| dc.contributor.advisor | 張瑜倩 | zh_TW |
| dc.contributor.author (Authors) | 黃璋瑋 | zh_TW |
| dc.creator (作者) | 黃璋瑋 | zh_TW |
| dc.date (日期) | 2025 | en_US |
| dc.date.accessioned | 4-Aug-2025 13:03:32 (UTC+8) | - |
| dc.date.available | 4-Aug-2025 13:03:32 (UTC+8) | - |
| dc.date.issued (上傳時間) | 4-Aug-2025 13:03:32 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0112932104 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/158340 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 經營管理碩士學程(EMBA) | zh_TW |
| dc.description (描述) | 112932104 | zh_TW |
| dc.description.abstract (摘要) | 本研究聚焦於台灣科技產業龍頭華碩電腦在日益複雜的地緣政治環境下，如何建構有效的營運持續計畫(Business Continuity Plan, BCP)，以確保其供應鏈韌性。本研究採用質性研究方法，以華碩電腦商用事業部(Business Unit, BU)為研究對象，探討在台海危機情境下的供應鏈風險管理策略。
研究結果顯示，華碩電腦商用事業部目前供應鏈結構存在高度集中風險，超過70%的產能設置於中國大陸地區，關鍵零組件供應商65%集中於中國與台灣。針對這一結構性挑戰，本研究建立了三級預警機制（黃燈、橘燈、紅燈）及量化指標系統，並提出分階段應變策略。在弱情境下以「關鍵人員調度」與「戰略庫存轉移」為核心；中情境下以「生產基地轉移」與「訂單重新分配」為主；強情境下以「非中資電子製造服務商(Electronics Manufacturing Service, EMS)」與「差異化訂單處理」為重點。
本研究之貢獻在於提出「海上移動工廠」概念，通過改裝大型貨輪打造高度自動化、機動性強的生產基地，徹底擺脫地緣政治限制。研究結果對台灣電子產業供應鏈韌性建設具有重要理論與實務意義，為企業應對複雜多變的國際環境提供了系統性解決方案。 | zh_TW |
| dc.description.abstract (摘要) | This research focuses on how ASUS, a leading Taiwanese technology company, can construct an effective Business Continuity Plan (BCP) to ensure supply chain resilience in an increasingly complex geopolitical environment. Using qualitative research methods, this study examines the supply chain risk management strategies of ASUS Commercial Business Unit under Taiwan Strait crisis scenarios.
The results indicate that ASUS Commercial BU's current supply chain structure faces high concentration risks, with over 70% of production capacity located in mainland China and 65% of key component suppliers concentrated in China and Taiwan. To address this structural challenge, this study establishes a three-level early warning mechanism (yellow, orange, and red alerts) with quantified indicator systems and proposes phased response strategies: focusing on "key personnel deployment" and "strategic inventory transfer" in weak scenarios; "production base relocation" and "order reallocation" in medium scenarios; and "non-Chinese capital EMS" and "differentiated order processing" in strong scenarios.
The study's most significant innovation is the proposal of a "Floating Factory" concept, creating a highly automated, mobile production base by retrofitting large cargo ships to completely overcome geopolitical limitations. The research findings have important theoretical and practical implications for building supply chain resilience in Taiwan's electronics industry, providing systematic solutions for enterprises to address complex and changing international environments. | en_US |
| dc.description.tableofcontents | 第一章 緒論 1
1.1 研究背景與動機 1
1.2 研究目的與問題 3
第二章 文獻回顧 4
2.1 供應鏈韌性與BCP 4
2.1.1 供應鏈韌性及其重要性 4
2.1.2 營運持續計畫（BCP）的概念與應用 5
2.2 供應鏈雙源與模組化生產策略 6
2.2.1 生產基地多元化布局 6
2.2.2 關鍵零組件備援策略 6
2.3 海上移動工廠：永久解決地緣政治風險的構想 7
第三章 研究方法 9
3.1 研究架構 9
3.2 研究對象與範圍 9
3.3 研究資料來源與分析方法 10
第四章 研究發現 12
4.1 華碩電腦供應鏈布局現況 12
4.1.1 全球供應鏈布局現況 12
4.1.2 現行風險管理機制 14
4.2 供應鏈問題分析 16
4.2.1 供應鏈高度集中風險 16
4.2.2 營運管理挑戰 16
4.2.3 資源配置問題 17
4.2.4 市場競爭風險 18
4.3 可能解決方案 19
4.3.1情境分級與指標量化 19
4.3.2 弱情境（黃燈警戒）應對策略 26
4.3.3 中情境（橘燈警戒）應對策略 31
4.3.4 強情境（紅燈警戒）應對策略 36
4.3.5 海上移動工廠：前瞻性解決方案 42
第五章 結論與建議 52
5.1 研究結論 52
5.1.1供應鏈結構性風險 52
5.1.2 情境預警機制 52
5.1.3 分階段的應變策略 53
5.1.4 創新供應鏈模式的可行性 54
5.1.5 供應鏈韌性的多層次構建 56
5.2 研究建議 58
5.3 未來研究建議 62
參考文獻 64 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0112932104 | en_US |
| dc.subject (關鍵詞) | 營運持續計畫 | zh_TW |
| dc.subject (關鍵詞) | 供應鏈韌性 | zh_TW |
| dc.subject (關鍵詞) | 地緣政治風險 | zh_TW |
| dc.subject (關鍵詞) | 海上移動工廠 | zh_TW |
| dc.subject (關鍵詞) | 消費性電子產業 | zh_TW |
| dc.subject (關鍵詞) | Business Continuity Plan | en_US |
| dc.subject (關鍵詞) | Supply Chain Resilience | en_US |
| dc.subject (關鍵詞) | Geopolitical Risk | en_US |
| dc.subject (關鍵詞) | Floating Factory | en_US |
| dc.subject (關鍵詞) | Consumer Electronics Industry | en_US |
| dc.title (題名) | 消費性電子BCP 方案－ 以華碩電腦手機及商用產品為個案研究 | zh_TW |
| dc.title (題名) | Business Continuity Planning (BCP) Strategies in Consumer Electronics: A Case Study of ASUS Computers, Smartphones, and Commercial Products | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | 參考文獻
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8.International Organization for Standardization. (2019). ISO 22301:2019 - Security and resilience - Business continuity management systems - Requirements. Geneva: ISO. | zh_TW |
