| dc.contributor.advisor | 鄭至甫 | zh_TW |
| dc.contributor.advisor | Jeng, Jyh-Fu | en_US |
| dc.contributor.author (Authors) | 陳若元 | zh_TW |
| dc.contributor.author (Authors) | Chen, Jo-Yuan | en_US |
| dc.creator (作者) | 陳若元 | zh_TW |
| dc.creator (作者) | Chen, Jo-Yuan | en_US |
| dc.date (日期) | 2024 | en_US |
| dc.date.accessioned | 5-Aug-2024 12:37:56 (UTC+8) | - |
| dc.date.available | 5-Aug-2024 12:37:56 (UTC+8) | - |
| dc.date.issued (上傳時間) | 5-Aug-2024 12:37:56 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0111932059 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/152533 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 經營管理碩士學程(EMBA) | zh_TW |
| dc.description (描述) | 111932059 | zh_TW |
| dc.description.abstract (摘要) | 本論文首先探討台灣磁磚產業的興衰歷程以及磁磚業外移至越南的背景因素，並深入剖析近幾年全球所面臨的新冠肺炎疫情、美中貿易衝突、俄烏戰爭及通貨膨脹等重大政經事件對產業之影響。確立了研究背景與目標後，蒐集相關產業資料與文獻，並運用PEST分析和波特五力模型，評估越南的宏觀經營環境以及國際磁磚產業的現況。接著，本論文以一家在越南營運多年的磁磚企業T公司為個案，透過訪談取得第一手資料，並加以整理彙總。運用SWOT分析，研究T公司的內部優勢、劣勢，以及外部環境的機會與威脅。在此基礎上，從公司資源的角度，分析T公司的競爭力，並根據研究結果，為T公司提出營運策略建議，強化其競爭優勢、善用科技，以因應瞬息萬變的外部環境，藉此作為目前陶瓷製造相關企業在考慮外移越南營運時的參考方向。 | zh_TW |
| dc.description.abstract (摘要) | This paper first discusses the rise and fall of Taiwanese ceramic tile industry and the background factors of the migration of the ceramic tile industry to Vietnam. It also conducts an in-depth analysis of the major issues that the world has faced in recent years, such as the COVID-19 epidemic, the US-China trade war, the Russia-Ukraine war, and inflation. The impact of political and economic events on industry. After establishing the research background and goals, we collected relevant industry data and literature, and used PEST analysis and Porter's five forces model to evaluate Vietnam's macro business environment and the current status of the international ceramic tile industry. Then, this paper takes Company T, a ceramic tile company that has been operating in Vietnam for many years, as a case study, obtains first-hand information through interviews, and organizes and summarizes it. Use SWOT analysis to clarify Company T's internal strengths and weaknesses, as well as opportunities and threats in the external environment. On this basis, the competitiveness of Company T is analyzed from the perspective of company resources, and based on the research results, operational strategy recommendations are proposed for Company T to strengthen its competitive advantages and make good use of technology to cope with the rapidly changing external environment. Currently, ceramic manufacturing-related companies are considering moving their operations to Vietnam. | en_US |
| dc.description.tableofcontents | 第一章 緒論 1
第一節 研究背景 1
第二節 研究動機與目的 2
第二章 產業回顧 3
第一節 磁磚產業 3
第二節 製造業外移 4
第三節 越南國家環境 6
第四節 近年來世界局勢對越南磁磚產業的影響 9
第三章 研究方法 13
第一節 個案研究法 13
第二節 個案選擇 14
第三節 訪談 14
第四節 分析工具 15
第四章 研究分析 20
第一節 個案公司簡介 20
第二節 越南PEST分析 26
第三節 越南磁磚產業之五力分析 30
第四節 競爭者分析 34
第五節 個案公司SWOT分析 37
第六節 個案公司之競爭優勢與經營策略 40
第五章 結論 45
第一節 研究討論 45
第二節 實務意涵 46
第三節 研究限制與建議 47
參考文獻 49
附錄 52
附錄1、越南簽署的貿易協定 52
附錄2、磁磚的分類 54
附錄3、全球三大陶瓷展覽 56 | zh_TW |
| dc.format.extent | 2526397 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0111932059 | en_US |
| dc.subject (關鍵詞) | 越南 | zh_TW |
| dc.subject (關鍵詞) | 磁磚產業 | zh_TW |
| dc.subject (關鍵詞) | 新冠疫情 | zh_TW |
| dc.subject (關鍵詞) | 中美貿易戰 | zh_TW |
| dc.subject (關鍵詞) | 地緣政治 | zh_TW |
| dc.subject (關鍵詞) | 通貨膨脹 | zh_TW |
| dc.subject (關鍵詞) | 競爭力分析 | zh_TW |
| dc.subject (關鍵詞) | 產品差異化 | zh_TW |
| dc.subject (關鍵詞) | Vietnam | en_US |
| dc.subject (關鍵詞) | Tile Industry | en_US |
| dc.subject (關鍵詞) | COVID-19 Epidemic | en_US |
| dc.subject (關鍵詞) | China-United States Trade War | en_US |
| dc.subject (關鍵詞) | Geopolitics | en_US |
| dc.subject (關鍵詞) | Inflation | en_US |
| dc.subject (關鍵詞) | Competitiveness Analysis | en_US |
| dc.subject (關鍵詞) | Product Differentiation | en_US |
| dc.title (題名) | 磁磚製造業外移越南之經營策略與挑戰 - 以T公司為個案研究 | zh_TW |
| dc.title (題名) | Business Strategies and Challenges of a Tile Manufacturer Relocated in Vietnam - A Case Study of Company T | en_US |
| dc.type (資料類型) | thesis | en_US |
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