| dc.contributor.advisor | 劉秀明 | zh_TW |
| dc.contributor.advisor | Sandra Liu | en_US |
| dc.contributor.author (Authors) | 董凱蔓 | zh_TW |
| dc.contributor.author (Authors) | Karen Madrigal de la Torre | en_US |
| dc.creator (作者) | 董凱蔓 | zh_TW |
| dc.creator (作者) | Torre, Karen Madrigal de la | en_US |
| dc.date (日期) | 2025 | en_US |
| dc.date.accessioned | 4-Aug-2025 12:55:35 (UTC+8) | - |
| dc.date.available | 4-Aug-2025 12:55:35 (UTC+8) | - |
| dc.date.issued (上傳時間) | 4-Aug-2025 12:55:35 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0112933044 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/158300 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 112933044 | zh_TW |
| dc.description.abstract (摘要) | Bendito Empaque 的創立宗旨是協助墨西哥的中小企業（SMEs）取得專業且可負擔的客製化包裝。在一個傳統包裝供應商優先考慮大量訂單與繁瑣流程的市場中，許多創業者無法找到與其成長階段相符的可行選項。
本商業計畫書說明了 Bendito Empaque 如何填補這個市場缺口，透過提供低最低訂購量（MOQ）、彈性的客製化選項，以及簡化的線上訂購流程。Bendito Empaque 的價值主張不僅止於包裝服務，更包括教育資源、品牌工具及可靠的支援系統，專為從零開始建立品牌識別的中小企業而設計。
此計畫包含對墨西哥中小企業市場現況的分析，並詳述其商業模式、營運策略與行銷組合。此外，也擘劃了中長期的發展藍圖，包括擴展產品品項、技術投資，以及致力於服務整個拉丁美洲的小型企業的願景。
Bendito Empaque 的使命不只是成為一家包裝供應商，更希望成為創業者值得信賴的合作夥伴，透過用心的設計、可負擔的解決方案，以及與企業共同成長的支援服務，幫助他們在市場中脫穎而出。 | zh_TW |
| dc.description.abstract (摘要) | Bendito Empaque was created to help small and medium-sized businesses (SMEs) in Mexico access custom packaging that is both professional and affordable. In a market where traditional packaging suppliers prioritize large orders and complex processes, many entrepreneurs are left without accessible options that align with their stage of growth.
This business plan outlines how Bendito Empaque fills that gap by offering low minimum order quantities (MOQ), flexible customization, and a streamlined online ordering experience. The company’s value proposition goes beyond packaging: it provides educational resources, branding tools, and reliable support tailored for SMEs that are building their identity from the ground up.
The plan includes an analysis of the current market landscape for SMEs in Mexico, along with a detailed business model, operations strategy, and marketing mix. It also outlines a roadmap for medium and long-term growth, including the expansion of product offerings, investment in technology, and a vision to serve small businesses across Latin America.
Bendito Empaque’s mission is to become more than just a packaging supplier, it aims to be a trusted partner for entrepreneurs, helping them stand out through thoughtful design, accessible solutions, and support that grows with them. | en_US |
| dc.description.tableofcontents | 1. Company Overview 1
1.1. Business Idea & Motivation 1
1.2. Business Growth & Online Expansion 3
1.3. Mission 5
1.4. Vision 5
1.5. Values 5
1.6. Slogan 6
1.7. Logo 6
1.8. Brand Registration 7
2. Products, Services and Support 9
2.1. Products: Custom Packaging Solutions 9
2.2. Services: Design and Branding Support 14
2.2.1. Self-Service Design Customization 14
2.2.2. Pre-Designed Packaging Templates 14
2.2.3. Structured Branding Guidance 15
2.2.4. Low-Cost Paid Design Services 15
2.3. Support: Logistics and Customer Support 16
2.3.1. Order Placement & Processing 16
2.3.2. Shipping & Delivery 16
2.3.3. Customer Support & Communication 17
2.3.4. Issue Resolution & Quality Guarantee 17
3. Market Analysis 18
3.1. Mexico Demographics 18
3.2. Packaging Industry in Mexico 20
3.3. SMEs in Mexico 21
3.4. Competitor Analysis 22
3.5. PESTEL Analysis 24
3.6. Porter’s Five Forces Analysis 29
4. Value Proposition and Positioning Strategy 33
4.1. Target Market and Customer Segments 33
4.1.1. Industries Served: Businesses That Need Custom Packaging 33
4.1.2. Business Profiles Within the Target Market 35
4.2. Empathy Map 36
4.3. Unique Value Proposition 38
4.3.1. Differentiation and Competitive Edge 38
4.3.2. How Bendito Empaque Stands Out: The Blue Ocean Strategy Framework 39
5. Business Model Analysis: Business Model Canvas 47
5.1. Key Partnerships 47
5.2. Key Activities 47
5.3. Key Resources 48
5.4. Value Proposition 48
5.5. Customer Relationships 48
5.6. Channels 49
5.7. Cost Structure 49
5.8. Revenue Streams 50
6. Marketing & Sales Strategy 52
6.1. Marketing Mix 52
6.1.1. Product 52
6.1.2. Price 54
6.1.3. Place 55
6.1.4. Promotion 56
6.2. Customer Acquisition Strategy 58
6.3. Customer Journey 61
6.4. SWOT Analysis 64
7. Operation Plan 65
7.1. Porter’s Value Chain Model 65
7.2. Management & Organizational Structure 65
7.2.1. Core Team 66
7.2.2. Outsourced & Contract-Based Support 70
8. Financial Plan 73
8.1. Estimated Start-Up Costs 73
8.2. Projected Revenue 73
8.2.1. Revenue Assumptions 73
8.2.2. Projected Monthly Revenue 74
8.3. Projected Costs 76
8.3.1. Cost Assumptions 76
8.4. Pro forma Financial Statements 78
8.4.1. Pro forma Income Statement 79
8.4.2. Pro forma Balance Sheet 80
8.4.3. Pro forma Cash Flow Statement 81
9. Risk Analysis and Contingency Plan 82
9.1. Potential Risks and Mitigation Strategies 82
9.1.1. Supply Chain Disruptions 82
9.1.2. Market Volatility 83
9.1.3. Customer Retention 83
9.1.4. Financial Instability 84
10. Final Remarks 86
10.1. Medium and Long-Term Vision 86
10.2. ESG Commitments 88
References 90 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0112933044 | en_US |
| dc.subject (關鍵詞) | 包裝 | zh_TW |
| dc.subject (關鍵詞) | 中小企業 | zh_TW |
| dc.subject (關鍵詞) | 永續發展 | zh_TW |
| dc.subject (關鍵詞) | 客製化解決方案 | zh_TW |
| dc.subject (關鍵詞) | 墨西哥 | zh_TW |
| dc.subject (關鍵詞) | Packaging | en_US |
| dc.subject (關鍵詞) | SMEs | en_US |
| dc.subject (關鍵詞) | Sustainability | en_US |
| dc.subject (關鍵詞) | Custom Solutions | en_US |
| dc.subject (關鍵詞) | Mexico | en_US |
| dc.title (題名) | Bendito Empaque: 墨西哥中小企業客製化包裝轉型 | zh_TW |
| dc.title (題名) | Bendito Empaque: Transforming Custom Packaging for SMEs in Mexico | en_US |
| dc.type (資料類型) | thesis | en_US |
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CAF, SELA, & OECD. (2024). Índice de políticas para PyMEs: América Latina y el Caribe 2024: Hacia una recuperación inclusiva, resiliente y sostenible. OECD Publishing.
https://doi.org/10.1787/807e9eaf-es
El Empaque + Conversión. (2023). Industria del envase y embalaje está en constante dinamismo: AMEE.
https://www.elempaque.com/es/noticias/industria-del-envase-y-embalaje-esta-en-constante-dinamismo-amee
Helms, M. M., & Nixon, J. (2010). Exploring SWOT analysis – where are we now? A review of academic research from the last decade. Journal of Strategy and Management, 3(3), 215–251.
https://doi.org/10.1108/17554251011064837
Instituto Nacional de Estadística y Geografía (INEGI). (2025). Censos económicos 2024: Resumen de resultados oportunos. Cifras preliminares. https://www.inegi.org.mx/889463921837
Kim, W. C., & Mauborgne, R. (2015). Blue ocean strategy: How to create uncontested market space and make the competition irrelevant (Expanded ed.). Harvard Business Review Press.
OECD. (2024). OECD economic surveys: Mexico 2024. OECD Publishing.
https://doi.org/10.1787/b8d974db-en
Plan México. (2025). Plan México: Estrategia de desarrollo económico equitativo y sustentable para la prosperidad compartida. Primer borrador. Gobierno de México.
Porter, M. E. (1985). Competitive advantage: Creating and sustaining superior performance. Free Press.
Porter, M. E. (2008). The five competitive forces that shape strategy. Harvard Business Review, 86(1), 78–93. https://hbr.org/2008/01/the-five-competitive-forces-that-shape-strategy
Secretaría de Economía. (2024). Mipymes mexicanas: Motor de nuestra economía. Subsecretaría de Comercio Exterior. https://www.gob.mx/se/
Yüksel, I. (2012). Developing a multi-criteria decision-making model for PESTEL analysis. International Journal of Business and Management, 7(24), 52–66.
https://doi.org/10.5539/ijbm.v7n24p52 | zh_TW |
