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題名 算法預設: 探討線上占卜對戀愛關係品質的影響
Algorithm Predestination: Examine the Influence of Online Fortune-Telling on Romantic Relationship Quality作者 林煜蓮
Chaiyanan, Busabong貢獻者 蔡葵希
Christine Cook
林煜蓮
Busabong Chaiyanan關鍵詞 命理學
占星術
戀愛關係
在線算命
社交媒體演算法
泰國文化
認知失調
predestination belief
astrology
romantic relationship
online fortune-telling
social media algorithms
Thai culture
cognitive dissonance日期 2024 上傳時間 4-Sep-2024 16:02:34 (UTC+8) 摘要 命理學和占星術的信仰長期以來一直深深植根於泰國文化中，滲透到生活的方方面面，並通過技術進步和通訊方式的變化而持續發展。這種現象說明了人們如何依賴媒體進行指導和驗證，通過提供應對關係挑戰和社會壓力的機制，在泰國發揮著重要的社會功能。本研究使用媒介依賴理論和認知失調理論，研究了在線算命對當代泰國社會中感知浪漫關係質量的影響，得以發現在泰國文化中的重要性。這些發現提供了部分支援，即經常參與在線算命內容的個人更有可能將關係結果歸因於外部力量而不是個人能動性。由於社交媒體演算法的特點，人們發現對控制和娛樂的感知極大地提高了在線算命的吸引力，提高了其在社交媒體平臺上的頻率和受歡迎程度。社交媒體演算法創造了回音室並強化了確認偏見，其影響在塑造使用者對算命內容的參與度方面是顯而易見的。這些結果凸顯了進一步調查算命的心理和社會作用的必要性，特別是在性別動態和關係壓力方面，以促進更健康地參與此類內容和更有效的關係管理策略，在資訊過載可以塑造或強化信念的時代。
The belief in predestination and astrology has been deeply rooted in Thai culture for a long time, permeating every aspect of life and enduring through technological advancements and changes in communication. This phenomenon illustrates how individuals rely on media for guidance and validation, serving a significant social function in Thailand by offering coping mechanisms for relationship challenges and societal pressures. This study examines the influence of online fortune-telling on perceived romantic relationship quality in contemporary Thai society, where astrology and horoscopes hold significant cultural importance, using Media Dependency Theory and Cognitive Dissonance Theory. The findings provide partial support that individuals who frequently engage with online fortune-telling content are more likely to attribute relationship outcomes to external forces rather than personal agency. With the feature of social media algorithms, perception of control and entertainment were found to significantly contribute to the appeal of online fortune-telling, enhancing its frequency and popularity on social media platforms. The influence of social media algorithms, which create echo chambers and reinforce confirmation bias, was evident in shaping users’ engagement with fortune-telling content. These results highlight the need for further investigation into the psychological and social roles of fortune-telling, particularly regarding gender dynamics and relationship stress, to promote healthier engagement with such content and more effective relationship management strategies in an era where information overload can shape or reinforce beliefs.參考文獻 Ames, M. G., & Mazzotti, M. (2023). Algorithmic Modernity. New York, NY: Oxford University Press. https://doi.org/10.1093/oso/9780197502426.001.0001 Ballinger, D., & Hardy, A. (2022). 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國立政治大學
國際傳播英語碩士學位學程(IMICS)
111461019資料來源 http://thesis.lib.nccu.edu.tw/record/#G0111461019 資料類型 thesis dc.contributor.advisor 蔡葵希 zh_TW dc.contributor.advisor Christine Cook en_US dc.contributor.author (Authors) 林煜蓮 zh_TW dc.contributor.author (Authors) Busabong Chaiyanan en_US dc.creator (作者) 林煜蓮 zh_TW dc.creator (作者) Chaiyanan, Busabong en_US dc.date (日期) 2024 en_US dc.date.accessioned 4-Sep-2024 16:02:34 (UTC+8) - dc.date.available 4-Sep-2024 16:02:34 (UTC+8) - dc.date.issued (上傳時間) 4-Sep-2024 16:02:34 (UTC+8) - dc.identifier (Other Identifiers) G0111461019 en_US dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/153549 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 國際傳播英語碩士學位學程(IMICS) zh_TW dc.description (描述) 111461019 zh_TW dc.description.abstract (摘要) 命理學和占星術的信仰長期以來一直深深植根於泰國文化中，滲透到生活的方方面面，並通過技術進步和通訊方式的變化而持續發展。這種現象說明了人們如何依賴媒體進行指導和驗證，通過提供應對關係挑戰和社會壓力的機制，在泰國發揮著重要的社會功能。本研究使用媒介依賴理論和認知失調理論，研究了在線算命對當代泰國社會中感知浪漫關係質量的影響，得以發現在泰國文化中的重要性。這些發現提供了部分支援，即經常參與在線算命內容的個人更有可能將關係結果歸因於外部力量而不是個人能動性。由於社交媒體演算法的特點，人們發現對控制和娛樂的感知極大地提高了在線算命的吸引力，提高了其在社交媒體平臺上的頻率和受歡迎程度。社交媒體演算法創造了回音室並強化了確認偏見，其影響在塑造使用者對算命內容的參與度方面是顯而易見的。這些結果凸顯了進一步調查算命的心理和社會作用的必要性，特別是在性別動態和關係壓力方面，以促進更健康地參與此類內容和更有效的關係管理策略，在資訊過載可以塑造或強化信念的時代。 zh_TW dc.description.abstract (摘要) The belief in predestination and astrology has been deeply rooted in Thai culture for a long time, permeating every aspect of life and enduring through technological advancements and changes in communication. This phenomenon illustrates how individuals rely on media for guidance and validation, serving a significant social function in Thailand by offering coping mechanisms for relationship challenges and societal pressures. This study examines the influence of online fortune-telling on perceived romantic relationship quality in contemporary Thai society, where astrology and horoscopes hold significant cultural importance, using Media Dependency Theory and Cognitive Dissonance Theory. The findings provide partial support that individuals who frequently engage with online fortune-telling content are more likely to attribute relationship outcomes to external forces rather than personal agency. With the feature of social media algorithms, perception of control and entertainment were found to significantly contribute to the appeal of online fortune-telling, enhancing its frequency and popularity on social media platforms. The influence of social media algorithms, which create echo chambers and reinforce confirmation bias, was evident in shaping users’ engagement with fortune-telling content. These results highlight the need for further investigation into the psychological and social roles of fortune-telling, particularly regarding gender dynamics and relationship stress, to promote healthier engagement with such content and more effective relationship management strategies in an era where information overload can shape or reinforce beliefs. en_US dc.description.tableofcontents 1. Introduction 1 2. Theoretical Background 4 2.1 Media Dependency: The Rise of Uncertainty, the Rise of Fortune Telling 4 2.2 Astrology's Influence in Thai Society 6 2.2.1 Fortune Telling and the Internet 10 2.3 Cultural Beliefs in Destiny and Love 11 2.4 Relationship Quality and Positive Bias 13 2.5 Algorithms and Conspirituality 16 2.5.1 Example of the Content 17 2.6 Psychological Explanation from the Phenomena 23 2.6.1 Synchronicity 23 2.6.2 Self-fulfilling Prophecy 26 2.6.3 Cognitive Dissonance Theory and Confirmation Bias 27 2.7 Factors That May Influence the Consumption of Online Fortune-Telling Content 29 2.7.1 Perception of Control 29 2.7.2 Entertainment or Emotional Stimuli 30 2.8 Conceptual Model and Hypotheses 31 3. Methodology 33 3.1 Participant Demographics 33 3.2 Measurements 35 3.3 Data Collection Procedures 38 4. Results 40 4.1 Astrology and Online Fortune-Telling Usage 40 4.2 Hypothesis Testing 42 4.3 RQ Findings 48 5. Discussion 51 5.1 Interpretation of Results 51 5.2 Theoretical Implications 54 5.3 Limitations of the Study 57 5.4 Recommendations for Future Research 58 6. Conclusion 59 7. References 61 8. Appendix 72 8.1 Appendix 1. Questionnaire 72 8.2 Appendix 2. R Testing 87 zh_TW dc.format.extent 1507441 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0111461019 en_US dc.subject (關鍵詞) 命理學 zh_TW dc.subject (關鍵詞) 占星術 zh_TW dc.subject (關鍵詞) 戀愛關係 zh_TW dc.subject (關鍵詞) 在線算命 zh_TW dc.subject (關鍵詞) 社交媒體演算法 zh_TW dc.subject (關鍵詞) 泰國文化 zh_TW dc.subject (關鍵詞) 認知失調 zh_TW dc.subject (關鍵詞) predestination belief en_US dc.subject (關鍵詞) astrology en_US dc.subject (關鍵詞) romantic relationship en_US dc.subject (關鍵詞) online fortune-telling en_US dc.subject (關鍵詞) social media algorithms en_US dc.subject (關鍵詞) Thai culture en_US dc.subject (關鍵詞) cognitive dissonance en_US dc.title (題名) 算法預設: 探討線上占卜對戀愛關係品質的影響 zh_TW dc.title (題名) Algorithm Predestination: Examine the Influence of Online Fortune-Telling on Romantic Relationship Quality en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) Ames, M. G., & Mazzotti, M. (2023). Algorithmic Modernity. 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