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題名 閱聽人對吐槽站立喜劇節目之名人形象與接收研究：以《炎上Burn》為例
Research on the Celebrity Image and Reception of Stand- up Comedy Shows by Audiences: A Case Study of "Burn"作者 侯思蘋
Hou, Ssu-Ping貢獻者 陳聖智
Chen, Sheng-Chih
侯思蘋
Hou, Ssu-Ping關鍵詞 炎上
站立喜劇
印象管理
形象修護
接收分析
Roast
Stand-up Comedy
Impression Management
Image Repair
Reception Analysis日期 2024 上傳時間 5-Aug-2024 14:09:48 (UTC+8) 摘要 喜劇演員慣常以揶揄和嘲諷的方式處理社會議題，對於不熟悉喜劇風格的觀眾而言，可能會造成誤解，使他們難以判斷笑話是否僅為玩笑或喜劇演員真實想法的表達，造成喜劇表演傳達與觀眾認知間的缺口。在站立喜劇中，《炎上BURN》以吐槽和幽默的方式重新詮釋爭議人物作為其表演型態，主持人和嘉賓利用尖銳的言語和笑話互相攻擊，這種群嘲的氛圍往往引發觀眾的笑聲，並可能改變被攻擊者的形象。 本研究好奇站立喜劇節目對閱聽眾造成的影響，除了作為一個娛樂節目，能否成為另一種公共形象修護的新途徑。透過這個節目，參與其中的公眾人物得以在幽默與冒犯之間重新詮釋自己的形象，將負面事件轉化為娛樂元素，甚至改變觀眾對他們的看法。 因此，本研究為了探析吐槽站立喜劇對閱聽人認知的影響，以及對名人印象的管理與修護效果，透過形象修護理論與幽默風格為基礎對《炎上愛莉莎莎》進行文本分析，再進而使用質性的研究方法深度訪談11位受訪者對其的看法。研究結果發現具備批判性思維的觀眾能理性解讀喜劇節目，不受其攻擊性言論影響，而對於認知較少或缺乏批判性思維的觀眾，節目可能會強化他們的刻板印象。受訪者對名人參與《炎上 愛莉莎莎》節目後的印象有所改變，主要是增加了正面看法，尤其是對名人展現出勇敢、接受批評的態度和幽默感的認可。此外，綜觀本研究文本中所使用的形象修護策略，愛莉莎莎在各個策略中採用的「逃避責任策略」與「減輕傷害衝擊」中的「超越」、「差異化」和「補償」策略帶來了正面效果。
Comedians often address social issues through ridicule and satire. For audiences unfamiliar with this comedic style, it may lead to misunderstandings, making it difficult to discern whether the jokes are merely humorous or an expression of the comedian's genuine thoughts, creating a gap between the comedy's message and the audience's perception. In stand-up comedy, "Roast BURN" reinterprets controversial figures through ridicule and humor as its performance style. The hosts and guests attack each other with sharp words and jokes, creating an atmosphere of collective mockery that often provokes laughter and can potentially alter the image of those being mocked. This study explores the impact of stand-up comedy shows on the audience, questioning whether, aside from being entertainment, such shows can serve as a new avenue for public image rehabilitation. Through this program, public figures involved can reinterpret their image between humor and offense, turning negative events into entertainment elements and potentially changing the audience's perception of them. Therefore, this study aims to investigate the influence of roasting stand-up comedy on audience cognition and its effects on managing and rehabilitating the impressions of celebrities. By applying image repair theory and humor style analysis to the text of "Roast Alisha," and conducting in-depth interviews with 11 respondents about their views, the study found that audiences with critical thinking skills can rationally interpret comedy programs without being influenced by their aggressive language. In contrast, audiences with less knowledge or lacking critical thinking might have their stereotypes reinforced by the program. Respondents reported a change in their impressions of celebrities participating in "Roast Alisha," mainly increasing positive views, particularly recognizing the celebrities' courage, acceptance of criticism, and sense of humor. 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國立政治大學
傳播學院傳播碩士學位學程
110464034資料來源 http://thesis.lib.nccu.edu.tw/record/#G0110464034 資料類型 thesis dc.contributor.advisor 陳聖智 zh_TW dc.contributor.advisor Chen, Sheng-Chih en_US dc.contributor.author (Authors) 侯思蘋 zh_TW dc.contributor.author (Authors) Hou, Ssu-Ping en_US dc.creator (作者) 侯思蘋 zh_TW dc.creator (作者) Hou, Ssu-Ping en_US dc.date (日期) 2024 en_US dc.date.accessioned 5-Aug-2024 14:09:48 (UTC+8) - dc.date.available 5-Aug-2024 14:09:48 (UTC+8) - dc.date.issued (上傳時間) 5-Aug-2024 14:09:48 (UTC+8) - dc.identifier (Other Identifiers) G0110464034 en_US dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/152812 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 傳播學院傳播碩士學位學程 zh_TW dc.description (描述) 110464034 zh_TW dc.description.abstract (摘要) 喜劇演員慣常以揶揄和嘲諷的方式處理社會議題，對於不熟悉喜劇風格的觀眾而言，可能會造成誤解，使他們難以判斷笑話是否僅為玩笑或喜劇演員真實想法的表達，造成喜劇表演傳達與觀眾認知間的缺口。在站立喜劇中，《炎上BURN》以吐槽和幽默的方式重新詮釋爭議人物作為其表演型態，主持人和嘉賓利用尖銳的言語和笑話互相攻擊，這種群嘲的氛圍往往引發觀眾的笑聲，並可能改變被攻擊者的形象。 本研究好奇站立喜劇節目對閱聽眾造成的影響，除了作為一個娛樂節目，能否成為另一種公共形象修護的新途徑。透過這個節目，參與其中的公眾人物得以在幽默與冒犯之間重新詮釋自己的形象，將負面事件轉化為娛樂元素，甚至改變觀眾對他們的看法。 因此，本研究為了探析吐槽站立喜劇對閱聽人認知的影響，以及對名人印象的管理與修護效果，透過形象修護理論與幽默風格為基礎對《炎上愛莉莎莎》進行文本分析，再進而使用質性的研究方法深度訪談11位受訪者對其的看法。研究結果發現具備批判性思維的觀眾能理性解讀喜劇節目，不受其攻擊性言論影響，而對於認知較少或缺乏批判性思維的觀眾，節目可能會強化他們的刻板印象。受訪者對名人參與《炎上 愛莉莎莎》節目後的印象有所改變，主要是增加了正面看法，尤其是對名人展現出勇敢、接受批評的態度和幽默感的認可。此外，綜觀本研究文本中所使用的形象修護策略，愛莉莎莎在各個策略中採用的「逃避責任策略」與「減輕傷害衝擊」中的「超越」、「差異化」和「補償」策略帶來了正面效果。 zh_TW dc.description.abstract (摘要) Comedians often address social issues through ridicule and satire. For audiences unfamiliar with this comedic style, it may lead to misunderstandings, making it difficult to discern whether the jokes are merely humorous or an expression of the comedian's genuine thoughts, creating a gap between the comedy's message and the audience's perception. In stand-up comedy, "Roast BURN" reinterprets controversial figures through ridicule and humor as its performance style. The hosts and guests attack each other with sharp words and jokes, creating an atmosphere of collective mockery that often provokes laughter and can potentially alter the image of those being mocked. This study explores the impact of stand-up comedy shows on the audience, questioning whether, aside from being entertainment, such shows can serve as a new avenue for public image rehabilitation. Through this program, public figures involved can reinterpret their image between humor and offense, turning negative events into entertainment elements and potentially changing the audience's perception of them. Therefore, this study aims to investigate the influence of roasting stand-up comedy on audience cognition and its effects on managing and rehabilitating the impressions of celebrities. By applying image repair theory and humor style analysis to the text of "Roast Alisha," and conducting in-depth interviews with 11 respondents about their views, the study found that audiences with critical thinking skills can rationally interpret comedy programs without being influenced by their aggressive language. In contrast, audiences with less knowledge or lacking critical thinking might have their stereotypes reinforced by the program. Respondents reported a change in their impressions of celebrities participating in "Roast Alisha," mainly increasing positive views, particularly recognizing the celebrities' courage, acceptance of criticism, and sense of humor. Additionally, the image repair strategies used in the text, particularly the "evasion of responsibility strategy" and the "reducing offensiveness of event strategy," including "transcendence," "differentiation," and "compensation," had positive effects. en_US dc.description.tableofcontents 第一章 緒論 4 第一節 研究背景與動機 4 第二節 研究目的與問題 9 第二章 文獻探討 10 第一節 站立喜劇與幽默的社會意義 10 第二節 戲劇理論及印象管理 28 第三節 形象修護理論 34 第四節 閱聽人接收分析 42 第三章 研究方法 47 第一節 研究取徑與方法 47 第二節 《炎上 愛莉莎莎》之文本分析 49 第三節 研究架構與對象 69 第四章 發現與討論 73 第一節 閱聽人的接收情形 73 第二節 《炎上 愛莉莎莎》對參與名人之印象管理效果 77 第三節《炎上 愛莉莎莎》對參與名人之形象修護策略檢驗 81 第五章 結論與限制 99 第一節 結論 99 第二節 研究限制與建議 103 參考文獻 105 附錄一、訪談同意書簽名紀錄檔 116 附錄二、訪談逐字稿與編碼 118 zh_TW dc.format.extent 3081530 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0110464034 en_US dc.subject (關鍵詞) 炎上 zh_TW dc.subject (關鍵詞) 站立喜劇 zh_TW dc.subject (關鍵詞) 印象管理 zh_TW dc.subject (關鍵詞) 形象修護 zh_TW dc.subject (關鍵詞) 接收分析 zh_TW dc.subject (關鍵詞) Roast en_US dc.subject (關鍵詞) Stand-up Comedy en_US dc.subject (關鍵詞) Impression Management en_US dc.subject (關鍵詞) Image Repair en_US dc.subject (關鍵詞) Reception Analysis en_US dc.title (題名) 閱聽人對吐槽站立喜劇節目之名人形象與接收研究：以《炎上Burn》為例 zh_TW dc.title (題名) Research on the Celebrity Image and Reception of Stand- up Comedy Shows by Audiences: A Case Study of "Burn" en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) （一）中文文獻 孔文婷（2018）。《名人利用網路直播進行形象管理之研究 ——以范冰冰為例》。輔仁大學大眾傳播學研究所未出版碩士論文。 王建雅（2010）。《八向度幽默風格量表之發展暨其與自尊、人格特質、依附風格關係之探討》。國立臺灣師範大學教育心理與輔導學系未出版博士論文。 王詠萱（2018）。《臺灣閱聽人對大陸戶外真人秀節目之中國形象接收研究：以《爸爸去哪兒》為例》。國立臺灣師範大學未出版碩士論文。 王駿杰（2012）。《「犀利人妻」之接收分析-以台灣大學生閱聽人為例》。中國文化大學新聞學系未出版碩士論文。 白苑靜（2017）。《不同幽默風格及人格特質對銀行從業人員工作滿意度之影響》。國立臺灣師範大學未出版碩士論文。 朱家瑩（2016）。《行動社群參與者社交動機與自我呈現策略之研究》。國立臺灣師範大學未出版碩士論文。 邱僅棠（2023）。《台灣網紅形象危機之修護策略：修護時機、過往形象與自我責任歸因》。國立政治大學傳播學院傳播碩士學位學程未出版碩士論文。 吳宜蓁（2005）。危機傳播－公共關係與語藝觀點的理論與實證（二版）。五南。 吳麗珍、黃惠滿、李浩銑（2014）。〈方便取樣和立意取樣之比較〉。《護理雜誌》， 61（3）, 105–111. https://doi.org/10.6224/JN.61.3.105 李瑞娟（2016）。《社交中介的政治危機傳播─候選人形象修復策略與新聞媒體、Facebook粉絲專頁的互動關係》。國立政治大學新聞所未出版碩士論文。 李德能（2003）。《從Kenneth Burke「以喜化悲」語藝觀點分析同志運動新聞媒體策略：以「美麗少年」個案為例》。國立臺灣大學新聞研究所未出版碩士論文。 林妤昕（2021）。《YouTuber爭議性社會議題傳播效果分析： 通姦除罪化》。 國立政治大學傳播學院傳播碩士學位學程未出版碩士論文。 林淑馨（2010）。《質性研究：理論與實務》。巨流圖書公司。 林慧婷（2021）。〈素人直播主在社群媒體中自我展演探討：以Facebook為例〉， 《人文社會學報》，21，167–200. 祁玲（2020）。〈【全文】培育明星級演員卡米地為台灣站立喜劇立根基〉。取自鏡新聞：https://www.mirrormedia.mg/story/20200507insight005/?fbclid=IwAR3TFDIqpmCqKo1qWAKTT_CczbnsC3Ed42Si2Wz3Zi2VJQtK0deBEPyi7Tk 施琮仁（譯）（2012）。《大眾傳播理論：基礎、發展與未來》。華泰文化。（Stanley J. 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