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題名 社群媒體使用動機、自我呈現策略與線上社交網絡之關係研究:以台灣的大學新生使用 Instagram 大小帳適應新環境為例
User’s Motivation, Self-presentation Strategies, and Social Network in Social Media: Take the Example of College Freshmen in Taiwan Using Real and Fake Instagram Accounts to Adapt to the New Environment作者 張書庭
Chang, Shu-Ting貢獻者 韓義興
Han, Yi-Hsing
張書庭
Chang, Shu-Ting關鍵詞 大小帳
大學適應
自我呈現策略
社群媒體使用動機
線上社交網絡
College adjustment
Motivations for using social media
Self-presentation strategies
Online social networks
Real Instagram
Fake Instagram日期 2023 上傳時間 5-Aug-2024 14:09:37 (UTC+8) 摘要 隨者社群媒體的快速發展,許多人使用社群媒體展現自我、建立與維繫人際關係。而當人們進入全新的環境時,社群媒體同樣扮演著重要的角色,人們會透過在社群媒體中建立不同的人際網絡,使自己更快速地融入新環境。因此,本研究以台灣大學新生使用Instagram大小帳適應新環境為例,探討其社群媒體使用動機、自我呈現策略以及線上社交網絡三者之間的關係。 本研究將社群媒體使用動機作為自變項、大小帳中的自我呈現策略作為中介變項、線上社交網絡作為依變項。本研究採線上問卷調查法,於民國112年1月完成問卷前測,並於同年6月完成正式問卷發放,共回收384份有效問卷。研究結果顯示,大學新生在適應新環境的過程中,維繫關係之動機最高,且經常在大帳中迎合他人,在小帳中展示真實自我,其線上社交網絡則以高聯繫強度、高同質性的族群為主。此外,使用動機會影響大小帳自我呈現策略與線上社交網絡,大小帳自我呈現策略也會影響線上社交網絡,而大小帳自我呈現策略在使用動機與線上社交網絡之間具備中介效果。 本研究探討人們在大學適應過程中的社群媒體使用情形與心理需求,除了提供校園單位在輔導新生適應新環境的相關依據與考量之外,也可豐富社群媒體、環境適應等領域的文獻內容,為該領域作學術貢獻。
With the rapid development of social media, many people use it to express themselves and build relationships. When people enter new environments, social media also plays a significant role. They use social media to establish different interpersonal networks, enabling them to adapt to the new environment more swiftly. Therefore, this study focused on Taiwanese university freshmen using real Instagram and fake Instagram to adapt to a new environment, exploring the relationships among their motivations for using social media, self-presentation strategies, and online social networks. This research considered the motivation for using social media as the independent variable, self-presentation strategies in real Instagram (rinsta, which means a real Instagram account) and fake Instagram (finsta, which means a fake Instagram account) as the mediation variable, and online social networks as the dependent variable. The study administered an online questionnaire survey, conducting a pre-test in January 2023 and the final survey in June 2023, and a total of 384 questionnaires were collected. The findings indicated that the motivation for maintaining relationships was the highest among freshmen in the adjustment to college. They frequently ingratiated others in their real Instagram while presenting their authentic selves in fake Instagram. Their online social networks primarily composed of people with high strength of tie and high homophily. Furthermore, motivations for using social media impacted self-presentation strategies and online social networks. Self-presentation strategies also impacted online social networks, with the self-presentation strategies in the real Instagram and the fake Instagram mediating the relationship between motivations and online social networks. This study delved into the usage patterns of social media and psychological needs of freshman. 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國立政治大學
傳播學院傳播碩士學位學程
110464026資料來源 http://thesis.lib.nccu.edu.tw/record/#G0110464026 資料類型 thesis dc.contributor.advisor 韓義興 zh_TW dc.contributor.advisor Han, Yi-Hsing en_US dc.contributor.author (Authors) 張書庭 zh_TW dc.contributor.author (Authors) Chang, Shu-Ting en_US dc.creator (作者) 張書庭 zh_TW dc.creator (作者) Chang, Shu-Ting en_US dc.date (日期) 2023 en_US dc.date.accessioned 5-Aug-2024 14:09:37 (UTC+8) - dc.date.available 5-Aug-2024 14:09:37 (UTC+8) - dc.date.issued (上傳時間) 5-Aug-2024 14:09:37 (UTC+8) - dc.identifier (Other Identifiers) G0110464026 en_US dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/152811 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 傳播學院傳播碩士學位學程 zh_TW dc.description (描述) 110464026 zh_TW dc.description.abstract (摘要) 隨者社群媒體的快速發展,許多人使用社群媒體展現自我、建立與維繫人際關係。而當人們進入全新的環境時,社群媒體同樣扮演著重要的角色,人們會透過在社群媒體中建立不同的人際網絡,使自己更快速地融入新環境。因此,本研究以台灣大學新生使用Instagram大小帳適應新環境為例,探討其社群媒體使用動機、自我呈現策略以及線上社交網絡三者之間的關係。 本研究將社群媒體使用動機作為自變項、大小帳中的自我呈現策略作為中介變項、線上社交網絡作為依變項。本研究採線上問卷調查法,於民國112年1月完成問卷前測,並於同年6月完成正式問卷發放,共回收384份有效問卷。研究結果顯示,大學新生在適應新環境的過程中,維繫關係之動機最高,且經常在大帳中迎合他人,在小帳中展示真實自我,其線上社交網絡則以高聯繫強度、高同質性的族群為主。此外,使用動機會影響大小帳自我呈現策略與線上社交網絡,大小帳自我呈現策略也會影響線上社交網絡,而大小帳自我呈現策略在使用動機與線上社交網絡之間具備中介效果。 本研究探討人們在大學適應過程中的社群媒體使用情形與心理需求,除了提供校園單位在輔導新生適應新環境的相關依據與考量之外,也可豐富社群媒體、環境適應等領域的文獻內容,為該領域作學術貢獻。 zh_TW dc.description.abstract (摘要) With the rapid development of social media, many people use it to express themselves and build relationships. When people enter new environments, social media also plays a significant role. They use social media to establish different interpersonal networks, enabling them to adapt to the new environment more swiftly. Therefore, this study focused on Taiwanese university freshmen using real Instagram and fake Instagram to adapt to a new environment, exploring the relationships among their motivations for using social media, self-presentation strategies, and online social networks. This research considered the motivation for using social media as the independent variable, self-presentation strategies in real Instagram (rinsta, which means a real Instagram account) and fake Instagram (finsta, which means a fake Instagram account) as the mediation variable, and online social networks as the dependent variable. The study administered an online questionnaire survey, conducting a pre-test in January 2023 and the final survey in June 2023, and a total of 384 questionnaires were collected. The findings indicated that the motivation for maintaining relationships was the highest among freshmen in the adjustment to college. They frequently ingratiated others in their real Instagram while presenting their authentic selves in fake Instagram. Their online social networks primarily composed of people with high strength of tie and high homophily. Furthermore, motivations for using social media impacted self-presentation strategies and online social networks. Self-presentation strategies also impacted online social networks, with the self-presentation strategies in the real Instagram and the fake Instagram mediating the relationship between motivations and online social networks. This study delved into the usage patterns of social media and psychological needs of freshman. It provided insights and considerations for educational institutions in guiding freshmen's adaptation to new environments while also enriching the literature in the fields of social media and environmental adaptation, contributing academically to these domains. en_US dc.description.tableofcontents 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的與問題 6 第二章 文獻探討 10 第一節 社群媒體使用動機 10 第二節 社群媒體自我呈現策略 16 第三節 線上社交網絡 21 第三章 研究方法 25 第一節 研究對象與研究操作 25 第二節 研究架構與研究問題 26 第三節 變項測量 26 第四節 預試問卷結果與修正 36 第四章 研究結果 37 第一節 樣本人口基本資料與INSTAGRAM使用情形 37 第二節 信度分析 39 第三節 INSTAGRAM 限時動態使用動機之結果 41 第四節 INSTAGRAM 限時動態自我呈現策略之結果 45 第五節 線上社交網絡之結果 55 第六節 使用動機、自我呈現策略與線上社交網絡之相關性結果 61 第五章 研究結論與建議 108 第一節 研究結果討論 108 第二節 研究貢獻 119 第三節 研究限制與未來建議 120 參考文獻 122 附錄一 正式問卷 134 附錄二 中介效果分析摘要表 142 zh_TW dc.format.extent 6358512 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0110464026 en_US dc.subject (關鍵詞) 大小帳 zh_TW dc.subject (關鍵詞) 大學適應 zh_TW dc.subject (關鍵詞) 自我呈現策略 zh_TW dc.subject (關鍵詞) 社群媒體使用動機 zh_TW dc.subject (關鍵詞) 線上社交網絡 zh_TW dc.subject (關鍵詞) College adjustment en_US dc.subject (關鍵詞) Motivations for using social media en_US dc.subject (關鍵詞) Self-presentation strategies en_US dc.subject (關鍵詞) Online social networks en_US dc.subject (關鍵詞) Real Instagram en_US dc.subject (關鍵詞) Fake Instagram en_US dc.title (題名) 社群媒體使用動機、自我呈現策略與線上社交網絡之關係研究:以台灣的大學新生使用 Instagram 大小帳適應新環境為例 zh_TW dc.title (題名) User’s Motivation, Self-presentation Strategies, and Social Network in Social Media: Take the Example of College Freshmen in Taiwan Using Real and Fake Instagram Accounts to Adapt to the New Environment en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 朱家瑩(2016)。《行動社群參與者社交動機與自我呈現策略之研究》。臺灣師範大學圖文傳播學系碩士論文。 李仁豪、陳怡君(2016)。〈IPIP 五大人格量表簡版的發展及其跨年齡層的測量不變性檢定〉,《教育研究與發展期刊》,12(4): 87-120。 張明宜、傅仰止(2019)。〈社群媒體與大學生的網絡界限:伴遊圈、談話圈、接觸圈〉,《台灣社會學》,37: 1-46。 張卿卿(2022)。傳播調查資料庫第二期第五次(2021):新傳播科技與人際延伸(D00224_1)【原始數據】取自中央研究院人文社會科學研究中心調查研究專題中心學術調查研究資料庫。https://doi.org/10.6141/TW-SRDA-D00224_1-1 傅仰止(2022)。〈個人網絡中他人聯繫強度的結構原理〉,《台灣社會學》,3: 163-209。 温梓渝(2022)。《以人際關係需求理論探討自我揭露行為與展演-以Instagram限時動態為例》。世新大學公共關係暨廣告學系碩士學位論文。 黃亞楠、蘇蘅(2019)。〈適應在他鄉:陸生在台灣的社交媒體使用與文化溝通〉,《傳播與社會學刊》,50: 59-97。 楊喬文(2018)。〈限時動態如何讓人愛不釋手?探討暫時性社群媒體之線上自我揭露行為〉,《中華傳播學會》,2-3。 蘇柏全、陳正忠、王詩齡(2005)。〈大型線上社交網絡分析〉,《商略學報》,5-4: 251-267。 Alam, S.S., & Yewo, P.H.P. 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