1. NCCU Academic Hub
  2. Publications
  3. College of International Affairs
  4. Theses
  5. Item

Publications-Theses

Article View/Open

Publication Export

Google ScholarTM

NCCU Library

Citation Infomation

Related Publications in TAIR

題名 台灣Z世代看待其國家形象： 深度訪談的視角
Taiwanese Generation Z’s Views on Taiwan’s National Image: Perspective of In-depth Interview
作者 紀佩紋
Chi, Pei-Wen
貢獻者 李佳怡
Lee, Chia-Yi
紀佩紋
Chi, Pei-Wen
關鍵詞 Z世代
國家形象
軟實力
深度訪談法
Generation Z
national image
soft power
in-depth interview method
日期 2024
上傳時間 5-Aug-2024 15:04:51 (UTC+8)
摘要 隨著Z世代逐漸步入壯年，他們正迅速成為社會的中堅力量，在政治、經濟、文化等多個領域發揮著越來越重要的影響力。這個世代的人群成長於全球化的時代，在信息傳播日益發達的背景下，他們的價值觀和態度深受多元文化的影響，因此對於國家形象可能有著獨特而多元的理解。然而，對於Z世代如何看待台灣的國家形象卻鮮有深入的研究。 本研究採用深度訪談的方式，旨在瞭解台灣Z世代對於目前國家形象的觀點，並探討他們對未來國家形象的期許。同時本研究將對官方政策文件及其他次級資料進行分析，以比較政府制定的國家形象與Z世代的認知之間的異同。 通過本研究，我們希望更深入地理解台灣年輕一代對於國家形象的看法，並期盼能提供有價值的洞察和建議，以促進未來台灣國家形象的發展。
As Generation Z gradually comes of age, they are rapidly becoming a pivotal force in society, exerting increasing influence across various domains such as politics, economy, and culture. This generation has grown up in an era of globalization, where the proliferation of information has profoundly shaped their values and attitudes, leading to a unique and diverse understanding of national image. However, there is a lack of in-depth research on how Generation Z perceives Taiwan's national image. This study employs in-depth interviews to understand the perspectives of Taiwan's Generation Z on the current national image and explore their expectations for the future national image. Additionally, this research will analyze official policy documents and other secondary data to compare the differences and similarities between the government's projected national image and Generation Z's perceptions. Through this study, we aim to gain a deeper understanding of the views of Taiwan's younger generation regarding the national image and hope to provide valuable insights and recommendations to promote the future development of Taiwan's national image.
參考文獻 中文 期刊 楊莉萍, 亓立東, & 張博. （2022）. 質性研究中的資料飽和及其判定. 心理科學進展, 30（3）, 511. 新聞及網路 〈「Taiwan can help」登紐時！向世界傳達了什麼？〉，2020年4月15日，聯合新聞網，〈https://ubrand.udn.com/ubrand/story/12117/4494057〉 〈紐時廣告募資創三紀錄，「台灣人寫給世界的一封信」延後刊出是為哪樁？〉，《遠見》，2020年4月13日，〈https://www.gvm.com.tw/article/72091〉 張志祺,林欣婕,&柯慶聆，〈「Taiwan can help」登紐時！一群人如何透過網路社群，守護台灣？〉，2020年11月16日，《天下文化》，〈https://bookzone.cwgv.com.tw/article/19878〉 黃思齊，《26,980 位台灣人民寫給世界的一封信 集資刊登紐約時報頭版廣告之我見》2020年4月12日，《VOCUS》，〈https://vocus.cc/article/5e92bd45fd89780001cdecf9〉 謝宜婷，〈數位外交，連結世界讓人民感受外交的溫度〉，（2020年2月），《台灣光華雜誌》，〈https://www.taiwan-panorama.com/Articles/Details?Guid=4f469bcd-8626-492a-aba1-285f42b616e6〉 英文 期刊與專書 Ames, H., Glenton, C., & Lewin, S. （2019）. Purposive sampling in a qualitative evidence synthesis: A worked example from a synthesis on parental perceptions of vaccination communication. BMC medical research methodology, 19（1）, 1-9. Andersen, K., Ohme, J., Bjarnøe, C., Bordacconi, M. J., Albæk, E., & De Vreese, C. H. （2021a）. Generational gaps in political media use and civic engagement: From baby boomers to Generation Z: Taylor & Francis. Andersen, K., Ohme, J., Bjarnøe, C., Bordacconi, M. J., Albæk, E., & De Vreese, C. H. （2021b）. Generational gaps in political media use and civic engagement: From baby boomers to generation Z. Appel, M., Weber, S., & Kronberger, N. （2015）. The influence of stereotype threat on immigrants: Review and meta-analysis. Frontiers in Psychology, 6, 147409. Boulding, K. （1959）. National Images and International Systems “in Journal of Conflict Resolution 3. In. Boyce, C., & Neale, P. （2006）. Conducting in-depth interviews: A guide for designing and conducting in-depth interviews for evaluation input （Vol. 2）: Pathfinder international Watertown, MA. Brigham, J. C. （1971）. Ethnic stereotypes. Psychological bulletin, 76（1）, 15. Campbell, S., Greenwood, M., Prior, S., Shearer, T., Walkem, K., Young, S., . . . Walker, K. （2020）. Purposive sampling: complex or simple? Research case examples. Journal of research in Nursing, 25（8）, 652-661. Cilliers, E. J. （2017）. The challenge of teaching generation Z. PEOPLE International Journal of Social Sciences. Dimock, M. （2019）. Defining generations: Where Millennials end and Generation Z begins. Pew Research Center, 17（1）, 1-7. Eisner, S. P. （2005）. Managing generation Y. SAM advanced management journal, 70（4）, 4. Entman, R. M. （1993）. Framing: Toward clarification of a fractured paradigm. Journal of communication, 43（4）, 51-58. Gamson, W. A. （1975）. Frame Analysis: An Essay on the Organization of Experience. In: JSTOR. Guest, G., Bunce, A., & Johnson, L. （2006）. How many interviews are enough? An experiment with data saturation and variability. Field methods, 18（1）, 59-82. Harris, K. （2020）. A new generation of workers: preparing for generation Z in the workplace. Hennink, M. M., Kaiser, B. N., & Marconi, V. C. （2017）. Code saturation versus meaning saturation: how many interviews are enough? Qualitative health research, 27（4）, 591-608. Janssen, D., & Carradini, S. （2021）. Generation Z workplace communication habits and expectations. IEEE Transactions on Professional Communication, 64（2）, 137-153. Jenkins, R. （2018）. Aspects That Highlight How Generation Z Is Different From Millennials”, Business2Community, 9 June, 2015. In. Jha, A. K. （2020）. Understanding generation alpha. Knapp, C. A., Weber, C., & Moellenkamp, S. （2017）. Challenges and strategies for incorporating Generation Z into the workplace. Corporate Real Estate Journal, 7（2）, 137-148. Legard, R., Keegan, J., & Ward, K. （2003）. In-depth interviews. Qualitative research practice: A guide for social science students and researchers, 6（1）, 138-169. Li, W., Wang, Q., Li, J., & Zhang, K. （2016）. National image of world major countries in Chinese undergraduates’ minds: An evaluation based on components of a nation. Public Relations Review, 42（3）, 476-478. Lofland, J., Snow, D., Anderson, L., & Lofland, L. H. （2022）. Analyzing social settings: A guide to qualitative observation and analysis: Waveland Press. Loretto, P. （2015）. Characteristics of the Baby Boomer growing up in the post World War II era. About Careers. McCombs, M. （2005）. A look at agenda-setting: Past, present and future. Journalism studies, 6（4）, 543-557. McCrindle, M. （2021）. Generation alpha: Hachette Uk. Mondres, T. （2019）. How Generation Z is changing financial services. American Bankers Association. ABA Banking Journal, 111（1）, 24. Namey, E., Guest, G., McKenna, K., & Chen, M. （2016）. Evaluating bang for the buck: a cost-effectiveness comparison between individual interviews and focus groups based on thematic saturation levels. American Journal of Evaluation, 37（3）, 425-440. Nye, J. S. （1990）. Soft power. Foreign policy（80）, 153-171. Polletta, F., & Jasper, J. M. （2001）. Collective identity and social movements. Annual review of Sociology, 27（1）, 283-305. Poláková, P., & Klímová, B. （2019）. Mobile technology and Generation Z in the English language classroom—A preliminary study. Education Sciences, 9（3）, 203. Prensky, M. （2001）. Digital natives, digital immigrants part 2: Do they really think differently? On the horizon, 9（6）, 1-6. Racolţa-Paina, N. D., & Irini, R. D. （2021）. Generation Z in the workplace through the lenses of human resource professionals–A qualitative study. Calitatea, 22（183）, 78-85. Rai, N., & Thapa, B. （2015）. A study on purposive sampling method in research. Kathmandu: Kathmandu School of Law, 5. Rothman, D. （2016）. A Tsunami of learners called Generation Z. In. Saunders, B., Sim, J., Kingstone, T., Baker, S., Waterfield, J., Bartlam, B., . . . Jinks, C. （2018）. Saturation in qualitative research: exploring its conceptualization and operationalization. Quality & quantity, 52, 1893-1907. Schenarts, P. J. （2020）. Now arriving: surgical trainees from generation Z. Journal of surgical education, 77（2）, 246-253. Smith, T., & Cawthon, T. W. （2017）. Generation Z goes to college. College Student Affairs Journal, 35（1）, 101-102. Tandon, M. S., Singh, M. N. V., & Tripathi, D. （2022）. Like, share and comment: Gen-z and political memes on social media. Specialusis Ugdymas, 1（43）, 2973-2998. Tongco, M. D. C. （2007）. Purposive sampling as a tool for informant selection. Wiedmer, T. （2015）. Generations do differ: Best practices in leading traditionalists, boomers, and generations X, Y, and Z. Delta Kappa Gamma Bulletin, 82（1）, 51. Willnat, L., Tang, S., Shi, J., & Zhan, N. （2022）. Media use and national image: How Americans and Chinese perceive the US–China trade war. International Communication Gazette, 84（7-8）, 633-654.
描述 碩士
國立政治大學
外交學系
110253022
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0110253022
資料類型 thesis
dc.contributor.advisor 李佳怡zh_TW
dc.contributor.advisor Lee, Chia-Yien_US
dc.contributor.author (Authors) 紀佩紋zh_TW
dc.contributor.author (Authors) Chi, Pei-Wenen_US
dc.creator (作者) 紀佩紋zh_TW
dc.creator (作者) Chi, Pei-Wenen_US
dc.date (日期) 2024en_US
dc.date.accessioned 5-Aug-2024 15:04:51 (UTC+8)-
dc.date.available 5-Aug-2024 15:04:51 (UTC+8)-
dc.date.issued (上傳時間) 5-Aug-2024 15:04:51 (UTC+8)-
dc.identifier (Other Identifiers) G0110253022en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/152956-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 外交學系zh_TW
dc.description (描述) 110253022zh_TW
dc.description.abstract (摘要) 隨著Z世代逐漸步入壯年，他們正迅速成為社會的中堅力量，在政治、經濟、文化等多個領域發揮著越來越重要的影響力。這個世代的人群成長於全球化的時代，在信息傳播日益發達的背景下，他們的價值觀和態度深受多元文化的影響，因此對於國家形象可能有著獨特而多元的理解。然而，對於Z世代如何看待台灣的國家形象卻鮮有深入的研究。 本研究採用深度訪談的方式，旨在瞭解台灣Z世代對於目前國家形象的觀點，並探討他們對未來國家形象的期許。同時本研究將對官方政策文件及其他次級資料進行分析，以比較政府制定的國家形象與Z世代的認知之間的異同。 通過本研究，我們希望更深入地理解台灣年輕一代對於國家形象的看法，並期盼能提供有價值的洞察和建議，以促進未來台灣國家形象的發展。zh_TW
dc.description.abstract (摘要) As Generation Z gradually comes of age, they are rapidly becoming a pivotal force in society, exerting increasing influence across various domains such as politics, economy, and culture. This generation has grown up in an era of globalization, where the proliferation of information has profoundly shaped their values and attitudes, leading to a unique and diverse understanding of national image. However, there is a lack of in-depth research on how Generation Z perceives Taiwan's national image. This study employs in-depth interviews to understand the perspectives of Taiwan's Generation Z on the current national image and explore their expectations for the future national image. Additionally, this research will analyze official policy documents and other secondary data to compare the differences and similarities between the government's projected national image and Generation Z's perceptions. Through this study, we aim to gain a deeper understanding of the views of Taiwan's younger generation regarding the national image and hope to provide valuable insights and recommendations to promote the future development of Taiwan's national image.en_US
dc.description.tableofcontents 第一章 緒論 1 第一節 研究動機與目的 1 第二節 文獻探討 3 第二章 研究設計與限制 13 第一節 研究設計 13 第二節 研究限制 15 第三章 台灣的國家形象：Z世代的視角 18 第一節 受訪者背景 18 第二節 受訪者對「國家形象」一詞的理解與判斷指標 20 第三節 受訪者對於當前台灣國家形象的認知 32 第四節 小結 61 第四章 與官方觀點的國家形象比較 62 第一節 官方觀點的主要來源 62 第二節 官方觀點概述與比較 64 第三節 歸納Z世代與官方觀點異同 79 第五章 結論 83 第一節 研究發現 83 第二節 未來研究建議 84 參考文獻 86 附件 91 附件一 個別訪談知情同意書 91 附件二 訪談逐字稿下載連結 93zh_TW
dc.format.extent 1341368 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0110253022en_US
dc.subject (關鍵詞) Z世代zh_TW
dc.subject (關鍵詞) 國家形象zh_TW
dc.subject (關鍵詞) 軟實力zh_TW
dc.subject (關鍵詞) 深度訪談法zh_TW
dc.subject (關鍵詞) Generation Zen_US
dc.subject (關鍵詞) national imageen_US
dc.subject (關鍵詞) soft poweren_US
dc.subject (關鍵詞) in-depth interview methoden_US
dc.title (題名) 台灣Z世代看待其國家形象： 深度訪談的視角zh_TW
dc.title (題名) Taiwanese Generation Z’s Views on Taiwan’s National Image: Perspective of In-depth Interviewen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 中文 期刊 楊莉萍, 亓立東, & 張博. （2022）. 質性研究中的資料飽和及其判定. 心理科學進展, 30（3）, 511. 新聞及網路 〈「Taiwan can help」登紐時！向世界傳達了什麼？〉，2020年4月15日，聯合新聞網，〈https://ubrand.udn.com/ubrand/story/12117/4494057〉 〈紐時廣告募資創三紀錄，「台灣人寫給世界的一封信」延後刊出是為哪樁？〉，《遠見》，2020年4月13日，〈https://www.gvm.com.tw/article/72091〉 張志祺,林欣婕,&柯慶聆，〈「Taiwan can help」登紐時！一群人如何透過網路社群，守護台灣？〉，2020年11月16日，《天下文化》，〈https://bookzone.cwgv.com.tw/article/19878〉 黃思齊，《26,980 位台灣人民寫給世界的一封信 集資刊登紐約時報頭版廣告之我見》2020年4月12日，《VOCUS》，〈https://vocus.cc/article/5e92bd45fd89780001cdecf9〉 謝宜婷，〈數位外交，連結世界讓人民感受外交的溫度〉，（2020年2月），《台灣光華雜誌》，〈https://www.taiwan-panorama.com/Articles/Details?Guid=4f469bcd-8626-492a-aba1-285f42b616e6〉 英文 期刊與專書 Ames, H., Glenton, C., & Lewin, S. （2019）. Purposive sampling in a qualitative evidence synthesis: A worked example from a synthesis on parental perceptions of vaccination communication. BMC medical research methodology, 19（1）, 1-9. Andersen, K., Ohme, J., Bjarnøe, C., Bordacconi, M. J., Albæk, E., & De Vreese, C. H. （2021a）. Generational gaps in political media use and civic engagement: From baby boomers to Generation Z: Taylor & Francis. Andersen, K., Ohme, J., Bjarnøe, C., Bordacconi, M. J., Albæk, E., & De Vreese, C. H. （2021b）. Generational gaps in political media use and civic engagement: From baby boomers to generation Z. Appel, M., Weber, S., & Kronberger, N. （2015）. The influence of stereotype threat on immigrants: Review and meta-analysis. Frontiers in Psychology, 6, 147409. Boulding, K. （1959）. National Images and International Systems “in Journal of Conflict Resolution 3. In. Boyce, C., & Neale, P. （2006）. Conducting in-depth interviews: A guide for designing and conducting in-depth interviews for evaluation input （Vol. 2）: Pathfinder international Watertown, MA. Brigham, J. C. （1971）. Ethnic stereotypes. Psychological bulletin, 76（1）, 15. Campbell, S., Greenwood, M., Prior, S., Shearer, T., Walkem, K., Young, S., . . . Walker, K. （2020）. Purposive sampling: complex or simple? Research case examples. Journal of research in Nursing, 25（8）, 652-661. Cilliers, E. J. （2017）. The challenge of teaching generation Z. PEOPLE International Journal of Social Sciences. Dimock, M. （2019）. Defining generations: Where Millennials end and Generation Z begins. Pew Research Center, 17（1）, 1-7. Eisner, S. P. （2005）. Managing generation Y. SAM advanced management journal, 70（4）, 4. Entman, R. M. （1993）. Framing: Toward clarification of a fractured paradigm. Journal of communication, 43（4）, 51-58. Gamson, W. A. （1975）. Frame Analysis: An Essay on the Organization of Experience. In: JSTOR. Guest, G., Bunce, A., & Johnson, L. （2006）. How many interviews are enough? An experiment with data saturation and variability. Field methods, 18（1）, 59-82. Harris, K. （2020）. A new generation of workers: preparing for generation Z in the workplace. Hennink, M. M., Kaiser, B. N., & Marconi, V. C. （2017）. Code saturation versus meaning saturation: how many interviews are enough? Qualitative health research, 27（4）, 591-608. Janssen, D., & Carradini, S. （2021）. Generation Z workplace communication habits and expectations. IEEE Transactions on Professional Communication, 64（2）, 137-153. Jenkins, R. （2018）. Aspects That Highlight How Generation Z Is Different From Millennials”, Business2Community, 9 June, 2015. In. Jha, A. K. （2020）. Understanding generation alpha. Knapp, C. A., Weber, C., & Moellenkamp, S. （2017）. Challenges and strategies for incorporating Generation Z into the workplace. Corporate Real Estate Journal, 7（2）, 137-148. Legard, R., Keegan, J., & Ward, K. （2003）. In-depth interviews. Qualitative research practice: A guide for social science students and researchers, 6（1）, 138-169. Li, W., Wang, Q., Li, J., & Zhang, K. （2016）. National image of world major countries in Chinese undergraduates’ minds: An evaluation based on components of a nation. Public Relations Review, 42（3）, 476-478. Lofland, J., Snow, D., Anderson, L., & Lofland, L. H. （2022）. Analyzing social settings: A guide to qualitative observation and analysis: Waveland Press. Loretto, P. （2015）. Characteristics of the Baby Boomer growing up in the post World War II era. About Careers. McCombs, M. （2005）. A look at agenda-setting: Past, present and future. Journalism studies, 6（4）, 543-557. McCrindle, M. （2021）. Generation alpha: Hachette Uk. Mondres, T. （2019）. How Generation Z is changing financial services. American Bankers Association. ABA Banking Journal, 111（1）, 24. Namey, E., Guest, G., McKenna, K., & Chen, M. （2016）. Evaluating bang for the buck: a cost-effectiveness comparison between individual interviews and focus groups based on thematic saturation levels. American Journal of Evaluation, 37（3）, 425-440. Nye, J. S. （1990）. Soft power. Foreign policy（80）, 153-171. Polletta, F., & Jasper, J. M. （2001）. Collective identity and social movements. Annual review of Sociology, 27（1）, 283-305. Poláková, P., & Klímová, B. （2019）. Mobile technology and Generation Z in the English language classroom—A preliminary study. Education Sciences, 9（3）, 203. Prensky, M. （2001）. Digital natives, digital immigrants part 2: Do they really think differently? On the horizon, 9（6）, 1-6. Racolţa-Paina, N. D., & Irini, R. D. （2021）. Generation Z in the workplace through the lenses of human resource professionals–A qualitative study. Calitatea, 22（183）, 78-85. Rai, N., & Thapa, B. （2015）. A study on purposive sampling method in research. Kathmandu: Kathmandu School of Law, 5. Rothman, D. （2016）. A Tsunami of learners called Generation Z. In. Saunders, B., Sim, J., Kingstone, T., Baker, S., Waterfield, J., Bartlam, B., . . . Jinks, C. （2018）. Saturation in qualitative research: exploring its conceptualization and operationalization. Quality & quantity, 52, 1893-1907. Schenarts, P. J. （2020）. Now arriving: surgical trainees from generation Z. Journal of surgical education, 77（2）, 246-253. Smith, T., & Cawthon, T. W. （2017）. Generation Z goes to college. College Student Affairs Journal, 35（1）, 101-102. Tandon, M. S., Singh, M. N. V., & Tripathi, D. （2022）. Like, share and comment: Gen-z and political memes on social media. Specialusis Ugdymas, 1（43）, 2973-2998. Tongco, M. D. C. （2007）. Purposive sampling as a tool for informant selection. Wiedmer, T. （2015）. Generations do differ: Best practices in leading traditionalists, boomers, and generations X, Y, and Z. Delta Kappa Gamma Bulletin, 82（1）, 51. Willnat, L., Tang, S., Shi, J., & Zhan, N. （2022）. Media use and national image: How Americans and Chinese perceive the US–China trade war. International Communication Gazette, 84（7-8）, 633-654.zh_TW