| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (Authors) | 葉晏如 | zh_TW |
| dc.contributor.author (Authors) | Yeh, Mimi | en_US |
| dc.creator (作者) | 葉晏如 | zh_TW |
| dc.creator (作者) | Yeh, Mimi | en_US |
| dc.date (日期) | 2024 | en_US |
| dc.date.accessioned | 5-Aug-2024 13:45:42 (UTC+8) | - |
| dc.date.available | 5-Aug-2024 13:45:42 (UTC+8) | - |
| dc.date.issued (上傳時間) | 5-Aug-2024 13:45:42 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0109933003 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/152737 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 109933003 | zh_TW |
| dc.description.abstract (摘要) | 本論文提出一種創新的日語學習方法，結合了人工智慧（AI）、串流平台和社交網絡服務（SNS），創造出一個高效的學習環境。這個方法由一位跨文化溝通專家領導，專注於台灣這個對日語和日本文化興趣日益增長的市場。
以「兩個月內開口說日語」課程為例，課程中使用AI工具和串流內容來促進快速語言學習。整合了像Duolingo、Netflix和Line這樣的平台，提供沉浸式的實際學習體驗，讓學生在真實情境中應用所學。此外，還有料理俱樂部和日劇追劇夜等文化活動，幫助學生增進對日本文化的理解。
研究強調了AI、串流和SNS在語言教育中的有效性，特別是在個性化學習、提升學習參與度和建立學習社群方面的作用。論文也探討了這種模式的可擴展性，並提出了從台灣向全球擴展的策略。
研究結果顯示，AI驅動的學習、串流內容的情境效益以及SNS的社群建設能力，對於語言學習都有顯著的影響。這項研究提供了一個可擴展的、技術支持的日語教育模型，能夠適應全球各種文化背景。 | zh_TW |
| dc.description.abstract (摘要) | This thesis presents an innovative approach to Japanese language education that leverages artificial intelligence (AI), streaming platforms, and social networking services (SNS) to create an effective learning environment. Led by a cross-cultural communication expert, it focuses on Taiwan's unique market, where interest in Japanese language and culture is growing.
The 'Speak Up In 2 Months' course, a central case study, uses AI tools and contextual streaming content to facilitate rapid language learning. The course integrates platforms like Duolingo, Netflix, and Line to offer immersive, practical learning experiences in real-world scenarios. Additionally, cultural activities such as cooking clubs and drama binge-watching nights enhance the cultural understanding of students.
The research highlights the effectiveness of using AI, streaming, and SNS in language education, emphasizing personalized learning, increased engagement, and community building. The thesis also discusses the model's scalability, proposing strategies for global expansion from Taiwan.
Key findings show the impact of AI-driven learning, the contextual benefits of streaming, and the community-building power of SNS. This research offers a scalable, tech-enabled model for Japanese language education adaptable to various cultural contexts worldwide. | en_US |
| dc.description.tableofcontents | 1. Executive Summary
1.1. Business Overview: Talk One 1
1.2 Mission Statement: A brief statement about the purpose and goals of my business. 2
1.3 Unique Selling Proposition (USP): A brief description of what my business does. 2
1.4 Business Objectives: Short and long-term goals. 2
2. Company Description
2.1 Detailed Information 3
2.2 Problems Solved 4
2.3 Competitive Advantages 4
3. Market Analysis
3.1 Industry Outlook 6
3.2 Target Market 12
3.3 Competitive Research 14
3.4 Trends and Themes 17
3.5 Integrated SWOT Analysis 21
4. Service or Product Line
4.1 One-on-One Tutoring Service 24
4.2 Speak Up in 2 Months! Course 26
4.3 Future Products 29
5. Marketing and Sales
5.1 Marketing Strategy 33
5.2 Pricing Strategy 43
5.3 Sales Strategy 47
6. Financial Projections
6.1 Prospective Financial Outlook 51
6.2 Break-even Analysis 61
Reference 62 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0109933003 | en_US |
| dc.subject (關鍵詞) | 人工智慧 | zh_TW |
| dc.subject (關鍵詞) | 串流 | zh_TW |
| dc.subject (關鍵詞) | 社交媒體 | zh_TW |
| dc.subject (關鍵詞) | 日語教育 | zh_TW |
| dc.subject (關鍵詞) | 跨文化溝通 | zh_TW |
| dc.subject (關鍵詞) | AI | en_US |
| dc.subject (關鍵詞) | Streaming | en_US |
| dc.subject (關鍵詞) | SNS | en_US |
| dc.subject (關鍵詞) | Japanese education | en_US |
| dc.subject (關鍵詞) | cross-cultural communication | en_US |
| dc.title (題名) | 跨文化溝通專家的智慧日語教育： 從台灣到全世界 | zh_TW |
| dc.title (題名) | Smart Japanese Education by a Cross-Cultural Communication Expert: From Taiwan to the World | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | 1. JLPT Website, Can-do Self-Evaluation List
https://www.jlpt.jp/e/about/candolist_speaking.html
2. Facebook page
https://www.facebook.com/mimiyeh0731
3. Japan Foundation, Survey Report on Japanese-Language Education Abroad 2021
https://www.jpf.go.jp/e/project/japanese/survey/result/survey21.html
4. Online Courses Platform
https://shifu.tw/courses/japanese
5. Taiwan local news covering data from JNTO
https://www.ttnmedia.com/?p=98610
6. 于為暢，個人品牌大帝國課程
7. 小樹屋 Rental Space Service
https://thehapp.com/
8. 共享廚房 Rental Kitchen Service
https://www.kook-living.com/ | zh_TW |
