psychol. Int. Rev. Salanova M., Schaufeli W. B., Xanthopoulou D., and Bakker A. B. 2010. The gain spiral of resources and work engagement: Sustaining a positive worklife. Work engagement: A handbook of essential theory and research, 118-131. Sarabeth L. 2023. Reference: https://sarabethsrestaurants.com/ Shakespeare W. 2014. Hamlet. New York: Simon and Schuster. Smilansky S. 2009. Experiential Marketing: A Practical Guide to Interactive Brand Experiences (1st ed.). Tho N. D. 2020. Team psychological capital and innovation: The mediating of team exploratory and exploitative learning. J. Knowl. Manag. Waheed A., Miao X., Waheed S., Ahmad N. and Majeed A. 2019. How new HRM practices, organizational innovation, and innovative climate affect the innovation performance in the IT industry: A moderated-mediation analysis. Walker J.R. 2013. Study Guide to Accompany the Restaurant: From Concept to Operation. John Wiley & Sons; Hoboken, NJ, USA. Wang R., Zhou H. and Wang L. 2022. The influence of psychological capital and social capital on the entrepreneurial performance of the new generation of entrepreneurs. Front. Psychol. Yukl G. 2012. Effective Leadership behavior: What we know and what questions need more attention. Acad. Manag. Perspex. zh_TW
