| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wen-Chieh Jack Wu | en_US |
| dc.contributor.author (Authors) | 范心蓉 | zh_TW |
| dc.contributor.author (Authors) | Chonnigarn Apirakadule | en_US |
| dc.creator (作者) | 范心蓉 | zh_TW |
| dc.creator (作者) | Apirakadule, Chonnigarn | en_US |
| dc.date (日期) | 2024 | en_US |
| dc.date.accessioned | 5-Aug-2024 13:47:06 (UTC+8) | - |
| dc.date.available | 5-Aug-2024 13:47:06 (UTC+8) | - |
| dc.date.issued (上傳時間) | 5-Aug-2024 13:47:06 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0111933032 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/152749 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 111933032 | zh_TW |
| dc.description.abstract (摘要) | GOJAP 五香粉商業計畫的靈感來自於我們在泰國曼谷經營已久的餐廳中的一個珍貴家族食譜。這道以高品質香料製成的“豐富五香湯粉”（Kuay Jap Nam Khon）以其濃郁複雜的風味深受顧客喜愛。鑑於泰國日益增長的健康飲食趨勢，GOJAP 旨在通過提供低鈉、天然甜味的調味粉來滿足對方便且營養餐食解決方案的需求，同時保持傳統泰國美食的地道風味。這款產品專為那些忙碌卻又追求健康且易於準備餐食的個人設計，不會在味道上妥協。
我們的目標是通過提供健康益處和地道口味的獨特結合，在競爭激烈的泰國市場中脫穎而出。此商業計畫探討了 GOJAP 通過提升家常菜風味並支持健康生活方式來填補市場空隙的潛力。它概述了我們的戰略方法、市場分析、運營計畫和財務預測，以確保 GOJAP 在競爭激烈的泰國調味市場成功啟動和增長。 | zh_TW |
| dc.description.abstract (摘要) | The business plan for GOJAP’s Five-Spices Seasoning Powder is inspired by a treasured family recipe from our longstanding restaurant in Bangkok, Thailand. Known for its rich and complex flavors derived from high-quality spices, our "Rolled Rice Noodles in Five-Spices Broth" (Kuay Jap Nam Khon) has been a beloved dish among our patrons. Recognizing the growing trend of health-conscious eating in Thailand, GOJAP aims to meet the demand for convenient and nutritious meal solutions by offering a low-sodium, naturally sweetened seasoning powder that retains the authentic flavors of traditional Thai cuisine. This product is designed for busy individuals who seek healthy and easy-to-prepare meals without compromising on taste.
Our goal is to create a brand that stands out in the competitive Thai market by providing a unique blend of health benefits and authentic taste. This business plan explores the potential of GOJAP to fill the market gap by enhancing the flavor of home-cooked meals while supporting a healthy lifestyle. It outlines our strategic approach, market analysis, operational plan, and financial projections to ensure the successful launch and growth of GOJAP in the competitive Thai seasoning market. | en_US |
| dc.description.tableofcontents | 1.Executive Summary 1
2.Introduction and Company Profile 2
2.1.Company Overview 2
2.1.1.Background 2
2.1.2. Name and Logo of the Business 3
2.1.3. Mission 3
2.1.4. Vision 3
2.1.5. Goal of the Business 4
2.2. Key to Success 4
2.2.1. Health-Conscious Consumer Trend 4
2.2.2. Unique Value Proposition 4
2.2.3. Effective Distribution Channel 5
2.3. Organizational and Management 5
2.3.1.Organizational Structure 5
2.4. Roles and Responsibilities 5
2.4.1. Founder/CEO 5
2.4.2. Marketing and Sale executive 6
2.4.3. Fulfillment staff 6
2.5. Product Overview 6
2.6. Business Model Canvas 7
2.6.1. Customer Segment 7
2.6.2. Value Propositions 8
2.6.3. Channel 9
2.6.4. Customer Relationship 9
2.6.5. Key Partners 10
2.6.6. Key Activities 10
2.6.7. Key Resources 11
2.6.8. Cost Structure 11
2.6.9. Revenue Stream 12
3. Industry Analysis 13
3.1. Industry Situation 13
3.1.1. The Industry of Food Seasoning Thailand 13
3.1.2. The Industry of Healthy Food Products in Thailand 14
3.2. Porter’s Fives Forces 16
3.2.1. Bargaining Power of Suppliers 17
3.2.2. Bargaining Power of Buyers 17
3.2.3. Threats of New Entrants 17
3.2.4. Threats of Substitute Products 18
3.2.5. Competitions of Existing Competitors in the Industry 18
4. Market Analysis 19
4.1. Market Situation 19
4.2. Competitor Analysis 20
4.3. Market Research 21
4.3.1. Research Objectives 21
4.3.2. The Scope of Research 21
4.3.3. Research Result 22
4.4. Swot Analysis 26
4.4.1. Strengths 26
4.4.2. Weakness 27
4.4.3. Opportunities 27
4.4.4. Threats 27
5. Marketing Plan 29
5.1. STP Model 29
5.1.1. Segmentation 29
5.1.2. Targeting 30
5.1.3. Positioning 31
5.2. Marketing Mix Strategies 32
5.2.1. Product 32
5.2.2. Price 33
5.2.3.Place 33
5.2.4. Promotion 34
6. Operational Plan 36
6.1. Original Equipment Manufacturer (OEM) Selection 36
6.2. Product Development and Production Process 37
6.3. Key Ingredients Sourcing 39
6.4.Inventory Management 39
6.4.1. Storage Management 39
6.4.2. Inventory Management Process 39
6.5. Ordering and Distribution Process 40
7. Financial Plan 41
7.1. Assumptions 41
7.1.1.Capitalization Investment 41
7.1.2. Revenue 42
7.1.3. Cost of Goods Sold 42
7.1.4. Operating Expenses 43
7.1.5. Selling General & Administrative Expense (SG&S) 44
7.2. Forecasted Income Statement 45
8. Reference 47
9.Appendix 50 | zh_TW |
| dc.format.extent | 6603021 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0111933032 | en_US |
| dc.subject (關鍵詞) | 五香調味料 | zh_TW |
| dc.subject (關鍵詞) | 健康意識 | zh_TW |
| dc.subject (關鍵詞) | 方便 | zh_TW |
| dc.subject (關鍵詞) | 道地泰國風味 | zh_TW |
| dc.subject (關鍵詞) | 泰國市場 | zh_TW |
| dc.subject (關鍵詞) | Five-spices seasoning | en_US |
| dc.subject (關鍵詞) | Health-conscious | en_US |
| dc.subject (關鍵詞) | Convenience | en_US |
| dc.subject (關鍵詞) | Authentic Thai flavors | en_US |
| dc.subject (關鍵詞) | Thai market | en_US |
| dc.title (題名) | 商業計劃書-GOJAP:五種香料口味調味粉 | zh_TW |
| dc.title (題名) | GOJAP: Five-Spices Seasoning Powder | en_US |
| dc.type (資料類型) | thesis | en_US |
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