| dc.contributor.advisor | 徐愛恩 | zh_TW |
| dc.contributor.advisor | Stephanie Tsui | en_US |
| dc.contributor.author (Authors) | 李京任 | zh_TW |
| dc.contributor.author (Authors) | Jeffrey C.J Lee | en_US |
| dc.creator (作者) | 李京任 | zh_TW |
| dc.creator (作者) | Lee, Jeffrey C.J | en_US |
| dc.date (日期) | 2025 | en_US |
| dc.date.accessioned | 4-Feb-2025 15:37:08 (UTC+8) | - |
| dc.date.available | 4-Feb-2025 15:37:08 (UTC+8) | - |
| dc.date.issued (上傳時間) | 4-Feb-2025 15:37:08 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0112933029 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/155430 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 112933029 | zh_TW |
| dc.description.abstract (摘要) | 這份商業營運計劃書說明了一套新的 QR Code 系統，目的是取代傳統的條碼，改善產品追蹤能力。近期像台灣的蘇丹紅事件，凸顯了提升追蹤技術的重要性。傳統條碼無法顯示產品來源或進口時間等細節，而新的 QR Code 系統能解決這些問題，讓使用者透過掃描即可獲得更多資訊。
這個系統特別有助於食品、藥品等商品的檢查，對政府、消費者和企業都有幫助。我們計劃用二維 QR Code 取代一維條碼，並利用 GS1 的全球標準，讓商店和醫療端更容易適應這項改變，提升供應鏈效率和透明度。
計劃書內容包含市場分析、商業模式和條碼平台設計，目的是讓這套 QR Code 系統順利推廣，增強產品的安全性和消費者信任。 | zh_TW |
| dc.description.abstract (摘要) | This business plan outlines the development and implementation of a new QR code system designed to replace traditional barcodes on all products. The need for improved product tracking has been highlighted by recent issues, such as the Sudan Red contamination in Taiwan, which demonstrated the importance of new tracking technology of product.
Traditional barcodes lack detailed information about a product's origin, import times, and other essential details. The design of the new QR code system addresses these limitations by improving comprehensive product data that can be accessed with a simple scan. This enhanced system benefits the government, consumers, and companies by enabling through product checks, especially for food, medicine, and other goods.
By replacing standard 12-digit one-dimensional (1D) barcodes with advanced two-dimensional (2D) QR codes, this project aims to provide standardized codes that meet the needs of supply chain industries and consumers. The GS1 global standard helps facilitate the transition from 1D to 2D barcodes at points of sale (POS) and points of care (POC), ensuring a more efficient and transparent supply chain process.
This business plan includes a comprehensive market analysis, business model, and barcode platform to ensure the successful adoption and integration of the new QR code system, ultimately enhancing product safety, transparency, and consumer trust. | en_US |
| dc.description.tableofcontents | Table of Contents
1. Executive Summary 1
1.1. Business Motivation 1
1.2. Mission 1
2. The Company 3
2.1. Company Introduction and Logo 3
2.2. Company Mission 4
2.3. Company Vision 4
2.4. Company Value 5
3. Market Analysis 6
3.1. Demand of 2D Barcode Transformation 6
3.2. International Trend 9
3.3. Taiwan’s Trend 11
4. Market Strategy 4PS 13
4.1. Product 13
4.2. Price 13
4.3. Place 13
4.4. Promotion 14
5. OKGS1 Platform 15
5.1. Platform Structure 15
5.2. Website Design 15
5.3. Structure of Backoffice 18
5.3.1 Login/ Register 18
5.3.2 Company Overview 20
5.3.3 Company Information Management 21
5.3.4 Product Management 23
5.3.5 Raw Material Management 29
5.3.6 QR Code Management 30
5.3.7 Staff/ User 32
6. Financial Planning 35
6.1. Assumptions 35
6.2. Capital Investment 36
6.3. Operating Expenses 37
6.4. Revenue 39
6.5. Forecasted Income Statement 40
6.6. Break Even Analysis 41
7. Conclusion 43
7.1. Key Findings 43
7.2. Future Plan 44
8. Reference 46 | zh_TW |
| dc.format.extent | 8524998 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0112933029 | en_US |
| dc.subject (關鍵詞) | 條碼 | zh_TW |
| dc.subject (關鍵詞) | 2D | zh_TW |
| dc.subject (關鍵詞) | 平台 | zh_TW |
| dc.subject (關鍵詞) | 技術 | zh_TW |
| dc.subject (關鍵詞) | 台灣 | zh_TW |
| dc.subject (關鍵詞) | QR Code | en_US |
| dc.subject (關鍵詞) | 2D Barcodes | en_US |
| dc.subject (關鍵詞) | Transparent | en_US |
| dc.subject (關鍵詞) | GS1 | en_US |
| dc.title (題名) | OKGS1平台 : 2D條碼技術在台灣之應用 | zh_TW |
| dc.title (題名) | OKGS1 Platform : Adoption of 2D Barcode Technology in Taiwan | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | European Union. (2024). Regulation (EU) 2024/1781 of the European Parliament and of the Council of 13 June 2024. EUR-Lex. Retrieved [Oct 26, 2024], from https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A32024R1781&qid=1724537742041
GS1 US. (n.d.). How product data influences shoppers. GS1 US. Retrieved [Oct 28, 2024], from https://www.gs1us.org/content/dam/gs1us/documents/who-we-are/about-us/How-Product-Data-Influences-Shoppers.pdf
GS1 US. (n.d.). Sunrise 2027. GS1 US. Retrieved [Oct 28, 2024], from https://www.gs1us.org/industries-and-insights/by-topic/sunrise-2027
U.S. Food and Drug Administration. (2024). FDA announces FSMA food traceability proposed rule: A major milestone in the new era of smarter food safety. FDA. Retrieved [Oct 28, 2024], from https://www.fda.gov/food/hfp-constituent-updates/fda-announces-fsma-food-traceability-proposed-rule-major-milestone-new-era-smarter-food-safety
Ministry of Economic Affairs, Taiwan. (2024). News update. Retrieved [Oct 28, 2024], from https://www.moea.gov.tw/MNS/populace/news/News.aspx?kind=1&menu_id=40&news_id=112750
GoDaddy. (n.d.). GoDaddy website. Retrieved [Oct 28, 2024], from https://tw.godaddy.com/?tmskey=sem_godaddy_brand
Amazon Web Services. (n.d.). AWS cloud hosting pricing. AWS. Retrieved [Oct 28, 2024], from https://aws.amazon.com/tw/pricing/
GS1. (n.d.). 2D Barcodes at Retail Point-of-Sale Implementation Guideline. Retrieved [Oct 28, 2024], from https://ref.gs1.org/guidelines/2d-in-retail/
Horizon Grand View Research. (n.d.). Global 2D barcode reader market. Retrieved [Dec 11, 2024], from https://grandviewresearch.com/horizon/outlook/2d-barcode-reader-market-size/global | zh_TW |
