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題名 台灣中小企業企業成長策略：以S公司為個案研究
Growth Strategies of SMEs in Taiwan: A Case Study of Company S作者 張淑美
Chang, Shu-Mei貢獻者 黃國峯
Huang, Kuo-Feng
張淑美
Chang, Shu-Mei關鍵詞 創業
中小企業挑戰
代理權
第二成長曲線
Entrepreneurship
SME Challenges
Agency Rights
Second Growth Curve日期 2025 上傳時間 1-Jul-2025 14:21:23 (UTC+8) 摘要 台灣建築歷史的早期建材選擇主要依賴自然材料，這些材料便於取得且成本較低，但隨著時間的推移，這些傳統建材的耐久性與穩定性逐漸顯示出其局限性。隨著科技進步，化學建材逐步取代傳統建材，成為提升結構強度、延長材料壽命的重要選擇，並擴大應用範圍。 化學建材作為建築產業的重要領域，應用範圍日益廣泛，包括填縫材料、接著劑、樹脂、防水、防熱、防火、塗料、止滑、保護、媒介、地板材、伸縮縫、美裝、添加劑等，各領域仍具備發展與創新空間。隨著全球經濟發展與科技進步，建築材料的選擇已不僅關注功能與成本，更強調環保、能源效率與智慧應用。新材料、新技術與新工法的不斷研發，使得傳統材料與 舊工法逐漸被取代，推動建材朝向高效率、高經濟、美觀且環保的方向發展。 本研究以1983年創立的S公司為案例，探討企業在化學建材產業的發展歷程與挑戰。S公司深耕化學建材市場40多年，透過技術積累與市場應用，成功參與多項台灣指標性建築工程，並實踐「為每一棟建築 連結安全與美好」的企業使命。公司初期專注於SUNIKU系列產品的研發、生產與推廣，秉持「讓品質為我們說話」的核心理念，並在成長階段透過代理國際品牌，推動技術創新與市場擴展。 然而，隨著企業規模擴張與市場競爭加劇，S公司面臨許多挑戰，包括代理權、缺工、新產品(第二成長曲線)推廣以及接班等問題。這些挑戰在企業發展過程中相當普遍，且每一個問題都對公司的未來成長和競爭力產生深遠影響。 透過對S公司的發展策略分析，我們可以看出，隨著市場需求和環境的變化，創新和轉型將成為企業成長的關鍵。希望本篇分析不僅能為S公司提供清楚的成長方向，也能為其他中小企業提供寶貴的參考，幫助他們克服當前挑戰，實現可持續的發展和長期競爭力。
In the early history of construction in Taiwan, building materials mainly relied on natural materials that were easily accessible and cost-effective. However, over time, the durability and stability of these traditional materials began to show their limitations. With technological advancements, chemical building materials gradually replaced traditional materials, becoming an important choice for enhancing structural strength, extending the lifespan of materials, and expanding their range of applications. As a significant sector in the construction industry, the use of chemical building materials has become increasingly widespread, including applications in sealants, adhesives, resins, waterproofing, heat and fire resistance, coatings, anti-slip materials, protective coatings, mediums, flooring materials, expansion joints, decorative finishes, additives, and more. Each of these areas still offers room for development and innovation. With the development of the global economy and technological progress, the selection of building materials now not only focuses on functionality and cost but also emphasizes environmental sustainability, energy efficiency, and smart applications. The continuous research and development of new materials, new technologies, and new construction methods have gradually replaced traditional materials and old methods, pushing the development of building materials toward higher efficiency, cost-effectiveness, aesthetic appeal, and environmental sustainability. This study uses S Company, founded in 1983, as a case study to explore the development history and challenges faced by enterprises in the chemical building materials industry. S Company has been deeply involved in the chemical building materials market for over 40 years, successfully participating in many landmark construction projects in Taiwan through technological accumulation and market applications, while fulfilling its corporate mission of "Connecting Safety and Beauty for Every Building." In its early stages, the company focused on the research, development, production, and promotion of the SUNIKU series of products, adhering to the core philosophy of "Letting Quality Speak for Us." During its growth phase, the company expanded its market reach through the representation of international brands, driving technological innovation and market expansion. However, as the company grew and market competition intensified, S Company faced many challenges, including issues related to agency rights, labor shortages, promotion of new products (the second growth curve), and succession planning. These challenges are common in the process of enterprise development, and each issue has a profound impact on the company’s future growth and competitiveness. Through an analysis of S Company’s development strategies, we can see that, as market demands and environmental conditions change, only by continuously innovating and transforming can enterprises maintain their competitive advantage. This study aims to provide not only a clear growth direction for S Company but also valuable references for other SMEs, helping them overcome challenges and achieve sustainable operations and long-term competitiveness.參考文獻 中文文獻 1.Osterwalder, A., & Pigneur, Y.，尤傳莉譯(2010)，獲利世代 Business Model Generation：自己動手，畫出你的商業模式，初版，早安財經。 2.黃國峯(2021)，搞砸無畏-失敗中創造改變的30個處方，早安財經。 3.內政部國土管理署官網統計資料(2025)，取自https://www.nlma.gov.tw/ch/titlelist/stats/14565 4.陳昭珍、林建煌（2017），行銷管理：理論與實務（2017），第5版，智勝文化。 5.經理人官網(2025)，取自https://www.managertoday.com.tw/glossary/view/15 6.財團法人台灣建築中心(2020)，取自https://www.tabc.org.tw/tw/modules/news/article.php?storyid=2069&uid=0 描述 碩士
國立政治大學
經營管理碩士學程(EMBA)
108932412資料來源 http://thesis.lib.nccu.edu.tw/record/#G0108932412 資料類型 thesis dc.contributor.advisor 黃國峯 zh_TW dc.contributor.advisor Huang, Kuo-Feng en_US dc.contributor.author (Authors) 張淑美 zh_TW dc.contributor.author (Authors) Chang, Shu-Mei en_US dc.creator (作者) 張淑美 zh_TW dc.creator (作者) Chang, Shu-Mei en_US dc.date (日期) 2025 en_US dc.date.accessioned 1-Jul-2025 14:21:23 (UTC+8) - dc.date.available 1-Jul-2025 14:21:23 (UTC+8) - dc.date.issued (上傳時間) 1-Jul-2025 14:21:23 (UTC+8) - dc.identifier (Other Identifiers) G0108932412 en_US dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/157686 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 經營管理碩士學程(EMBA) zh_TW dc.description (描述) 108932412 zh_TW dc.description.abstract (摘要) 台灣建築歷史的早期建材選擇主要依賴自然材料，這些材料便於取得且成本較低，但隨著時間的推移，這些傳統建材的耐久性與穩定性逐漸顯示出其局限性。隨著科技進步，化學建材逐步取代傳統建材，成為提升結構強度、延長材料壽命的重要選擇，並擴大應用範圍。 化學建材作為建築產業的重要領域，應用範圍日益廣泛，包括填縫材料、接著劑、樹脂、防水、防熱、防火、塗料、止滑、保護、媒介、地板材、伸縮縫、美裝、添加劑等，各領域仍具備發展與創新空間。隨著全球經濟發展與科技進步，建築材料的選擇已不僅關注功能與成本，更強調環保、能源效率與智慧應用。新材料、新技術與新工法的不斷研發，使得傳統材料與 舊工法逐漸被取代，推動建材朝向高效率、高經濟、美觀且環保的方向發展。 本研究以1983年創立的S公司為案例，探討企業在化學建材產業的發展歷程與挑戰。S公司深耕化學建材市場40多年，透過技術積累與市場應用，成功參與多項台灣指標性建築工程，並實踐「為每一棟建築 連結安全與美好」的企業使命。公司初期專注於SUNIKU系列產品的研發、生產與推廣，秉持「讓品質為我們說話」的核心理念，並在成長階段透過代理國際品牌，推動技術創新與市場擴展。 然而，隨著企業規模擴張與市場競爭加劇，S公司面臨許多挑戰，包括代理權、缺工、新產品(第二成長曲線)推廣以及接班等問題。這些挑戰在企業發展過程中相當普遍，且每一個問題都對公司的未來成長和競爭力產生深遠影響。 透過對S公司的發展策略分析，我們可以看出，隨著市場需求和環境的變化，創新和轉型將成為企業成長的關鍵。希望本篇分析不僅能為S公司提供清楚的成長方向，也能為其他中小企業提供寶貴的參考，幫助他們克服當前挑戰，實現可持續的發展和長期競爭力。 zh_TW dc.description.abstract (摘要) In the early history of construction in Taiwan, building materials mainly relied on natural materials that were easily accessible and cost-effective. However, over time, the durability and stability of these traditional materials began to show their limitations. With technological advancements, chemical building materials gradually replaced traditional materials, becoming an important choice for enhancing structural strength, extending the lifespan of materials, and expanding their range of applications. As a significant sector in the construction industry, the use of chemical building materials has become increasingly widespread, including applications in sealants, adhesives, resins, waterproofing, heat and fire resistance, coatings, anti-slip materials, protective coatings, mediums, flooring materials, expansion joints, decorative finishes, additives, and more. Each of these areas still offers room for development and innovation. With the development of the global economy and technological progress, the selection of building materials now not only focuses on functionality and cost but also emphasizes environmental sustainability, energy efficiency, and smart applications. The continuous research and development of new materials, new technologies, and new construction methods have gradually replaced traditional materials and old methods, pushing the development of building materials toward higher efficiency, cost-effectiveness, aesthetic appeal, and environmental sustainability. This study uses S Company, founded in 1983, as a case study to explore the development history and challenges faced by enterprises in the chemical building materials industry. S Company has been deeply involved in the chemical building materials market for over 40 years, successfully participating in many landmark construction projects in Taiwan through technological accumulation and market applications, while fulfilling its corporate mission of "Connecting Safety and Beauty for Every Building." In its early stages, the company focused on the research, development, production, and promotion of the SUNIKU series of products, adhering to the core philosophy of "Letting Quality Speak for Us." During its growth phase, the company expanded its market reach through the representation of international brands, driving technological innovation and market expansion. However, as the company grew and market competition intensified, S Company faced many challenges, including issues related to agency rights, labor shortages, promotion of new products (the second growth curve), and succession planning. These challenges are common in the process of enterprise development, and each issue has a profound impact on the company’s future growth and competitiveness. Through an analysis of S Company’s development strategies, we can see that, as market demands and environmental conditions change, only by continuously innovating and transforming can enterprises maintain their competitive advantage. This study aims to provide not only a clear growth direction for S Company but also valuable references for other SMEs, helping them overcome challenges and achieve sustainable operations and long-term competitiveness. en_US dc.description.tableofcontents 致謝辭 I 摘要 III Abstract V 目次 VII 表目錄 VIII 圖目錄 IX 第一章 緒論 1 第一節 研究背景與動機 3 第二節 研究目的 5 第二章 個案公司 6 第一節 產業介紹 6 第二節 S公司簡介 8 第三節 S公司發展對照3S階段 9 第三章 創業初期 14 第一節 存活期 14 第二節 商業模式 16 第三節 創辦人 18 第四節 創業團隊與組織 22 第四章 成功期 24 第一節 成功期 24 第二節 商業模式 25 第三節 創辦人 31 第四節 創業團隊與組織 34 第五章 現今挑戰 37 第一節 代理權問題 37 第二節 缺工問題 38 第三節 新產品推廣問題 39 第四節 接班問題 40 第六章 未來成長策略 41 第一節 第二曲線選擇 41 第二節 第二曲線現況檢討 42 第三節 第二曲線SWOT分析 43 第四節 第二曲線預期目標 46 第七章 結論 48 第一節 研究結論 48 第二節 研究建議 51 參考文獻 52 zh_TW dc.format.extent 1549964 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0108932412 en_US dc.subject (關鍵詞) 創業 zh_TW dc.subject (關鍵詞) 中小企業挑戰 zh_TW dc.subject (關鍵詞) 代理權 zh_TW dc.subject (關鍵詞) 第二成長曲線 zh_TW dc.subject (關鍵詞) Entrepreneurship en_US dc.subject (關鍵詞) SME Challenges en_US dc.subject (關鍵詞) Agency Rights en_US dc.subject (關鍵詞) Second Growth Curve en_US dc.title (題名) 台灣中小企業企業成長策略：以S公司為個案研究 zh_TW dc.title (題名) Growth Strategies of SMEs in Taiwan: A Case Study of Company S en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 中文文獻 1.Osterwalder, A., & Pigneur, Y.，尤傳莉譯(2010)，獲利世代 Business Model Generation：自己動手，畫出你的商業模式，初版，早安財經。 2.黃國峯(2021)，搞砸無畏-失敗中創造改變的30個處方，早安財經。 3.內政部國土管理署官網統計資料(2025)，取自https://www.nlma.gov.tw/ch/titlelist/stats/14565 4.陳昭珍、林建煌（2017），行銷管理：理論與實務（2017），第5版，智勝文化。 5.經理人官網(2025)，取自https://www.managertoday.com.tw/glossary/view/15 6.財團法人台灣建築中心(2020)，取自https://www.tabc.org.tw/tw/modules/news/article.php?storyid=2069&uid=0 zh_TW
