| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wen-Chieh Jack Wu | en_US |
| dc.contributor.author (Authors) | 殷甲成 | zh_TW |
| dc.contributor.author (Authors) | Pat Intukorn | en_US |
| dc.creator (作者) | 殷甲成 | zh_TW |
| dc.creator (作者) | Intukorn, Pat | en_US |
| dc.date (日期) | 2024 | en_US |
| dc.date.accessioned | 5-Aug-2024 13:47:19 (UTC+8) | - |
| dc.date.available | 5-Aug-2024 13:47:19 (UTC+8) | - |
| dc.date.issued (上傳時間) | 5-Aug-2024 13:47:19 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0111933038 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/152751 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 111933038 | zh_TW |
| dc.description.abstract (摘要) | This business plan outlines the creation of Noodle Hub, a modern Thai noodle shop located in the Wenshan District of Taipei, near National Chengchi University (NCCU). The inspiration for Noodle Hub arises from a deep passion for Thai cuisine and a desire to bring authentic Thai flavors to Taipei. Recognizing a market gap for high-quality Thai food and a modern Thai atmosphere that caters to the needs of Taiwanese people, this plan leverages the growing restaurant industry in the area.
Noodle Hub aims to serve Taiwanese nationals who love Thai food and trendy Thai styles by offering a stylish Thai eating experience, with options for both dine-in and takeaway, complemented by trendy Thai decor. This business plan examines the feasibility of opening the shop in Taipei, analyzing the industry outlook, market landscape, competitors, SWOT, and target customers. Furthermore, it delves into the marketing plan, operational plan, financial plan, and future plan to ensure the successful launch and sustained growth of Noodle Hub in Taipei's competitive restaurant market. | en_US |
| dc.description.tableofcontents | TABLE OF CONTENTS
1. Executive Summary 1
2. Company Profile 2
2.1 Business Overview 2
2.2 Motivation 3
2.3 Mission and Vision 4
2.4 Goal of the Business 5
2.5 Management Team 5
2.6 Business Model Canvas 7
3. Market Analysis 17
3.1 Industry Outlook 17
3.2 Competitors Analysis 20
3.3 Market Situation 23
3.4 Market Research 27
3.5 SWOT Analysis 36
3.6 Target Customer 38
4. Marketing Plan 40
4.1 Product 40
4.2 Price 43
4.3 Place 44
4.4 Promotion 46
5. Operational Plan 49
5.1 Input Acquisition 49
5.2 Processing Plan 52
5.3 Inventory Management 53
5.4 Logistics and Delivery Management 54
6. Financial Plan 56
6.1 Capital Investment 56
6.2 Revenue Projections 57
6.3 Cost of Goods Sold 57
6.4 Operating Expenses 58
6.5 Forecasted Income Statement 59
7. Future Plan 62
Reference 64
Appendix 65 | zh_TW |
| dc.format.extent | 3341230 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0111933038 | en_US |
| dc.subject (關鍵詞) | 泰式料理 | zh_TW |
| dc.subject (關鍵詞) | 麵條 | zh_TW |
| dc.subject (關鍵詞) | 環保包裝 | zh_TW |
| dc.subject (關鍵詞) | 餐廳 | zh_TW |
| dc.subject (關鍵詞) | 台北 | zh_TW |
| dc.subject (關鍵詞) | Thai cuisine | en_US |
| dc.subject (關鍵詞) | Noodles | en_US |
| dc.subject (關鍵詞) | eco-friendly packaging | en_US |
| dc.subject (關鍵詞) | Restaurant | en_US |
| dc.subject (關鍵詞) | Taipei | en_US |
| dc.title (題名) | 麵條匯: 台北正宗泰式麵店 | zh_TW |
| dc.title (題名) | Noodle Hub: Thai Authentic Noodle Shop in Taipei | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | Reference
AF51688. (n.d.). Product Information. Retrieved from https://www.af51688.com/product_d.php?lang=tw&tb=1&id=19637
Bangkok Post. (2023). Tour Agents Bullish on Taiwan. Retrieved from https://www.bangkokpost.com/business/general/2733500/tour-agents-bullish-on-taiwan
Central Bank of the Republic of China (Taiwan). (n.d.). Economic and Financial Data. Retrieved from https://www.cbc.gov.tw/en/lp-695-2.html
CircleLinks. (n.d.). Company Information. Retrieved from https://wgp.circlelinks.net/company_info/14
Focus Taiwan. (2024, May 14). Business News. Retrieved from https://focustaiwan.tw/business/202405140011
Focus Taiwan. (2024, April 24). Robust Growth Amid Safety Issues. Retrieved from https://focustaiwan.tw/business/202404240010#:~
=Robust%20growth%20amid%20safety%20issues&text=In%20particular%2C%20sales%20posted%20by,consumers%20still%20favored%20dining%20out
iCHEF. (n.d.). POS System for Restaurants. Retrieved from https://www.ichefpos.com/zh-tw/
Ministry of Economic Affairs. (n.d.). Economic Affairs Survey Report. Retrieved from https://dmz26.moea.gov.tw/GMWeb/investigate/InvestigateEA.aspx?lang=E
Restaurant Business Online. (2023). Uber Eats to Acquire Foodpanda Taiwan. Retrieved from https://www.restaurantbusinessonline.com/technology/uber-eats-acquire-foodpanda-taiwan-950m#:~=Uber%20Eats%20is%20acquiring%20its,for%20%24950%20million%20in%20cash
ThaiBiz Taiwan. (n.d.). Starting a Business in Taiwan. Retrieved from [https://thaibiztaiwan.thaiembassy.org/th/content/ศูนย์ข้อมูลธุรกิจชวนรู้-ตอนที่-1-การเริ่มต้นธุรกิจ? cate=5f20eda671c05359785aa69e](https://thaibiztaiwan.thaiembassy.org/th/content/ศูนย์ข้อมูลธุรกิจชวนรู้-ตอนที่-1-การเริ่มต้นธุรกิจ? cate=5f20eda671c05359785aa69e)
TWNIC. (2023). 2023 Trend Analysis on Global Competitiveness. Retrieved from https://report.twnic.tw/2023/en/TrendAnalysis_globalCompetitiveness.html | zh_TW |
