| dc.contributor | 企管系 | |
| dc.creator (作者) | 陳冠儒 | |
| dc.creator (作者) | Chen, Kuan-Ju;Peng, Chih-Hung | |
| dc.date (日期) | 2025-07 | |
| dc.date.accessioned | 2025-06-05 | - |
| dc.date.available | 2025-06-05 | - |
| dc.date.issued (上傳時間) | 2025-06-05 | - |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/157250 | - |
| dc.description.abstract (摘要) | This research explores how to leverage AI-based chatbots in resolving brand transgressions through the lens of perspective-taking. Across three studies, findings reveal the precondition (anthropomorphism) and boundary conditions (negative emotion, temporal perception) of such an implementation. Implications highlight tailoring chatbot interactions to consumers’ emotions and perceptions for maintaining consumer-brand relationships. | |
| dc.format.extent | 135 bytes | - |
| dc.format.mimetype | text/html | - |
| dc.relation (關聯) | 2025 Global Marketing Conference, Global Alliance of Marketing & Management Associations | |
| dc.title (題名) | Exploring the role of AI-based chatbot perspective-taking in brand transgressions | |
| dc.type (資料類型) | conference | |
