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題名 文化對於韓國文化之偶像化和商品購買意願的影響
How cultures affect the way people idolize K-Pop stars and the purchase intention of idol-related merchandises作者 陳梅霜
Thuong, Tran Mai貢獻者 蔡葵希
Christine Linda Cook
陳梅霜
Tran Mai Thuong關鍵詞 文化邏輯
偶像依戀
韓流
K-POP
購買意向
culture logics
idol attachment
Korean Wave
K-Pop
purchase intention日期 2024 上傳時間 1-Nov-2024 11:03:35 (UTC+8) 摘要 多年來，K-Pop 或韓流已成為一種全球現象，並對當代年輕人產生了巨大影響。韓流粉絲來自不同的文化背景，有著不同的生活方式、習慣和觀點等，這些文化會對各種行為產生不同的影響；本研究特別關注的是偶像周邊商品的購買意願。因此，本研究旨在透過檢視不同的文化背景（在本研究中被定義為 "東方 "和 "西方"）將如何影響偶像依戀的程度，從而豐富現有關於 K-Pop 偶像依戀研究的文獻。本研究旨在深入探討文化價值如何影響休閒/文化產品購買決策的理解。最後，本研究的結果也為企業制定新產品在多個地區市場的行銷策略提供了更多啟示，尤其是在文化產品的國際行銷方面。
K-Pop or Hallyu has been a global phenomenon for years and has had a massive impact on the youth of today. Korean Wave fans come from distinct cultural backgrounds with different lifestyles, habits, viewpoints, etc., and these cultures will have distinct effects on a variety of behaviors; of particular interest in this study is the purchase intention of idol-related goods. Therefore, this study aims to enrich extant literature on the study of K-Pop idol attachment by examining how different cultural backgrounds, operationalized in this study as “Eastern” and “Western”, will affect the level of idol attachment, which we propose will later lead to the purchase intention of idol-related products. This study aims to increase our understanding of how cultural values impact purchase-making decisions for leisure/cultural goods. 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國立政治大學
全球傳播與創新科技碩士學位學程
111ZM1022資料來源 http://thesis.lib.nccu.edu.tw/record/#G0111ZM1022 資料類型 thesis dc.contributor.advisor 蔡葵希 zh_TW dc.contributor.advisor Christine Linda Cook en_US dc.contributor.author (Authors) 陳梅霜 zh_TW dc.contributor.author (Authors) Tran Mai Thuong en_US dc.creator (作者) 陳梅霜 zh_TW dc.creator (作者) Thuong, Tran Mai en_US dc.date (日期) 2024 en_US dc.date.accessioned 1-Nov-2024 11:03:35 (UTC+8) - dc.date.available 1-Nov-2024 11:03:35 (UTC+8) - dc.date.issued (上傳時間) 1-Nov-2024 11:03:35 (UTC+8) - dc.identifier (Other Identifiers) G0111ZM1022 en_US dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/154202 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 全球傳播與創新科技碩士學位學程 zh_TW dc.description (描述) 111ZM1022 zh_TW dc.description.abstract (摘要) 多年來，K-Pop 或韓流已成為一種全球現象，並對當代年輕人產生了巨大影響。韓流粉絲來自不同的文化背景，有著不同的生活方式、習慣和觀點等，這些文化會對各種行為產生不同的影響；本研究特別關注的是偶像周邊商品的購買意願。因此，本研究旨在透過檢視不同的文化背景（在本研究中被定義為 "東方 "和 "西方"）將如何影響偶像依戀的程度，從而豐富現有關於 K-Pop 偶像依戀研究的文獻。本研究旨在深入探討文化價值如何影響休閒/文化產品購買決策的理解。最後，本研究的結果也為企業制定新產品在多個地區市場的行銷策略提供了更多啟示，尤其是在文化產品的國際行銷方面。 zh_TW dc.description.abstract (摘要) K-Pop or Hallyu has been a global phenomenon for years and has had a massive impact on the youth of today. Korean Wave fans come from distinct cultural backgrounds with different lifestyles, habits, viewpoints, etc., and these cultures will have distinct effects on a variety of behaviors; of particular interest in this study is the purchase intention of idol-related goods. Therefore, this study aims to enrich extant literature on the study of K-Pop idol attachment by examining how different cultural backgrounds, operationalized in this study as “Eastern” and “Western”, will affect the level of idol attachment, which we propose will later lead to the purchase intention of idol-related products. This study aims to increase our understanding of how cultural values impact purchase-making decisions for leisure/cultural goods. Lastly, the result of this study also contributes more insights for businesses developing marketing strategies for new products in multiple regional markets, particularly in the case of international marketing of cultural products. en_US dc.description.tableofcontents 1. Introduction 1 2. Theoretical Background 3 2.1. Celebrity Endorsement and Idol Attachment 3 2.1.1. Celebrity Endorsement 3 2.1.2. Idol Attachment 4 2.2. Defining Consumers’ Culture 5 2.1.1. Cultural Logics 5 2.1.2. Self-Construal 8 2.3. Purchase Intention 9 2.4. Toxic Masculinity and K-Pop 11 3. Methodology 15 3.1. Participants 15 3.2. Procedure 16 3.3. Materials 17 4. Results 19 5. Discussion 26 6. Theoretical and Practical Implications 28 7. Limitations and Future Directions 30 8. References 32 9. Appendix A 53 zh_TW dc.format.extent 786826 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0111ZM1022 en_US dc.subject (關鍵詞) 文化邏輯 zh_TW dc.subject (關鍵詞) 偶像依戀 zh_TW dc.subject (關鍵詞) 韓流 zh_TW dc.subject (關鍵詞) K-POP zh_TW dc.subject (關鍵詞) 購買意向 zh_TW dc.subject (關鍵詞) culture logics en_US dc.subject (關鍵詞) idol attachment en_US dc.subject (關鍵詞) Korean Wave en_US dc.subject (關鍵詞) K-Pop en_US dc.subject (關鍵詞) purchase intention en_US dc.title (題名) 文化對於韓國文化之偶像化和商品購買意願的影響 zh_TW dc.title (題名) How cultures affect the way people idolize K-Pop stars and the purchase intention of idol-related merchandises en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) Aaker, J. L. (2000). Accessibility or diagnosticity? disentangling the influence of culture on persuasion processes and attitudes. Journal of Consumer Research, 26(4), 340–357. https://doi.org/10.1086/209567 Adam, E. B. (1983). Korea Guide: A Climpse of Korea’s cultural legacy. 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