Publications-Theses
Article View/Open
Publication Export
-
Google ScholarTM
NCCU Library
Citation Infomation
Related Publications in TAIR
題名 社群媒體上的競選：分析2022年新竹縣市長候選人臉書上的政治廣告與社群經營策略
Election campaign on social media: Analyzing political ads and social media strategy of 2022 Hsinchu county and city mayoral candidates on Facebook作者 王奎翰
Wang, Kuei-Han貢獻者 陳柏良
Chen, Po-Liang
王奎翰
Wang Kuei-Han關鍵詞 臉書
社群經營
政治廣告
2022年台灣九合一大選
Facebook
Social media management
Political Advertising
2022 Taiwan local election日期 2024 上傳時間 5-Aug-2024 14:57:54 (UTC+8) 摘要 臉書是台灣政治人物最常使用的社群媒體。其母公司 Meta 自 2019 年起將台灣納入「社會議題、選舉或政治相關內容」的廣告政策中,並公開廣告檔案庫讓大眾檢視廣告透明度。自此,候選人除了在臉書粉絲專頁上經營原生內容外,如何在臉書購買政治廣告也成為選戰策略的一部份。 新竹選區是 2022 年台灣九合一大選中最受關注的區域。為了解候選人如何在選戰中,應用粉絲專頁經營及政治廣告兩項工具贏得選戰,本研究以五位參與 2022 年新竹縣市選舉的候選人粉絲專頁,高虹安、沈慧虹、林耕仁、楊文科以及周江杰為個案,利用 Meta 廣告檔案庫的公開資料,觀察其選前半年在臉書上的政治廣告投放策略;並透過分析候選人公開貼文、訪談候選人粉絲專頁小編了解其社群經營策略。 研究發現,在競選期間各陣營投入臉書粉絲專頁的廣告支出有著顯著差異; 在經營策略上,本研究發現「領導者」以及「挑戰者」品牌策略,會在選戰中不同的情境下為候選人所應用。
Facebook is the most commonly used social media platform by Taiwanese politicians. Since 2019, Meta has included Taiwan in its advertising policy concerning "ads about social issues, elections, or politics " and disclosed an ad Library for people to review transparency. Since then, in addition to managing native content on fan pages, how to utilize political advertising on Facebook has become part of election campaign strategies. Hsinchu electoral district attracted the most attention in the 2022 Taiwan local election. To understand how candidates used fan page management and political advertising to win elections, this study focused on the fan pages of five candidates in the 2022 Hsinchu County and City elections: Shen Hui-Hong, Lin Ken-Jen, Kao Hung-An, Yang Wen-Ke, and Chou Jiang-Jieh. Candidate’s Facebook fan pages and Meta ad library were used to observe their advertising strategies, and interviews with candidates’ editors were conducted to understand their social media management strategies. This study found significant differences in advertising spending on Facebook fan page among various candidates during the campaign. In terms of strategies, this study found that “leader” and “challenger” brand strategies were adopted under different circumstances.參考文獻 Auter, Z., & Fine, J. (2016). Negative Campaigning in the Social Media Age: Attack Advertising on Facebook. Political Behavior, 38, 999–1020. https://doi.org/10.1007/s11109-016-9346-8 About Ads about Social Issues, Elections or Politics. (2019). Meta. https://www.facebook.com/business/help/167836590566506?id=288762101909005 Bucher, T. (2021). 被操弄的真實: 演算法中隱藏的政治與權力(If...Then: Algorithmic Power and Politics) (Y. Lo, Trans.). The Commercial Press, Ltd. Butler, P. and Collins, N. (1996), "Strategic analysis in political markets", European Journal of Marketing, Vol. 30 No. 10/11, pp. 25-36. https://doi.org/10.1108/03090569610149773 Chen, C. (2022, August 9). 台大:林智堅論文抄襲情節嚴重 撤銷碩士學位 [影]. Central News Agency. https://www.cna.com.tw/news/aipl/202208095002.aspx Chen, C. (2022, September 5). 林耕仁碩士論文被爆抄襲 綠營:完全錯誤援引 資料. Liberal Times Net. https://www.chinatimes.com/realtimenews/20220905001842-260407?chdtv Chen, Y. (2016, January 5). 當政黨只是拆卸重組的招牌:新竹縣選舉啟示. The Reporter. https://www.twreporter.org/a/2016election-hsinchu Chen, Y. (2022, November 7). 林耕仁質疑高虹安用公款洗頭、買限量玩偶 李 姓前助理領走 16.8 萬元現金. China Times Group. https://www.chinatimes.com/realtimenews/20221107001879-260407?chdtv Chen, Y. K. (2016)。 臉書使用者的社會資本及政治參與(A Study of Facebook Users’ Social Capital and Political Participation). Communication & Society Journal, 35(1), 141–183. Cheng, T. L. (2012)。 競選傳播:策略與管理(Political Campaign Communication: Strategy and Tactics)。華泰出版。 Chiu, S. W.(2018)。社群媒體與選舉:以 2014 年臺北市長選舉為例(The Social Media and Election:A Case Study of Taipei City Mayoral Election in 2014.) Master thesis, National Taiwan University, Department of Political Science. https://hdl.handle.net/11296/4b5ma5 Chou, H. (2023, September 19). 高虹安涉貪遭起訴，民眾黨決暫停黨權「有罪 將開除」...高:不影響任何工作生活、我一直是市政優先. Business Today. https://www.businesstoday.com.tw/article/category/183027/post/202309140026/ Chou, Y. (2022, September 20). 【獨家】【高虹安論文抄襲】撇抄襲卻凌晨偷 偷上網加工! 高虹安心虛鐵證曝光. Mirrormedia. https://www.mirrormedia.mg/story/amp/20220920inv006 Data for Election and Referendum(選舉及公投資料庫). (n.d.). Central Election Commission(中央選舉委員會). https://db.cec.gov.tw/ElecTable/Election?type=President Hacker, K., & Van dijk , J. (2001). Digital Democracy: Issues of Theory and Practice (1st ed.). SAGE Publications Ltd. Hsu, W. (2022, July 6). 徐巧芯檢舉林智堅論文涉抄襲 台大聲明「審定」時 程也出爐了. Mirrormedia. https://www.mirrormedia.mg/story/20220706edi027 https://doi.org/10.30180/CS.201601_(35).0006 Hsinchu City Government. (2024, January 30). Hsinchu City Government Official Website. https://www.hccg.gov.tw/ch/home.jsp?id=32&parentpath=0,18 Hung, Y. (1999). 傳統與現代:八十六年桃園縣長選舉的選後評估(The Modernization of Campaign Strategy: A Case Study of 1997 Taoyuan County Magistrate Election). Journal of Electoral Studies, 6(2), 1–21. https://doi.org/10.6612/tjes.1999.06.02.01-21 Huang, Y., & Chou, Y. (2022, August 23). 【藍白雙城割喉戰 3】科技大老、前 市長暗助 高虹安拔藍樁刀刀見骨. Mirrormedia. https://reurl.cc/70kV7d How Disclaimers Work for Ads about Social Issues, Elections or Politics. (2019). Meta. https://www.facebook.com/business/help/198009284345835?id=288762101909005 Kaid, L. L. (2004). Handbook of Political Communication Research (1st ed.). Routledge. https://www.routledge.com/Handbook-of-Political-Communication- Research/Kaid/p/book/9780805837759 Kaplan, A., & Haenlein, M. (2010). Users of the World, Unite! The Challenges and Opportunities of Social Media. Business Horizons, 53(1), 59–68. https://doi.org/10.1016/j.bushor.2009.09.003 Kuo et al., 傳播研究方法:量化、質化與大數據分析(Communication Research Methods). (2022). 雙葉書廊. Kuo, C. (2022, September 20). 高虹安博士論文爆涉抄襲 出示辛辛那提大學聲 明捍衛清白[影]. Central News Agency. https://www.cna.com.tw/news/aipl/202209200104.aspx Kuo, S. (2022, June 20). 民進黨徵召參選桃園市長 林智堅將辭市長職並遷戶籍. Central News Agency. https://www.cna.com.tw/news/aipl/202206200134.aspx Kuo, Y.H.(2020)。解構選舉網紅學:以社群溝通策略及反角色理論分析政治 人物社群展演(Deconstructing the internet celebrity politics in elections: How does social media help politicians display images from charismatic counter-roles theory) Master thesis, National Chengchi Universtiy, College of Communication. https://hdl.handle.net/11296/hcer24 Lin et al., (2021, December 28). 宣布不選 2022 大新竹市長 林智堅:成全大局 沒有犧牲. 公視新聞網. https://news.pts.org.tw/article/560642 Lin Y.F.(2018)。政治人物臉書經營策略之探討:以 2018 臺北市市長、市議 員選舉為例(How Do Politicians Run Their Facebook Fan Pages? A Case Study of 2018 Taipei City Mayoral and City Council Elections) Master thesis, National Taiwan University, Department of Political Science. https://hdl.handle.net/11296/mvswqp Lin, C. (2021, September 7). 為什麼我主張「大新竹」合併升格成直轄市?| 林智堅專欄. 天下雜誌. https://futurecity.cw.com.tw/article/2202 Lin, C. (2022)。社群媒體與政治廣告:分析 2020 年臺灣選舉的臉書政治廣告 (Social Media and Political Advertising: Analyzing Political Advertisements on Facebook in the 2020 Taiwan Election). Taiwan Communication Association, 41, 3– 40. http://www.tjctaiwan.org/issueArticle.asp?P_No=45&CA_ID=371 Lin, C. (2023, August 14). 高虹安涉詐領助理費 46 萬元 依貪污罪起訴. Central News Agency. https://www.cna.com.tw/news/asoc/202308145002.aspx Lin, S. (2021, September 11). 竹竹苗合併升格第七都會議 尊重民意跨黨派 溝通 共同譴責因人設事. Hsinchu County Government. https://www.hsinchu.gov.tw/News_Content.aspx?n=153&s=237158 Lu, K. (2022, August 24). 林智堅論文案 中華大學認定抄襲撤銷碩士學位. Central News Agency. https://www.cna.com.tw/news/aipl/202208245003.aspx Lu, K. (2022, December 28). 林耕仁論文涉抄襲 陽明交大碩士學位遭撤銷. Central News Agency. https://www.cna.com.tw/news/aipl/202212280200.aspx Lu, K. (2023, August 14). 高虹安涉詐領助理費遭起訴 一審判刑即停職. Central News Agency. https://www.cna.com.tw/news/asoc/202308140038.aspx Meta Business Help Center. About Ads about Social Issues, Elections or Politics. (n.d.). https://www.facebook.com/business/help/167836590566506?id=288762101909005 Meta Transparency Center. Our Approach to Elections. (n.d.). https://transparency.meta.com/features/approach-to-elections/ Owen, G. t. (2014). Qualitative Methods in Higher Education Policy Analysis: Using Interviews and Document Analysis. The Qualitative Report, 19(52), 1–19. https://doi.org/10.46743/2160-3715/2014.1211 Stepanov, A. (2021, February 10). Reducing Political Content in News Feed. Meta. https://about.fb.com/news/2021/02/reducing-political-content-in-news-feed/ Tsai, C. (2022, July 5). 林智堅重砲反擊「論文抄襲」 近日告王鴻薇抹黑. Liberal Times Net. https://news.ltn.com.tw/news/politics/breakingnews/3981896 Wang, T. L.(2013). Facebook Election?-The Impact of Social Media on Political Participation in Taiwan’s 2012 Presidential Elections. Soochow Journal of Political Science, 31(1), 1–52. https://www.airitilibrary.com/Article/Detail/10198636-201303- 201304300012-201304300012-1-52 Wen, G. (2022, July 23). 陳明通 4000 字長文 重申林智堅論文原創無涉抄襲. Central News Agency. https://www.cna.com.tw/news/aipl/202207230145.aspx Wu, H. (2018)。新竹市政治版圖之研究(The Study of Political Landscape for Hsinchu City). Master Thesis, Chung Hua University, Department of Public Administration. https://hdl.handle.net/11296/79uksd Wu, S. (2021, September 14). 林智堅喊新竹縣市合併 國民黨竹竹苗立委痛批 「因人設事」. Liberal Times Net. https://news.ltn.com.tw/news/politics/breakingnews/3671194 Wu, S. (2023). 運用網路大數據之輿情工具預測選舉結果—以 2022 年台北市 長選舉為例 (Using Big Data Analysis to Predict Election Results: A Case Study of the 2022 Taipei Mayoral Election). Master Thesis, National Taiwan University, Department of Finance. https://hdl.handle.net/11296/7dyc87 Wu, W. (2021, May 5). 不透明的演算法:臉書調降「政治性」貼文觸及的疑 慮. UDN.Com. https://opinion.udn.com/opinion/story/120817/5434499 Yeh, & Zhao. (2022, September 5). 林耕仁碩士論文被爆抄襲 綠營:完全錯誤 援引資料. Liberal Times Net. https://www.chinatimes.com/realtimenews/20220905001842-260407?chdtv Yeh, Y. S.(2019)。透過社群輿情分析探討網路聲量與實際選票之關聯 -以 2018 年高雄市長當選人韓國瑜為例(The Research of the Correlation between Social Network and Vote of Internet Public Opinion from Social Media -A case study of the Mayor of Kaohsiung HAN GUO YU.) Master thesis, National Chengchi University, MBA Program. https://doi.org/10.6814/THE.NCCU.MBA.011.2019.F08 Yen et al., (2023)。 台灣地方政治讀本:來自青年世代的提問、實踐與反思。 左岸文化. Zheng, C. (2011). 派系、宗親會與選舉動員之研究—新竹縣個案為例 (Reseanch of Factions,Clan Association and Electoral Mobilization Individual Study of Electoeal Campaign Hsinchu County). Master Thesis, National Changhua University of Education, Department of Political Science. https://hdl.handle.net/11296/mu26vw 林智堅提新竹縣市合併 楊文科:應升格直轄市. (2021, September 6). Central News Agency. https://www.cna.com.tw/news/aipl/202109060233.aspx 林耕仁發 4 點聲明駁論文抄襲 今主動遞交資料請校方調查. (2022, September 5). Up Media. https://www.upmedia.mg/news_info.php?Type=24&SerialNo=153445 談竹竹合併升格 徐耀昌:需有配套 謹慎考量. (2021, December 20). Central News Agency. https://www.cna.com.tw/news/aipl/202112200131.aspx 高虹安炫學歷「戰校」 台大校友反嗆「令人不屑」!. (2022, September 20). Liberal Times Net. https://news.ltn.com.tw/news/politics/breakingnews/4064449 「不是像什麼中華大學夜間部」言論惹議 高虹安道歉. (2022, September 21). Central News Agency. https://www.cna.com.tw/news/aipl/202209210039.aspx 新竹棒球場重啟首場賽事後傳選手受傷 球場品質引熱議. (2022, July 23). Liberal Times Net. https://news.ltn.com.tw/news/life/breakingnews/4001539 林哲瑄受傷確定動刀 盼喚起重視球場安全. (2022, July 29). Central News Agency. https://www.cna.com.tw/news/aspt/202207290052.aspx 論文案延燒竹市長選戰》沈慧虹:相信林智堅清白 我會選到底. (2022, August 13). Liberal Times Net. https://news.ltn.com.tw/news/politics/paper/1534085 新聞大白話 (Ed.). (2022, July 5). 【LIVE】爆料林智堅論文全抄襲 王鴻薇記 者會 20220705. YouTube. https://www.youtube.com/watch?v=QA13mVqkdLI 歷任新竹市市長. (2023, December 26). Wikipedia. https://www.th.gov.tw/epaper/site/page/92/1246 歷任新竹縣縣長. (2024, January 4). Wikipedia. https://reurl.cc/jW0Wpq 新竹棒球場還沒驗收先開打 時力批把球員當場地測試員 ETToday News. https://www.ettoday.net/news/20220725/2301691.htm 林哲瑄新竹球場撲接左肩受傷恐動刀 林智堅致歉:願負擔醫療費. (2022, July 25). Central News Agency. https://www.cna.com.tw/news/aspt/202207265005.aspx 高虹安涉詐領助理費案 北檢分他字案偵辦. (2022, November 17). Radio Taiwan INTL. https://www.rti.org.tw/news/view/id/2150821 高虹安涉詐助理費起訴 北檢 10 個 Q&A 說明. (2023, August 14). Central News Agency. https://www.cna.com.tw/news/asoc/202308140095.aspx 民眾黨中評會決議停權 高虹安:已請辭黨內職務. (2023, September 19). Central News Agency. https://www.cna.com.tw/news/aipl/202309190149.aspx 藍綠白三腳督 風城之戰林耕仁站鰲頭. (2022, July 17). China Times. https://www.chinatimes.com/realtimenews/20220717001012-260407?chdtv 美麗島民調:2022 年 9 月新竹市民調. (2022, September 30). Formosa. http://www.my-formosa.com/DOC_188386.htm 選前兩周，2022 新竹市長選情民調. (2022, November 12). TVBS. https://cc.tvbs.com.tw/portal/file/poll_center/2022/20221114/4af05c9447c19759d361 282cecf85344.pdf 後援會長也喝聲投票予高虹安 林耕仁面臨棄保. (2022, November 23). PTS NEWS. https://news.pts.org.tw/article/610764 談「新竹縣市合併」?高虹安「請假」急訪楊文科 事後繼續住院. (2022, November 9). Liberal Times Net. https://news.ltn.com.tw/news/politics/breakingnews/4117901 描述 碩士
國立政治大學
全球傳播與創新科技碩士學位學程
111ZM1026資料來源 http://thesis.lib.nccu.edu.tw/record/#G0111ZM1026 資料類型 thesis dc.contributor.advisor 陳柏良 zh_TW dc.contributor.advisor Chen, Po-Liang en_US dc.contributor.author (Authors) 王奎翰 zh_TW dc.contributor.author (Authors) Wang Kuei-Han en_US dc.creator (作者) 王奎翰 zh_TW dc.creator (作者) Wang, Kuei-Han en_US dc.date (日期) 2024 en_US dc.date.accessioned 5-Aug-2024 14:57:54 (UTC+8) - dc.date.available 5-Aug-2024 14:57:54 (UTC+8) - dc.date.issued (上傳時間) 5-Aug-2024 14:57:54 (UTC+8) - dc.identifier (Other Identifiers) G0111ZM1026 en_US dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/152941 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 全球傳播與創新科技碩士學位學程 zh_TW dc.description (描述) 111ZM1026 zh_TW dc.description.abstract (摘要) 臉書是台灣政治人物最常使用的社群媒體。其母公司 Meta 自 2019 年起將台灣納入「社會議題、選舉或政治相關內容」的廣告政策中,並公開廣告檔案庫讓大眾檢視廣告透明度。自此,候選人除了在臉書粉絲專頁上經營原生內容外,如何在臉書購買政治廣告也成為選戰策略的一部份。 新竹選區是 2022 年台灣九合一大選中最受關注的區域。為了解候選人如何在選戰中,應用粉絲專頁經營及政治廣告兩項工具贏得選戰,本研究以五位參與 2022 年新竹縣市選舉的候選人粉絲專頁,高虹安、沈慧虹、林耕仁、楊文科以及周江杰為個案,利用 Meta 廣告檔案庫的公開資料,觀察其選前半年在臉書上的政治廣告投放策略;並透過分析候選人公開貼文、訪談候選人粉絲專頁小編了解其社群經營策略。 研究發現,在競選期間各陣營投入臉書粉絲專頁的廣告支出有著顯著差異; 在經營策略上,本研究發現「領導者」以及「挑戰者」品牌策略,會在選戰中不同的情境下為候選人所應用。 zh_TW dc.description.abstract (摘要) Facebook is the most commonly used social media platform by Taiwanese politicians. Since 2019, Meta has included Taiwan in its advertising policy concerning "ads about social issues, elections, or politics " and disclosed an ad Library for people to review transparency. Since then, in addition to managing native content on fan pages, how to utilize political advertising on Facebook has become part of election campaign strategies. Hsinchu electoral district attracted the most attention in the 2022 Taiwan local election. To understand how candidates used fan page management and political advertising to win elections, this study focused on the fan pages of five candidates in the 2022 Hsinchu County and City elections: Shen Hui-Hong, Lin Ken-Jen, Kao Hung-An, Yang Wen-Ke, and Chou Jiang-Jieh. Candidate’s Facebook fan pages and Meta ad library were used to observe their advertising strategies, and interviews with candidates’ editors were conducted to understand their social media management strategies. This study found significant differences in advertising spending on Facebook fan page among various candidates during the campaign. In terms of strategies, this study found that “leader” and “challenger” brand strategies were adopted under different circumstances. en_US dc.description.tableofcontents Introduction 1 Political Campaign on Social Media and Review of Major Issues 3 Research Questions 24 Research Methods 29 Research analysis and Key findings 40 Conclusion and Recommendation 80 Reference 85 zh_TW dc.format.extent 5430884 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0111ZM1026 en_US dc.subject (關鍵詞) 臉書 zh_TW dc.subject (關鍵詞) 社群經營 zh_TW dc.subject (關鍵詞) 政治廣告 zh_TW dc.subject (關鍵詞) 2022年台灣九合一大選 zh_TW dc.subject (關鍵詞) Facebook en_US dc.subject (關鍵詞) Social media management en_US dc.subject (關鍵詞) Political Advertising en_US dc.subject (關鍵詞) 2022 Taiwan local election en_US dc.title (題名) 社群媒體上的競選：分析2022年新竹縣市長候選人臉書上的政治廣告與社群經營策略 zh_TW dc.title (題名) Election campaign on social media: Analyzing political ads and social media strategy of 2022 Hsinchu county and city mayoral candidates on Facebook en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) Auter, Z., & Fine, J. (2016). Negative Campaigning in the Social Media Age: Attack Advertising on Facebook. Political Behavior, 38, 999–1020. https://doi.org/10.1007/s11109-016-9346-8 About Ads about Social Issues, Elections or Politics. (2019). Meta. https://www.facebook.com/business/help/167836590566506?id=288762101909005 Bucher, T. (2021). 被操弄的真實: 演算法中隱藏的政治與權力(If...Then: Algorithmic Power and Politics) (Y. Lo, Trans.). The Commercial Press, Ltd. Butler, P. and Collins, N. (1996), "Strategic analysis in political markets", European Journal of Marketing, Vol. 30 No. 10/11, pp. 25-36. https://doi.org/10.1108/03090569610149773 Chen, C. (2022, August 9). 台大:林智堅論文抄襲情節嚴重 撤銷碩士學位 [影]. Central News Agency. https://www.cna.com.tw/news/aipl/202208095002.aspx Chen, C. (2022, September 5). 林耕仁碩士論文被爆抄襲 綠營:完全錯誤援引 資料. Liberal Times Net. https://www.chinatimes.com/realtimenews/20220905001842-260407?chdtv Chen, Y. (2016, January 5). 當政黨只是拆卸重組的招牌:新竹縣選舉啟示. The Reporter. https://www.twreporter.org/a/2016election-hsinchu Chen, Y. (2022, November 7). 林耕仁質疑高虹安用公款洗頭、買限量玩偶 李 姓前助理領走 16.8 萬元現金. China Times Group. https://www.chinatimes.com/realtimenews/20221107001879-260407?chdtv Chen, Y. K. (2016)。 臉書使用者的社會資本及政治參與(A Study of Facebook Users’ Social Capital and Political Participation). Communication & Society Journal, 35(1), 141–183. Cheng, T. L. (2012)。 競選傳播:策略與管理(Political Campaign Communication: Strategy and Tactics)。華泰出版。 Chiu, S. W.(2018)。社群媒體與選舉:以 2014 年臺北市長選舉為例(The Social Media and Election:A Case Study of Taipei City Mayoral Election in 2014.) Master thesis, National Taiwan University, Department of Political Science. https://hdl.handle.net/11296/4b5ma5 Chou, H. (2023, September 19). 高虹安涉貪遭起訴，民眾黨決暫停黨權「有罪 將開除」...高:不影響任何工作生活、我一直是市政優先. Business Today. https://www.businesstoday.com.tw/article/category/183027/post/202309140026/ Chou, Y. (2022, September 20). 【獨家】【高虹安論文抄襲】撇抄襲卻凌晨偷 偷上網加工! 高虹安心虛鐵證曝光. Mirrormedia. https://www.mirrormedia.mg/story/amp/20220920inv006 Data for Election and Referendum(選舉及公投資料庫). (n.d.). Central Election Commission(中央選舉委員會). https://db.cec.gov.tw/ElecTable/Election?type=President Hacker, K., & Van dijk , J. (2001). Digital Democracy: Issues of Theory and Practice (1st ed.). SAGE Publications Ltd. Hsu, W. (2022, July 6). 徐巧芯檢舉林智堅論文涉抄襲 台大聲明「審定」時 程也出爐了. Mirrormedia. https://www.mirrormedia.mg/story/20220706edi027 https://doi.org/10.30180/CS.201601_(35).0006 Hsinchu City Government. (2024, January 30). Hsinchu City Government Official Website. https://www.hccg.gov.tw/ch/home.jsp?id=32&parentpath=0,18 Hung, Y. (1999). 傳統與現代:八十六年桃園縣長選舉的選後評估(The Modernization of Campaign Strategy: A Case Study of 1997 Taoyuan County Magistrate Election). Journal of Electoral Studies, 6(2), 1–21. https://doi.org/10.6612/tjes.1999.06.02.01-21 Huang, Y., & Chou, Y. (2022, August 23). 【藍白雙城割喉戰 3】科技大老、前 市長暗助 高虹安拔藍樁刀刀見骨. Mirrormedia. https://reurl.cc/70kV7d How Disclaimers Work for Ads about Social Issues, Elections or Politics. (2019). Meta. https://www.facebook.com/business/help/198009284345835?id=288762101909005 Kaid, L. L. (2004). Handbook of Political Communication Research (1st ed.). Routledge. https://www.routledge.com/Handbook-of-Political-Communication- Research/Kaid/p/book/9780805837759 Kaplan, A., & Haenlein, M. (2010). Users of the World, Unite! The Challenges and Opportunities of Social Media. Business Horizons, 53(1), 59–68. https://doi.org/10.1016/j.bushor.2009.09.003 Kuo et al., 傳播研究方法:量化、質化與大數據分析(Communication Research Methods). (2022). 雙葉書廊. Kuo, C. (2022, September 20). 高虹安博士論文爆涉抄襲 出示辛辛那提大學聲 明捍衛清白[影]. Central News Agency. https://www.cna.com.tw/news/aipl/202209200104.aspx Kuo, S. (2022, June 20). 民進黨徵召參選桃園市長 林智堅將辭市長職並遷戶籍. Central News Agency. https://www.cna.com.tw/news/aipl/202206200134.aspx Kuo, Y.H.(2020)。解構選舉網紅學:以社群溝通策略及反角色理論分析政治 人物社群展演(Deconstructing the internet celebrity politics in elections: How does social media help politicians display images from charismatic counter-roles theory) Master thesis, National Chengchi Universtiy, College of Communication. https://hdl.handle.net/11296/hcer24 Lin et al., (2021, December 28). 宣布不選 2022 大新竹市長 林智堅:成全大局 沒有犧牲. 公視新聞網. https://news.pts.org.tw/article/560642 Lin Y.F.(2018)。政治人物臉書經營策略之探討:以 2018 臺北市市長、市議 員選舉為例(How Do Politicians Run Their Facebook Fan Pages? A Case Study of 2018 Taipei City Mayoral and City Council Elections) Master thesis, National Taiwan University, Department of Political Science. https://hdl.handle.net/11296/mvswqp Lin, C. (2021, September 7). 為什麼我主張「大新竹」合併升格成直轄市?| 林智堅專欄. 天下雜誌. https://futurecity.cw.com.tw/article/2202 Lin, C. (2022)。社群媒體與政治廣告:分析 2020 年臺灣選舉的臉書政治廣告 (Social Media and Political Advertising: Analyzing Political Advertisements on Facebook in the 2020 Taiwan Election). Taiwan Communication Association, 41, 3– 40. http://www.tjctaiwan.org/issueArticle.asp?P_No=45&CA_ID=371 Lin, C. (2023, August 14). 高虹安涉詐領助理費 46 萬元 依貪污罪起訴. Central News Agency. https://www.cna.com.tw/news/asoc/202308145002.aspx Lin, S. (2021, September 11). 竹竹苗合併升格第七都會議 尊重民意跨黨派 溝通 共同譴責因人設事. Hsinchu County Government. https://www.hsinchu.gov.tw/News_Content.aspx?n=153&s=237158 Lu, K. (2022, August 24). 林智堅論文案 中華大學認定抄襲撤銷碩士學位. Central News Agency. https://www.cna.com.tw/news/aipl/202208245003.aspx Lu, K. (2022, December 28). 林耕仁論文涉抄襲 陽明交大碩士學位遭撤銷. Central News Agency. https://www.cna.com.tw/news/aipl/202212280200.aspx Lu, K. (2023, August 14). 高虹安涉詐領助理費遭起訴 一審判刑即停職. Central News Agency. https://www.cna.com.tw/news/asoc/202308140038.aspx Meta Business Help Center. About Ads about Social Issues, Elections or Politics. (n.d.). https://www.facebook.com/business/help/167836590566506?id=288762101909005 Meta Transparency Center. Our Approach to Elections. (n.d.). https://transparency.meta.com/features/approach-to-elections/ Owen, G. t. (2014). Qualitative Methods in Higher Education Policy Analysis: Using Interviews and Document Analysis. The Qualitative Report, 19(52), 1–19. https://doi.org/10.46743/2160-3715/2014.1211 Stepanov, A. (2021, February 10). Reducing Political Content in News Feed. Meta. https://about.fb.com/news/2021/02/reducing-political-content-in-news-feed/ Tsai, C. (2022, July 5). 林智堅重砲反擊「論文抄襲」 近日告王鴻薇抹黑. Liberal Times Net. https://news.ltn.com.tw/news/politics/breakingnews/3981896 Wang, T. L.(2013). Facebook Election?-The Impact of Social Media on Political Participation in Taiwan’s 2012 Presidential Elections. Soochow Journal of Political Science, 31(1), 1–52. https://www.airitilibrary.com/Article/Detail/10198636-201303- 201304300012-201304300012-1-52 Wen, G. (2022, July 23). 陳明通 4000 字長文 重申林智堅論文原創無涉抄襲. Central News Agency. https://www.cna.com.tw/news/aipl/202207230145.aspx Wu, H. (2018)。新竹市政治版圖之研究(The Study of Political Landscape for Hsinchu City). Master Thesis, Chung Hua University, Department of Public Administration. https://hdl.handle.net/11296/79uksd Wu, S. (2021, September 14). 林智堅喊新竹縣市合併 國民黨竹竹苗立委痛批 「因人設事」. Liberal Times Net. https://news.ltn.com.tw/news/politics/breakingnews/3671194 Wu, S. (2023). 運用網路大數據之輿情工具預測選舉結果—以 2022 年台北市 長選舉為例 (Using Big Data Analysis to Predict Election Results: A Case Study of the 2022 Taipei Mayoral Election). Master Thesis, National Taiwan University, Department of Finance. https://hdl.handle.net/11296/7dyc87 Wu, W. (2021, May 5). 不透明的演算法:臉書調降「政治性」貼文觸及的疑 慮. UDN.Com. https://opinion.udn.com/opinion/story/120817/5434499 Yeh, & Zhao. (2022, September 5). 林耕仁碩士論文被爆抄襲 綠營:完全錯誤 援引資料. Liberal Times Net. https://www.chinatimes.com/realtimenews/20220905001842-260407?chdtv Yeh, Y. S.(2019)。透過社群輿情分析探討網路聲量與實際選票之關聯 -以 2018 年高雄市長當選人韓國瑜為例(The Research of the Correlation between Social Network and Vote of Internet Public Opinion from Social Media -A case study of the Mayor of Kaohsiung HAN GUO YU.) Master thesis, National Chengchi University, MBA Program. https://doi.org/10.6814/THE.NCCU.MBA.011.2019.F08 Yen et al., (2023)。 台灣地方政治讀本:來自青年世代的提問、實踐與反思。 左岸文化. Zheng, C. (2011). 派系、宗親會與選舉動員之研究—新竹縣個案為例 (Reseanch of Factions,Clan Association and Electoral Mobilization Individual Study of Electoeal Campaign Hsinchu County). Master Thesis, National Changhua University of Education, Department of Political Science. https://hdl.handle.net/11296/mu26vw 林智堅提新竹縣市合併 楊文科:應升格直轄市. (2021, September 6). Central News Agency. https://www.cna.com.tw/news/aipl/202109060233.aspx 林耕仁發 4 點聲明駁論文抄襲 今主動遞交資料請校方調查. (2022, September 5). Up Media. https://www.upmedia.mg/news_info.php?Type=24&SerialNo=153445 談竹竹合併升格 徐耀昌:需有配套 謹慎考量. (2021, December 20). Central News Agency. https://www.cna.com.tw/news/aipl/202112200131.aspx 高虹安炫學歷「戰校」 台大校友反嗆「令人不屑」!. (2022, September 20). Liberal Times Net. https://news.ltn.com.tw/news/politics/breakingnews/4064449 「不是像什麼中華大學夜間部」言論惹議 高虹安道歉. (2022, September 21). Central News Agency. https://www.cna.com.tw/news/aipl/202209210039.aspx 新竹棒球場重啟首場賽事後傳選手受傷 球場品質引熱議. (2022, July 23). Liberal Times Net. https://news.ltn.com.tw/news/life/breakingnews/4001539 林哲瑄受傷確定動刀 盼喚起重視球場安全. (2022, July 29). Central News Agency. https://www.cna.com.tw/news/aspt/202207290052.aspx 論文案延燒竹市長選戰》沈慧虹:相信林智堅清白 我會選到底. (2022, August 13). Liberal Times Net. https://news.ltn.com.tw/news/politics/paper/1534085 新聞大白話 (Ed.). (2022, July 5). 【LIVE】爆料林智堅論文全抄襲 王鴻薇記 者會 20220705. YouTube. https://www.youtube.com/watch?v=QA13mVqkdLI 歷任新竹市市長. (2023, December 26). Wikipedia. https://www.th.gov.tw/epaper/site/page/92/1246 歷任新竹縣縣長. (2024, January 4). Wikipedia. https://reurl.cc/jW0Wpq 新竹棒球場還沒驗收先開打 時力批把球員當場地測試員 ETToday News. https://www.ettoday.net/news/20220725/2301691.htm 林哲瑄新竹球場撲接左肩受傷恐動刀 林智堅致歉:願負擔醫療費. (2022, July 25). Central News Agency. https://www.cna.com.tw/news/aspt/202207265005.aspx 高虹安涉詐領助理費案 北檢分他字案偵辦. (2022, November 17). Radio Taiwan INTL. https://www.rti.org.tw/news/view/id/2150821 高虹安涉詐助理費起訴 北檢 10 個 Q&A 說明. (2023, August 14). Central News Agency. https://www.cna.com.tw/news/asoc/202308140095.aspx 民眾黨中評會決議停權 高虹安:已請辭黨內職務. (2023, September 19). Central News Agency. https://www.cna.com.tw/news/aipl/202309190149.aspx 藍綠白三腳督 風城之戰林耕仁站鰲頭. (2022, July 17). China Times. https://www.chinatimes.com/realtimenews/20220717001012-260407?chdtv 美麗島民調:2022 年 9 月新竹市民調. (2022, September 30). Formosa. http://www.my-formosa.com/DOC_188386.htm 選前兩周，2022 新竹市長選情民調. (2022, November 12). TVBS. https://cc.tvbs.com.tw/portal/file/poll_center/2022/20221114/4af05c9447c19759d361 282cecf85344.pdf 後援會長也喝聲投票予高虹安 林耕仁面臨棄保. (2022, November 23). PTS NEWS. https://news.pts.org.tw/article/610764 談「新竹縣市合併」?高虹安「請假」急訪楊文科 事後繼續住院. (2022, November 9). Liberal Times Net. https://news.ltn.com.tw/news/politics/breakingnews/4117901 zh_TW
