| dc.contributor | 企管系 | |
| dc.creator (作者) | 樓永堅 | |
| dc.creator (作者) | Lou, Yung-Chien;Chang, Joseph W. | |
| dc.date (日期) | 2024-02 | |
| dc.date.accessioned | 26-Dec-2024 13:26:28 (UTC+8) | - |
| dc.date.available | 26-Dec-2024 13:26:28 (UTC+8) | - |
| dc.date.issued (上傳時間) | 26-Dec-2024 13:26:28 (UTC+8) | - |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/154902 | - |
| dc.format.extent | 38255113 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation (關聯) | 2024 AMA Winter Academic Conference, American Marketing Conference | |
| dc.subject (關鍵詞) | brand diversity; brand similarity; brand evaluation; broad brand; narrow brand | |
| dc.title (題名) | Brand Diversity and Similarity Effects on Brand Perceptions | |
| dc.type (資料類型) | conference | |
