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題名 自製或外包?共同供應商與購買商的議價分析
Make or buy? A model of bargaining among a common supplier and buyers
作者 楊仕傑
Yang, Shyh-Jye
貢獻者 溫偉任<br>潘振宇
楊仕傑
Yang, Shyh-Jye
關鍵詞 自製或外包決定
納許議價
共同供應商
Make-or-buy decision
Nash bargaining
Common supplier
日期 2024
上傳時間 5-八月-2024 11:56:33 (UTC+8)
摘要 本文分析下游廠商議價能力與生產邊際成本關係對下游廠商外包決策的影響。本文提出一個一家共同上游供應商對兩家下游廠商的兩階段納許議價架構來決定廠商之間的利潤分配。本文發現,當下游廠商生產邊際成本相同時,給定競爭對手選擇「外包」,下游廠商的最佳反應取決於競爭對手之議價能力,同時,存在一個下游廠商議價能力水準,當兩家下游廠商之議價能力皆低於此水準時,膽小鬼賽局發生。而當下游廠商生產邊際成本不同時,給定競爭對手選擇「外包」,下游廠商的最佳反應除了取決於競爭對手之議價能力也會受到下游廠商之間生產邊際成本關係的影響,此時,兩家生產邊際成本不同的下游廠商,也會有不同的最佳反應。因此,在不同的下游廠商議價能力與生產邊際成本關係組合之下,下游廠商外包決策的均衡結果也會有所不同。
This thesis analyzes the impact of downstream firms’ bargaining power and marginal cost relationship on their outsourcing decisions. We propose a two-stage Nash bargaining framework involving a common upstream supplier and two downstream firms to determine the profit distribution among the firms. We show that when the downstream firms have identical marginal costs, given that its rival firm chooses to outsource, the best response of the downstream firm depends on the bargaining power of its rival firm. Additionally, there exists a level of bargaining power for downstream firms such that when the bargaining power of both firms is below that level, a game of chicken occurs. When the downstream firms have different marginal costs, given that its rival firm chooses to outsource, the best response of the downstream firm depends not only on the bargaining power of its rival firm but also on the marginal cost relationship between the downstream firms. In this scenario, two downstream firms with different marginal costs will have different best responses. Therefore, the equilibrium of the downstream firms’ outsourcing decisions will vary depending on different combination of their bargaining power and marginal cost relationship.
參考文獻 Arya, A., Mittendorf, B., & Sappington, D. E. (2008). The make-or-buy decision in the presence of a rival: strategic outsourcing to a common supplier. Management Science, 54(10), 1747-1758. Chen, Y. (2011). Strategic sourcing for entry deterrence and tacit collusion. Journal of Economics, 102, 137-156. Chen, J., & Guo, Z. (2014). Strategic sourcing in the presence of uncertain supply and retail competition. Production and Operations Management, 23(10), 1748-1760. Feng, Q., & Lu, L. X. (2012). The strategic perils of low cost outsourcing. Management Science, 58(6), 1196-1210. Gilbert, S. M., Xia, Y., & Yu, G. (2006). Strategic outsourcing for competing OEMs that face cost reduction opportunities. IIE transactions, 38(11), 903-915. Liu, Y., & Tyagi, R. K. (2011). The benefits of competitive upward channel decentralization. Management Science, 57(4), 741-751. Wen, W. J., Lee, W. C., & Lo, C. Y. (2023). To make or to buy from a common supplier? Strategic considerations and welfare consequences. International Journal of Economic Theory, 19(1), 39-61.
描述 碩士
國立政治大學
國際經營與貿易學系
111351018
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0111351018
資料類型 thesis
dc.contributor.advisor 溫偉任<br>潘振宇zh_TW
dc.contributor.author (作者) 楊仕傑zh_TW
dc.contributor.author (作者) Yang, Shyh-Jyeen_US
dc.creator (作者) 楊仕傑zh_TW
dc.creator (作者) Yang, Shyh-Jyeen_US
dc.date (日期) 2024en_US
dc.date.accessioned 5-八月-2024 11:56:33 (UTC+8)-
dc.date.available 5-八月-2024 11:56:33 (UTC+8)-
dc.date.issued (上傳時間) 5-八月-2024 11:56:33 (UTC+8)-
dc.identifier (其他 識別碼) G0111351018en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/152395-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營與貿易學系zh_TW
dc.description (描述) 111351018zh_TW
dc.description.abstract (摘要) 本文分析下游廠商議價能力與生產邊際成本關係對下游廠商外包決策的影響。本文提出一個一家共同上游供應商對兩家下游廠商的兩階段納許議價架構來決定廠商之間的利潤分配。本文發現,當下游廠商生產邊際成本相同時,給定競爭對手選擇「外包」,下游廠商的最佳反應取決於競爭對手之議價能力,同時,存在一個下游廠商議價能力水準,當兩家下游廠商之議價能力皆低於此水準時,膽小鬼賽局發生。而當下游廠商生產邊際成本不同時,給定競爭對手選擇「外包」,下游廠商的最佳反應除了取決於競爭對手之議價能力也會受到下游廠商之間生產邊際成本關係的影響,此時,兩家生產邊際成本不同的下游廠商,也會有不同的最佳反應。因此,在不同的下游廠商議價能力與生產邊際成本關係組合之下,下游廠商外包決策的均衡結果也會有所不同。zh_TW
dc.description.abstract (摘要) This thesis analyzes the impact of downstream firms’ bargaining power and marginal cost relationship on their outsourcing decisions. We propose a two-stage Nash bargaining framework involving a common upstream supplier and two downstream firms to determine the profit distribution among the firms. We show that when the downstream firms have identical marginal costs, given that its rival firm chooses to outsource, the best response of the downstream firm depends on the bargaining power of its rival firm. Additionally, there exists a level of bargaining power for downstream firms such that when the bargaining power of both firms is below that level, a game of chicken occurs. When the downstream firms have different marginal costs, given that its rival firm chooses to outsource, the best response of the downstream firm depends not only on the bargaining power of its rival firm but also on the marginal cost relationship between the downstream firms. In this scenario, two downstream firms with different marginal costs will have different best responses. Therefore, the equilibrium of the downstream firms’ outsourcing decisions will vary depending on different combination of their bargaining power and marginal cost relationship.en_US
dc.description.tableofcontents 第一章 緒論 1 第二章 文獻回顧 4 第三章 模型 6 第一節 下游數量競爭 7 第二節 納許議價(Nash Bargaining) 9 第四章 均衡結果 11 第一節 下游廠商生產邊際成本相同時,均衡「自製」或「外包」決定 11 第二節 下游廠商生產邊際成本不同時,均衡「自製」或「外包」決定 18 第五章 結論 42 參考文獻 44zh_TW
dc.format.extent 1804815 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0111351018en_US
dc.subject (關鍵詞) 自製或外包決定zh_TW
dc.subject (關鍵詞) 納許議價zh_TW
dc.subject (關鍵詞) 共同供應商zh_TW
dc.subject (關鍵詞) Make-or-buy decisionen_US
dc.subject (關鍵詞) Nash bargainingen_US
dc.subject (關鍵詞) Common supplieren_US
dc.title (題名) 自製或外包?共同供應商與購買商的議價分析zh_TW
dc.title (題名) Make or buy? A model of bargaining among a common supplier and buyersen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) Arya, A., Mittendorf, B., & Sappington, D. E. (2008). The make-or-buy decision in the presence of a rival: strategic outsourcing to a common supplier. Management Science, 54(10), 1747-1758. Chen, Y. (2011). Strategic sourcing for entry deterrence and tacit collusion. Journal of Economics, 102, 137-156. Chen, J., & Guo, Z. (2014). Strategic sourcing in the presence of uncertain supply and retail competition. Production and Operations Management, 23(10), 1748-1760. Feng, Q., & Lu, L. X. (2012). The strategic perils of low cost outsourcing. Management Science, 58(6), 1196-1210. Gilbert, S. M., Xia, Y., & Yu, G. (2006). Strategic outsourcing for competing OEMs that face cost reduction opportunities. IIE transactions, 38(11), 903-915. Liu, Y., & Tyagi, R. K. (2011). The benefits of competitive upward channel decentralization. Management Science, 57(4), 741-751. Wen, W. J., Lee, W. C., & Lo, C. Y. (2023). To make or to buy from a common supplier? Strategic considerations and welfare consequences. International Journal of Economic Theory, 19(1), 39-61.zh_TW