| dc.contributor.advisor | 羅明琇 | zh_TW |
| dc.contributor.advisor | Lo, Ming-Shiow | en_US |
| dc.contributor.author (作者) | 吳駿 | zh_TW |
| dc.contributor.author (作者) | Wu, Chun | en_US |
| dc.creator (作者) | 吳駿 | zh_TW |
| dc.creator (作者) | Wu, Chun | en_US |
| dc.date (日期) | 2024 | en_US |
| dc.date.accessioned | 1-七月-2024 12:25:39 (UTC+8) | - |
| dc.date.available | 1-七月-2024 12:25:39 (UTC+8) | - |
| dc.date.issued (上傳時間) | 1-七月-2024 12:25:39 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0111363079 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/152020 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 企業管理研究所(MBA學位學程) | zh_TW |
| dc.description (描述) | 111363079 | zh_TW |
| dc.description.abstract (摘要) | 現今求職市場競爭劇烈，加上科技快速變革，導致大專院校學生普遍面臨嚴重的職涯焦慮問題。以近期備受矚目的生成式 AI 為例，許多學生雖然受惠於更高效的生產力工具，卻也擔心自身職涯道路被 AI 取代，心理負擔沉重。此外，台灣教育傳統著重考試成績，學生往往以社會期望的「好工作」為唯一目標，缺乏自我探索，無法發現真正的興趣與專長，導致職涯規劃不足，必須在社會中高昂成本摸索方向。
全球疫情加速了網路應用普及化，消費者也更渴求個人化體驗。在此趨勢下，線上教練產業快速興起，對職涯規劃輔導服務需求殷切。有鑑於此，本企劃擬建立 Career Venture 職涯導師媒合平台，旨在協助大專院校學生跨出原有人脈圈，與職場資深人士交流，獲取第一手市場資訊，並進而規劃清晰的職涯發展路線，有效緩解職涯焦慮困境。 | zh_TW |
| dc.description.abstract (摘要) | The modern job market is fiercely competitive, coupled with rapid technological changes, leading to severe career anxiety among college students. Take the recent emergence of generative AI as an example. While many students benefit from more efficient productivity tools, they also worry that their career paths may be replaced by AI, causing significant psychological burdens. Moreover, the traditional Taiwanese education system emphasizes exam scores, compelling students to pursue "good jobs" expected by society as their sole goal. This lack of self-exploration prevents them from discovering their true interests and strengths, resulting in inadequate career planning and the need to explore directions at a high cost in society.
The global pandemic has accelerated the widespread adoption of online applications, and consumers crave more personalized experiences. Amid this trend, the online coaching industry has rapidly emerged, with an urgent demand for career planning and guidance services. In light of this, this research project proposes to establish the "Career Venture" career mentor matching platform, aiming to assist college students in transcending their existing social circles, engaging with seasoned professionals, obtaining first-hand market information, and ultimately planning clear career development paths, effectively alleviating career anxiety. | en_US |
| dc.description.tableofcontents | 致謝辭 - i
中文摘要 -ii
英文摘要 - iii
目錄 - v
表目錄 - vi
圖目錄 - vii
第一章 創業起源 - 1
第一節 創業背景與創業目的 - 1
第二節 顧客痛點與解決方案 - 2
第二章 市場分析 - 4
第一節 線上教練產業分析 - 4
第二節 競品分析 - 5
第三節 市場機會點 - 9
第四節 市場定位與競爭優勢 - 10
第三章 產品與服務 - 13
第一節 產品與服務內容 - 13
第二節 商業模式 - 14
第四章 需求面規劃 - 16
第一節 STP 分析 - 16
第二節 目標客群 - 17
第三節 顧客關係 - 19
第四節 通路 - 21
第五章 供給面規劃 - 23
第一節 關鍵夥伴 - 23
第二節 關鍵活動 - 24
第三節 關鍵資源 - 25
第六章 財務面規劃 - 26
第一節 收益與定價 - 26
第二節 營收預估 - 27
第三節 銷貨成本預估 - 28
第四節 人力成本預估 - 29
第五節 資產預估 - 31
第六節 管銷費用預估 - 32
第七節 業外收入預估 - 33
第八節 營運面預估 - 33
第九節 預估之資產負債表 - 34
第十節 預估之損益表 - 35
第十一節 預估之現金流量表 - 37
第七章 進度規劃 - 39
第一節 里程碑與時間表 - 39
第八章 風險評估與停損機制 - 41
第一節 風險評估 - 41
第二節 停損機制 - 42
第九章 結論與願景 - 43
第一節 結論 - 43
第二節 挑戰與願景 - 43
參考文獻 - 45 | zh_TW |
| dc.format.extent | 1895277 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0111363079 | en_US |
| dc.subject (關鍵詞) | 職涯焦慮 | zh_TW |
| dc.subject (關鍵詞) | 職涯導師 | zh_TW |
| dc.subject (關鍵詞) | 媒合平台 | zh_TW |
| dc.subject (關鍵詞) | Matching platform | en_US |
| dc.subject (關鍵詞) | Mentor | en_US |
| dc.subject (關鍵詞) | Career anxiety | en_US |
| dc.title (題名) | 職涯導師媒合平台創業企劃書 | zh_TW |
| dc.title (題名) | Business Plan for the Mentor Matching Platform | en_US |
| dc.type (資料類型) | thesis | en_US |
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