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題名 貨櫃航運業聯盟夥伴間競合關係之個案研究
A Case Study on Coopetition between Alliance Partners in the Shipping Industry
作者 朱玥澄
Chu, Yueh-Cheng
貢獻者 謝凱宇
Hsieh, Kai-Yu
朱玥澄
Chu, Yueh-Cheng
關鍵詞 貨櫃航運產業
策略聯盟
競合分析
Container Shipping Industry
Strategic Alliances
Coopetition Analysis
日期 2024
上傳時間 4-Sep-2024 14:11:26 (UTC+8)
摘要 現今貨櫃航運業的三大策略聯盟囊括了全球約八成的運力，並已成為大型航運公司主要的合作模式。經過多年的發展與重組，策略聯盟在航運業中的重要性及其研究價值日益顯著。這些聯盟旨在提高運營效率、降低其成本、擴大市場覆蓋範圍和提升服務質量，以在激烈的市場競爭中取得優勢。航運公司的聯盟管理能力亦可視為未來聯盟合作效度之關鍵因素。 本研究旨在透過文獻回顧、資料蒐集整理以及非結構化訪談的方式，來深入探討個案貨櫃航運公司加入策略聯盟後夥伴間之競合關係。 透過文獻回顧了解學者對單一聯盟成功關鍵因素、聯盟能力驅動因素及從管理單獨聯盟至聯盟組合綜效的研究。再透過非結構化訪談以了解個案公司其航運策略聯盟之運作模式、組織架構和產生之綜效，並進一步深入了解其策略聯盟夥伴間之競合關係之成因與影響，來加以分析在聯盟週期下可執行之具體作為來化解現階段所產生之競爭。 藉此提升夥伴間之合作信任、更佳的聯盟成功率與累積更適的聯盟管理經驗，以提出具體之建議方案，供業者參考。
Strategic alliances in the container shipping industry now encompass 80% of global capacity and have emerged as the primary method of cooperation among large container shipping companies. Over years of development and restructuring, their significance within the shipping sector and their value for research have grown markedly. These alliances are aimed at bolstering operational efficiency, cutting costs, broadening market coverage, and enhancing service quality, all to gain an edge in the fiercely competitive market. The management prowess of shipping companies within these alliances is also pivotal for the effectiveness of future cooperative endeavors. This study aims to delve deeply into the coopetition relationships among partners of a container shipping company following its entry into a strategic alliance through literature review, data collection, and unstructured interviews. Initially, a literature review will be conducted to grasp scholars' insights into the key success factors of individual alliances, the drivers of alliance capability, and the synergy that arises from managing individual alliances to create a portfolio of alliances. Subsequently, unstructured interviews will be utilized to gain an understanding of the operational mode, organizational structure, and synergies produced by the shipping strategic alliances of the case company. Moreover, insights into the causes and impacts of coopetition relationships among strategic alliance partners will be obtained to analyze specific actions that can be taken to mitigate the competition arising within the current stage of the alliance cycle. Through these efforts, trust and cooperation among partners can be strengthened, resulting in higher alliance success rates and the accumulation of more relevant alliance management experience. Concrete recommendations will be put forward for the guidance of industry practitioners.
參考文獻 林佩璇(2000)。個案研究及其在教育研究上的運用。載於中正大學主編，質的教育研究方法，239-262。 李靖妍(2017) 。應用SWOT分析航運策略聯盟重組之研究，國立臺灣海洋大學航運管理學系，碩士學位論文。 Anand, B., & Khanna, T. (2000). Do firms learn to create value? The case of alliances. Strategic Management Journal, 21(3), 295–315. Bradach, J., & Eccles, R. (1989). Price, authority and trust: From ideal types to plural forms. Annual Review of Sociology, 15(1), 97–112. Dyer, J., & Singh, H. (1998). The relational view: Cooperative strategy and sources of interorganizational competitive advantage. Academy of Management Review, 23(4), 660–679. Filatotchev, I., Stephan, J., & Jindra, B. (2008). Ownership structure, strategic controls and export intensity of foreign invested firms in emerging economies. Journal of International Business Studies, 39(7), 1133–1148. Galbraith, J. (1977). Organization design. Reading, MA: Addison-Wesley. Gulati, R., & Singh, H. (1998). The architecture of 60 Academy of Management Perspectives August cooperation: Managing coordination costs and appropriation concerns in strategic alliances. Administrative Science Quarterly, 43(4), 781–814. Harrigan, K. (1988). Joint ventures and competitive strategy. Strategic Management Journal, 9(2), 141–158. Hennart, J. (1988). A transaction cost theory of equity joint ventures. Strategic Management Journal, 9(1), 36–74. Hoffmann, W. (2007). Strategies for managing a portfolio of alliances. Strategic Management Journal, 28(8), 827–856. Kale, P., Dyer, J., & Singh, H. (2002). Alliance capability, stock market response and long-term alliance success: The role of the alliance function. Strategic Management Journal, 23(8), 747–767. Kale, P., & Singh, H. (2009). Managing Strategic Alliances: What Do We Know Now, and Where Do We Go from Here? Academy of Management Perspectives, 23, 45-62. Lavie, D. (2006). The competitive advantage of interconnected firms: An extension of the resource-based view. Academy of Management Review, 31(3), 638–658. Mowery, D., Oxley, J., & Silverman, B. (1996). Strategic alliances and interfirm knowledge transfer. Strategic Management Journal, 17(Winter Special Issue), 77–91. Mayer, K., & Argyres, C. (2004). Learning to contract: Evidence from the personal computer industry. Organization Science, 15(4), 394–410. Poppo, L., & Zenger, T. (2002). Do formal contracts and relational governance function as substitutes or complements? Strategic Management Journal, 23(8), 707–725. Reuer, J., & Arino, A. (2007). Strategic alliance contracts: Dimensions and determinants of contractual complexity. Strategic Management Journal, 28(3), 313–330. Shah, R., & Swaminathan, V. (2008). Factors influencing partner selection in strategic alliances: The moderating role of alliance context. Strategic Management Journal, 29(5), 471–494.
描述 碩士
國立政治大學
企業管理研究所(MBA學位學程)
112363051
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0112363051
資料類型 thesis
dc.contributor.advisor 謝凱宇zh_TW
dc.contributor.advisor Hsieh, Kai-Yuen_US
dc.contributor.author (Authors) 朱玥澄zh_TW
dc.contributor.author (Authors) Chu, Yueh-Chengen_US
dc.creator (作者) 朱玥澄zh_TW
dc.creator (作者) Chu, Yueh-Chengen_US
dc.date (日期) 2024en_US
dc.date.accessioned 4-Sep-2024 14:11:26 (UTC+8)-
dc.date.available 4-Sep-2024 14:11:26 (UTC+8)-
dc.date.issued (上傳時間) 4-Sep-2024 14:11:26 (UTC+8)-
dc.identifier (Other Identifiers) G0112363051en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/153186-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 企業管理研究所(MBA學位學程)zh_TW
dc.description (描述) 112363051zh_TW
dc.description.abstract (摘要) 現今貨櫃航運業的三大策略聯盟囊括了全球約八成的運力，並已成為大型航運公司主要的合作模式。經過多年的發展與重組，策略聯盟在航運業中的重要性及其研究價值日益顯著。這些聯盟旨在提高運營效率、降低其成本、擴大市場覆蓋範圍和提升服務質量，以在激烈的市場競爭中取得優勢。航運公司的聯盟管理能力亦可視為未來聯盟合作效度之關鍵因素。 本研究旨在透過文獻回顧、資料蒐集整理以及非結構化訪談的方式，來深入探討個案貨櫃航運公司加入策略聯盟後夥伴間之競合關係。 透過文獻回顧了解學者對單一聯盟成功關鍵因素、聯盟能力驅動因素及從管理單獨聯盟至聯盟組合綜效的研究。再透過非結構化訪談以了解個案公司其航運策略聯盟之運作模式、組織架構和產生之綜效，並進一步深入了解其策略聯盟夥伴間之競合關係之成因與影響，來加以分析在聯盟週期下可執行之具體作為來化解現階段所產生之競爭。 藉此提升夥伴間之合作信任、更佳的聯盟成功率與累積更適的聯盟管理經驗，以提出具體之建議方案，供業者參考。zh_TW
dc.description.abstract (摘要) Strategic alliances in the container shipping industry now encompass 80% of global capacity and have emerged as the primary method of cooperation among large container shipping companies. Over years of development and restructuring, their significance within the shipping sector and their value for research have grown markedly. These alliances are aimed at bolstering operational efficiency, cutting costs, broadening market coverage, and enhancing service quality, all to gain an edge in the fiercely competitive market. The management prowess of shipping companies within these alliances is also pivotal for the effectiveness of future cooperative endeavors. This study aims to delve deeply into the coopetition relationships among partners of a container shipping company following its entry into a strategic alliance through literature review, data collection, and unstructured interviews. Initially, a literature review will be conducted to grasp scholars' insights into the key success factors of individual alliances, the drivers of alliance capability, and the synergy that arises from managing individual alliances to create a portfolio of alliances. Subsequently, unstructured interviews will be utilized to gain an understanding of the operational mode, organizational structure, and synergies produced by the shipping strategic alliances of the case company. Moreover, insights into the causes and impacts of coopetition relationships among strategic alliance partners will be obtained to analyze specific actions that can be taken to mitigate the competition arising within the current stage of the alliance cycle. Through these efforts, trust and cooperation among partners can be strengthened, resulting in higher alliance success rates and the accumulation of more relevant alliance management experience. Concrete recommendations will be put forward for the guidance of industry practitioners.en_US
dc.description.tableofcontents 第一章 緒論 1 第一節 研究背景及動機 1 第二節 研究目的與範圍 2 第三節 研究架構 3 第二章 策略聯盟之文獻回顧與探討 4 第一節 單一聯盟的成功關鍵因素 4 第二節 聯盟能力的驅動因素 7 第三章 研究方法 10 第一節 文獻分析法 10 第二節 非結構化訪談 11 第四章 個案研究 12 第一節 貨櫃航運業產業簡介 12 一、貨櫃航運業策略聯盟之結盟因素與條件考量 13 二、全球海運聯盟介紹 15 第二節 個案M公司說明 16 一、個案公司之聯盟組合 17 二、個案公司參與T聯盟之動機 18 第三節 T聯盟分析與研究 19 一、T聯盟組織結構與合作模式 19 二、M公司加入T聯盟所產生之綜效 22 三、T聯盟組織間之競合衝突 24 第四節 改善與發展建議 26 一、合作條款的設計與規範 26 二、協調機制的建立 27 三、衝突的解決 28 第五章 結論與建議 30 第一節 研究結論 30 第二節 研究限制與後續建議 31 參考文獻 33zh_TW
dc.format.extent 1072984 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0112363051en_US
dc.subject (關鍵詞) 貨櫃航運產業zh_TW
dc.subject (關鍵詞) 策略聯盟zh_TW
dc.subject (關鍵詞) 競合分析zh_TW
dc.subject (關鍵詞) Container Shipping Industryen_US
dc.subject (關鍵詞) Strategic Alliancesen_US
dc.subject (關鍵詞) Coopetition Analysisen_US
dc.title (題名) 貨櫃航運業聯盟夥伴間競合關係之個案研究zh_TW
dc.title (題名) A Case Study on Coopetition between Alliance Partners in the Shipping Industryen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 林佩璇(2000)。個案研究及其在教育研究上的運用。載於中正大學主編，質的教育研究方法，239-262。 李靖妍(2017) 。應用SWOT分析航運策略聯盟重組之研究，國立臺灣海洋大學航運管理學系，碩士學位論文。 Anand, B., & Khanna, T. (2000). Do firms learn to create value? The case of alliances. Strategic Management Journal, 21(3), 295–315. Bradach, J., & Eccles, R. (1989). Price, authority and trust: From ideal types to plural forms. Annual Review of Sociology, 15(1), 97–112. Dyer, J., & Singh, H. (1998). The relational view: Cooperative strategy and sources of interorganizational competitive advantage. Academy of Management Review, 23(4), 660–679. Filatotchev, I., Stephan, J., & Jindra, B. (2008). Ownership structure, strategic controls and export intensity of foreign invested firms in emerging economies. Journal of International Business Studies, 39(7), 1133–1148. Galbraith, J. (1977). Organization design. Reading, MA: Addison-Wesley. Gulati, R., & Singh, H. (1998). The architecture of 60 Academy of Management Perspectives August cooperation: Managing coordination costs and appropriation concerns in strategic alliances. Administrative Science Quarterly, 43(4), 781–814. Harrigan, K. (1988). Joint ventures and competitive strategy. Strategic Management Journal, 9(2), 141–158. Hennart, J. (1988). A transaction cost theory of equity joint ventures. Strategic Management Journal, 9(1), 36–74. Hoffmann, W. (2007). Strategies for managing a portfolio of alliances. Strategic Management Journal, 28(8), 827–856. Kale, P., Dyer, J., & Singh, H. (2002). Alliance capability, stock market response and long-term alliance success: The role of the alliance function. Strategic Management Journal, 23(8), 747–767. Kale, P., & Singh, H. (2009). Managing Strategic Alliances: What Do We Know Now, and Where Do We Go from Here? Academy of Management Perspectives, 23, 45-62. Lavie, D. (2006). The competitive advantage of interconnected firms: An extension of the resource-based view. Academy of Management Review, 31(3), 638–658. Mowery, D., Oxley, J., & Silverman, B. (1996). Strategic alliances and interfirm knowledge transfer. Strategic Management Journal, 17(Winter Special Issue), 77–91. Mayer, K., & Argyres, C. (2004). Learning to contract: Evidence from the personal computer industry. Organization Science, 15(4), 394–410. Poppo, L., & Zenger, T. (2002). Do formal contracts and relational governance function as substitutes or complements? Strategic Management Journal, 23(8), 707–725. Reuer, J., & Arino, A. (2007). Strategic alliance contracts: Dimensions and determinants of contractual complexity. Strategic Management Journal, 28(3), 313–330. Shah, R., & Swaminathan, V. (2008). Factors influencing partner selection in strategic alliances: The moderating role of alliance context. Strategic Management Journal, 29(5), 471–494.zh_TW