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題名 從穀物到杯中物：探討消費者對威士忌永續性的認知與態度
From Grain to Glass: Evaluating Consumer Awareness and Attitudes towards Sustainability in Whisky
作者 胡維榛
Hu, Wei-Chen
貢獻者 吳文傑
Wu, Wen-Chieh
胡維榛
Hu, Wei-Chen
關鍵詞 永續發展
消費者行為
威士忌
烈酒產業
Sustainability
Consumer Awareness
Whisky
Spirits industry
日期 2024
上傳時間 4-Feb-2025 15:36:42 (UTC+8)
摘要 此篇研究探討了消費者對威士忌酒業中永續發展的認知和態度，透過量化問卷調查和質化訪談的結合，探討永續發展與不同類別飲料與酒類飲料消費者的購買決策中的相關性，尤其是威士忌消費者。研究結果顯示，雖然永續發展越來越受到重視，但消費者對行業內永續發展實踐的了解仍存在顯著差距。問卷分析揭示了針對不同品類對永續發展的考慮程度存在顯著差異，其中快速消費品和其他酒類飲料優先於威士忌。結論建議更有效地將永續發展的概念融入威士忌品牌中，可以提高其對消費者的重要性，強調需要量身定制的永續溝通策略。
This study explores consumer awareness and attitudes toward sustainability in the whisky industry through a combination of surveys and interviews, the research evaluates how sustainability is related in purchasing decisions across different categories among alcohol beverage consumers, especially whisky consumers. The findings reveal that while sustainability is increasingly valued, significant gaps exist in consumer knowledge of sustainable practices within the industry. Questionnaire analysis reveals significant differences in sustainability considerations across these categories, with FMCG and other beverages prioritized over whisky. The conclusion suggests that integrating sustainability more effectively into whisky branding could enhance its importance to consumers, emphasizing the need for tailored sustainability communication strategies.
參考文獻 Statista. (2023). Global Spirits Market Report Mordor Intelligence. (2023). Spirits Market – Growth, Trends, and Forecasts IWSR. (2023). Global Alcohol rends Report Euromonitor International. (2023). Alcoholic Drinks in 2023 Deloitte. (2023). Consumer Products Industry Outlook Smith, J. (2023). The History and Varieties of Whisky. Journal of Beverage Studies, 3 Dabija, D., Nastase, C.-E., Chetrariu, A., & Dabija, A. (2024). Multi-Criteria Analysis in Circular Economy Principles: Using AHP Model for Risk Assessment in Sustainable Whisky Production. Computation, 12(10), 206. https://doi.org/10.3390/computation12100206 Früh, W. (2021). Sustainable Whisky Production: Carbon Footprint Reduction Strategies. Renewable Energy and Power Quality Journal, 25(3), 45-80. Reichheld, A., Peto, J., & Ritthaler, C. (2023). Research: Consumers’ Sustainability Demands Are Rising. Harvard Business Review Smith, J. (2020). Impact of Online Pedagogical Feedback on Academic Performance: A Comparative Study. Journal of Educational Psychology, 15, 123-136. Jones, P., & Comfort, D. (2019). A Commentary on the Localisation of the Sustainable Development Goals. Journal of Public Affairs. https://doi.org/10.1002/pa.1943 Harris, J. (2021). Sustainability Initiatives in the FMCG Industry. World Branding Forum. https://brandingforum.org/featured/sustainability-initiatives-for-fmcg/ Kantar. (2023). Sustainability could bring $382 billion to FMCG brands. https://www.kantar.com/inspiration/fmcg/sustainability-could-bring-382-billion-to-fmcg-brands Maersk. (2023). Opportunities and challenges in integrating sustainability into FMCG supply chains. https://www.maersk.com/news/articles/2023/10/27/opportunities-and-challenges-in-integrating-sustainability-into-fmcg-supply-chains Nguyen, T., & Parker, L. (2022). Consumer Loyalty and Sustainable Practices. Journal of Marketing Research, 34(2), 45-60. Unilever. (2020). Towards a Circular Economy for Plastics. https://www.unilever.com/sustainability/plastics/ Unilever. (2024). How We’re Aiming for Greater Impact with Updated Plastic Goals. https://www.unilever.com/news/news-search/2024/how-were-aiming-for-greater-impact-with-updated-plastic-goals/ Deloitte. (2021). Shifting Sands: Are Consumers Still Embracing Sustainability? https://www2.deloitte.com/global/en/insights/topics/strategy/consumer-sustainability-topics.html Economist Impact. (2022). Sustainable Supply Chains: Why Placing Workers at the Core of their Strategy Drives Higher Performance. https://impact.economist.com/sustainability/sustainable-supply-chains-report Clark, J., & Brown, M. (2022). Sustainable Ingredients: A Growing Trend in the Beverage Industry. International Journal of Food and Beverage Research, 3(2), 15772. Coca-Cola European Partners. (2020). Our Sustainability Action Plan. https://www.cokecce.com/sustainability/our-commitments Danone. (2022). Innovative Plant-Based Bottles. https://www.danone.com/impact/planet/packaging-circularity.html Früh, A. (2021). Sustainability in the Beverage Industry: A Research Agenda from the Demand Side. 13(1), 186. https://doi.org/10.3390/su13010186 Nestlé Waters. (2021). Achieving Zero Environmental Impact. https://www.nestle-waters.com/environmental-sustainability Nielsen. (2019). Sustainable Shoppers: Buy the Change They Wish to See in the World. https://www.nielsen.com/us/en/insights/report/2019/sustainable-shoppers-buy-the-change-they-wish-to-see-in-the-world/ PepsiCo. (2021). Sustainable Agriculture. https://www.pepsico.com/sustainability/agriculture White, T. (2023). Improving Energy Efficiency in the Food and Beverage Industry. Energy Efficiency Movement. SWA. (2021). Sustainability in the Scotch Whisky Industry. https://www.scotch-whisky.org.uk/industry-insights/sustainability/ Distill Ventures. (2021). Sustainability in the Whisky Industry. https://www.distillventures.com/article/sustainability-in-the-whisky-industry/ Strath. (2021). Balmenach Distillery Case Study. https://www.esru.strath.ac.uk/EandE/Web_sites/10-11/Whisky/downloads/case_study.pdf Joosten, H., & Clarke, D. (2002). Wise Use of Mires and Peatlands: Background and Principles Including a Framework for Decision-making. International Mire Conservation Group and International Peat Society. Bain, C., Bonn, A., Stoneman, R., Chapman, S., Coupar, A., Evans, M., ... & Thompson, D. B. A. (2011). IUCN UK Commission of Inquiry on Peatlands. IUCN UK Peatland Programme. Power Technology. (2024). Green whisky: The distilleries turning to hydrogen for net zero in Scotland. https://www.sdi.co.uk/news/green-whisky-the-distilleries-turning-to-hydrogen-for-net-zero-in-scotland Distill Ventures. (2021). Energy Efficiency and Cost Saving Opportunities for Distilleries. https://portal.ct.gov/-/media/deep/p2/business_industry/breweries/distilleries_guide_final-20220202_508.pdf Strath. (2021). Balmenach Distillery Case Study. https://www.esru.strath.ac.uk/EandE/Web_sites/10-11/Whisky/downloads/case_study.pdf Power Technology. (2024). Green whisky: The distilleries turning to hydrogen for net zero in Scotland. https://www.sdi.co.uk/news/green-whisky-the-distilleries-turning-to-hydrogen-for-net-zero-in-scotland Glenfiddich. (2021). Sustainability press release. https://www.glenfiddich.com/uk/general/sustainability-press-release/ VinePair. (2021). Glenfiddich Distilleries to Fuel Trucks With Whisky Waste In Sustainability Push. https://vinepair.com/booze-news/glenfiddich-whisky-sustainable/ Campaigns of the World. (2021). Glenfiddich turning whiskey waste into green biogas. https://campaignsoftheworld.com/news/glenfiddich-fleet-on-green-biogas/ Diageo. (2024). Diageo launches first 70cl paper-based bottle on-trade trial for Johnnie Walker. https://www.diageo.com/~/media/Files/D/Diageo-V2/Diageo-Corp/press-release/2024/diageo-launches-first-70cl-paper-based-bottle-on-trade-trial-for-johnnie-walker.pdf Diageo. (2024). Packaging | Grain-to-glass sustainability. https://www.diageo.com/en/esg/sustainability/packaging Stafford, J.V. (Ed.). (2023). Precision Agriculture '23. European Conference on Precision Agriculture. DOI: 10.1007/978-3-030-89472-4, 45-46. Downes, S. (2024). How Diageo is Defying Logic with Paper Baileys Bottles. Sustainability Magazine, 37-39. https://sustainabilitymag.com/articles/how-diageo-is-defying-logic-with-paper-baileys-bottles Malczewski, K. (2024). How can luxury spirits be sustainable? The Spirits Business, 29-30. Hurley, F. (2024). Scotch Whisky Sector Faces Export Decline Amid Rising Duties and Tariffs. The Financial Analyst. https://thefinancialanalyst.net/2024/11/14/scotch-whisky-sector-faces-export-decline-amid-rising-duties-and-tariffs/ Früh, Wolf. (2021). Reducing the carbon footprint of Whisky production through the use of a battery and heat storage alongside renewable generation. Renewable Energy and Power Quality Journal. 29-32. Vintre Møller. (2023). Local sustainable whisky production. EU CAP Network Good Practice Report. Rosemary Gallagher. (2024). Whisky: Evolving industry looks to better environment. The Scotsman. Camilleri, M. A., Cricelli, L., Mauriello, R., & Strazzullo, S. (2023). Consumer Perceptions of Sustainable Products: A Systematic Literature Review. Sustainability, 15(11), 8923. Reichheld, A., Peto, J., & Ritthaler, C. (2023). Research: Consumers’ Sustainability Demands Are Rising. Harvard Business Review. Šostar, M., & Ristanović, V. (2024). Evaluating Consumer Preferences for Sustainable Products: A Comparative Study Across Five Countries. World, 5(4), 1248-1266. Environmental Protection Administration (EPA) Taiwan. (2023). Annual Report on Environmental Protection. Retrieved from EPA Taiwan Taiwan Bureau of Energy. (2024). Renewable Energy Projects and Goals. Council of Agriculture, Executive Yuan. (2024). Sustainable Agriculture Programs. Hsu, C., Lin, P., & Chang, T. (2023). Green Manufacturing in Taiwan’s Electronics Industry. Journal of Industrial Sustainability, 14(2), 134-150. Chou, W., & Lin, M. (2023). Consumer Awareness and Preferences for Sustainable Products in Taiwan. Journal of Consumer Studies, 17(3), 78-95. Corporate Sustainability Report Taiwan. (2024). Corporate Social Responsibility and Sustainability. Retrieved from CSR Taiwan Wang, Y., & Lin, S. (2023). Taiwanese Whisky: From Craft to International Recognition. International Journal of Beverage Research, 7(3), 54-67. Kavalan Distillery. (n.d.). Sustainability at Kavalan. https://www.kavalanwhisky.com/zh-tw/intro.php?ref=aW5kZXgucGhw Taiwan Tobacco and Liquor Corporation (TTL). (n.d.). Nantou Distillery and Sustainability. https://www.ttl.com.tw/ Taiwan Green Trade Project Office. (2023). Taiwan’s Path to Net Zero: Industrial Transformation and Green Energy. https://www.greentrade.org.tw/ Taiwan Environmental Protection Administration (EPA). (2023). Water Resource Management Policies. https://www.moenv.gov.tw/
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
110933012
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0110933012
資料類型 thesis
dc.contributor.advisor 吳文傑zh_TW
dc.contributor.advisor Wu, Wen-Chiehen_US
dc.contributor.author (Authors) 胡維榛zh_TW
dc.contributor.author (Authors) Hu, Wei-Chenen_US
dc.creator (作者) 胡維榛zh_TW
dc.creator (作者) Hu, Wei-Chenen_US
dc.date (日期) 2024en_US
dc.date.accessioned 4-Feb-2025 15:36:42 (UTC+8)-
dc.date.available 4-Feb-2025 15:36:42 (UTC+8)-
dc.date.issued (上傳時間) 4-Feb-2025 15:36:42 (UTC+8)-
dc.identifier (Other Identifiers) G0110933012en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/155426-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 110933012zh_TW
dc.description.abstract (摘要) 此篇研究探討了消費者對威士忌酒業中永續發展的認知和態度，透過量化問卷調查和質化訪談的結合，探討永續發展與不同類別飲料與酒類飲料消費者的購買決策中的相關性，尤其是威士忌消費者。研究結果顯示，雖然永續發展越來越受到重視，但消費者對行業內永續發展實踐的了解仍存在顯著差距。問卷分析揭示了針對不同品類對永續發展的考慮程度存在顯著差異，其中快速消費品和其他酒類飲料優先於威士忌。結論建議更有效地將永續發展的概念融入威士忌品牌中，可以提高其對消費者的重要性，強調需要量身定制的永續溝通策略。zh_TW
dc.description.abstract (摘要) This study explores consumer awareness and attitudes toward sustainability in the whisky industry through a combination of surveys and interviews, the research evaluates how sustainability is related in purchasing decisions across different categories among alcohol beverage consumers, especially whisky consumers. The findings reveal that while sustainability is increasingly valued, significant gaps exist in consumer knowledge of sustainable practices within the industry. Questionnaire analysis reveals significant differences in sustainability considerations across these categories, with FMCG and other beverages prioritized over whisky. The conclusion suggests that integrating sustainability more effectively into whisky branding could enhance its importance to consumers, emphasizing the need for tailored sustainability communication strategies.en_US
dc.description.tableofcontents 1. Chapter 1: Introduction 1 1.1. The purpose of the Research 1 1.2. Background and Context of Spirits Industry 3 1.3. Background and Context of Whisky and the Market 3 1.4. The Relevancy between Sustainability Development and the Whisky Distillery Industry 4 2. Chapter 2: Literature Review 6 2.1. The Growing Importance of Sustainability Development 6 2.1.1 Sustainability Development in Fast-Moved Consuming Goods Industry 7 2.1.2 Sustainability Development in Beverage Industry 8 2.2. Sustainability Development in Whisky Industry 10 2.2.1 Sustainable Sourcing of Ingredients 11 2.2.2 Energy Efficiency in Whisky Production 13 2.2.3 Waste Management and Circular Economy Practices 15 2.2.4 Sustainable Packaging Innovations 16 2.3. Challenges for Whisky Distilleries’ Sustainability Development 18 2.3.1 Technological Challenges 19 2.3.2 Financial and Economic Challenges 20 2.3.3 Regulatory and Policy Challenges 21 2.3.4 Supply Chain Challenges 23 2.3.5 Social Challenges 24 2.4. Sustainability Development in Distilleries in Taiwan 25 2.4.1 Current Sustainability Development in Taiwan 25 2.4.2 Taiwan’s Whisky Industry Market and Current Status 26 2.4.3 Sustainable Development in Taiwan’s Whisky Industry 28 3. Chapter 3: Methodology 31 3.1. Research Design 31 3.2. Sampling and Data Collection 31 3.3. Survey Instrument 32 4. Chapter 4: Analysis of Research Results 33 4.1. Descriptive Analysis of Respondent Demographics 33 4.1.1 Age Distribution 34 4.1.2 Physical Gender Distribution 35 4.1.3 Education Level Distribution 36 4.1.4 Income Level Distribution 37 4.1.5 Drinking Frequency and Units Distribution 38 4.2. Analysis of Consumer Awareness and Attitudes toward Sustainability 40 4.2.1 Descriptive Analysis on Sustainability Awareness 42 4.2.2 Descriptive Analysis on Sustainability Attitudes 45 4.2.3 Relationship Between Whisky Consumption and Sustainability Awareness 51 4.2.4 Relationship Between Whisky Consumption and Sustainability Attitude 53 4.3. Comparative Analysis: Whisky and Other Categories 55 4.3.1 Importance of Sustainability Towards Consumer Across Product Categories 56 4.3.2 Consideration of Sustainability During Purchase Across Product Categories 57 4.4. Qualitative Insights 58 4.5. Implications 62 4.5.1 Theoretical Implications 62 4.5.2 Practical Implications 63 4.6. Limitations of the Analysis 66 5. Chapter 5: Conclusion 67 Reference 69 Appendix 76zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0110933012en_US
dc.subject (關鍵詞) 永續發展zh_TW
dc.subject (關鍵詞) 消費者行為zh_TW
dc.subject (關鍵詞) 威士忌zh_TW
dc.subject (關鍵詞) 烈酒產業zh_TW
dc.subject (關鍵詞) Sustainabilityen_US
dc.subject (關鍵詞) Consumer Awarenessen_US
dc.subject (關鍵詞) Whiskyen_US
dc.subject (關鍵詞) Spirits industryen_US
dc.title (題名) 從穀物到杯中物：探討消費者對威士忌永續性的認知與態度zh_TW
dc.title (題名) From Grain to Glass: Evaluating Consumer Awareness and Attitudes towards Sustainability in Whiskyen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) Statista. (2023). Global Spirits Market Report Mordor Intelligence. (2023). Spirits Market – Growth, Trends, and Forecasts IWSR. (2023). Global Alcohol rends Report Euromonitor International. (2023). Alcoholic Drinks in 2023 Deloitte. (2023). Consumer Products Industry Outlook Smith, J. (2023). The History and Varieties of Whisky. Journal of Beverage Studies, 3 Dabija, D., Nastase, C.-E., Chetrariu, A., & Dabija, A. (2024). Multi-Criteria Analysis in Circular Economy Principles: Using AHP Model for Risk Assessment in Sustainable Whisky Production. Computation, 12(10), 206. https://doi.org/10.3390/computation12100206 Früh, W. (2021). Sustainable Whisky Production: Carbon Footprint Reduction Strategies. Renewable Energy and Power Quality Journal, 25(3), 45-80. Reichheld, A., Peto, J., & Ritthaler, C. (2023). Research: Consumers’ Sustainability Demands Are Rising. Harvard Business Review Smith, J. (2020). Impact of Online Pedagogical Feedback on Academic Performance: A Comparative Study. Journal of Educational Psychology, 15, 123-136. Jones, P., & Comfort, D. (2019). A Commentary on the Localisation of the Sustainable Development Goals. Journal of Public Affairs. https://doi.org/10.1002/pa.1943 Harris, J. (2021). Sustainability Initiatives in the FMCG Industry. World Branding Forum. https://brandingforum.org/featured/sustainability-initiatives-for-fmcg/ Kantar. (2023). Sustainability could bring $382 billion to FMCG brands. https://www.kantar.com/inspiration/fmcg/sustainability-could-bring-382-billion-to-fmcg-brands Maersk. (2023). Opportunities and challenges in integrating sustainability into FMCG supply chains. https://www.maersk.com/news/articles/2023/10/27/opportunities-and-challenges-in-integrating-sustainability-into-fmcg-supply-chains Nguyen, T., & Parker, L. (2022). Consumer Loyalty and Sustainable Practices. Journal of Marketing Research, 34(2), 45-60. Unilever. (2020). Towards a Circular Economy for Plastics. https://www.unilever.com/sustainability/plastics/ Unilever. (2024). How We’re Aiming for Greater Impact with Updated Plastic Goals. https://www.unilever.com/news/news-search/2024/how-were-aiming-for-greater-impact-with-updated-plastic-goals/ Deloitte. (2021). Shifting Sands: Are Consumers Still Embracing Sustainability? https://www2.deloitte.com/global/en/insights/topics/strategy/consumer-sustainability-topics.html Economist Impact. (2022). Sustainable Supply Chains: Why Placing Workers at the Core of their Strategy Drives Higher Performance. https://impact.economist.com/sustainability/sustainable-supply-chains-report Clark, J., & Brown, M. (2022). Sustainable Ingredients: A Growing Trend in the Beverage Industry. International Journal of Food and Beverage Research, 3(2), 15772. Coca-Cola European Partners. (2020). Our Sustainability Action Plan. https://www.cokecce.com/sustainability/our-commitments Danone. (2022). Innovative Plant-Based Bottles. https://www.danone.com/impact/planet/packaging-circularity.html Früh, A. (2021). Sustainability in the Beverage Industry: A Research Agenda from the Demand Side. 13(1), 186. https://doi.org/10.3390/su13010186 Nestlé Waters. (2021). Achieving Zero Environmental Impact. https://www.nestle-waters.com/environmental-sustainability Nielsen. (2019). Sustainable Shoppers: Buy the Change They Wish to See in the World. https://www.nielsen.com/us/en/insights/report/2019/sustainable-shoppers-buy-the-change-they-wish-to-see-in-the-world/ PepsiCo. (2021). Sustainable Agriculture. https://www.pepsico.com/sustainability/agriculture White, T. (2023). Improving Energy Efficiency in the Food and Beverage Industry. Energy Efficiency Movement. SWA. (2021). Sustainability in the Scotch Whisky Industry. https://www.scotch-whisky.org.uk/industry-insights/sustainability/ Distill Ventures. (2021). Sustainability in the Whisky Industry. https://www.distillventures.com/article/sustainability-in-the-whisky-industry/ Strath. (2021). Balmenach Distillery Case Study. https://www.esru.strath.ac.uk/EandE/Web_sites/10-11/Whisky/downloads/case_study.pdf Joosten, H., & Clarke, D. (2002). Wise Use of Mires and Peatlands: Background and Principles Including a Framework for Decision-making. International Mire Conservation Group and International Peat Society. Bain, C., Bonn, A., Stoneman, R., Chapman, S., Coupar, A., Evans, M., ... & Thompson, D. B. A. (2011). IUCN UK Commission of Inquiry on Peatlands. IUCN UK Peatland Programme. Power Technology. (2024). Green whisky: The distilleries turning to hydrogen for net zero in Scotland. https://www.sdi.co.uk/news/green-whisky-the-distilleries-turning-to-hydrogen-for-net-zero-in-scotland Distill Ventures. (2021). Energy Efficiency and Cost Saving Opportunities for Distilleries. https://portal.ct.gov/-/media/deep/p2/business_industry/breweries/distilleries_guide_final-20220202_508.pdf Strath. (2021). Balmenach Distillery Case Study. https://www.esru.strath.ac.uk/EandE/Web_sites/10-11/Whisky/downloads/case_study.pdf Power Technology. (2024). Green whisky: The distilleries turning to hydrogen for net zero in Scotland. https://www.sdi.co.uk/news/green-whisky-the-distilleries-turning-to-hydrogen-for-net-zero-in-scotland Glenfiddich. (2021). Sustainability press release. https://www.glenfiddich.com/uk/general/sustainability-press-release/ VinePair. (2021). Glenfiddich Distilleries to Fuel Trucks With Whisky Waste In Sustainability Push. https://vinepair.com/booze-news/glenfiddich-whisky-sustainable/ Campaigns of the World. (2021). Glenfiddich turning whiskey waste into green biogas. https://campaignsoftheworld.com/news/glenfiddich-fleet-on-green-biogas/ Diageo. (2024). Diageo launches first 70cl paper-based bottle on-trade trial for Johnnie Walker. https://www.diageo.com/~/media/Files/D/Diageo-V2/Diageo-Corp/press-release/2024/diageo-launches-first-70cl-paper-based-bottle-on-trade-trial-for-johnnie-walker.pdf Diageo. (2024). Packaging | Grain-to-glass sustainability. https://www.diageo.com/en/esg/sustainability/packaging Stafford, J.V. (Ed.). (2023). Precision Agriculture '23. European Conference on Precision Agriculture. DOI: 10.1007/978-3-030-89472-4, 45-46. Downes, S. (2024). How Diageo is Defying Logic with Paper Baileys Bottles. Sustainability Magazine, 37-39. https://sustainabilitymag.com/articles/how-diageo-is-defying-logic-with-paper-baileys-bottles Malczewski, K. (2024). How can luxury spirits be sustainable? The Spirits Business, 29-30. Hurley, F. (2024). Scotch Whisky Sector Faces Export Decline Amid Rising Duties and Tariffs. 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