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題名 Investigating the neural substrate variations between easy and challenging creative association tasks during product design within an fMRI scanner
作者 葉玉珠
Yeh, Yu-chu;Hsu, Wei-Chin
貢獻者 師培中心
關鍵詞 Association; Creative thinking; Decision-making; Inhibition; Orbital frontal cortex
日期 2024-06
上傳時間 28-Oct-2024 11:54:17 (UTC+8)
摘要 In practice, individuals strive to develop highly original and valuable creative products within specific limitations. However, previous functional Magnetic Resonance Imaging (fMRI) studies focused on divergent-thinking tasks without considering the "valuableness" of an idea. Additionally, different types of creative tasks (e.g., the easier association vs. the harder association task) may engage distinct cognitive processes. This study aimed to investigate the underlying neural mechanisms associated with different types of creative thinking, specifically focusing on the generation of the most original and valuable creative product within an fMRI scanner. Twenty-one college students participated in a block design study. During each trial, participants were instructed to draw the most original and valuable product inspired by a given figure. The findings revealed that, in comparison to the harder association task, the easier association task led to broader activation across multiple brain regions. However, this broader activation resulted in inefficient thinking and poorer creative performance. Notably, the orbitofrontal cortex exhibited activation across various creativity tasks and displayed connectivity with several seed brain regions, highlighting the importance of decision-making when only one original and valuable product design is allowed. Furthermore, the complex functional connectivity observed between different brain networks reflects the intricate nature of creative thinking. To conclude, widespread activation of brain regions does not necessarily indicate superior creativity. Instead, optimal creative performance within constraints is achieved through an efficient utilization of association for generating innovative ideas, inhibition for suppressing unoriginal ideas, and decision-making to select the most creative idea.
關聯 IBRO Neuroscience Reports, Vol.16, pp.550-559
資料類型 article
DOI https://doi.org/10.1016/j.ibneur.2024.03.006
dc.contributor 師培中心
dc.creator (作者) 葉玉珠
dc.creator (作者) Yeh, Yu-chu;Hsu, Wei-Chin
dc.date (日期) 2024-06
dc.date.accessioned 28-Oct-2024 11:54:17 (UTC+8)-
dc.date.available 28-Oct-2024 11:54:17 (UTC+8)-
dc.date.issued (上傳時間) 28-Oct-2024 11:54:17 (UTC+8)-
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/154122-
dc.description.abstract (摘要) In practice, individuals strive to develop highly original and valuable creative products within specific limitations. However, previous functional Magnetic Resonance Imaging (fMRI) studies focused on divergent-thinking tasks without considering the "valuableness" of an idea. Additionally, different types of creative tasks (e.g., the easier association vs. the harder association task) may engage distinct cognitive processes. This study aimed to investigate the underlying neural mechanisms associated with different types of creative thinking, specifically focusing on the generation of the most original and valuable creative product within an fMRI scanner. Twenty-one college students participated in a block design study. During each trial, participants were instructed to draw the most original and valuable product inspired by a given figure. The findings revealed that, in comparison to the harder association task, the easier association task led to broader activation across multiple brain regions. However, this broader activation resulted in inefficient thinking and poorer creative performance. Notably, the orbitofrontal cortex exhibited activation across various creativity tasks and displayed connectivity with several seed brain regions, highlighting the importance of decision-making when only one original and valuable product design is allowed. Furthermore, the complex functional connectivity observed between different brain networks reflects the intricate nature of creative thinking. To conclude, widespread activation of brain regions does not necessarily indicate superior creativity. Instead, optimal creative performance within constraints is achieved through an efficient utilization of association for generating innovative ideas, inhibition for suppressing unoriginal ideas, and decision-making to select the most creative idea.
dc.format.extent 108 bytes-
dc.format.mimetype text/html-
dc.relation (關聯) IBRO Neuroscience Reports, Vol.16, pp.550-559
dc.subject (關鍵詞) Association; Creative thinking; Decision-making; Inhibition; Orbital frontal cortex
dc.title (題名) Investigating the neural substrate variations between easy and challenging creative association tasks during product design within an fMRI scanner
dc.type (資料類型) article
dc.identifier.doi (DOI) 10.1016/j.ibneur.2024.03.006
dc.doi.uri (DOI) https://doi.org/10.1016/j.ibneur.2024.03.006