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題名 天機化忌：從集體觀點分析台灣網路小白的價值觀呈現與社群共同價值
Taiwan Trollface- the profile of Taiwan trolls’ values and collective values in communities from a collective perspective作者 唐允中
Tang, Yun-Chung貢獻者 許瓊文
唐允中
Tang, Yun-Chung關鍵詞 網路小白
人格特質
價值觀
人類基礎價值理論
閱讀空氣
社群共同價值
Trolls
personal traits
personal values
Theory of Human basic values
read the Kuuki/air
collective values in communities日期 2024 上傳時間 5-Aug-2024 15:06:27 (UTC+8) 摘要 本研究主題為台灣網路小白，根據實際現象中所觀察到的規訓與教育概念，發掘出現有文獻的研究空缺，提出以集體的觀點進行分析。過往文獻多以個體角度出發，探究網路小白的具體行為與人格傾向，關注於個體差異所造成的行為差異，並以黑暗人格特質為常見的分析工具。本研究以集體的觀點切入，試圖填補黑暗人格特質作為分析工具的限制，並提出以學者Schwartz（1996）的人類基礎價值理論作為替代工具，輔以學者山本七平空氣的概念(山本七平，1977/陳美瑛譯，2021)作為對照，用以解釋集體與個體間的互動與建構。研究方法為混合式研究法，分別以二手資料分析法，分析台灣傳播調查資料庫的數據（N=608）；再以深度訪談的方式，於網路上招募有經驗的網路小白，進行多樣化的深度訪談（N=19），以達成研究資料的雙重檢證。 二手資料分析使用邏輯迴歸模型進行分析，研究結果發現台灣網路小白的高階價值觀呈現出高開放/低保守/高自我超越的樣態，較低的順從與傳統價值觀也同時於研究中被發現；男性、年輕、低家庭滿意度與進行引戰行為（不雅言論、諷刺言論）也同時對網路小白具有顯著預測效果。深度訪談之結果呼應二手資料分析，受訪者使用高開放/低保守/高自我超越的論述方式解釋/正當化網路小白行為；另訪談結果亦發現，網路小白具備感知空氣的能力，並且熟悉集體的氛圍、規範與空氣，本研究將其稱為社群共同價值。 重要研究發現如下：社群共同價值的發現與影響；網路小白因為其行為與社群共同價值相衝突，導致社群將其視為網路小白；價值觀相較黑暗人格特質提供更具解釋力與全面的分析資料；台灣網路小白無視動機意圖，根據行為的影響判定網路小白的身份；台灣網路小白價值觀呈現混亂善良的狀態，具備利他主義的良善又無視社會規範與傳統，與國外案例形成巨大差異；受訪者排除直接的、攻擊的侮辱言論為網路小白行為，推崇迂迴的、間接的諷刺言論；發現台灣特有的「翻群」現象，作為一種破壞集體體驗的網路小白行為。本研究結果豐富且與文獻對話，提出許多台灣特有的行為與觀點，希望能為本土網路小白研究提供基礎。
This study focuses on the phenomenon of Taiwan internet trolls, uncovering gaps in existing literature through the observation of disciplinary and educational concepts in real-world scenarios and proposing an analysis from a collective perspective. Previous literature often adopts an individualistic approach, examining the specific behaviors and personal traits of internet trolls and focusing on behavioral differences caused by individual variations, with dark triad/tetrad being common analytical tools. This research shifts to a collective perspective, aiming to address the limitations of using dark personal traits as an analytical tool, and proposes using Schwartz's (1996) Theory of Human basic values as an alternative tool, supplemented by Shichihei Yamamoto's concept of "Kuuki/air" (Yamamoto, 1977, translated by Chen Meiying, 2021) as a framework to explain the interaction and construction between the collective and the individual. The research employs a mixed-method approach, starting with secondary data analysis of Taiwan Communication Survey (TCS) database data (N=608), followed by in-depth interviews with experienced internet trolls recruited online (N=19) to achieve dual verification of the research data. The secondary analysis utilizes a logistic regression model, revealing that Taiwan internet trolls exhibit high openness to change/low conservation/high self-transcendence in their advanced values, with lower levels of conformity and tradition values also identified. Male, younger, low family satisfaction, and engagement in flaming behaviors (obscene language, sarcastic remarks) significantly predict internet troll behavior. The results of the in-depth interviews corroborate the secondary analysis, with respondents using high openness to change/low conservation/high self-transcendence discourse to explain/justify their behaviors. Additionally, the interviews reveal that internet trolls possess the ability to perceive "Kuuki/air" and are familiar with the collective atmosphere, norms, and "Kuuki/air," which this study terms as collective values in communities. Key research findings include: the discovery and impact of collective values in communities; the conflict between internet trolls' behavior and collective values in communities leading to their classification as trolls by the community; values offering a more explanatory and comprehensive analytical tool compared to dark personal traits; the classification of internet trolls in Taiwan based on the impact of their behavior regardless of motivations; the chaotic good values among Taiwan internet trolls, characterized by altruism and disregard for social norms and traditions, contrasting sharply with extant studies; the exclusion of direct, aggressive insults as troll behavior by respondents, who prefer indirect, sarcastic remarks; and the identification of the unique Taiwanese phenomenon of "group flipping," which disrupts collective experiences as a troll behavior. 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國立政治大學
傳播學院博士班
107463502資料來源 http://thesis.lib.nccu.edu.tw/record/#G0107463502 資料類型 thesis dc.contributor.advisor 許瓊文 zh_TW dc.contributor.author (Authors) 唐允中 zh_TW dc.contributor.author (Authors) Tang, Yun-Chung en_US dc.creator (作者) 唐允中 zh_TW dc.creator (作者) Tang, Yun-Chung en_US dc.date (日期) 2024 en_US dc.date.accessioned 5-Aug-2024 15:06:27 (UTC+8) - dc.date.available 5-Aug-2024 15:06:27 (UTC+8) - dc.date.issued (上傳時間) 5-Aug-2024 15:06:27 (UTC+8) - dc.identifier (Other Identifiers) G0107463502 en_US dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/152960 - dc.description (描述) 博士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 傳播學院博士班 zh_TW dc.description (描述) 107463502 zh_TW dc.description.abstract (摘要) 本研究主題為台灣網路小白，根據實際現象中所觀察到的規訓與教育概念，發掘出現有文獻的研究空缺，提出以集體的觀點進行分析。過往文獻多以個體角度出發，探究網路小白的具體行為與人格傾向，關注於個體差異所造成的行為差異，並以黑暗人格特質為常見的分析工具。本研究以集體的觀點切入，試圖填補黑暗人格特質作為分析工具的限制，並提出以學者Schwartz（1996）的人類基礎價值理論作為替代工具，輔以學者山本七平空氣的概念(山本七平，1977/陳美瑛譯，2021)作為對照，用以解釋集體與個體間的互動與建構。研究方法為混合式研究法，分別以二手資料分析法，分析台灣傳播調查資料庫的數據（N=608）；再以深度訪談的方式，於網路上招募有經驗的網路小白，進行多樣化的深度訪談（N=19），以達成研究資料的雙重檢證。 二手資料分析使用邏輯迴歸模型進行分析，研究結果發現台灣網路小白的高階價值觀呈現出高開放/低保守/高自我超越的樣態，較低的順從與傳統價值觀也同時於研究中被發現；男性、年輕、低家庭滿意度與進行引戰行為（不雅言論、諷刺言論）也同時對網路小白具有顯著預測效果。深度訪談之結果呼應二手資料分析，受訪者使用高開放/低保守/高自我超越的論述方式解釋/正當化網路小白行為；另訪談結果亦發現，網路小白具備感知空氣的能力，並且熟悉集體的氛圍、規範與空氣，本研究將其稱為社群共同價值。 重要研究發現如下：社群共同價值的發現與影響；網路小白因為其行為與社群共同價值相衝突，導致社群將其視為網路小白；價值觀相較黑暗人格特質提供更具解釋力與全面的分析資料；台灣網路小白無視動機意圖，根據行為的影響判定網路小白的身份；台灣網路小白價值觀呈現混亂善良的狀態，具備利他主義的良善又無視社會規範與傳統，與國外案例形成巨大差異；受訪者排除直接的、攻擊的侮辱言論為網路小白行為，推崇迂迴的、間接的諷刺言論；發現台灣特有的「翻群」現象，作為一種破壞集體體驗的網路小白行為。本研究結果豐富且與文獻對話，提出許多台灣特有的行為與觀點，希望能為本土網路小白研究提供基礎。 zh_TW dc.description.abstract (摘要) This study focuses on the phenomenon of Taiwan internet trolls, uncovering gaps in existing literature through the observation of disciplinary and educational concepts in real-world scenarios and proposing an analysis from a collective perspective. Previous literature often adopts an individualistic approach, examining the specific behaviors and personal traits of internet trolls and focusing on behavioral differences caused by individual variations, with dark triad/tetrad being common analytical tools. This research shifts to a collective perspective, aiming to address the limitations of using dark personal traits as an analytical tool, and proposes using Schwartz's (1996) Theory of Human basic values as an alternative tool, supplemented by Shichihei Yamamoto's concept of "Kuuki/air" (Yamamoto, 1977, translated by Chen Meiying, 2021) as a framework to explain the interaction and construction between the collective and the individual. The research employs a mixed-method approach, starting with secondary data analysis of Taiwan Communication Survey (TCS) database data (N=608), followed by in-depth interviews with experienced internet trolls recruited online (N=19) to achieve dual verification of the research data. The secondary analysis utilizes a logistic regression model, revealing that Taiwan internet trolls exhibit high openness to change/low conservation/high self-transcendence in their advanced values, with lower levels of conformity and tradition values also identified. Male, younger, low family satisfaction, and engagement in flaming behaviors (obscene language, sarcastic remarks) significantly predict internet troll behavior. The results of the in-depth interviews corroborate the secondary analysis, with respondents using high openness to change/low conservation/high self-transcendence discourse to explain/justify their behaviors. Additionally, the interviews reveal that internet trolls possess the ability to perceive "Kuuki/air" and are familiar with the collective atmosphere, norms, and "Kuuki/air," which this study terms as collective values in communities. Key research findings include: the discovery and impact of collective values in communities; the conflict between internet trolls' behavior and collective values in communities leading to their classification as trolls by the community; values offering a more explanatory and comprehensive analytical tool compared to dark personal traits; the classification of internet trolls in Taiwan based on the impact of their behavior regardless of motivations; the chaotic good values among Taiwan internet trolls, characterized by altruism and disregard for social norms and traditions, contrasting sharply with extant studies; the exclusion of direct, aggressive insults as troll behavior by respondents, who prefer indirect, sarcastic remarks; and the identification of the unique Taiwanese phenomenon of "group flipping," which disrupts collective experiences as a troll behavior. These rich results engage with the literature and propose many Taiwan-specific behaviors and perspectives, hoping to lay a foundation for local and international research. en_US dc.description.tableofcontents 壹、 前言 1 一、 研究背景 1 二、 研究動機與問題意識 3 三、 研究目的 5 貳、 文獻整理 8 一、 網路小白行為特性 8 （一） 脈絡性 Contextuality 11 （二） 匿名性 Anonymity 12 （三） 互動性 Interactivity 13 二、 分析工具及其限制 14 （一） 黑暗人格特質作為分析工具的限制 15 （二） 價值觀作為分析工具的優勢 18 （三） 過往網路小白研究與價值觀的契合 24 三、 空氣及其影響 34 （一） 台灣網路小白的特性與文獻整理 35 （二） 空氣與沈默螺旋 43 （三） 空氣作為一種集體的概念 46 參、 研究方法 58 一、 研究設計與混合式研究方法 58 （一） 研究問題與假設 58 （二） 研究設計與研究方法 60 二、 二手資料分析法 61 （一） 研究樣本 62 （二） 核心變項描述 63 （三） 資料庫變項描述 66 三、 深度訪談法 68 （一） 研究流程與訪綱 68 （二） 受訪者介紹 69 肆、 研究結果 71 一、 網路小白的價值觀呈現 71 （一） 價值觀與網路小白行為 71 （二） 高階價值觀與網路小白行為 73 二、 網路小白與其他變項的發現 75 （一） 滿意度與網路小白行為的關係 75 （二） 網路引戰與網路小白行為的關係 76 三、 台灣網路小白的具體行為 79 （一） 鬧板與洗板 79 （二） 釣魚與反串 87 （三） 破壞（遊戲）體驗 96 四、 網路小白與社群共同價值 104 （一） 初始設定 108 （二） 事件互動 110 （三） 動態調整 114 五、 網路小白的定義與概念 118 （一） 網路小白行為與影響面向 118 （二） 網路小白的動機意圖面向 123 （三） 網路小白是什麼？ 127 伍、 結論與討論 130 一、 台灣網路小白的價值觀呈現 130 （一） 台灣網路小白的價值觀呈現 130 （二） 其他幫助描繪台灣網路小白的變項 138 （三） 台灣網路小白的價值觀與特性 141 二、 網路小白：台灣特有種 142 （一） 行為、動機與限制 142 （二） 社群、社群共同價值與互動 145 （三） 台灣特有種，差異與貢獻 150 三、 價值觀、空氣與集體性觀點的研究貢獻 154 （一） 以價值觀取代黑暗人格特質作為分析工具 154 （二） 空氣作為網路小白與社群互動的對照 159 （三） 集體性觀點與社群共同價值的建構 162 四、 研究總結與限制 163 （一） 網路小白的集體觀點 163 （二） 該如何定義網路小白 164 （三） 研究限制與未來研究建議 165 陸、 參考文獻 169 一、 英文文獻 169 二、 中文文獻 178 zh_TW dc.format.extent 5303060 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0107463502 en_US dc.subject (關鍵詞) 網路小白 zh_TW dc.subject (關鍵詞) 人格特質 zh_TW dc.subject (關鍵詞) 價值觀 zh_TW dc.subject (關鍵詞) 人類基礎價值理論 zh_TW dc.subject (關鍵詞) 閱讀空氣 zh_TW dc.subject (關鍵詞) 社群共同價值 zh_TW dc.subject (關鍵詞) Trolls en_US dc.subject (關鍵詞) personal traits en_US dc.subject (關鍵詞) personal values en_US dc.subject (關鍵詞) Theory of Human basic values en_US dc.subject (關鍵詞) read the Kuuki/air en_US dc.subject (關鍵詞) collective values in communities en_US dc.title (題名) 天機化忌：從集體觀點分析台灣網路小白的價值觀呈現與社群共同價值 zh_TW dc.title (題名) Taiwan Trollface- the profile of Taiwan trolls’ values and collective values in communities from a collective perspective en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 一、 英文文獻 Adnyani, K. 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