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| Title | From A Role-Playing Game (RPG) to A Brand: Strategic Implications from An Over-Two-Decade Case |
| Creator | 周致遠 Chou, Chih-Yuan;Au, Cheuk Hang;Ho, Kevin K. W. |
| Contributor | 資管系 |
| Key Words | Case study; brand extensions; netnography; role-playing games (RPGs) |
| Date | 2024-07 |
| Date Issued | 12-Jun-2024 14:42:13 (UTC+8) |
| Summary | By offering a delightful experience, role-playing games (RPGs) have attracted many players. However, their development has been challenged by issues such as the emergence of online/mobile games and the proliferation of pirate copies. Therefore, RPG developers should consider different strategies to sustain the RPG series. We conducted a case study on “Chinese Paladin,” an RPG series that has been successful for over two decades in the Greater China region. We identified four strategies for an RPG to sustain itself and develop into a brand, namely (1) timeline-moving strategy, (2) crossover strategy, (3) sublimation strategy, and (4) cross-media strategy. We also highlighted some theoretical and potential implications related to RPG and information systems (IS) brand development. |
| Relation | Journal of Organizational Computing and Electronic Commerce, Vol.34, No.3, pp.190-212 |
| Type | article |
| DOI | https://doi.org/10.1080/10919392.2024.2340786 |
| dc.contributor | 資管系 | - |
| dc.creator (作者) | 周致遠 | - |
| dc.creator (作者) | Chou, Chih-Yuan;Au, Cheuk Hang;Ho, Kevin K. W. | - |
| dc.date (日期) | 2024-07 | - |
| dc.date.accessioned | 12-Jun-2024 14:42:13 (UTC+8) | - |
| dc.date.available | 12-Jun-2024 14:42:13 (UTC+8) | - |
| dc.date.issued (上傳時間) | 12-Jun-2024 14:42:13 (UTC+8) | - |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/151688 | - |
| dc.description.abstract (摘要) | By offering a delightful experience, role-playing games (RPGs) have attracted many players. However, their development has been challenged by issues such as the emergence of online/mobile games and the proliferation of pirate copies. Therefore, RPG developers should consider different strategies to sustain the RPG series. We conducted a case study on “Chinese Paladin,” an RPG series that has been successful for over two decades in the Greater China region. We identified four strategies for an RPG to sustain itself and develop into a brand, namely (1) timeline-moving strategy, (2) crossover strategy, (3) sublimation strategy, and (4) cross-media strategy. We also highlighted some theoretical and potential implications related to RPG and information systems (IS) brand development. | - |
| dc.format.extent | 109 bytes | - |
| dc.format.mimetype | text/html | - |
| dc.relation (關聯) | Journal of Organizational Computing and Electronic Commerce, Vol.34, No.3, pp.190-212 | - |
| dc.subject (關鍵詞) | Case study; brand extensions; netnography; role-playing games (RPGs) | - |
| dc.title (題名) | From A Role-Playing Game (RPG) to A Brand: Strategic Implications from An Over-Two-Decade Case | - |
| dc.type (資料類型) | article | - |
| dc.identifier.doi (DOI) | 10.1080/10919392.2024.2340786 | - |
| dc.doi.uri (DOI) | https://doi.org/10.1080/10919392.2024.2340786 | - |