| dc.contributor | 企博學三 | |
| dc.creator (作者) | 陳姿伃 | |
| dc.creator (作者) | Chen, Tzuyu;Pai, Peiyu;Fei, Chiaodeng | |
| dc.date (日期) | 2024-04 | |
| dc.date.accessioned | 3-Jun-2024 15:06:20 (UTC+8) | - |
| dc.date.available | 3-Jun-2024 15:06:20 (UTC+8) | - |
| dc.date.issued (上傳時間) | 3-Jun-2024 15:06:20 (UTC+8) | - |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/151586 | - |
| dc.description.abstract (摘要) | A growing number of retail companies are implementing highly advanced in-store technologies to better serve their consumers by improving the shopping experience and assisting them as they proceed along the customer journey. This study looks into the connections between techno-stress, disengagement, privacy fatigue, and technology-enabled personalization. The research hypothesis is put forth based on previous literature, and it is projected that 502 in-store shoppers actually make use of the personalization technology. Second, the data for this study was gathered by a questionnaire survey using online survey through a panel data, and LISREL would then be used to verify the model's causality. Lastly, based on the research findings, this research provides insights into strategic implications and potential research areas for management and businesses in this domain, offering valuable guidance for improving the customer experience in retail settings. | |
| dc.format.extent | 125 bytes | - |
| dc.format.mimetype | text/html | - |
| dc.relation (關聯) | UKAIS 2024 Conference, The UK Academy for Information Systems | |
| dc.title (題名) | Understanding Consumers’ Reactance of Technology-Enabled Personalization: Perspectives on Stress and Fatigue | |
| dc.type (資料類型) | conference | |
