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題名 臺灣免費市集的形成與演化：一個基於參與觀察的初探性研究
The Formation and Evolution of Really Really Free Markets in Taiwan：An exploratory study based on participant observation
作者 蘇華容
Su, Hua-Jung
貢獻者 黃兆年
Huang, Jaw-Nian
蘇華容
Su, Hua-Jung
關鍵詞 免費市集
集體行動
行動邏輯
永續發展
社會資本
Really Really Free Market
Collective Action
Action Logics
Sustainable Development
Social Capital
日期 2025
上傳時間 2-Jun-2025 14:30:10 (UTC+8)
摘要 常言道，天下沒有白吃的午餐，那麼標榜不用金錢、不用交換便能獲得物品的免費市集何以出現？如何在臺灣落地生根、遍地開花並延續至今？本研究透過參與觀察和深度訪談，深入了解臺灣免費市集中行動者之誘因與行動邏輯，以集體行動理論為基礎，探討其與臺灣免費市集之形成與演化機制的關聯，分析免費市集是基於何種社會和經濟脈絡、各行動者如何串聯資源，方得藉由集體行動的參與進而實現個人以及集體之價值與目標。 本研究結果發現，免費市集在臺灣的形成與演化，不僅受到人們的行動邏輯所影響，也與社群網絡與社會資本的累積密切相關。尤其免費市集的擴散是結果邏輯與適當性邏輯的動態過程，呈現出「以結果邏輯推動行動，但適當性邏輯隨之內化」的趨勢，雖然免費市集的擴散主要受到結果邏輯的驅動，但長期下來，其核心理念仍可能被行動者內化，在參與過程中產生適當性邏輯，由短期功利性動機轉向長期的價值認同，亦是免費市集得以持續運作的關鍵。 而臺灣免費市集的在地化特徵體現在對規則的偏好與依賴、對物品的執著，以及與環保永續概念有細微差異的道德價值。這些特質使得臺灣的免費市集具有獨特的發展樣貌，也在一定程度上反映了本地文化免費市集行動中的影響力。 最後本研究也為政府在永續發展政策上提供施政參考。免費市集作為一種倡議型的價值推廣活動，擴散的過程中仰賴結果邏輯的驅動，意即政府在政策的推行上可以透過工具性誘因的提供來促進適當性理念的推廣，此外，政府可從既有的村里、機構、組織著手，加強對這些半開放社群網絡的制度性支持，達到事半功倍的效果。
The adage "there is no such thing as a free lunch" raises questions about the existence of Really Really Free Markets (RRFM), which operate without monetary transactions or exchanges. This study investigates the origins, development, and persistence of RRFM in Taiwan through participant observation and in-depth interviews, focusing on the motivations and behavioral frameworks of the individuals involved. Utilizing collective action theory, the research analyzes the mechanisms that underpin the establishment and evolution of these markets, considering the socioeconomic contexts from which they arose and the ways in which participants coordinate resources to fulfill both individual and collective objectives through their engagement. The findings indicate that the emergence and progression of RRFM in Taiwan are shaped by individual action logics and the strong connections within community networks that foster social capital. Notably, the proliferation of RRFM is characterized by a dynamic interplay between consequential and appropriateness logics. Initially, the markets are primarily motivated by consequential logic; however, over time, participants internalize the core values of RRFM, transitioning from immediate utilitarian incentives to a deeper identification with long-term values, which is essential for the sustainability of these markets. The unique local characteristics of Taiwanese RRFM include a preference for and adherence to established rules, a strong attachment to material goods, and nuanced moral values that diverge slightly from broader concepts of environmental sustainability. These features contribute to a distinctive developmental path for Taiwanese RRFM, reflecting the influence of local cultural factors on collective action. In conclusion, this study offers policy recommendations for government initiatives aimed at sustainable development. Given that RRFM promotes values through advocacy primarily driven by consequential logic, the government could implement instrumental incentives to encourage the internalization of appropriateness logic. Furthermore, institutional support can be strengthened by leveraging existing community structures, organizations, and networks, thereby enhancing the effectiveness of policy outcomes through these semi-open community groups.
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描述 碩士
國立政治大學
國家發展研究所
110261009
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0110261009
資料類型 thesis
dc.contributor.advisor 黃兆年zh_TW
dc.contributor.advisor Huang, Jaw-Nianen_US
dc.contributor.author (Authors) 蘇華容zh_TW
dc.contributor.author (Authors) Su, Hua-Jungen_US
dc.creator (作者) 蘇華容zh_TW
dc.creator (作者) Su, Hua-Jungen_US
dc.date (日期) 2025en_US
dc.date.accessioned 2-Jun-2025 14:30:10 (UTC+8)-
dc.date.available 2-Jun-2025 14:30:10 (UTC+8)-
dc.date.issued (上傳時間) 2-Jun-2025 14:30:10 (UTC+8)-
dc.identifier (Other Identifiers) G0110261009en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/157199-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國家發展研究所zh_TW
dc.description (描述) 110261009zh_TW
dc.description.abstract (摘要) 常言道，天下沒有白吃的午餐，那麼標榜不用金錢、不用交換便能獲得物品的免費市集何以出現？如何在臺灣落地生根、遍地開花並延續至今？本研究透過參與觀察和深度訪談，深入了解臺灣免費市集中行動者之誘因與行動邏輯，以集體行動理論為基礎，探討其與臺灣免費市集之形成與演化機制的關聯，分析免費市集是基於何種社會和經濟脈絡、各行動者如何串聯資源，方得藉由集體行動的參與進而實現個人以及集體之價值與目標。 本研究結果發現，免費市集在臺灣的形成與演化，不僅受到人們的行動邏輯所影響，也與社群網絡與社會資本的累積密切相關。尤其免費市集的擴散是結果邏輯與適當性邏輯的動態過程，呈現出「以結果邏輯推動行動，但適當性邏輯隨之內化」的趨勢，雖然免費市集的擴散主要受到結果邏輯的驅動，但長期下來，其核心理念仍可能被行動者內化，在參與過程中產生適當性邏輯，由短期功利性動機轉向長期的價值認同，亦是免費市集得以持續運作的關鍵。 而臺灣免費市集的在地化特徵體現在對規則的偏好與依賴、對物品的執著，以及與環保永續概念有細微差異的道德價值。這些特質使得臺灣的免費市集具有獨特的發展樣貌，也在一定程度上反映了本地文化免費市集行動中的影響力。 最後本研究也為政府在永續發展政策上提供施政參考。免費市集作為一種倡議型的價值推廣活動，擴散的過程中仰賴結果邏輯的驅動，意即政府在政策的推行上可以透過工具性誘因的提供來促進適當性理念的推廣，此外，政府可從既有的村里、機構、組織著手，加強對這些半開放社群網絡的制度性支持，達到事半功倍的效果。zh_TW
dc.description.abstract (摘要) The adage "there is no such thing as a free lunch" raises questions about the existence of Really Really Free Markets (RRFM), which operate without monetary transactions or exchanges. This study investigates the origins, development, and persistence of RRFM in Taiwan through participant observation and in-depth interviews, focusing on the motivations and behavioral frameworks of the individuals involved. Utilizing collective action theory, the research analyzes the mechanisms that underpin the establishment and evolution of these markets, considering the socioeconomic contexts from which they arose and the ways in which participants coordinate resources to fulfill both individual and collective objectives through their engagement. The findings indicate that the emergence and progression of RRFM in Taiwan are shaped by individual action logics and the strong connections within community networks that foster social capital. Notably, the proliferation of RRFM is characterized by a dynamic interplay between consequential and appropriateness logics. Initially, the markets are primarily motivated by consequential logic; however, over time, participants internalize the core values of RRFM, transitioning from immediate utilitarian incentives to a deeper identification with long-term values, which is essential for the sustainability of these markets. The unique local characteristics of Taiwanese RRFM include a preference for and adherence to established rules, a strong attachment to material goods, and nuanced moral values that diverge slightly from broader concepts of environmental sustainability. These features contribute to a distinctive developmental path for Taiwanese RRFM, reflecting the influence of local cultural factors on collective action. In conclusion, this study offers policy recommendations for government initiatives aimed at sustainable development. Given that RRFM promotes values through advocacy primarily driven by consequential logic, the government could implement instrumental incentives to encourage the internalization of appropriateness logic. Furthermore, institutional support can be strengthened by leveraging existing community structures, organizations, and networks, thereby enhancing the effectiveness of policy outcomes through these semi-open community groups.en_US
dc.description.tableofcontents 第一章　緒論 1 第一節　研究背景 1 一、研究動機 1 二、免費市集的起源 2 三、免費市集的擴散 4 四、研究問題 5 第二節　文獻回顧 6 一、免費市集的起源 7 二、21世紀的另類市場 8 三、社會運動與知識實踐場域 11 四、新社會運動理論 14 五、小結 15 第三節　研究內容與流程 16 第二章　理論架構與研究設計 19 第一節　集體行動的研究 19 一、經濟學取徑下的集體行動 20 二、社會學取徑下的集體行動 24 三、集體行動的行動邏輯模型 27 第二節　研究架構：行動邏輯的辯證 27 一、結果邏輯（Logic of Consequence） 28 二、適當性邏輯（Logic of Appropriateness） 31 三、以集體行動邏輯觀免費市集 32 第三節　研究設計 34 一、研究方法 34 二、研究倫理考量 44 第三章　臺灣免費市集的形成與行動邏輯 47 第一節　發起人 48 一、免費市集的萌芽與蔓延 49 二、大型的理念實驗場 52 三、發起人與活動調性 55 第二節　管理員 57 一、管理員耀光：環保、節省、參與 57 二、管理員小C：理念、交流、自我挑戰 59 第三節　參與者 61 一、對物品的需求 62 二、人際交流 64 三、情感價值與自我實現 67 四、對價值的追求 70 第四節　小結 75 一、不同行動者的參與情形差異 75 二、不同行動者的共同特性：個人化的行為框架 79 三、從結果邏輯轉向適當性邏輯的動態過程 80 第四章　臺灣免費市集的擴散與比較 81 第一節　地區的擴散 81 一、免費市集的「適當性網絡」 81 二、雙北地區 83 三、其他地區 85 第二節　部門的擴散 92 一、民間：融入日常的社會變革 93 二、企業：經營與行銷的策略工具 96 三、公部門：達成公共政策目標或推廣公共利益的途徑 101 第三節　小結 111 一、免費市集的擴散趨勢：結果邏輯與適當性邏輯的動態過程 111 二、「半開放的社群」是免費市集的最佳培養皿 113 第五章 結論 115 第一節　研究結論 115 一、臺灣免費市集的形成與演化 116 二、臺灣免費市集的特色 119 三、研究貢獻與政策建議 122 第二節　研究限制與未來展望 125 一、研究限制 125 二、未來研究方向 126 三、結語 126 參考文獻 128 附錄 139zh_TW
dc.format.extent 2699359 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0110261009en_US
dc.subject (關鍵詞) 免費市集zh_TW
dc.subject (關鍵詞) 集體行動zh_TW
dc.subject (關鍵詞) 行動邏輯zh_TW
dc.subject (關鍵詞) 永續發展zh_TW
dc.subject (關鍵詞) 社會資本zh_TW
dc.subject (關鍵詞) Really Really Free Marketen_US
dc.subject (關鍵詞) Collective Actionen_US
dc.subject (關鍵詞) Action Logicsen_US
dc.subject (關鍵詞) Sustainable Developmenten_US
dc.subject (關鍵詞) Social Capitalen_US
dc.title (題名) 臺灣免費市集的形成與演化：一個基於參與觀察的初探性研究zh_TW
dc.title (題名) The Formation and Evolution of Really Really Free Markets in Taiwan：An exploratory study based on participant observationen_US
dc.type (資料類型) thesisen_US
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