| dc.contributor.advisor | 何富年 | zh_TW |
| dc.contributor.advisor | Ho, Foo-Nin | en_US |
| dc.contributor.author (Authors) | 張庭璇 | zh_TW |
| dc.contributor.author (Authors) | Chang, Ting-Hsuan | en_US |
| dc.creator (作者) | 張庭璇 | zh_TW |
| dc.creator (作者) | Chang, Ting-Hsuan | en_US |
| dc.date (日期) | 2025 | en_US |
| dc.date.accessioned | 4-Aug-2025 12:54:23 (UTC+8) | - |
| dc.date.available | 4-Aug-2025 12:54:23 (UTC+8) | - |
| dc.date.issued (上傳時間) | 4-Aug-2025 12:54:23 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0111933020 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/158293 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 111933020 | zh_TW |
| dc.description.abstract (摘要) | 本論文介紹了 Shokutaku 的商業計劃，Shokutaku 是一個致力於提升台灣餐飲體驗的人工智慧平台。 Shokutaku 整合了詳細的餐廳資訊、經過驗證的評論以及用戶友好的預訂系統。它運用先進的人工智慧技術，根據用戶的特定需求提供個人化的餐飲推薦。 Shokutaku 透過提升曝光、簡化預訂流程、提供專屬折扣和會員計劃，為餐廳和顧客帶來雙贏。該商業計劃概述了 Shokutaku 成功上線和發展的戰略目標、行銷策略和組織架構，旨在搶佔市場份額，重塑台灣餐飲。 | zh_TW |
| dc.description.abstract (摘要) | This thesis presents a business plan for Shokutaku, an AI-powered platform enhancing Taiwan's dining experience. Shokutaku integrates detailed restaurant information, verified reviews, and a user-friendly reservation system. Using advanced AI, it offers personalized dining recommendations based on specific user requirements. Shokutaku benefits both restaurants and customers with increased visibility, streamlined reservations, exclusive discounts, and a loyalty program. The business plan outlines strategic objectives, marketing strategies, and organizational structure for Shokutaku's successful launch and growth, aiming to capture a substantial market share and redefine dining in Taiwan. | en_US |
| dc.description.tableofcontents | 1. Introduction
1.1 Navigating Taiwan's Culinary Landscape: Challenges and Inspirations 1
1.2 Introducing Our AI-Powered Search Engine 2
1.3 Enhanced Recommendations with Customer Insights 3
2. Executive Summary 9
2.1 Business Overview 9
2.2 Revenue Stream 13
3. Industry and Market Analysis 14
3.1 Market Growth and Opportunity 14
3.2 Competitive Analysis and Market Positioning 14
3.3 Market Position 16
3.4 Potential Target Users for Shokutaku 18
3.5 SWOT Analysis of Shokutaku 21
4. Organizational Structure 23
4.1. Executive Leadership Team 24
4.2. Key Departments 24
5. Product and Service 26
5.1. Key Features and Services 26
5.2. Product Pricing Strategy 29
6. Marketing and Sales Strategy 31
6.1. KPI Targets for Shokutaku 31
6.2. Three-Year Marketing Strategy for Shokutaku 33
6.3. Measuring Success 39
7. Proforma Financial Forecast 40
7.1. Revenue Streams 40
7.2 Details of Expenses 43
8. Conclusion 47
Reference 48 | zh_TW |
| dc.format.extent | 2056314 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0111933020 | en_US |
| dc.subject (關鍵詞) | 餐廳訂位系統 | zh_TW |
| dc.subject (關鍵詞) | AI-Powered | en_US |
| dc.subject (關鍵詞) | Search Engine | en_US |
| dc.subject (關鍵詞) | Reservation System | en_US |
| dc.title (題名) | 重新定義台灣美食體驗：每餐的完美解決方法 | zh_TW |
| dc.title (題名) | Redefining Dining in Taiwan: A Seamless Solution for Every Meal | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | ・Statista. (2024). Taiwan Food Service Business Gross Revenue. Retrieved from Statista
・Statista. (2024). Taiwan Food Service Business Monthly Gross Revenue. Retrieved from Statista
・Asia Trend. (2023). Seeking New Sources of Growth: Taiwan Food Groups Eye U.S. Market. Retrieved from Asia Trend | zh_TW |
