| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wen-Chieh Jack. Wu | en_US |
| dc.contributor.author (Authors) | 蘇仁欣 | zh_TW |
| dc.contributor.author (Authors) | Nivedhitha Suresh Raja | en_US |
| dc.creator (作者) | 蘇仁欣 | zh_TW |
| dc.creator (作者) | Raja, Nivedhitha Suresh | en_US |
| dc.date (日期) | 2024 | en_US |
| dc.date.accessioned | 1-Jul-2024 12:16:51 (UTC+8) | - |
| dc.date.available | 1-Jul-2024 12:16:51 (UTC+8) | - |
| dc.date.issued (上傳時間) | 1-Jul-2024 12:16:51 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0111933047 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/151984 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 111933047 | zh_TW |
| dc.description.abstract (摘要) | “Prof. is Online” – An Online Platform that Connects Students with Private Tutors and Instructors in India.
By
Nivedhitha Suresh Raja
In the diverse landscape of Indian education, a significant challenge persists in ensuring whether students can easily find their ideal tutors, considering the wide variety of teaching methods and learning preferences. In response to this situation “Prof. is Online”, an Online Education platform is exploring the possibility of entering the education market for students and tutors.
This platform offers a centralized solution, providing students with access to a wide array of tutors and tutors to connect with a large pool of students in one convenient space. With a focus on regional languages and personalized learning experiences, this business plan aims to reshape the Indian education market, making it accessible and effective for all. Through in-depth survey with teachers and students, the study has revealed a growing demand for innovative, accessible and tailored education solutions. | en_US |
| dc.description.tableofcontents | 1. Executive Summary 1
2. Company Overview 2
2.1 Name and Logo of the Company 2
2.2 Mission Statement 3
2.3 Vision Statement 3
2.4 Goal of the Business 3
3. Business Model Canvas 4
3.1. Customer Segments 4
3.2. Value Proposition 5
3.3. Channels 6
3.4. Customer Relationships 6
3.5. Revenue Streams 7
3.6. Key Activities 8
3.7. Key Resources 8
3.8. Key Partners 9
3.9. Cost Structure 10
4. Product and Services 11
4.1. User Experience and Design 11
4.1.1. Workflow of Students 12
4.1.2. Workflow of Tutors 12
4.1.3. Role of Admin 13
4.2. User Interface 14
4.3. Personalized Learning Experience 16
4.4. Technical Infrastructure 18
4.5. Skill Verification Process 20
5. Value Proposition Model 23
5.1. Value Proposition Model 23
5.1.1. Value Proposition Canvas for Tutors 23
5.1.2. Value Proposition Canvas for Students 24
6. Industry Analysis 26
6.1. Online Education Platform in India 26
6.2. Competitive Analysis 28
6.2.1. Direct Competitors 28
6.2.2. Indirect Competitors 28
6.2.3. Market Positioning 28
6.3. Porter’s Five Forces 30
6.3.1. Threat of New Entrants 31
6.3.2. Bargaining Power of Buyers 31
6.3.3. Bargaining Power of Suppliers 32
6.3.4. Threat of Substitutes 32
6.3.5. Competitive Rivalry 32
7. Market Analysis 34
7.1. Market Research 34
7.1.1. Market Research Objective 34
7.1.2. The Scope of the Research 34
7.1.3. Research Results 35
7.2. SWOT Analysis 38
7.2.1. Strengths 39
7.2.2. Weaknesses 40
7.2.3. Opportunities 40
7.2.4. Threats 41
8. Marketing Plan 42
8.1. Marketing Mix Strategies 42
8.1.1. Marketing Plan for Students 42
8.1.1.1. Products 42
8.1.1.2. Price 43
8.1.1.3. Place 43
8.1.1.4. Promotion 44
8.1.2. Marketing Plan for Tutors 44
8.1.2.1. Products 44
8.1.2.2. Price 44
8.1.2.3. Place 45
8.1.2.4. Promotion 45
9. Management Team 47
9.1. Organizational Structure 47
9.2. Roles and Responsibilities 47
10. Financial Analysis 49
10.1. Capital Investments 49
10.2. Demand Forecasting 49
10.3. Revenue Streams 51
10.4. Projected Cash Flow Statements 53
References 54 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0111933047 | en_US |
| dc.subject (關鍵詞) | 專家就在線上 | zh_TW |
| dc.subject (關鍵詞) | 印度 | zh_TW |
| dc.subject (關鍵詞) | Education Platform | en_US |
| dc.subject (關鍵詞) | Online Tutors | en_US |
| dc.subject (關鍵詞) | One Stop education | en_US |
| dc.subject (關鍵詞) | India | en_US |
| dc.title (題名) | 「專家就在線上」－印度媒合學生與私人家教與教練的數位平台 | zh_TW |
| dc.title (題名) | “Prof. is Online” – An Online Platform that Connects Students with Private Tutors and Instructors in India | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | References
1. “Personalized learning for critical thinking and creativity”, Marcin Frackiewicz, March 28, 2023
https://ts2.space/en/personalized-learning-for-critical-thinking-and-creativity/#gsc.tab=0
2. “Bengaluru leads Indian EdTech funding amid dip in 2023”, The Hindu Bureau September 6, 2023 https://www.thehindu.com/news/cities/bangalore/bengaluru-leads-indian-edtech-funding-amid-dip-in-2023/article67270324.ece
3. “Value Propositions”, Alexandra Twin, February 19 2024.
https://www.investopedia.com/terms/v/valueproposition.asp
4. “Staying Ahead of the Competition: How Indian Edtech Startups can thrive in 2023”, LinkedIn, April 20, 2023
https://www.linkedin.com/pulse/staying-ahead-competition-how-indian-edtech-startups/
5. “Online Education Market Size, Share, Growth Analysis, By Learning Type(Self Paced and Instructor Led), By Component(Laptop, Mobile, PC), By Region - Industry Forecast 2024-2031”
https://www.skyquestt.com/report/online-education-market#:~:text=Online%20Education%20Market%20Insights,period%20(2024%2D2031).
6. “Overview of the India E-learning Market (2024 – 2029)” By Arizton Advisory & Intelligence, April 30, 2024
https://www.focusreports.store/report/india-e-learning-market-focused-insights | zh_TW |
