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題名 高資產客戶商業模式個案分析
A case study on the business model analysis for high-asset business.
作者 周盈君
Chou, Ying-Chun
貢獻者 邱奕嘉
Chiu, Yi-Chia
周盈君
Chou, Ying-Chun
關鍵詞 高資產客戶
商業模式九宮格
High Net Worth Individuals
Business Model Canvas
日期 2025
上傳時間 4-Aug-2025 13:29:31 (UTC+8)
參考文獻 1. Osterwalder, A., Pigneur, Y., & Tucci, C. L. (2005). Clarifying Business Models: Origins, Present, and Future of the Concept. Communications of the Association for Information Systems, 16(1), 1–25. 2. Teece, D. J. (2010). Business Models, Business Strategy and Innovation. Long Range Planning, 43(2-3), 172-194. 3. Magretta, J. (2002). Why Business Models Matter. Harvard Business Review, 80(5), 86-92. 4. Zott, C., & Amit, R. (2011). Business Model Design and the Performance of Entrepreneurial Firms. Organization Science, 22(6), 1073-1089. 5. Ojasalo, J. (2000). “Managing short- and long-term quality in building professional business relationships,” in Edvardsson, B., Brown, S.W., Johnston, R., and Scheuing, E.E. (Eds), Service Quality in the New Economy: Interdisciplinary and International Dimensions, ISQA International Service Quality Association, New York, NY, pp. 47-56. 6. Ojasalo, J. and Ojasalo, K. (2015). “Service logic business model canvas: implications for service business,” in Zhao, X., Zhang, J.J., and Han, H.J. (Eds), Proceedings of QUIS14 Accelerate the Impact of Service Research, Shanghai, pp. 841-850.
描述 碩士
國立政治大學
國際金融碩士學位學程
112ZB1053
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0112ZB1053
資料類型 thesis
dc.contributor.advisor 邱奕嘉zh_TW
dc.contributor.advisor Chiu, Yi-Chiaen_US
dc.contributor.author (Authors) 周盈君zh_TW
dc.contributor.author (Authors) Chou, Ying-Chunen_US
dc.creator (作者) 周盈君zh_TW
dc.creator (作者) Chou, Ying-Chunen_US
dc.date (日期) 2025en_US
dc.date.accessioned 4-Aug-2025 13:29:31 (UTC+8)-
dc.date.available 4-Aug-2025 13:29:31 (UTC+8)-
dc.date.issued (上傳時間) 4-Aug-2025 13:29:31 (UTC+8)-
dc.identifier (Other Identifiers) G0112ZB1053en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/158384-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際金融碩士學位學程zh_TW
dc.description (描述) 112ZB1053zh_TW
dc.description.tableofcontents 第一章　緒論 1 第一節 研究動機 1 一、 研究背景及動機 1 二、 研究問題 3 第二節 研究目的與貢獻 4 第二章　商業模式理論文獻探討 5 第一節 商業模式九宮格 5 一、 核心概念 5 二、 商業模式九宮格框架（Business Model Canvas, BMC） 7 三、 BMC與其他商業模式框架的比較 8 第三章 產業及個案介紹 9 第一節 產業現況 9 一、 政策趨勢與財富管理新方案 9 二、 亞洲資產管理中心之推動 11 三、 同業發展概況 13 第二節 個案介紹 18 一、 H銀行背景介紹 18 二、 H銀行近年來發展重點項目 19 三、 H銀行就高資產業務之長短期發展概況 20 第四章 個案分析 22 第一節 以SWOT及BMC模型分析個案 22 一、 現狀分析 22 二、 商業模式設計（BMC框架） 25 第二節 策略路徑與執行計劃 28 一、 客戶視角及訪談說明 28 二、 高資產客戶之客戶畫像分析 29 三、 深度訪談彙整 32 四、 高資產客戶服務需求洞察 34 五、 聚焦顧客關係與關鍵活動的優化 35 六、 策略分階段執行計畫 35 第五章 結論與建議 40 第一節 研究發現及實務建議 40 一、 研究發現 40 二、 實務建議 41 第二節 研究貢獻與未來研究方向 42 參考文獻 43zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0112ZB1053en_US
dc.subject (關鍵詞) 高資產客戶zh_TW
dc.subject (關鍵詞) 商業模式九宮格zh_TW
dc.subject (關鍵詞) High Net Worth Individualsen_US
dc.subject (關鍵詞) Business Model Canvasen_US
dc.title (題名) 高資產客戶商業模式個案分析zh_TW
dc.title (題名) A case study on the business model analysis for high-asset business.en_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 1. Osterwalder, A., Pigneur, Y., & Tucci, C. L. (2005). Clarifying Business Models: Origins, Present, and Future of the Concept. Communications of the Association for Information Systems, 16(1), 1–25. 2. Teece, D. J. (2010). Business Models, Business Strategy and Innovation. Long Range Planning, 43(2-3), 172-194. 3. Magretta, J. (2002). Why Business Models Matter. Harvard Business Review, 80(5), 86-92. 4. Zott, C., & Amit, R. (2011). Business Model Design and the Performance of Entrepreneurial Firms. Organization Science, 22(6), 1073-1089. 5. Ojasalo, J. (2000). “Managing short- and long-term quality in building professional business relationships,” in Edvardsson, B., Brown, S.W., Johnston, R., and Scheuing, E.E. (Eds), Service Quality in the New Economy: Interdisciplinary and International Dimensions, ISQA International Service Quality Association, New York, NY, pp. 47-56. 6. Ojasalo, J. and Ojasalo, K. (2015). “Service logic business model canvas: implications for service business,” in Zhao, X., Zhang, J.J., and Han, H.J. (Eds), Proceedings of QUIS14 Accelerate the Impact of Service Research, Shanghai, pp. 841-850.zh_TW