1. NCCU Academic Hub
  2. 學術產出
  3. 傳播學院
  4. 學位論文
  5. Item

學術產出-學位論文

文章檢視/開啟

書目匯出

Google ScholarTM

政大圖書館

引文資訊

TAIR相關學術產出

題名 閱聽人對吐槽站立喜劇節目之名人形象與接收研究：以《炎上Burn》為例
Research on the Celebrity Image and Reception of Stand- up Comedy Shows by Audiences: A Case Study of "Burn"
作者 侯思蘋
Hou, Ssu-Ping
貢獻者 陳聖智
Chen, Sheng-Chih
侯思蘋
Hou, Ssu-Ping
關鍵詞 炎上
站立喜劇
印象管理
形象修護
接收分析
Roast
Stand-up Comedy
Impression Management
Image Repair
Reception Analysis
日期 2024
上傳時間 5-八月-2024 14:09:48 (UTC+8)
摘要 喜劇演員慣常以揶揄和嘲諷的方式處理社會議題，對於不熟悉喜劇風格的觀眾而言，可能會造成誤解，使他們難以判斷笑話是否僅為玩笑或喜劇演員真實想法的表達，造成喜劇表演傳達與觀眾認知間的缺口。在站立喜劇中，《炎上BURN》以吐槽和幽默的方式重新詮釋爭議人物作為其表演型態，主持人和嘉賓利用尖銳的言語和笑話互相攻擊，這種群嘲的氛圍往往引發觀眾的笑聲，並可能改變被攻擊者的形象。 本研究好奇站立喜劇節目對閱聽眾造成的影響，除了作為一個娛樂節目，能否成為另一種公共形象修護的新途徑。透過這個節目，參與其中的公眾人物得以在幽默與冒犯之間重新詮釋自己的形象，將負面事件轉化為娛樂元素，甚至改變觀眾對他們的看法。 因此，本研究為了探析吐槽站立喜劇對閱聽人認知的影響，以及對名人印象的管理與修護效果，透過形象修護理論與幽默風格為基礎對《炎上愛莉莎莎》進行文本分析，再進而使用質性的研究方法深度訪談11位受訪者對其的看法。研究結果發現具備批判性思維的觀眾能理性解讀喜劇節目，不受其攻擊性言論影響，而對於認知較少或缺乏批判性思維的觀眾，節目可能會強化他們的刻板印象。受訪者對名人參與《炎上 愛莉莎莎》節目後的印象有所改變，主要是增加了正面看法，尤其是對名人展現出勇敢、接受批評的態度和幽默感的認可。此外，綜觀本研究文本中所使用的形象修護策略，愛莉莎莎在各個策略中採用的「逃避責任策略」與「減輕傷害衝擊」中的「超越」、「差異化」和「補償」策略帶來了正面效果。
Comedians often address social issues through ridicule and satire. For audiences unfamiliar with this comedic style, it may lead to misunderstandings, making it difficult to discern whether the jokes are merely humorous or an expression of the comedian's genuine thoughts, creating a gap between the comedy's message and the audience's perception. In stand-up comedy, "Roast BURN" reinterprets controversial figures through ridicule and humor as its performance style. The hosts and guests attack each other with sharp words and jokes, creating an atmosphere of collective mockery that often provokes laughter and can potentially alter the image of those being mocked. This study explores the impact of stand-up comedy shows on the audience, questioning whether, aside from being entertainment, such shows can serve as a new avenue for public image rehabilitation. Through this program, public figures involved can reinterpret their image between humor and offense, turning negative events into entertainment elements and potentially changing the audience's perception of them. Therefore, this study aims to investigate the influence of roasting stand-up comedy on audience cognition and its effects on managing and rehabilitating the impressions of celebrities. By applying image repair theory and humor style analysis to the text of "Roast Alisha," and conducting in-depth interviews with 11 respondents about their views, the study found that audiences with critical thinking skills can rationally interpret comedy programs without being influenced by their aggressive language. In contrast, audiences with less knowledge or lacking critical thinking might have their stereotypes reinforced by the program. Respondents reported a change in their impressions of celebrities participating in "Roast Alisha," mainly increasing positive views, particularly recognizing the celebrities' courage, acceptance of criticism, and sense of humor. Additionally, the image repair strategies used in the text, particularly the "evasion of responsibility strategy" and the "reducing offensiveness of event strategy," including "transcendence," "differentiation," and "compensation," had positive effects.
參考文獻 （一）中文文獻 孔文婷（2018）。《名人利用網路直播進行形象管理之研究 ——以范冰冰為例》。輔仁大學大眾傳播學研究所未出版碩士論文。 王建雅（2010）。《八向度幽默風格量表之發展暨其與自尊、人格特質、依附風格關係之探討》。國立臺灣師範大學教育心理與輔導學系未出版博士論文。 王詠萱（2018）。《臺灣閱聽人對大陸戶外真人秀節目之中國形象接收研究：以《爸爸去哪兒》為例》。國立臺灣師範大學未出版碩士論文。 王駿杰（2012）。《「犀利人妻」之接收分析-以台灣大學生閱聽人為例》。中國文化大學新聞學系未出版碩士論文。 白苑靜（2017）。《不同幽默風格及人格特質對銀行從業人員工作滿意度之影響》。國立臺灣師範大學未出版碩士論文。 朱家瑩（2016）。《行動社群參與者社交動機與自我呈現策略之研究》。國立臺灣師範大學未出版碩士論文。 邱僅棠（2023）。《台灣網紅形象危機之修護策略：修護時機、過往形象與自我責任歸因》。國立政治大學傳播學院傳播碩士學位學程未出版碩士論文。 吳宜蓁（2005）。危機傳播－公共關係與語藝觀點的理論與實證（二版）。五南。 吳麗珍、黃惠滿、李浩銑（2014）。〈方便取樣和立意取樣之比較〉。《護理雜誌》， 61（3）, 105–111. https://doi.org/10.6224/JN.61.3.105 李瑞娟（2016）。《社交中介的政治危機傳播─候選人形象修復策略與新聞媒體、Facebook粉絲專頁的互動關係》。國立政治大學新聞所未出版碩士論文。 李德能（2003）。《從Kenneth Burke「以喜化悲」語藝觀點分析同志運動新聞媒體策略：以「美麗少年」個案為例》。國立臺灣大學新聞研究所未出版碩士論文。 林妤昕（2021）。《YouTuber爭議性社會議題傳播效果分析： 通姦除罪化》。 國立政治大學傳播學院傳播碩士學位學程未出版碩士論文。 林淑馨（2010）。《質性研究：理論與實務》。巨流圖書公司。 林慧婷（2021）。〈素人直播主在社群媒體中自我展演探討：以Facebook為例〉， 《人文社會學報》，21，167–200. 祁玲（2020）。〈【全文】培育明星級演員卡米地為台灣站立喜劇立根基〉。取自鏡新聞：https://www.mirrormedia.mg/story/20200507insight005/?fbclid=IwAR3TFDIqpmCqKo1qWAKTT_CczbnsC3Ed42Si2Wz3Zi2VJQtK0deBEPyi7Tk 施琮仁（譯）（2012）。《大眾傳播理論：基礎、發展與未來》。華泰文化。（Stanley J. Baran, D. K. D，2011）。 夏春祥（1997）。〈文本分析與傳播研究〉。《新聞學研究》。54：141-166。 徐江敏、李姚軍（譯）（1992）。《日常生活中的自我表演》。台北，桂冠。（Erving Goffman，1959）。 徐繼曾（譯）。《笑》。北京十月文藝出版社。 翁秀琪（2011）。《大眾傳播理論與實證》。三民書局。 郝一鳴（2019）。《藝人網路危機處理—以微博語藝回應策略為例》。世新大學公共關係暨廣告學研究所（含碩專班）未出版碩士論文。 張玉佩（2003）。〈閱聽人概念的變遷與意涵：回歸人的本質思考〉。「2003年中華傳播年會學術研討會」。 張育寧、陳信如、 周佩樺（2023）。〈「炎上」無惡意？薩泰爾讓喜劇走入日常〉。取自旭時報：https://sunrisemedium.com/p/267/str-network 張雅評（2016）。《國中學校形象管理指標建構之研究》。環球科技大學中小企業經營策略管理研究所未出版碩士論文。 張毓琪（2023）。〈《G8高峰會》北流登場3天吸13000觀眾 8位喜劇演員面容滄桑開場先道歉〉。取自Yahoo新聞：https://reurl.cc/N4eRa5 張碩修（2019）。〈卡米地創辦人張碩修：用悲劇對付自己 把喜劇還給觀眾〉取自文化+： https://www.cna.com.tw/culture/article/20190223w003 張碩修（2021）。《喜劇攻略 現場喜劇教父的脫口秀心法》。時報文化出版企業股份有限公司。 畢恆達 （2020）。《教授為什麼沒告訴我》。 小畢空間出版社。 許蕙千、朱若慈（2007）。〈主動閱聽人的實踐─以破報讀者為例〉，「2007中華傳播學會研討會」，台北淡江大學。 許瀞文（2007）。《音樂娛樂節目閱聽人之接收分析》。國立交通大學傳播研究所未出版碩士論文。 陳玉箴（譯）（2004）。《媒介與傳播研究法指南 : 質性與量化方法論》。韋伯文化國際。(Jensen, K. B.，1991) 陳惠玲（2022）。〈Goffman 劇場理論概念的整理〉。《南華網路社會學期刊》，20。 黃柔熒（2021）。《探討女性警察領導人之形象管理策略》。中央警察大學行政管理研究所未出版碩士論文。 楊志弘（譯）; 周金福（譯）; Baran, S. J., D. D. K. 著（2006）。《大眾傳播理論：基礎、發展與未來》。湯姆生出版。 楊政勳（2023）。〈【吐槽喜劇在台灣1】辛辣腳本「火烤」大咖名人《炎上BURN》靈活跨界娛樂觀眾〉取自鏡傳媒：https://www.mirrormedia.mg/story/20230406insight016 楊媜媞（2016）。《幽默中的性別與性傾向歧視：以台灣華語的現場站立喜劇為例》。國立政治大學語言學研究所未出版碩士論文。 楊雅安（2022）。《以媒介化的概念討論《狗屎寫手》閱聽人的幽默笑點接收》。政治大學傳播學院傳播碩士學位學程未出版碩士論文。 詹雨臻、陳學志、卓淑玲、Rod A. Martin（2011）。〈區分良善與有害的幽默─正體中文版「幽默風格量表」的發展〉。《測驗學刊》，58，207-234。 劉文琪（2022）。國中專任輔導教師幽默風格、人格特質與工作壓力關係之研究。國立彰化師範大學未出版碩士論文。 劉雅萍（2017）。《延遲性道歉之語藝策略探究－以公眾人物外遇為例》。淡江大學大眾傳播學系碩士班未出版碩士論文。 鄭自隆（2015）。《傳播研究與效果評估》。五南。 鄭佳興（2017）。《臉書直播主的互動模式與印象管理之研究》。世新大學公共關係暨廣告學研究所未出版碩士論文。 鄭郁欣（譯）（2009）。《笑聲與嘲弄: 幽默的社會批判》。新北市，韋伯文化國際出版有限公司。（Billig, M., 2005)。 鄭嘉瑩（2011）。《應徵者自我監控特質與國籍對應徵者防禦型印象管理戰術之影響》。國立政治大學未出版碩士論文。 盧嵐蘭 （2008）。《閱聽人論述》。秀威資訊。 蕭金蘭（2009）。〈大學教學優良教師印象管理策略應用之探討〉。《人文社會學報》，5，151–172。 蕭瑞麟（2020）。《不用數字的研究：質性研究的思辯脈絡》。五南 。 （二）英文文獻 Alasuutari, P. (1999). Cultural studies as a construct. European Journal of Cultural Studies, 2, 91–108. https://doi.org/10.1177/136754949900200106 Attardo, S. (1993). Violation of conversational maxims and cooperation: the case of jokes, Journal of Pragmatics, 19, 537-58. Bain, A. (1864). The senses and the intellect. London: Longman, Green, Longman, Roberts, and Green. Bain, A. (1865). The emotions and the will. London: Longman, Green, Longman, Roberts, and Green. Beattie, J. (1779). Essays: on poetry and music, as they affect the mind: on laughter, and ludicrous composition; on the usefulness of classical learning. London: Printed for E. and C. Dilly and W. Creech, Edinburgh. Bergson, H. (1911). Laughter; an essay on the meaning of the comic. (C. Brereton & F. Rothwell, Trans.). Macmillan. Benoit, W. L. (1995). Accounts, Excuses, and Apologies: A Theory of Image Restoration Strategies. State University of New York Press. Benoit, W. L. (1997a). Image repair discourse and crisis communication. Public Relations Review, 23(2), 177–186. https://doi.org/https://doi.org/10.1016/S0363-8111(97)90023-0 Benoit, W., & Drew, S. (1997b). Appropriateness and effectiveness of image repair strategies. Communication Reports, 10, 153–163. https://doi.org/10.1080/08934219709367671 Benoit, W. (2000). Another Visit to the Theory of Image Restoration Strategies. Communication Quarterly, 48, 40–43. https://doi.org/10.1080/01463370009385578 Bentley, J., Oostman, T. K & Shah, S. F. A. (2017). We’re sorry but it’s not our fault: Organizational apologies in ambiguous crisis situations. Journal of Contingencies and Crisis Management, 26. https://doi.org/10.1111/1468-5973.12169 Billig, M. (2005). Laughter and ridicule: Towards a social critique of humor. SAGE Publications Ltd. Bitterly, T. B., & Schweitzer, M. E. (2019). The impression management benefits of humorous self-disclosures: How humor influences perceptions of veracity. Organizational Behavior and Human Decision Processes, 151, 73–89. https://doi.org/https://doi.org/10.1016/j.obhdp.2019.01.005 Brazeal, L. M. (2008). The image repair strategies of Terrell Owens. Public Relations Review, 34(2), 145–150. https://doi.org/https://doi.org/10.1016/j.pubrev.2008.03.021 Burke, K. (1964). From poetic categories. In S. E. Hyman (Ed.), Terms for order. Bloomington: Indiana University Press. Carlson, A. C. (1986). Gandhi and the comic frame: “Ad bellum purificandum.” Quarterly Journal of Speech, 72(4), 446–455. https://doi.org/10.1080/00335638609383787 Chattoo, C. B. & Feldman, L. (2020). A Comedian and an Activist Walk into a Bar. University of California Press. Craik, K., Lampert, M. & Nelson, A. (1996). Sense of humor and styles of everyday humorous conduct. HUMOR, 9(3-4), 273-302. Compton, J., & Miller, B. (2011). Image repair in late night comedy: Letterman and the Palin joke controversy. Public Relations Review, 37(4), 415–421. https://doi.org/https://doi.org/10.1016/j.pubrev.2011.08.002 Coombs, W. T. (1995). Choosing the Right Words: The Development of Guidelines for the Selection of the “Appropriate” Crisis-Response Strategies. Management Communication Quarterly, 8(4), 447–476. https://doi.org/10.1177/0893318995008004003 Cooper, C. D. (2005). Just Joking around? Employee Humor Expression as an Ingratiatory Behavior. The Academy of Management Review, 30(4), 765–776. http://www.jstor.org/stable/20159167 Dore, M. (2022). Humour in Self-Translation. John Benjamins Publishing Co. Double, O. (2014). Getting the Joke: The Inner Workings of Stand-up Comedy. Methuen Drama; International Edition. Double, O. (2017). Tragedy Plus Time: Transforming Life Experience into Stand-Up Comedy. New Theatre Quarterly, 33(2), 143–155. https://doi.org/DOI: 10.1017/S0266464X17000057 Douglas, M. (1968). The Social Control of Cognition: Some Factors in Joke Perception. Man, 3(3), 361–376. https://doi.org/10.2307/2798875 Duncan, H.D. (1970). Communication and Social Order. Oxford University Press. Freud, S. (1964). Jokes and Their Relation to the Unconscious (J. Strachey Trans). Leipzig, Germany: F. Deuticke. (Original work published 1905). Fish, SE. (1980). Is There a Text in This Class? The Authority of Interpretive Communicaties. Cambridge: Harvard University Press. Gioia, D. A. , H. A. L. , & P. S. D. (2014). Image is everything: Reflections on the dominance of image in modern organizational life. Research in Organizational Behavior, 34, 129–154. Goffman, E. (1955). On face-work: an analysis of ritual elements in social interaction. Psychiatry, 18(3), 213–231. Goffman, E. (1959). The presentation of self in everyday life. Doubleday. Gusfeild, J. R. (1989). Introduction. In J. R. Gusfield (Ed.), Kenneth Burke: On symbols and society. The University of Chicago Press. Hall, S. (1973). Encoding and Decoding in the television discourse. University of Birmingham. Hay, J. (2000). Functions of humour in the conversations of men and women. Journal of Pragmatics, 32, 709-742. Hershkowitz, R. (2023). The Comedy Roast as American Ritual: Performing Race and Gender.  Bowling Green State University ProQuest Dissertations Publishing, 26–30. Hoang C., Knöferle K., Warlop L. (2023). Using different advertising humor appeals to generate firm-level warmth and competence impressions. International Journal of Research in Marketing, 40(4), 741–759. Hobbes, T. (1981). Leviathan. London: Penguin Books. (Original work published 1651). Hoijer, B. (1990). Studying viewers’ reception of television programmes: Theoretical and methodological consideration. European Journal of Communication, 5, 29-56. Hutcheson, F. (1758). Thoughts on Laughter. Glasgow: Robert and Andrew. (facsimile edition, Bristol: Thoernmes, 1989). Hugh Dalziel Duncan. (1970). Communication and Social Order. Oxford University Press. Jin, Y., & Liu, B. F. (2010). The Blog-Mediated Crisis Communication Model: Recommendations for Responding to Influential External Blogs. Journal of Public Relations Research, 22(4), 429–455. https://doi.org/10.1080/10627261003801420 Jaques, T. (2007). Issue management and crisis management: An integrated, non-linear, relational construct. Public Relations Review, 33, 147–157. https://doi.org/10.1016/j.pubrev.2007.02.001 Jones, E., & Pittman, T. (1982). Toward a general theory of strategic self-presentation. Psychological Perspectives on the Self, 1. Joseph R. Gusfield. (1989). Introduction. In J. R. Gusfield (Ed.), Kenneth Burke: On symbols and society. The University of Chicago Press. Keisalo, M. (2018). Perspectives of (and on) a Comedic Self A Semiotics of Subjectivity in Stand-up Comedy. Social Analysis, 62(1), 116-135. https://doi.org/10.3167/sa.2018.620108 Kennedy, K. A., & Benoit, W. L. (1997). The newt Gingrich book deal controversy: Self‐defense rhetoric. Southern Communication Journal, 62(3), 197–216. https://doi.org/10.1080/10417949709373055 Klapp, O. E. (1954). Heroes, villains and fools, as agents of social control. American Sociological Review, 19, 56–62. https://doi.org/10.2307/2088173 Barton, L. (1993). Crisis in Organizations. South-Western College Publishing, Cincinnati. Champion, L. (2015). Crisis Communication and Celebrity Scandal: An Experiment on Response Strategies. University of South Florida. Lee, J. Y. (2006). Mark Twain as a Stand-up Comedian. The Mark Twain Annual, 4, 3–23. Len-Ríos, M. E., Finneman, T., Han, K. J., Bhandari, M., & Perry, E. L. (2015). Image Repair Campaign Strategies Addressing Race: Paula Deen, Social Media, and Defiance. International Journal of Strategic Communication, 9(2), 148–165. https://doi.org/10.1080/1553118X.2015.1008637 Lindfors, A. (2019). Intimately Allegorical: The Poetics of Self-Mediation in Stand-Up Comedy (Dissertation, 2019). Liu, B. F., Jin, Y., Briones, R., & Kuch, B. (2012). Managing Turbulence in the Blogosphere: Evaluating the Blog-Mediated Crisis Communication Model with the American Red Cross. Journal of Public Relations Research, 24(4), 353–370. https://doi.org/10.1080/1062726X.2012.689901 Liu, B., Jin, Y., A. ustin, L., & Janoske, M. (2012). The Social-Mediated Crisis Communication Model: Guidelines for effective crisis management in a changing media landscape. Peter Lan. 257-266. Lockyer, S., & Myers, L. (2011). “It’s About Expecting the Unexpected”: Live Stand-up Comedy from the Audiences’ Perspective. Participations, 8(2). Martin, R. A., Puhlik-Doris, P., Larsen, G., Gray, J., & Weir, K. (2003). Individual differences in uses of humor and their relation to psychological well-being: Development of the Humor Styles Questionnaire. Journal of Research in Personality, 37(1), 48–75 Mesropova, O. (2003). Old Bags and Bald Sparrows: Contemporary Russian Female Stand-Up Comedy. The Russian Review, 62(3), 429–439. Mintz, L. E. (1985). Standup Comedy as Social and Cultural Mediation. American Quarterly, 37(1), 71–80. https://doi.org/10.2307/2712763 Morreall, J. (1983). Humor and Emotion. American Philosophical Quarterly, 20(3), 297–304. http://www.jstor.org/stable/20014010. Oppliger, P. A. & Shouse, E. (eds.). (2020). The Dark Side of Stand-Up Comedy. London: Palgrave Macmillan. Pérez, R. (2013). Learning to make racism funny in the “color-blind” era: Stand-up comedy students, performance strategies, and the (re)production of racist jokes in public. Discourse & Society, 24(4), 478–503. Quirk, S. (2016). Preaching to the converted? How political comedy matters. HUMOR, 29. https://doi.org/10.1515/humor-2015-0046 Raskin, V. (1985). Semantic Mechanisms of Humor. In Annual Meeting of the Berkeley Linguistics Society (Vol. 5). https://doi.org/10.3765/bls.v5i0.2164 Seirlis, J. (2011). Laughing all the Way to Freedom? Contemporary Stand-up Comedy and Democracy in South Africa. Humor - International Journal of Humor Research, 24. https://doi.org/10.1515/humr.2011.028 Seizer, S. (2011). On the Uses of Obscenity in Live Stand-Up Comedy. Anthropological Quarterly, 84(1), 209–234. http://www.jstor.org/stable/41237487 Strope, L. (2000). What's up with Gore, Bush? Just tune into SNL. The Deseret New, from https://www.deseret.com/2000/10/22/19535249/what-s-up-with-gore-bush-just-tune-in-to-snl/. Smith, S. (1864). Elementary Sketches of Moral Philosophy: Delivered at the Royal Institution in the Years 1804, 1805 and 1806. New York: Harper and Brothers. Smith, C., & Voth, B. (2002). The Role of Humor in Political Argument: How “Strategery” and “Lockboxes” Changed a Political Campaign. Argumentation and Advocacy, 39(2), 110–129. https://doi.org/10.1080/00028533.2002.11821580 Speier, H. (1975). The Chances for Peace. Social Research, 42(1), 35–51. http://www.jstor.org/stable/41582814 Speier, H. (1998). Wit and Politics: An Essay on Laughter and Power. American Journal of Sociology, 103(5), 1352–1401. https://doi.org/10.1086/231355 Spencer, H. (1864). The Principles of Biology. London: Williams and Norgate. Stanley J. Baran, D. K. D. (2012). Mass Communication Theory: Foundations, Ferment, and Future.Wadsworth Cengage Learning. Tedeschi, J. T. & Melburg, V. (1984). Impression management and influence in the organization. Research in the Sociology of Organizations, 3, 31-58. Trang, N. M., McKenna, B., Cai, W., & Morrison, A. M. (2024). I do not want to be perfect: Investigating Generation Z students’ personal brands on social media for job seeking. Information Technology & People, 37(2), 793-814. https://doi.org/10.1108/ITP-08-2022-0602 Tobias, A. (2024). Development and validation of three brief versions of the humor styles questionnaire. Acta Psychologica, 243,104141. Wolf, M. (1988). Communication Research and Textual Analysis: Prospects and Problems of Theoretical Convergence. European Journal of Communication, 3(2), 135-149. Zoglin, R. (2024). Stand-up comedy. Encyclopedia Britannica. https://www.britannica.com/art/stand-up-comedy
描述 碩士
國立政治大學
傳播學院傳播碩士學位學程
110464034
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0110464034
資料類型 thesis
dc.contributor.advisor 陳聖智zh_TW
dc.contributor.advisor Chen, Sheng-Chihen_US
dc.contributor.author (作者) 侯思蘋zh_TW
dc.contributor.author (作者) Hou, Ssu-Pingen_US
dc.creator (作者) 侯思蘋zh_TW
dc.creator (作者) Hou, Ssu-Pingen_US
dc.date (日期) 2024en_US
dc.date.accessioned 5-八月-2024 14:09:48 (UTC+8)-
dc.date.available 5-八月-2024 14:09:48 (UTC+8)-
dc.date.issued (上傳時間) 5-八月-2024 14:09:48 (UTC+8)-
dc.identifier (其他 識別碼) G0110464034en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/152812-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 傳播學院傳播碩士學位學程zh_TW
dc.description (描述) 110464034zh_TW
dc.description.abstract (摘要) 喜劇演員慣常以揶揄和嘲諷的方式處理社會議題，對於不熟悉喜劇風格的觀眾而言，可能會造成誤解，使他們難以判斷笑話是否僅為玩笑或喜劇演員真實想法的表達，造成喜劇表演傳達與觀眾認知間的缺口。在站立喜劇中，《炎上BURN》以吐槽和幽默的方式重新詮釋爭議人物作為其表演型態，主持人和嘉賓利用尖銳的言語和笑話互相攻擊，這種群嘲的氛圍往往引發觀眾的笑聲，並可能改變被攻擊者的形象。 本研究好奇站立喜劇節目對閱聽眾造成的影響，除了作為一個娛樂節目，能否成為另一種公共形象修護的新途徑。透過這個節目，參與其中的公眾人物得以在幽默與冒犯之間重新詮釋自己的形象，將負面事件轉化為娛樂元素，甚至改變觀眾對他們的看法。 因此，本研究為了探析吐槽站立喜劇對閱聽人認知的影響，以及對名人印象的管理與修護效果，透過形象修護理論與幽默風格為基礎對《炎上愛莉莎莎》進行文本分析，再進而使用質性的研究方法深度訪談11位受訪者對其的看法。研究結果發現具備批判性思維的觀眾能理性解讀喜劇節目，不受其攻擊性言論影響，而對於認知較少或缺乏批判性思維的觀眾，節目可能會強化他們的刻板印象。受訪者對名人參與《炎上 愛莉莎莎》節目後的印象有所改變，主要是增加了正面看法，尤其是對名人展現出勇敢、接受批評的態度和幽默感的認可。此外，綜觀本研究文本中所使用的形象修護策略，愛莉莎莎在各個策略中採用的「逃避責任策略」與「減輕傷害衝擊」中的「超越」、「差異化」和「補償」策略帶來了正面效果。zh_TW
dc.description.abstract (摘要) Comedians often address social issues through ridicule and satire. For audiences unfamiliar with this comedic style, it may lead to misunderstandings, making it difficult to discern whether the jokes are merely humorous or an expression of the comedian's genuine thoughts, creating a gap between the comedy's message and the audience's perception. In stand-up comedy, "Roast BURN" reinterprets controversial figures through ridicule and humor as its performance style. The hosts and guests attack each other with sharp words and jokes, creating an atmosphere of collective mockery that often provokes laughter and can potentially alter the image of those being mocked. This study explores the impact of stand-up comedy shows on the audience, questioning whether, aside from being entertainment, such shows can serve as a new avenue for public image rehabilitation. Through this program, public figures involved can reinterpret their image between humor and offense, turning negative events into entertainment elements and potentially changing the audience's perception of them. Therefore, this study aims to investigate the influence of roasting stand-up comedy on audience cognition and its effects on managing and rehabilitating the impressions of celebrities. By applying image repair theory and humor style analysis to the text of "Roast Alisha," and conducting in-depth interviews with 11 respondents about their views, the study found that audiences with critical thinking skills can rationally interpret comedy programs without being influenced by their aggressive language. In contrast, audiences with less knowledge or lacking critical thinking might have their stereotypes reinforced by the program. Respondents reported a change in their impressions of celebrities participating in "Roast Alisha," mainly increasing positive views, particularly recognizing the celebrities' courage, acceptance of criticism, and sense of humor. Additionally, the image repair strategies used in the text, particularly the "evasion of responsibility strategy" and the "reducing offensiveness of event strategy," including "transcendence," "differentiation," and "compensation," had positive effects.en_US
dc.description.tableofcontents 第一章 緒論 4 第一節 研究背景與動機 4 第二節 研究目的與問題 9 第二章 文獻探討 10 第一節 站立喜劇與幽默的社會意義 10 第二節 戲劇理論及印象管理 28 第三節 形象修護理論 34 第四節 閱聽人接收分析 42 第三章 研究方法 47 第一節 研究取徑與方法 47 第二節 《炎上 愛莉莎莎》之文本分析 49 第三節 研究架構與對象 69 第四章 發現與討論 73 第一節 閱聽人的接收情形 73 第二節 《炎上 愛莉莎莎》對參與名人之印象管理效果 77 第三節《炎上 愛莉莎莎》對參與名人之形象修護策略檢驗 81 第五章 結論與限制 99 第一節 結論 99 第二節 研究限制與建議 103 參考文獻 105 附錄一、訪談同意書簽名紀錄檔 116 附錄二、訪談逐字稿與編碼 118zh_TW
dc.format.extent 3081530 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0110464034en_US
dc.subject (關鍵詞) 炎上zh_TW
dc.subject (關鍵詞) 站立喜劇zh_TW
dc.subject (關鍵詞) 印象管理zh_TW
dc.subject (關鍵詞) 形象修護zh_TW
dc.subject (關鍵詞) 接收分析zh_TW
dc.subject (關鍵詞) Roasten_US
dc.subject (關鍵詞) Stand-up Comedyen_US
dc.subject (關鍵詞) Impression Managementen_US
dc.subject (關鍵詞) Image Repairen_US
dc.subject (關鍵詞) Reception Analysisen_US
dc.title (題名) 閱聽人對吐槽站立喜劇節目之名人形象與接收研究：以《炎上Burn》為例zh_TW
dc.title (題名) Research on the Celebrity Image and Reception of Stand- up Comedy Shows by Audiences: A Case Study of "Burn"en_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) （一）中文文獻 孔文婷（2018）。《名人利用網路直播進行形象管理之研究 ——以范冰冰為例》。輔仁大學大眾傳播學研究所未出版碩士論文。 王建雅（2010）。《八向度幽默風格量表之發展暨其與自尊、人格特質、依附風格關係之探討》。國立臺灣師範大學教育心理與輔導學系未出版博士論文。 王詠萱（2018）。《臺灣閱聽人對大陸戶外真人秀節目之中國形象接收研究：以《爸爸去哪兒》為例》。國立臺灣師範大學未出版碩士論文。 王駿杰（2012）。《「犀利人妻」之接收分析-以台灣大學生閱聽人為例》。中國文化大學新聞學系未出版碩士論文。 白苑靜（2017）。《不同幽默風格及人格特質對銀行從業人員工作滿意度之影響》。國立臺灣師範大學未出版碩士論文。 朱家瑩（2016）。《行動社群參與者社交動機與自我呈現策略之研究》。國立臺灣師範大學未出版碩士論文。 邱僅棠（2023）。《台灣網紅形象危機之修護策略：修護時機、過往形象與自我責任歸因》。國立政治大學傳播學院傳播碩士學位學程未出版碩士論文。 吳宜蓁（2005）。危機傳播－公共關係與語藝觀點的理論與實證（二版）。五南。 吳麗珍、黃惠滿、李浩銑（2014）。〈方便取樣和立意取樣之比較〉。《護理雜誌》， 61（3）, 105–111. https://doi.org/10.6224/JN.61.3.105 李瑞娟（2016）。《社交中介的政治危機傳播─候選人形象修復策略與新聞媒體、Facebook粉絲專頁的互動關係》。國立政治大學新聞所未出版碩士論文。 李德能（2003）。《從Kenneth Burke「以喜化悲」語藝觀點分析同志運動新聞媒體策略：以「美麗少年」個案為例》。國立臺灣大學新聞研究所未出版碩士論文。 林妤昕（2021）。《YouTuber爭議性社會議題傳播效果分析： 通姦除罪化》。 國立政治大學傳播學院傳播碩士學位學程未出版碩士論文。 林淑馨（2010）。《質性研究：理論與實務》。巨流圖書公司。 林慧婷（2021）。〈素人直播主在社群媒體中自我展演探討：以Facebook為例〉， 《人文社會學報》，21，167–200. 祁玲（2020）。〈【全文】培育明星級演員卡米地為台灣站立喜劇立根基〉。取自鏡新聞：https://www.mirrormedia.mg/story/20200507insight005/?fbclid=IwAR3TFDIqpmCqKo1qWAKTT_CczbnsC3Ed42Si2Wz3Zi2VJQtK0deBEPyi7Tk 施琮仁（譯）（2012）。《大眾傳播理論：基礎、發展與未來》。華泰文化。（Stanley J. Baran, D. K. D，2011）。 夏春祥（1997）。〈文本分析與傳播研究〉。《新聞學研究》。54：141-166。 徐江敏、李姚軍（譯）（1992）。《日常生活中的自我表演》。台北，桂冠。（Erving Goffman，1959）。 徐繼曾（譯）。《笑》。北京十月文藝出版社。 翁秀琪（2011）。《大眾傳播理論與實證》。三民書局。 郝一鳴（2019）。《藝人網路危機處理—以微博語藝回應策略為例》。世新大學公共關係暨廣告學研究所（含碩專班）未出版碩士論文。 張玉佩（2003）。〈閱聽人概念的變遷與意涵：回歸人的本質思考〉。「2003年中華傳播年會學術研討會」。 張育寧、陳信如、 周佩樺（2023）。〈「炎上」無惡意？薩泰爾讓喜劇走入日常〉。取自旭時報：https://sunrisemedium.com/p/267/str-network 張雅評（2016）。《國中學校形象管理指標建構之研究》。環球科技大學中小企業經營策略管理研究所未出版碩士論文。 張毓琪（2023）。〈《G8高峰會》北流登場3天吸13000觀眾 8位喜劇演員面容滄桑開場先道歉〉。取自Yahoo新聞：https://reurl.cc/N4eRa5 張碩修（2019）。〈卡米地創辦人張碩修：用悲劇對付自己 把喜劇還給觀眾〉取自文化+： https://www.cna.com.tw/culture/article/20190223w003 張碩修（2021）。《喜劇攻略 現場喜劇教父的脫口秀心法》。時報文化出版企業股份有限公司。 畢恆達 （2020）。《教授為什麼沒告訴我》。 小畢空間出版社。 許蕙千、朱若慈（2007）。〈主動閱聽人的實踐─以破報讀者為例〉，「2007中華傳播學會研討會」，台北淡江大學。 許瀞文（2007）。《音樂娛樂節目閱聽人之接收分析》。國立交通大學傳播研究所未出版碩士論文。 陳玉箴（譯）（2004）。《媒介與傳播研究法指南 : 質性與量化方法論》。韋伯文化國際。(Jensen, K. B.，1991) 陳惠玲（2022）。〈Goffman 劇場理論概念的整理〉。《南華網路社會學期刊》，20。 黃柔熒（2021）。《探討女性警察領導人之形象管理策略》。中央警察大學行政管理研究所未出版碩士論文。 楊志弘（譯）; 周金福（譯）; Baran, S. J., D. D. K. 著（2006）。《大眾傳播理論：基礎、發展與未來》。湯姆生出版。 楊政勳（2023）。〈【吐槽喜劇在台灣1】辛辣腳本「火烤」大咖名人《炎上BURN》靈活跨界娛樂觀眾〉取自鏡傳媒：https://www.mirrormedia.mg/story/20230406insight016 楊媜媞（2016）。《幽默中的性別與性傾向歧視：以台灣華語的現場站立喜劇為例》。國立政治大學語言學研究所未出版碩士論文。 楊雅安（2022）。《以媒介化的概念討論《狗屎寫手》閱聽人的幽默笑點接收》。政治大學傳播學院傳播碩士學位學程未出版碩士論文。 詹雨臻、陳學志、卓淑玲、Rod A. Martin（2011）。〈區分良善與有害的幽默─正體中文版「幽默風格量表」的發展〉。《測驗學刊》，58，207-234。 劉文琪（2022）。國中專任輔導教師幽默風格、人格特質與工作壓力關係之研究。國立彰化師範大學未出版碩士論文。 劉雅萍（2017）。《延遲性道歉之語藝策略探究－以公眾人物外遇為例》。淡江大學大眾傳播學系碩士班未出版碩士論文。 鄭自隆（2015）。《傳播研究與效果評估》。五南。 鄭佳興（2017）。《臉書直播主的互動模式與印象管理之研究》。世新大學公共關係暨廣告學研究所未出版碩士論文。 鄭郁欣（譯）（2009）。《笑聲與嘲弄: 幽默的社會批判》。新北市，韋伯文化國際出版有限公司。（Billig, M., 2005)。 鄭嘉瑩（2011）。《應徵者自我監控特質與國籍對應徵者防禦型印象管理戰術之影響》。國立政治大學未出版碩士論文。 盧嵐蘭 （2008）。《閱聽人論述》。秀威資訊。 蕭金蘭（2009）。〈大學教學優良教師印象管理策略應用之探討〉。《人文社會學報》，5，151–172。 蕭瑞麟（2020）。《不用數字的研究：質性研究的思辯脈絡》。五南 。 （二）英文文獻 Alasuutari, P. (1999). Cultural studies as a construct. European Journal of Cultural Studies, 2, 91–108. https://doi.org/10.1177/136754949900200106 Attardo, S. (1993). Violation of conversational maxims and cooperation: the case of jokes, Journal of Pragmatics, 19, 537-58. Bain, A. (1864). The senses and the intellect. London: Longman, Green, Longman, Roberts, and Green. Bain, A. (1865). The emotions and the will. London: Longman, Green, Longman, Roberts, and Green. Beattie, J. (1779). Essays: on poetry and music, as they affect the mind: on laughter, and ludicrous composition; on the usefulness of classical learning. London: Printed for E. and C. Dilly and W. Creech, Edinburgh. Bergson, H. (1911). Laughter; an essay on the meaning of the comic. (C. Brereton & F. Rothwell, Trans.). Macmillan. Benoit, W. L. (1995). Accounts, Excuses, and Apologies: A Theory of Image Restoration Strategies. State University of New York Press. Benoit, W. L. (1997a). Image repair discourse and crisis communication. Public Relations Review, 23(2), 177–186. https://doi.org/https://doi.org/10.1016/S0363-8111(97)90023-0 Benoit, W., & Drew, S. (1997b). Appropriateness and effectiveness of image repair strategies. Communication Reports, 10, 153–163. https://doi.org/10.1080/08934219709367671 Benoit, W. (2000). Another Visit to the Theory of Image Restoration Strategies. Communication Quarterly, 48, 40–43. https://doi.org/10.1080/01463370009385578 Bentley, J., Oostman, T. K & Shah, S. F. A. (2017). We’re sorry but it’s not our fault: Organizational apologies in ambiguous crisis situations. Journal of Contingencies and Crisis Management, 26. https://doi.org/10.1111/1468-5973.12169 Billig, M. (2005). Laughter and ridicule: Towards a social critique of humor. SAGE Publications Ltd. Bitterly, T. B., & Schweitzer, M. E. (2019). The impression management benefits of humorous self-disclosures: How humor influences perceptions of veracity. Organizational Behavior and Human Decision Processes, 151, 73–89. https://doi.org/https://doi.org/10.1016/j.obhdp.2019.01.005 Brazeal, L. M. (2008). The image repair strategies of Terrell Owens. Public Relations Review, 34(2), 145–150. https://doi.org/https://doi.org/10.1016/j.pubrev.2008.03.021 Burke, K. (1964). From poetic categories. In S. E. Hyman (Ed.), Terms for order. Bloomington: Indiana University Press. Carlson, A. C. (1986). Gandhi and the comic frame: “Ad bellum purificandum.” Quarterly Journal of Speech, 72(4), 446–455. https://doi.org/10.1080/00335638609383787 Chattoo, C. B. & Feldman, L. (2020). A Comedian and an Activist Walk into a Bar. University of California Press. Craik, K., Lampert, M. & Nelson, A. (1996). Sense of humor and styles of everyday humorous conduct. HUMOR, 9(3-4), 273-302. Compton, J., & Miller, B. (2011). Image repair in late night comedy: Letterman and the Palin joke controversy. Public Relations Review, 37(4), 415–421. https://doi.org/https://doi.org/10.1016/j.pubrev.2011.08.002 Coombs, W. T. (1995). Choosing the Right Words: The Development of Guidelines for the Selection of the “Appropriate” Crisis-Response Strategies. Management Communication Quarterly, 8(4), 447–476. https://doi.org/10.1177/0893318995008004003 Cooper, C. D. (2005). Just Joking around? Employee Humor Expression as an Ingratiatory Behavior. The Academy of Management Review, 30(4), 765–776. http://www.jstor.org/stable/20159167 Dore, M. (2022). Humour in Self-Translation. John Benjamins Publishing Co. Double, O. (2014). Getting the Joke: The Inner Workings of Stand-up Comedy. Methuen Drama; International Edition. Double, O. (2017). Tragedy Plus Time: Transforming Life Experience into Stand-Up Comedy. New Theatre Quarterly, 33(2), 143–155. https://doi.org/DOI: 10.1017/S0266464X17000057 Douglas, M. (1968). The Social Control of Cognition: Some Factors in Joke Perception. Man, 3(3), 361–376. https://doi.org/10.2307/2798875 Duncan, H.D. (1970). Communication and Social Order. Oxford University Press. Freud, S. (1964). Jokes and Their Relation to the Unconscious (J. Strachey Trans). Leipzig, Germany: F. Deuticke. (Original work published 1905). Fish, SE. (1980). Is There a Text in This Class? The Authority of Interpretive Communicaties. Cambridge: Harvard University Press. Gioia, D. A. , H. A. L. , & P. S. D. (2014). Image is everything: Reflections on the dominance of image in modern organizational life. Research in Organizational Behavior, 34, 129–154. Goffman, E. (1955). On face-work: an analysis of ritual elements in social interaction. Psychiatry, 18(3), 213–231. Goffman, E. (1959). The presentation of self in everyday life. Doubleday. Gusfeild, J. R. (1989). Introduction. In J. R. Gusfield (Ed.), Kenneth Burke: On symbols and society. The University of Chicago Press. Hall, S. (1973). Encoding and Decoding in the television discourse. University of Birmingham. Hay, J. (2000). Functions of humour in the conversations of men and women. Journal of Pragmatics, 32, 709-742. Hershkowitz, R. (2023). The Comedy Roast as American Ritual: Performing Race and Gender.  Bowling Green State University ProQuest Dissertations Publishing, 26–30. Hoang C., Knöferle K., Warlop L. (2023). Using different advertising humor appeals to generate firm-level warmth and competence impressions. International Journal of Research in Marketing, 40(4), 741–759. Hobbes, T. (1981). Leviathan. London: Penguin Books. (Original work published 1651). Hoijer, B. (1990). Studying viewers’ reception of television programmes: Theoretical and methodological consideration. European Journal of Communication, 5, 29-56. Hutcheson, F. (1758). Thoughts on Laughter. Glasgow: Robert and Andrew. (facsimile edition, Bristol: Thoernmes, 1989). Hugh Dalziel Duncan. (1970). Communication and Social Order. Oxford University Press. Jin, Y., & Liu, B. F. (2010). The Blog-Mediated Crisis Communication Model: Recommendations for Responding to Influential External Blogs. Journal of Public Relations Research, 22(4), 429–455. https://doi.org/10.1080/10627261003801420 Jaques, T. (2007). Issue management and crisis management: An integrated, non-linear, relational construct. Public Relations Review, 33, 147–157. https://doi.org/10.1016/j.pubrev.2007.02.001 Jones, E., & Pittman, T. (1982). Toward a general theory of strategic self-presentation. Psychological Perspectives on the Self, 1. Joseph R. Gusfield. (1989). Introduction. In J. R. Gusfield (Ed.), Kenneth Burke: On symbols and society. The University of Chicago Press. Keisalo, M. (2018). Perspectives of (and on) a Comedic Self A Semiotics of Subjectivity in Stand-up Comedy. Social Analysis, 62(1), 116-135. https://doi.org/10.3167/sa.2018.620108 Kennedy, K. A., & Benoit, W. L. (1997). The newt Gingrich book deal controversy: Self‐defense rhetoric. Southern Communication Journal, 62(3), 197–216. https://doi.org/10.1080/10417949709373055 Klapp, O. E. (1954). Heroes, villains and fools, as agents of social control. American Sociological Review, 19, 56–62. https://doi.org/10.2307/2088173 Barton, L. (1993). Crisis in Organizations. South-Western College Publishing, Cincinnati. Champion, L. (2015). Crisis Communication and Celebrity Scandal: An Experiment on Response Strategies. University of South Florida. Lee, J. Y. (2006). Mark Twain as a Stand-up Comedian. The Mark Twain Annual, 4, 3–23. Len-Ríos, M. E., Finneman, T., Han, K. J., Bhandari, M., & Perry, E. L. (2015). Image Repair Campaign Strategies Addressing Race: Paula Deen, Social Media, and Defiance. International Journal of Strategic Communication, 9(2), 148–165. https://doi.org/10.1080/1553118X.2015.1008637 Lindfors, A. (2019). Intimately Allegorical: The Poetics of Self-Mediation in Stand-Up Comedy (Dissertation, 2019). Liu, B. F., Jin, Y., Briones, R., & Kuch, B. (2012). Managing Turbulence in the Blogosphere: Evaluating the Blog-Mediated Crisis Communication Model with the American Red Cross. Journal of Public Relations Research, 24(4), 353–370. https://doi.org/10.1080/1062726X.2012.689901 Liu, B., Jin, Y., A. ustin, L., & Janoske, M. (2012). The Social-Mediated Crisis Communication Model: Guidelines for effective crisis management in a changing media landscape. Peter Lan. 257-266. Lockyer, S., & Myers, L. (2011). “It’s About Expecting the Unexpected”: Live Stand-up Comedy from the Audiences’ Perspective. Participations, 8(2). Martin, R. A., Puhlik-Doris, P., Larsen, G., Gray, J., & Weir, K. (2003). Individual differences in uses of humor and their relation to psychological well-being: Development of the Humor Styles Questionnaire. Journal of Research in Personality, 37(1), 48–75 Mesropova, O. (2003). Old Bags and Bald Sparrows: Contemporary Russian Female Stand-Up Comedy. The Russian Review, 62(3), 429–439. Mintz, L. E. (1985). Standup Comedy as Social and Cultural Mediation. American Quarterly, 37(1), 71–80. https://doi.org/10.2307/2712763 Morreall, J. (1983). Humor and Emotion. American Philosophical Quarterly, 20(3), 297–304. http://www.jstor.org/stable/20014010. Oppliger, P. A. & Shouse, E. (eds.). (2020). The Dark Side of Stand-Up Comedy. London: Palgrave Macmillan. Pérez, R. (2013). Learning to make racism funny in the “color-blind” era: Stand-up comedy students, performance strategies, and the (re)production of racist jokes in public. Discourse & Society, 24(4), 478–503. Quirk, S. (2016). Preaching to the converted? How political comedy matters. HUMOR, 29. https://doi.org/10.1515/humor-2015-0046 Raskin, V. (1985). Semantic Mechanisms of Humor. In Annual Meeting of the Berkeley Linguistics Society (Vol. 5). https://doi.org/10.3765/bls.v5i0.2164 Seirlis, J. (2011). Laughing all the Way to Freedom? Contemporary Stand-up Comedy and Democracy in South Africa. Humor - International Journal of Humor Research, 24. https://doi.org/10.1515/humr.2011.028 Seizer, S. (2011). On the Uses of Obscenity in Live Stand-Up Comedy. Anthropological Quarterly, 84(1), 209–234. http://www.jstor.org/stable/41237487 Strope, L. (2000). What's up with Gore, Bush? Just tune into SNL. The Deseret New, from https://www.deseret.com/2000/10/22/19535249/what-s-up-with-gore-bush-just-tune-in-to-snl/. Smith, S. (1864). Elementary Sketches of Moral Philosophy: Delivered at the Royal Institution in the Years 1804, 1805 and 1806. New York: Harper and Brothers. Smith, C., & Voth, B. (2002). The Role of Humor in Political Argument: How “Strategery” and “Lockboxes” Changed a Political Campaign. Argumentation and Advocacy, 39(2), 110–129. https://doi.org/10.1080/00028533.2002.11821580 Speier, H. (1975). The Chances for Peace. Social Research, 42(1), 35–51. http://www.jstor.org/stable/41582814 Speier, H. (1998). Wit and Politics: An Essay on Laughter and Power. American Journal of Sociology, 103(5), 1352–1401. https://doi.org/10.1086/231355 Spencer, H. (1864). The Principles of Biology. London: Williams and Norgate. Stanley J. Baran, D. K. D. (2012). Mass Communication Theory: Foundations, Ferment, and Future.Wadsworth Cengage Learning. Tedeschi, J. T. & Melburg, V. (1984). Impression management and influence in the organization. Research in the Sociology of Organizations, 3, 31-58. Trang, N. M., McKenna, B., Cai, W., & Morrison, A. M. (2024). I do not want to be perfect: Investigating Generation Z students’ personal brands on social media for job seeking. Information Technology & People, 37(2), 793-814. https://doi.org/10.1108/ITP-08-2022-0602 Tobias, A. (2024). Development and validation of three brief versions of the humor styles questionnaire. Acta Psychologica, 243,104141. Wolf, M. (1988). Communication Research and Textual Analysis: Prospects and Problems of Theoretical Convergence. European Journal of Communication, 3(2), 135-149. Zoglin, R. (2024). Stand-up comedy. Encyclopedia Britannica. https://www.britannica.com/art/stand-up-comedyzh_TW