| dc.contributor | 傳播學院 | |
| dc.creator (作者) | 林芝璇 | |
| dc.creator (作者) | Lin, Jhih-Syuan Elaine;Li, Jingren;Zhang, Jinyuan;Chen, Hsuan-Ting | |
| dc.date (日期) | 2025-06 | |
| dc.date.accessioned | 2025-06-18 | - |
| dc.date.available | 2025-06-18 | - |
| dc.date.issued (上傳時間) | 2025-06-18 | - |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/157359 | - |
| dc.format.extent | 674535 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation (關聯) | 2025 ICORIA Conference, European Advertising Academy | |
| dc.title (題名) | Enhancing or diminishing? The dual impact of over-endorsement on influencer credibility, attractiveness, and purchase intentions | |
| dc.type (資料類型) | conference | |
