| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Wen-Chieh | en_US |
| dc.contributor.author (Authors) | 謝呈瑞 | zh_TW |
| dc.contributor.author (Authors) | Hsieh, Chen-Jui | en_US |
| dc.creator (作者) | 謝呈瑞 | zh_TW |
| dc.creator (作者) | Hsieh, Chen-Jui | en_US |
| dc.date (日期) | 2025 | en_US |
| dc.date.accessioned | 4-Feb-2025 15:36:43 (UTC+8) | - |
| dc.date.available | 4-Feb-2025 15:36:43 (UTC+8) | - |
| dc.date.issued (上傳時間) | 4-Feb-2025 15:36:43 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0110933028 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/155427 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 110933028 | zh_TW |
| dc.description.abstract (摘要) | Effi Charger是一家總部位於台灣的電動車充電樁公司，專門生產交流和直流充電樁，目標市場為歐盟和美國的 B2B 業務。隨著電動車應用的快速成長，市場對高品質、高成本效益的充電解決方案的需求與日俱增。憑藉台灣在先進製造、供應鏈穩定性、電力電子產業人才及地緣政治定位等方面的優勢，該公司的目標是在競爭中成為低成本中國供應商的有利替代者，尤其是在全球電動車及電動車充電樁產業去中化的趨勢下。
透過 PEST、波特五力、SWOT 及 STP 分析，本提案找出市場成長、政府激勵措施及品質差異化的機會，同時解決競爭激烈及品牌知名度有限等挑戰。本策略著重於符合領先技術、具競爭力的價格，以及建立穩固的當地合作夥伴關係。本提案勾勒出進入市場和長期成長的路線圖，將公司定位為全球電動車充電產業的競爭者。 | zh_TW |
| dc.description.abstract (摘要) | Effi Charger is a Taiwan-based EV charger company specializing in AC and DC chargers, targeting B2B business in the EU and US markets. With the rapid growth of EV adoption, the demand for high-quality, cost-effective charging solutions is increasing. Leveraging Taiwan’s strengths in advanced manufacturing, supply chain stability, talents in the power electronic industry, and geopolitical positioning, the company aims to compete as a favorable alternative to low-cost Chinese suppliers, especially amid the global trend of de-sinicization in EV and EV charger industry.
Through PEST, Porter’s Five Forces, SWOT and STP analyses, the proposal identifies opportunities in market growth, government incentives, and quality differentiation, while addressing challenges such as intense competition and limited brand recognition. The strategy focuses on compliance with leading technology, competitive pricing, and building robust local partnerships. This proposal outlines a roadmap for market entry and long-term growth, positioning the company as a competitive player in the global EV charging industry. | en_US |
| dc.description.tableofcontents | 1. Execute Summary 1
2. Company Introduction 3
2.1. Company Briefing 3
2.1.1. Business Opportunities 3
2.1.2. Name and Logo of the Business 4
2.1.3. Mission & Vision 4
2.1.4. Management Team 5
2.1.5. Goal of the Business 5
2.2. Effi Charger Product & Service Overview 6
2.2.1. EV Charger Background 6
2.2.2. AC Chargers Introduction 7
2.2.3. Effi Charger’s AC Charger Product Portfolio 9
2.2.4. DC Chargers Introduction 11
2.2.5. Effi Charger’s DC Charger Product Portfolio 13
2.2.6. Effi Charger’s Service: 15
2.3. Key to Success 17
2.3.1. AC Charger Criteria 17
2.3.2. DC Charger Criteria: 19
2.4. Business Flying Wheel 24
3. Industry Analysis 26
3.1. Global EV Industry Introduction 26
3.2. Global EV Charger Industry Introduction 28
3.2.1. EV Charger Application Segment 28
3.2.2. Key Drivers of Growth 30
3.2.3. Regional Status of the EV Charger Industry 31
3.2.4. Global Challenges and Opportunities 34
3.2.5. Conclusion 34
3.3. PEST Analysis 34
3.3.1. Political Factors 35
3.3.2. Economic Factors 39
3.3.3. Social Factors 40
3.3.4. Technological Factors 41
3.3.5. Conclusion 43
3.4. Porter’s Five Forces Analysis 45
3.4.1. Threat of New Entrants 45
3.4.2. Bargaining Power of Suppliers 47
3.4.3. Bargaining Power of Buyers 49
3.4.4. Threat of Substitutes 49
3.4.5. Competitive Rivalry 52
3.4.6. Summary of Global Industry Analysis 53
4. Target Market Analysis & Plan: AC Charger 56
4.1. AC Charger Market 56
4.2. SWOT Analysis for AC Chargers 59
4.2.1. Strengths 59
4.2.2. Weaknesses 61
4.2.3. Opportunities 61
4.2.4. Threats 62
4.2.5. Summary of Strategic Recommendations for AC Chargers 63
4.3. STP Analysis for AC Chargers 65
4.3.1. Segmentation 65
4.3.2. Targeting 67
4.3.3. Positioning 69
5. Target Market Analysis & Plan: DC Charger 71
5.1. DC Charger Market 71
5.2. SWOT Analysis for DC Chargers 74
5.2.1. Strengths 74
5.2.2. Weaknesses 75
5.2.3. Opportunities 76
5.2.4. Threats 77
5.2.5. Summary of Strategic Recommendations for DC Chargers 78
5.3. STP Analysis for DC Chargers 81
5.3.1. Segmentation 81
5.3.2. Targeting 82
5.3.3 Positioning 85
6. Synergy of AC and DC Chargers 87
6.1. Supply Chain Management Synergies 87
6.2. Customer Synergies 87
6.3. After-Sales Service Synergies 88
6.4. Equipment and R&D Synergies 88
6.5. Sales Channel Synergies 89
6.6. Cost and Operational Efficiency Synergies 89
6.7. Strategic Synergies 89
6.8. Conclusion 90
7. Operational Plan 91
7.1 Execution Strategy 91
7.2 Equipment Setup 92
7.3 After-Service Team and Process Build Up 93
7.3.1. Service Team Development Plan 93
7.3.2. After-Service Process Build Up 93
7.4 Supply Chain Selection 95
7.5 Product Development Roadmap 97
7.6 Market Entry Strategy 100
7.6.1. Key Focus Customers: 100
7.6.2 Entry Strategy 102
7.6.3. Product Deployment and Revenue Forecast 103
8. Management Team 106
8.1 Organization Structure 106
8.2 Key Member Backgrounds 107
9. Financial Analysis 109
9.1 Assumptions 109
9.1.1. Initial Capital Requirements 109
9.1.2. Capital Investment 111
9.1.3. Revenue 111
9.1.4. Cost of Goods Sold 113
9.1.5. Operating Expenses 114
9.1.6. Break Even Analysis 116
9.1.7. Depreciation and Amortization (D&A) 116
9.2. Forecasted Income Statement 117
Reference: 120 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0110933028 | en_US |
| dc.subject (關鍵詞) | 電動車 | zh_TW |
| dc.subject (關鍵詞) | 電動車充電樁 | zh_TW |
| dc.subject (關鍵詞) | 交流充電樁 | zh_TW |
| dc.subject (關鍵詞) | 直流充電樁 | zh_TW |
| dc.subject (關鍵詞) | 去中化 | zh_TW |
| dc.subject (關鍵詞) | EV | en_US |
| dc.subject (關鍵詞) | EV Charger | en_US |
| dc.subject (關鍵詞) | AC Charger | en_US |
| dc.subject (關鍵詞) | DC Charger | en_US |
| dc.subject (關鍵詞) | de-sinicization | en_US |
| dc.title (題名) | 電動車充電樁公司商業企劃書 | zh_TW |
| dc.title (題名) | A Business Plan for EV Charger Company | en_US |
| dc.type (資料類型) | thesis | en_US |
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