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題名 探索韓國汽車巨頭在美國的成功:現代汽車集團的案例研究
Exploring the Korean Motor Giant's Success in the USA: A Case Study of the Hyundai Motor Group作者 李宣優
Lee, Sun Woo貢獻者 傅浚映
Fu, Jyun-Ying
李宣優
Lee, Sun Woo關鍵詞 汽車產業
現代汽車
美國市場
本地化
策略管理
Automobile Industry
Hyundai Motor
U.S. Market
Localization
Strategic Management日期 2024 上傳時間 4-Sep-2024 13:47:27 (UTC+8) 摘要 This thesis delves into the dynamic and evolving landscape of the global automobile industry, focusing on Hyundai Motor Group's (HMG) operations and strategies in the American market. It starts with an overview of the global automobile industry's history and recent market trends; the paper transitions into an introduction to HMG, highlighting its history and the range of motor brands under its umbrella. The analysis section comprehensively examines the American automobile market, emphasizing its critical importance to global automakers. It presents an overview of HMG's presence and performance in the U.S., current market situations and trends, and the main competitors. The core of the thesis identifies the key factors contributing to HMG's success in the U.S. market. These include the company's main strengths, such as superior quality management, a diverse product portfolio, and cost performance. Then, the paper further explores HMG's strategic approaches in the U.S. through the American localization strategy, including local production, product development, and marketing, as well as effective talent management to implement it. Despite its strengths and strategy, the thesis also addresses significant challenges HMG faces, such as improving brand perception. In conclusion, the paper discusses whether HMG can maintain its competitiveness and emerge as a market leader in the next generation of the automotive industry. Overall, the thesis provides insights into HMG's potential to shape the future of global automotive markets through a detailed overview, analysis, and strategic evaluation. 參考文獻 Figure 1: - Good Car Bad Car. (2024). Hyundai U.S. Sales Figures. Retrieved from https://www.goodcarbadcar.net/hyundai-us-sales-figures/ - Good Car Bad Car. (2024). Kia U.S. Sales Figures. Retrieved from https://www.goodcarbadcar.net/kia-us-sales-figures/ Figure 2: - Good Car Bad Car. (2023, October 4). 2023 US Auto Sales Figures – by brand (Brand rankings) | GCBC. https://www.goodcarbadcar.net/2023-us-vehicle-sales-figures-by-brand/ Figure 3: - 2024 U.S. Initial Quality Study (IQS). (2024, June 27). J.D. Power. https://www.jdpower.com/business/press-releases/2024-us-initial-quality-study-iqs General References: - Bartlett, J. S. (2023, February 16). Best Cars of the Year: 10 Top picks of 2023. Consumer Reports. https://www.consumerreports.org/cars/best-cars-of-the-year-10-top-picks-of-2023-a8846595830/ - Bartlett, J. S. (2024, February 26). Which car brands make the best vehicles? Consumer Reports. https://www.consumerreports.org/cars/cars-driving/which-car-brands-make-the-best-vehicles-a6159221985/ - Blount, L. (2023, April 17). Without risk there can be no innovation. Forbes. https://www.forbes.com/sites/onmarketing/2023/04/17/without-risk-there-can-be-no-innovation/ - Board of Directors | General Information | Kia Global Brand Site. (n.d.). Kia. https://worldwide.kia.com/int/company/ir/info/board-of-directors - Capparella, J. (2024, January 5). The 25 Bestselling Cars, Trucks, and SUVs of 2023. Car And Driver. https://www.caranddriver.com/news/g43553191/bestselling-cars-2023/?utm_source=google&utm_medium=cpc&utm_campaign=dda_ga_cd_md_bm_prog_org_us_g43553191&gad_source=1&gclid=CjwKCAjw4f6zBhBVEiwATEHFVjK6-3GtTJNkZ0fBBXbFldInUXkVm6rnpiX0-3O8jIRguaFsSnXPrhoCVH0QAvD_BwE - Chowdhury, S. T. (2023, July 8). Challenges for hybrid and electric cars in Bangladesh. The Financial Express. https://today.thefinancialexpress.com.bd/editorial/challenges-for-hybrid-and-electric-cars-in-bangladesh-1688734387 - Cropley, S. (2023, March 14). I know you got Soul: how Peter Schreyer made Kia cool. Autocar. https://www.autocar.co.uk/car-news/autocar-awards/i-know-you-got-soul-how-peter-schreyer-made-kia-cool - Daniels, J. D., Radebaugh, L. H., & Sullivan, D. P. (2022). International Business: Environments and Operations (16th ed.). Pearson Education Ltd. - Emmer, M. (2024, January 30). Why vertical integration is the path to strategic advantage. Forbes. https://www.forbes.com/sites/forbesbusinesscouncil/2024/01/29/why-vertical-integration-is-the-path-to-strategic-advantage/ - Good Car Bad Car. (2024). Hyundai U.S. Sales Figures. Retrieved from https://www.goodcarbadcar.net/hyundai-us-sales-figures/ - Good Car Bad Car. (2024). Kia U.S. Sales Figures. Retrieved from https://www.goodcarbadcar.net/kia-us-sales-figures/ - Good Car Bad Car. (2023, October 4). 2023 US Auto sales Figures – by brand (Brand rankings) | GCBC. https://www.goodcarbadcar.net/2023-us-vehicle-sales-figures-by-brand/ - Hannah Ritchie (2024) - “Tracking global data on electric vehicles” Published online at OurWorldInData.org. Retrieved from: https://ourworldindata.org/electric-car-sales [Online Resource] - Higgins, M., & Dumcius, G. (Eds.). (2005, March 7). Hyundai Sonata is most reliable in consumer reports ’04 ranking. WSJ. https://www.wsj.com/articles/SB111015577341571767 - Hyundai America Technical Center, Inc. (2024, April 23). About - Hyundai America Technical Center, Inc. Hyundai America Technical Center, Inc. - Automotive. https://www.hatci.com/about/ - Hyundai Motor America reports April 2024 sales - Hyundai Newsroom. (n.d.). https://www.hyundainews.com/en-us/releases/4134 - Hyundai Motor America. (2024, February 14). Hyundai Conquers the Big Game with Multi-Brand Instagram Takeover. PR Newswire. https://www.prnewswire.com/news-releases/hyundai-conquers-the-big-game-with-multi-brand-instagram-takeover-302062238.html - Hyundai Motor announces overseas business reorganization. (n.d.). https://www.hyundai.news/eu/articles/press-releases/hyundai-motor-announces-overseas-business-reorganization.html - Hyundai Motor Company expands President and COO José Muñoz responsibilities. (n.d.). https://www.hyundai.news/eu/articles/press-releases/hyundai-expands-president-and-coo-jose-munoz-responsibilities.html - Hyundai Motor Manufacturing Alabama Builds its 5 Millionth Vehicle. (n.d.). HYUNDAI MOTORS. https://www.hyundai.com/worldwide/en/newsroom/detail/hyundai-motor-manufacturing-alabama-builds-its-5-millionth-vehicle-0000000487 - Hyundai Motor to top global car sales by 2030: Infineon - (Pulse). (n.d.). Pulse. https://pulse.mk.co.kr/news/english/10929226 - Hyundai Motor Unveils Design of All-Electric IONIQ 6, Electrified Streamliner with Mindful Interior Design. (n.d.). HYUNDAI MOTORS. https://www.hyundai.com/worldwide/en/newsroom/detail/hyundai-motor-unveils-design-of-all-electric-ioniq-6%252C-electrified-streamliner-with-mindful-interior-design-0000000080 - Hyundai Motor and legendary designer Giorgetto Giugiaro collaborate to rebuild original 1974 Pony Coupe concept. (n.d.). https://www.hyundai.news/eu/articles/press-releases/hyundai-and-giorgetto-giugiaro-collaborate-to-rebuild-original-1974-pony-coupe-concept.html - Hyundai Motor Group breaks ground on Metaplant America Dedicated EV and battery Plant. (n.d.). https://www.hyundai.news/eu/articles/press-releases/metaplant-america-dedicated-ev-and-battery-plant.html - Jensen, C. (2015, June 18). Kia and Hyundai Show Improvement in J.D. Power Quality Study. The New York Times. https://www.nytimes.com/2015/06/19/business/international/kia-and-hyundai-show-improvement-in-jd-power-quality-study.html - Jo, H. J. (2010, June). The Hyundai Way: The evolution of a production model. Global Asia. https://www.globalasia.org/v5no2/feature/the-hyundai-way-the-evolution-of-a-production-model_hyung-je-jo - Kan, H.W. (2023, December 27). Hyundai, Kia hybrid sales hit record high - The Korea Herald. The Korea Herald. https://www.koreaherald.com/view.php?ud=20231227000572 - Kim, C., Jeong, J. H., & Jo, H. J. (2021). Detecting dynamic changes in Hyundai Motor’s parts supply system as an industry latecomer: The quasi-vertical integration of internal and external networks. Journal of Asian Sociology, 50(1), 55-89. https://doi.org/10.21588/dns.2021.50.1.004 - Kurczewski, N. (2023, May 17). Why Hyundai and Kia have everyone else playing catch-up | AP News. AP News. https://apnews.com/article/suv-electric-vehicle-hyundai-kia-fb1290665d35c12c72fae54f386fd28f - Lee, M. H. (Ed.). (2024, May 13). Hyundai Motor beats Volkswagen in quarterly profit for 1st time. The Korea Times. https://www.koreatimes.co.kr/www/tech/2024/06/129_374452.html - Levin, D. (2015, June 30). How Korean car makers beat out the Japanese. Fortune. https://fortune.com/2015/06/29/korean-japanese-cars-quality/ - LORIO, J. (Ed.). (2017, December 26). How Korea Became a Global Carmaking Giant in Just 30 Years. Car And Driver. Retrieved June 24, 2024, from https://www.caranddriver.com/news/a14499452/how-korea-became-a-global-carm - Rhee, M., Kim, J.-G., & Barnett, W. P. (2022). Hyundai Motor Group: Fast Follower to Game Changer (Case No. SM364). Stanford Graduate School of Business. Retrieved from Stanford Graduate School of Business website: https://www.gsb.stanford.edu/faculty-research/case-studies/hyundai-motor-group-fast-follower-game-changer - Teece, D. J. (2022, November 21). The transformation of Hyundai Motor Company to a “Big Three” (American) automobile company. California Management Review. https://cmr.berkeley.edu/2022/11/the-transformation-of-hyundai-motor-company-to-a-big-three-american-automobile-company/ - Wayland, M. (2024, April 5). Hyundai’s Genesis brand is a dark horse in U.S. luxury vehicle market. CNBC. https://www.cnbc.com/2024/04/05/hyundais-genesis-brand-is-a-dark-horse-in-us-luxury-vehicle-market.html 描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
110933043資料來源 http://thesis.lib.nccu.edu.tw/record/#G0110933043 資料類型 thesis dc.contributor.advisor 傅浚映 zh_TW dc.contributor.advisor Fu, Jyun-Ying en_US dc.contributor.author (Authors) 李宣優 zh_TW dc.contributor.author (Authors) Lee, Sun Woo en_US dc.creator (作者) 李宣優 zh_TW dc.creator (作者) Lee, Sun Woo en_US dc.date (日期) 2024 en_US dc.date.accessioned 4-Sep-2024 13:47:27 (UTC+8) - dc.date.available 4-Sep-2024 13:47:27 (UTC+8) - dc.date.issued (上傳時間) 4-Sep-2024 13:47:27 (UTC+8) - dc.identifier (Other Identifiers) G0110933043 en_US dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/153087 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 國際經營管理英語碩士學位學程(IMBA) zh_TW dc.description (描述) 110933043 zh_TW dc.description.abstract (摘要) This thesis delves into the dynamic and evolving landscape of the global automobile industry, focusing on Hyundai Motor Group's (HMG) operations and strategies in the American market. It starts with an overview of the global automobile industry's history and recent market trends; the paper transitions into an introduction to HMG, highlighting its history and the range of motor brands under its umbrella. The analysis section comprehensively examines the American automobile market, emphasizing its critical importance to global automakers. It presents an overview of HMG's presence and performance in the U.S., current market situations and trends, and the main competitors. The core of the thesis identifies the key factors contributing to HMG's success in the U.S. market. These include the company's main strengths, such as superior quality management, a diverse product portfolio, and cost performance. Then, the paper further explores HMG's strategic approaches in the U.S. through the American localization strategy, including local production, product development, and marketing, as well as effective talent management to implement it. Despite its strengths and strategy, the thesis also addresses significant challenges HMG faces, such as improving brand perception. In conclusion, the paper discusses whether HMG can maintain its competitiveness and emerge as a market leader in the next generation of the automotive industry. Overall, the thesis provides insights into HMG's potential to shape the future of global automotive markets through a detailed overview, analysis, and strategic evaluation. en_US dc.description.tableofcontents 1. Backgrounds and Motivation 1 2. The Global Automobile Industry and the Market 3 2.1. History of the Global Automobile Industry 3 2.2. Recent Trends in the Global Automobile Market 4 3. Introduction of Hyundai Motor Group 6 3.1. The History of Hyundai Motor Group 6 3.2. Automobile Brands of Hyundai Motor Group 7 4. The American Automobile Market 9 4.1. The Importance of the U.S. Market 9 4.2. Overview of Hyundai Motor Group's Presence in the U.S. 11 4.3. U.S. Automotive Market Situation and Trends 13 4.4. Competitors Overview 15 4.4.1. Toyota 15 4.4.2. Detroit Big 3 17 4.4.3. Tesla 19 5. Keys to the Success of Hyundai Motor Group in the U.S. Market 21 5.1. Key Strengths of Hyundai Motor Group 21 5.1.1. Manufacturing Excellence 21 5.1.2. Diverse Product Portfolio 23 5.1.3. High Cost-effectiveness 25 5.1.4. Global Technology Infrastructure 26 5.1.5. Vertically Integrated Supply Chain System 28 5.1.6. Aesthetic Excellence 29 5.2. Key Strategy in the U.S. Market 32 5.2.1. American Localization Strategy 32 5.3. Innovative Organizational Structure and Talent Management 41 6. Challenges for Hyundai Motor Group 46 6.1. Improving Brand Awareness for Genesis as a Premium Brand 46 6.2. Lack of Large-sized Trucks and SUV Models 48 6.3. “Chasm” in the EV Market 49 7. Conclusion: Can Hyundai Motor Group be a leader for the next generation? 51 Reference 53 zh_TW dc.format.extent 834210 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0110933043 en_US dc.subject (關鍵詞) 汽車產業 zh_TW dc.subject (關鍵詞) 現代汽車 zh_TW dc.subject (關鍵詞) 美國市場 zh_TW dc.subject (關鍵詞) 本地化 zh_TW dc.subject (關鍵詞) 策略管理 zh_TW dc.subject (關鍵詞) Automobile Industry en_US dc.subject (關鍵詞) Hyundai Motor en_US dc.subject (關鍵詞) U.S. Market en_US dc.subject (關鍵詞) Localization en_US dc.subject (關鍵詞) Strategic Management en_US dc.title (題名) 探索韓國汽車巨頭在美國的成功:現代汽車集團的案例研究 zh_TW dc.title (題名) Exploring the Korean Motor Giant's Success in the USA: A Case Study of the Hyundai Motor Group en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) Figure 1: - Good Car Bad Car. (2024). Hyundai U.S. Sales Figures. Retrieved from https://www.goodcarbadcar.net/hyundai-us-sales-figures/ - Good Car Bad Car. (2024). Kia U.S. Sales Figures. Retrieved from https://www.goodcarbadcar.net/kia-us-sales-figures/ Figure 2: - Good Car Bad Car. (2023, October 4). 2023 US Auto Sales Figures – by brand (Brand rankings) | GCBC. https://www.goodcarbadcar.net/2023-us-vehicle-sales-figures-by-brand/ Figure 3: - 2024 U.S. Initial Quality Study (IQS). (2024, June 27). J.D. Power. https://www.jdpower.com/business/press-releases/2024-us-initial-quality-study-iqs General References: - Bartlett, J. S. (2023, February 16). Best Cars of the Year: 10 Top picks of 2023. Consumer Reports. https://www.consumerreports.org/cars/best-cars-of-the-year-10-top-picks-of-2023-a8846595830/ - Bartlett, J. S. (2024, February 26). Which car brands make the best vehicles? Consumer Reports. https://www.consumerreports.org/cars/cars-driving/which-car-brands-make-the-best-vehicles-a6159221985/ - Blount, L. (2023, April 17). Without risk there can be no innovation. Forbes. https://www.forbes.com/sites/onmarketing/2023/04/17/without-risk-there-can-be-no-innovation/ - Board of Directors | General Information | Kia Global Brand Site. (n.d.). Kia. https://worldwide.kia.com/int/company/ir/info/board-of-directors - Capparella, J. (2024, January 5). The 25 Bestselling Cars, Trucks, and SUVs of 2023. Car And Driver. https://www.caranddriver.com/news/g43553191/bestselling-cars-2023/?utm_source=google&utm_medium=cpc&utm_campaign=dda_ga_cd_md_bm_prog_org_us_g43553191&gad_source=1&gclid=CjwKCAjw4f6zBhBVEiwATEHFVjK6-3GtTJNkZ0fBBXbFldInUXkVm6rnpiX0-3O8jIRguaFsSnXPrhoCVH0QAvD_BwE - Chowdhury, S. T. (2023, July 8). Challenges for hybrid and electric cars in Bangladesh. The Financial Express. https://today.thefinancialexpress.com.bd/editorial/challenges-for-hybrid-and-electric-cars-in-bangladesh-1688734387 - Cropley, S. (2023, March 14). I know you got Soul: how Peter Schreyer made Kia cool. Autocar. https://www.autocar.co.uk/car-news/autocar-awards/i-know-you-got-soul-how-peter-schreyer-made-kia-cool - Daniels, J. D., Radebaugh, L. H., & Sullivan, D. P. (2022). International Business: Environments and Operations (16th ed.). Pearson Education Ltd. - Emmer, M. (2024, January 30). Why vertical integration is the path to strategic advantage. Forbes. https://www.forbes.com/sites/forbesbusinesscouncil/2024/01/29/why-vertical-integration-is-the-path-to-strategic-advantage/ - Good Car Bad Car. (2024). Hyundai U.S. Sales Figures. Retrieved from https://www.goodcarbadcar.net/hyundai-us-sales-figures/ - Good Car Bad Car. (2024). Kia U.S. Sales Figures. Retrieved from https://www.goodcarbadcar.net/kia-us-sales-figures/ - Good Car Bad Car. (2023, October 4). 2023 US Auto sales Figures – by brand (Brand rankings) | GCBC. https://www.goodcarbadcar.net/2023-us-vehicle-sales-figures-by-brand/ - Hannah Ritchie (2024) - “Tracking global data on electric vehicles” Published online at OurWorldInData.org. Retrieved from: https://ourworldindata.org/electric-car-sales [Online Resource] - Higgins, M., & Dumcius, G. (Eds.). (2005, March 7). Hyundai Sonata is most reliable in consumer reports ’04 ranking. WSJ. https://www.wsj.com/articles/SB111015577341571767 - Hyundai America Technical Center, Inc. (2024, April 23). About - Hyundai America Technical Center, Inc. Hyundai America Technical Center, Inc. - Automotive. https://www.hatci.com/about/ - Hyundai Motor America reports April 2024 sales - Hyundai Newsroom. (n.d.). https://www.hyundainews.com/en-us/releases/4134 - Hyundai Motor America. (2024, February 14). Hyundai Conquers the Big Game with Multi-Brand Instagram Takeover. PR Newswire. https://www.prnewswire.com/news-releases/hyundai-conquers-the-big-game-with-multi-brand-instagram-takeover-302062238.html - Hyundai Motor announces overseas business reorganization. (n.d.). https://www.hyundai.news/eu/articles/press-releases/hyundai-motor-announces-overseas-business-reorganization.html - Hyundai Motor Company expands President and COO José Muñoz responsibilities. (n.d.). https://www.hyundai.news/eu/articles/press-releases/hyundai-expands-president-and-coo-jose-munoz-responsibilities.html - Hyundai Motor Manufacturing Alabama Builds its 5 Millionth Vehicle. (n.d.). HYUNDAI MOTORS. https://www.hyundai.com/worldwide/en/newsroom/detail/hyundai-motor-manufacturing-alabama-builds-its-5-millionth-vehicle-0000000487 - Hyundai Motor to top global car sales by 2030: Infineon - (Pulse). (n.d.). Pulse. https://pulse.mk.co.kr/news/english/10929226 - Hyundai Motor Unveils Design of All-Electric IONIQ 6, Electrified Streamliner with Mindful Interior Design. (n.d.). HYUNDAI MOTORS. https://www.hyundai.com/worldwide/en/newsroom/detail/hyundai-motor-unveils-design-of-all-electric-ioniq-6%252C-electrified-streamliner-with-mindful-interior-design-0000000080 - Hyundai Motor and legendary designer Giorgetto Giugiaro collaborate to rebuild original 1974 Pony Coupe concept. (n.d.). https://www.hyundai.news/eu/articles/press-releases/hyundai-and-giorgetto-giugiaro-collaborate-to-rebuild-original-1974-pony-coupe-concept.html - Hyundai Motor Group breaks ground on Metaplant America Dedicated EV and battery Plant. (n.d.). https://www.hyundai.news/eu/articles/press-releases/metaplant-america-dedicated-ev-and-battery-plant.html - Jensen, C. (2015, June 18). Kia and Hyundai Show Improvement in J.D. Power Quality Study. The New York Times. https://www.nytimes.com/2015/06/19/business/international/kia-and-hyundai-show-improvement-in-jd-power-quality-study.html - Jo, H. J. (2010, June). The Hyundai Way: The evolution of a production model. Global Asia. https://www.globalasia.org/v5no2/feature/the-hyundai-way-the-evolution-of-a-production-model_hyung-je-jo - Kan, H.W. (2023, December 27). Hyundai, Kia hybrid sales hit record high - The Korea Herald. The Korea Herald. https://www.koreaherald.com/view.php?ud=20231227000572 - Kim, C., Jeong, J. H., & Jo, H. J. (2021). Detecting dynamic changes in Hyundai Motor’s parts supply system as an industry latecomer: The quasi-vertical integration of internal and external networks. Journal of Asian Sociology, 50(1), 55-89. https://doi.org/10.21588/dns.2021.50.1.004 - Kurczewski, N. (2023, May 17). Why Hyundai and Kia have everyone else playing catch-up | AP News. AP News. https://apnews.com/article/suv-electric-vehicle-hyundai-kia-fb1290665d35c12c72fae54f386fd28f - Lee, M. H. (Ed.). (2024, May 13). Hyundai Motor beats Volkswagen in quarterly profit for 1st time. The Korea Times. https://www.koreatimes.co.kr/www/tech/2024/06/129_374452.html - Levin, D. (2015, June 30). How Korean car makers beat out the Japanese. Fortune. https://fortune.com/2015/06/29/korean-japanese-cars-quality/ - LORIO, J. (Ed.). (2017, December 26). How Korea Became a Global Carmaking Giant in Just 30 Years. Car And Driver. Retrieved June 24, 2024, from https://www.caranddriver.com/news/a14499452/how-korea-became-a-global-carm - Rhee, M., Kim, J.-G., & Barnett, W. P. (2022). Hyundai Motor Group: Fast Follower to Game Changer (Case No. SM364). Stanford Graduate School of Business. Retrieved from Stanford Graduate School of Business website: https://www.gsb.stanford.edu/faculty-research/case-studies/hyundai-motor-group-fast-follower-game-changer - Teece, D. J. (2022, November 21). The transformation of Hyundai Motor Company to a “Big Three” (American) automobile company. California Management Review. https://cmr.berkeley.edu/2022/11/the-transformation-of-hyundai-motor-company-to-a-big-three-american-automobile-company/ - Wayland, M. (2024, April 5). Hyundai’s Genesis brand is a dark horse in U.S. luxury vehicle market. CNBC. https://www.cnbc.com/2024/04/05/hyundais-genesis-brand-is-a-dark-horse-in-us-luxury-vehicle-market.html zh_TW
