| dc.contributor | 新聞學研究 | |
| dc.creator (作者) | 蔡依霖 | |
| dc.creator (作者) | Tsai, Yi-Lin | |
| dc.date (日期) | 2025-01 | |
| dc.date.accessioned | 11-Feb-2025 09:20:15 (UTC+8) | - |
| dc.date.available | 11-Feb-2025 09:20:15 (UTC+8) | - |
| dc.date.issued (上傳時間) | 11-Feb-2025 09:20:15 (UTC+8) | - |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/155616 | - |
| dc.description.abstract (摘要) | 本文重新解構Noelle-Neumann在沉默螺旋理論中的要素「準統計官能」（Quasi-Statistical Organ），將原本理論所處的媒介環境修正為當今多元的資訊環境，透過平臺的特性與介面展現的集體用戶表現（Aggregate User Representation）發展出更貼近批踢踢實業坊（PTT）使用者「鄉民」視角的資料蒐集途徑，並利用語料庫分析取徑萃取出能夠提取、預測意見氣候的探測語（Probes），藉此發展出能夠不先預設觀測範圍的意見氣候分析架構。
資料結果顯示，本文還原準統計官能的原理，利用介面的集體用戶表現與修正過後的「探測語」概念設計出可以持續更新的資料蒐集方式，並搭配自建語料庫分析的方式，能建立一個可持續更新探測語的分析架構，且實測以此架構找出的探測語確實能發揮預測意見氣候的效果。本文認為從介面與準統計官能的角度建立的意見氣候分析框架，將更能夠因應瞬息萬變的網路資訊環境，且探索過去預先劃定觀測範圍所不能觀測到的細微現象。 | |
| dc.description.abstract (摘要) | This paper revisits Noelle-Neumann’s Spiral of Silence theory, proposed in 1972, and identifies areas that need enhancement in the context of the contemporary information environment. By utilizing the Quasi-Statistical Organ from the theory, the study establishes a more suitable analytical framework for modern public opinion research. The following questions are explored. (1) How does the Quasi-Statistical Organ operate within the new media environment? (2) How can data be collected according to the logic of the Quasi-Statistical Organ? (3) Can observation methods designed based on the Quasi-Statistical Organ predict emerging popular topics?
The literature is divided into three sections: Theoretical Gaps Due to Changes in Media Environment, Social Cues in the New Media Environment, and New Research Approaches Combining New Media Opinion Climate and Corpus Methods. | |
| dc.format.extent | 2019855 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation (關聯) | 新聞學研究, 162, 97-155 | |
| dc.subject (關鍵詞) | 集體用戶表現; 意見氣候; 準統計官能; 語料庫分析 | |
| dc.subject (關鍵詞) | aggregate user representation; opinion climate; quasi-statistical organ; corpus analysis | |
| dc.title (題名) | 揭示多元資訊環境下的意見氣候分析新途徑 | |
| dc.title (題名) | Unveiling a New Approach to Opinion Climate Analysis in Diverse Information Environments | |
| dc.type (資料類型) | article | |
| dc.identifier.doi (DOI) | 10.30386/MCR.202501.0003 | |
| dc.doi.uri (DOI) | https://doi.org/10.30386/MCR.202501.0003 | |
