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| Title | Combating Brand Misinformation: A Case Study on Jade Kwan from a Signalling Perspective |
| Creator | 周致遠 Chou, Chih-Yuan;Au, Cheuk Hang (Allen);Ho, Kevin K.W. |
| Contributor | 資管系 |
| Key Words | Brand management; Misinformation; Social media; Case study; Online reputation |
| Date | 2024-12 |
| Date Issued | 12-Mar-2025 10:22:03 (UTC+8) |
| Summary | The rapid spread of misinformation on social media and digital platforms presents significant challenges for individuals, brands, and organisations, often resulting in severe and lasting reputational damage. This study examines the impact of online misinformation on brand management, focusing on non-political contexts. Using the case of Hong Kong singer Jade Kwan, who endured a decade-long struggle against misinformation following her early career successes, we explore strategies for addressing such challenges. By analysing Kwan's responses and their outcomes, we identify effective approaches to combat online brand misinformation, offering valuable insights for both individuals and brands. This study contributes to a broader understanding of the impact of misinformation on brand management, emphasising the importance of vigilant and proactive measures in an increasingly interconnected world. |
| Relation | Proceeding of the 29th Pre-ICIS DIGIT Workshop (DIGIT 2024), Association for Information Systems (AIS) |
| Type | conference |
| dc.contributor | 資管系 | |
| dc.creator (作者) | 周致遠 | |
| dc.creator (作者) | Chou, Chih-Yuan;Au, Cheuk Hang (Allen);Ho, Kevin K.W. | |
| dc.date (日期) | 2024-12 | |
| dc.date.accessioned | 12-Mar-2025 10:22:03 (UTC+8) | - |
| dc.date.available | 12-Mar-2025 10:22:03 (UTC+8) | - |
| dc.date.issued (上傳時間) | 12-Mar-2025 10:22:03 (UTC+8) | - |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/156147 | - |
| dc.description.abstract (摘要) | The rapid spread of misinformation on social media and digital platforms presents significant challenges for individuals, brands, and organisations, often resulting in severe and lasting reputational damage. This study examines the impact of online misinformation on brand management, focusing on non-political contexts. Using the case of Hong Kong singer Jade Kwan, who endured a decade-long struggle against misinformation following her early career successes, we explore strategies for addressing such challenges. By analysing Kwan's responses and their outcomes, we identify effective approaches to combat online brand misinformation, offering valuable insights for both individuals and brands. This study contributes to a broader understanding of the impact of misinformation on brand management, emphasising the importance of vigilant and proactive measures in an increasingly interconnected world. | |
| dc.format.extent | 102 bytes | - |
| dc.format.mimetype | text/html | - |
| dc.relation (關聯) | Proceeding of the 29th Pre-ICIS DIGIT Workshop (DIGIT 2024), Association for Information Systems (AIS) | |
| dc.subject (關鍵詞) | Brand management; Misinformation; Social media; Case study; Online reputation | |
| dc.title (題名) | Combating Brand Misinformation: A Case Study on Jade Kwan from a Signalling Perspective | |
| dc.type (資料類型) | conference |