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題名 The Global Success of Netflix with Korean Contents: The collaboration between the Korean government and local OTTs 作者 郭秋雯
Kuo, Chiu-Wen貢獻者 韓文系 關鍵詞 OTT; streaming platform; Netflix; South Korean drama; content industry 日期 2024-04 上傳時間 10-Sep-2024 13:08:36 (UTC+8) 摘要 The Korean Wave has been present in Taiwan for over 20 years, permeating various sectors including dramas, K-POP, movies, Korean cuisine, video games, fashion, and cosmetics. Its influence is not just limited to Asia; Korean content products are now recognized globally. Previously, the success of Korean content in European and American markets was facilitated by concerted efforts from both the industry and the government. However, in recent years, particularly during the pandemic, the robust involvement of the streaming platform Netflix, exemplified by the global sensation Squid Game, has intensified the world's fascination with Korea. Netflix serves as an optimal tool for the dissemination of film and media culture. While Netflix's support has undoubtedly been beneficial for Korea, it has also raised concerns regarding their investment strategies and the challenges they pose to Korea, such as intellectual property (IP) issues, monopolistic control over broadcasting rights, localization strategies, diversification of production formats, revenue sharing with telecommunication operators, and the survival of domestic over-the-top (OTT) media service platforms. In response, both the industry and government have initiated measures such as government subsidies for OTTs, tax reductions, levies on Netflix's use of the internet, standardized contracts, and the active cultivation of creative talent. Additionally, industry efforts include mergers, fostering alliances to expand capital, and ensuring the production and circulation of quality content. This paper will comprehensively organize and analyze data from official Korean sources, academic papers, and field studies conducted by the author, to explore the competitive and cooperative issues between Korean OTT platforms and Netflix, and to identify viable responses. The analysis will cover three main aspects: (a) Netflix's investments in Korea and the challenges they present to the country; (b) the Korean government's response policies; and (c) the current situation and potential improvements for local Korean OTT platforms. 關聯 INContext: Studies in Translation and Interculturalism, Vol.4, No.1, pp.162-186 資料類型 article DOI https://doi.org/10.54754/incontext.v4i1.73 dc.contributor 韓文系 dc.creator (作者) 郭秋雯 dc.creator (作者) Kuo, Chiu-Wen dc.date (日期) 2024-04 dc.date.accessioned 10-Sep-2024 13:08:36 (UTC+8) - dc.date.available 10-Sep-2024 13:08:36 (UTC+8) - dc.date.issued (上傳時間) 10-Sep-2024 13:08:36 (UTC+8) - dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/153674 - dc.description.abstract (摘要) The Korean Wave has been present in Taiwan for over 20 years, permeating various sectors including dramas, K-POP, movies, Korean cuisine, video games, fashion, and cosmetics. Its influence is not just limited to Asia; Korean content products are now recognized globally. Previously, the success of Korean content in European and American markets was facilitated by concerted efforts from both the industry and the government. However, in recent years, particularly during the pandemic, the robust involvement of the streaming platform Netflix, exemplified by the global sensation Squid Game, has intensified the world's fascination with Korea. Netflix serves as an optimal tool for the dissemination of film and media culture. While Netflix's support has undoubtedly been beneficial for Korea, it has also raised concerns regarding their investment strategies and the challenges they pose to Korea, such as intellectual property (IP) issues, monopolistic control over broadcasting rights, localization strategies, diversification of production formats, revenue sharing with telecommunication operators, and the survival of domestic over-the-top (OTT) media service platforms. In response, both the industry and government have initiated measures such as government subsidies for OTTs, tax reductions, levies on Netflix's use of the internet, standardized contracts, and the active cultivation of creative talent. Additionally, industry efforts include mergers, fostering alliances to expand capital, and ensuring the production and circulation of quality content. This paper will comprehensively organize and analyze data from official Korean sources, academic papers, and field studies conducted by the author, to explore the competitive and cooperative issues between Korean OTT platforms and Netflix, and to identify viable responses. The analysis will cover three main aspects: (a) Netflix's investments in Korea and the challenges they present to the country; (b) the Korean government's response policies; and (c) the current situation and potential improvements for local Korean OTT platforms. dc.format.extent 106 bytes - dc.format.mimetype text/html - dc.relation (關聯) INContext: Studies in Translation and Interculturalism, Vol.4, No.1, pp.162-186 dc.subject (關鍵詞) OTT; streaming platform; Netflix; South Korean drama; content industry dc.title (題名) The Global Success of Netflix with Korean Contents: The collaboration between the Korean government and local OTTs dc.type (資料類型) article dc.identifier.doi (DOI) 10.54754/incontext.v4i1.73 dc.doi.uri (DOI) https://doi.org/10.54754/incontext.v4i1.73
