| dc.contributor | 企管系 | - |
| dc.creator (作者) | 孫嘉薇; 陳冠儒 | - |
| dc.creator (作者) | Sun, Chia-Wei;Chen, Kuan-Ju | - |
| dc.date (日期) | 2025-07 | - |
| dc.date.accessioned | 2025-06-05 | - |
| dc.date.available | 2025-06-05 | - |
| dc.date.issued (上傳時間) | 2025-06-05 | - |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/157251 | - |
| dc.description.abstract (摘要) | This paper explores how consumers respond to AI chatbots under disconfirmed expectations. Findings show that feeling-oriented AI chatbots (vs. thinking-oriented) enhance reuse intention and interaction satisfaction through consumer tolerance. However, perceived authenticity negatively moderates the indirect effect of AI chatbot design on reuse intention, highlighting its impact on consumer behavior. | - |
| dc.format.extent | 135 bytes | - |
| dc.format.mimetype | text/html | - |
| dc.relation (關聯) | 2025 Global Marketing Conference, Global Alliance of Marketing & Management Associations | - |
| dc.title (題名) | Too authentic to tolerate? The impact of perceived authenticity in AI chatbot design on consumer behavior under service failure | - |
| dc.type (資料類型) | conference | - |
