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題名 網路世代的台灣電視台記者角色轉型：以某台體育部門為例
The Role Transformation of TV Journalists in the Internet Era in Taiwan: A Case Study of TV's Sports Center作者 黃俊智
Huang, Chun-Chih貢獻者 劉慧雯
Liu, Hui-Wen
黃俊智
Huang, Chun-Chih關鍵詞 數位轉型
場域理論
媒體匯流
電視記者
Digital transformation
Field theory
Media convergence
Television journalists日期 2025 上傳時間 4-Aug-2025 15:27:06 (UTC+8) 摘要 在網路與網路媒體蓬勃發展的時代，台灣電視台記者面臨前所未有的轉型壓力。 本研究以法國社會學家Bourdieu的場域理論，作為分析架構，以台灣某電視台（以下簡稱Z台）體育新聞部門，探討記者角色如何隨媒體匯流、網路平台崛起後，記者職能與角色演變，透過深度訪談八位不同世代與背景的體育記者，涵蓋資深、中生代與新進人員，並分析其在組織場域中的適應策略、專業認同及新聞價值觀的轉變。 研究發現，體育記者的職涯呈現非線性發展，從單一播報職務，轉型為多工內容產製者，並需兼顧電視與網路雙平台的任務負荷。在場域規則重組下，原有象徵資本失效，過去所擁有的體育轉播專業、主播經驗、比賽知識等文化資本，在網路場域即戰力有限，亦面臨轉換壓力，記者需重新找出專業價值與新聞產製方式。 過去傳統電視新聞強調社會責任、中立報導與專業把關，但網路環境下，點閱率、即時性與社群互動成為媒體競爭核心，記者被迫在專業自主與網路績效間掙扎。同時，電視台積極推動網路轉型，要求記者不僅產製電視內容，還需適應網路語言、分眾策略與多平台傳播，角色從單向播報者，轉變為跨平台內容創作者與社群互動者。 然而，人力精簡、內容破碎化與真假資訊氾濫，也讓記者專業價值與社會功能面臨挑戰。本研究透過個案分析，揭示出記者在網路時代中不只是技能更新，更是一場職業文化再社會化的過程，並反映出台灣新聞產業在轉型中的困境與人才挑戰。
In an era marked by the rapid growth of the internet and online media, television journalists in Taiwan are undergoing an unprecedented scale of transformation. This study adopts the field theory of French sociologist Pierre Bourdieu as its analytical framework and focuses on the sports news department of a Taiwanese television station (hereafter referred to as Z TV). It explores the evolving role of journalists amid media convergence and the rise of internet platforms. The research is based on in-depth interviews with eight sports journalists from different generations and backgrounds, including senior, mid-career, and early-career professionals. It analyzes their adaptation strategies within the organizational field, their professional identity, and the transformation of news values. The findings reveal that careers in sports journalism have developed in a non-linear manner. As responsibilities shift from traditional reporting to multitasking roles, the workload of sports journalists has increased across both television and online platforms. With the reconfiguration of field rules, previous forms of symbolic capital—such as expertise in sports broadcasting, anchoring experience, and in-depth knowledge of sports—have lost their effectiveness in the digital media landscape. Journalists are now required to rediscover their professional value and adapt their methods of content production. Traditional television news once emphasized social responsibility, objective reporting, and professional gatekeeping. However, in the online environment, click rates, immediacy, and social engagement have become central to media competition. This shift forces journalists to navigate a tension between professional autonomy and performance metrics driven by digital platforms. At the same time, television stations are actively promoting digital transformation, requiring journalists not only to produce TV content but also to master online communication styles, segmentation marketing strategies, and multi-platform distribution. Their roles have expanded from one-way broadcasters to cross-platform content creators and community interactors. Nevertheless, staff reductions, content fragmentation, and the proliferation of misinformation have challenged journalists’ professional values and social functions. Through this case study, the research reveals that journalists' adaptation in the digital era involves more than just updating their technical skills. 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國立政治大學
傳播學院碩士在職專班
108941010資料來源 http://thesis.lib.nccu.edu.tw/record/#G0108941010 資料類型 thesis dc.contributor.advisor 劉慧雯 zh_TW dc.contributor.advisor Liu, Hui-Wen en_US dc.contributor.author (Authors) 黃俊智 zh_TW dc.contributor.author (Authors) Huang, Chun-Chih en_US dc.creator (作者) 黃俊智 zh_TW dc.creator (作者) Huang, Chun-Chih en_US dc.date (日期) 2025 en_US dc.date.accessioned 4-Aug-2025 15:27:06 (UTC+8) - dc.date.available 4-Aug-2025 15:27:06 (UTC+8) - dc.date.issued (上傳時間) 4-Aug-2025 15:27:06 (UTC+8) - dc.identifier (Other Identifiers) G0108941010 en_US dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/158744 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 傳播學院碩士在職專班 zh_TW dc.description (描述) 108941010 zh_TW dc.description.abstract (摘要) 在網路與網路媒體蓬勃發展的時代，台灣電視台記者面臨前所未有的轉型壓力。 本研究以法國社會學家Bourdieu的場域理論，作為分析架構，以台灣某電視台（以下簡稱Z台）體育新聞部門，探討記者角色如何隨媒體匯流、網路平台崛起後，記者職能與角色演變，透過深度訪談八位不同世代與背景的體育記者，涵蓋資深、中生代與新進人員，並分析其在組織場域中的適應策略、專業認同及新聞價值觀的轉變。 研究發現，體育記者的職涯呈現非線性發展，從單一播報職務，轉型為多工內容產製者，並需兼顧電視與網路雙平台的任務負荷。在場域規則重組下，原有象徵資本失效，過去所擁有的體育轉播專業、主播經驗、比賽知識等文化資本，在網路場域即戰力有限，亦面臨轉換壓力，記者需重新找出專業價值與新聞產製方式。 過去傳統電視新聞強調社會責任、中立報導與專業把關，但網路環境下，點閱率、即時性與社群互動成為媒體競爭核心，記者被迫在專業自主與網路績效間掙扎。同時，電視台積極推動網路轉型，要求記者不僅產製電視內容，還需適應網路語言、分眾策略與多平台傳播，角色從單向播報者，轉變為跨平台內容創作者與社群互動者。 然而，人力精簡、內容破碎化與真假資訊氾濫，也讓記者專業價值與社會功能面臨挑戰。本研究透過個案分析，揭示出記者在網路時代中不只是技能更新，更是一場職業文化再社會化的過程，並反映出台灣新聞產業在轉型中的困境與人才挑戰。 zh_TW dc.description.abstract (摘要) In an era marked by the rapid growth of the internet and online media, television journalists in Taiwan are undergoing an unprecedented scale of transformation. This study adopts the field theory of French sociologist Pierre Bourdieu as its analytical framework and focuses on the sports news department of a Taiwanese television station (hereafter referred to as Z TV). It explores the evolving role of journalists amid media convergence and the rise of internet platforms. The research is based on in-depth interviews with eight sports journalists from different generations and backgrounds, including senior, mid-career, and early-career professionals. It analyzes their adaptation strategies within the organizational field, their professional identity, and the transformation of news values. The findings reveal that careers in sports journalism have developed in a non-linear manner. As responsibilities shift from traditional reporting to multitasking roles, the workload of sports journalists has increased across both television and online platforms. With the reconfiguration of field rules, previous forms of symbolic capital—such as expertise in sports broadcasting, anchoring experience, and in-depth knowledge of sports—have lost their effectiveness in the digital media landscape. Journalists are now required to rediscover their professional value and adapt their methods of content production. Traditional television news once emphasized social responsibility, objective reporting, and professional gatekeeping. However, in the online environment, click rates, immediacy, and social engagement have become central to media competition. This shift forces journalists to navigate a tension between professional autonomy and performance metrics driven by digital platforms. At the same time, television stations are actively promoting digital transformation, requiring journalists not only to produce TV content but also to master online communication styles, segmentation marketing strategies, and multi-platform distribution. Their roles have expanded from one-way broadcasters to cross-platform content creators and community interactors. Nevertheless, staff reductions, content fragmentation, and the proliferation of misinformation have challenged journalists’ professional values and social functions. Through this case study, the research reveals that journalists' adaptation in the digital era involves more than just updating their technical skills. It represents a re-socialization of professional culture and reflects the broader difficulties and challenges faced by Taiwan’s news industry. en_US dc.description.tableofcontents 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的與研究問題 12 第二章 文獻探討 16 第一節 聚合新聞與媒體轉型 16 第二節 電視記者的數位轉型與勞動 22 第三節 場域結構與新聞記者的互動關係 31 第三章 研究設計與方法 36 第一節 研究方法 36 第二節 研究對象 38 第三節 訪談大綱 40 第四章 研究分析 42 第一節 受訪者背景 42 第二節 在新聞場域中的困難與調適 45 第五章 結論 77 第一節 研究結論 77 第二節 研究限制與建議 86 參考文獻 93 zh_TW dc.format.extent 3198880 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0108941010 en_US dc.subject (關鍵詞) 數位轉型 zh_TW dc.subject (關鍵詞) 場域理論 zh_TW dc.subject (關鍵詞) 媒體匯流 zh_TW dc.subject (關鍵詞) 電視記者 zh_TW dc.subject (關鍵詞) Digital transformation en_US dc.subject (關鍵詞) Field theory en_US dc.subject (關鍵詞) Media convergence en_US dc.subject (關鍵詞) Television journalists en_US dc.title (題名) 網路世代的台灣電視台記者角色轉型：以某台體育部門為例 zh_TW dc.title (題名) The Role Transformation of TV Journalists in the Internet Era in Taiwan: A Case Study of TV's Sports Center en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 王淑美（2018）。〈網路速度與新聞——轉變中的記者時間實踐及價值反思〉，《中華傳播學刊》，33，65-98。 王維菁（2013）。〈科技變遷下的台灣新聞記者薪資：現狀與出路―批判政經取向之思考〉，《中華傳播學刊》，23，73-124。 李艾錚（2015）。《壹電視「主播動畫」之守門行為與產製流程研究》。輔仁大學大眾傳播學研究所碩士在職專班碩士論文。 吳炳毅（2024）。《探討數位轉型下的新聞室—從個人與人際關係到變革策略建構的觀點》。國立政治大學傳播學院傳播碩士論文。 吳烈安（2018）。《地方系統電視台記者多重身分探討 －以群健有線記者為例》。亞洲大學資訊傳播學系研究所碩士論文。 林東泰（2013）。《不可靠的權鬥情節新聞敘事分析：以2013 年行政院內閣改組新聞為例》。上網日期2025年2月1日，取自：http://www.tcataiwan.org/word/HISTORY_PAPER_FILES/1478_1.pdf 林照真（2009）。《收視率新聞學－台灣電視新聞商品化》。聯經。 林照真（2017）。《新聞，在轉捩點上:數位時代的新聞轉型與聚合》。聯經。 林照真（2022）。〈臺灣報紙受平台科技影響：新聞與民主的警訊〉。《傳播、文化與政治》，16，139-163。 林敬恆（2004）。《新資訊傳播科技脈絡下的文字記者工作技能之研究》。國立中正大學電訊傳播研究所碩士論文。 徐國淦（2015）。《科技發展下傳統媒體的組織變革與勞資關係：以《聯合報》系為例》。國立臺灣師範大學科技應用與人力資源發展學系研究所碩士論文。 陳怡璇、林澤民（2020）。〈離不開的兩難:新聞媒體的公有地悲劇〉，《新聞學研究》，144， 1-47。 曹晏郡（2022）。《電視新聞記者與新媒體工作者新聞處理差異─以公視新聞及P#新聞實驗室為例》。國立臺灣師範大學圖文傳播學系碩士在職專班論文。 國家通訊傳播委員會（2025年4月15日）。各有線電視系統訂戶數統計表。國家通訊傳播委員會新聞稿。https://www.ncc.gov.tw/chinese/news.aspx?site_content_sn=2989 曾羿翔（2017）。《臉書直播對電視新聞產製之影響—以東森新聞粉絲頁為例》。國立臺灣藝術大學廣播電視學系應用媒體藝術研究所碩士論文。 郭純安（2021）。《新媒體環境對臺灣廣播產業電台定位與人才培育分析之研究》。國立臺灣藝術大學廣播電視研究所碩士論文。 舒嘉興（2001）。《新聞卸妝：布爾迪厄新聞場域理論》。桂冠。 黃新生（1994）。《電視新聞》。時報出版社。 黃湘玲（2003）。《跨媒體新聞平台綜效研究-新聞產製及媒體經營管理觀點》。國立臺灣師範大學大眾傳播研究所碩士論文。 黃葳威（2022）。《數位時代創新傳播》。揚智文化事業股份有限公司。 詹益錦（2007）。《電視新聞記者間人際互動對新聞產製之影響─以彰化駐地記者為例》。世新大學傳播研究所碩士論文。 劉昌德（2017）。〈停滯的媒體運動複合體：2014年職棒轉播權爭議中運動與電視產業的困境〉，《傳播文化與政治》，895，127-161。 劉蕙苓、羅文輝（2017）。〈數位匯流的新工具採納：記者的社群媒體使用與影響評價〉，《新聞學研究》，132，107-150。 劉蕙苓（2020）。〈自新聞業出走的抉擇：數位時代的記者離職歷程研究〉，《新聞學研究》，144，49-96。 劉蕙苓（2022）。《從解嚴到數位匯流的新聞工作者：跨時代的比較研究》。高雄：巨流。 鄭宇融（2014）。《即時新聞與媒體勞動-以蘋果日報為例》。國立中正大學電訊傳播所碩士論文。 蘇木春（2017）。《報紙增加網路即時新聞點擊數之專業實踐分析》。國立聯合大學碩士論文。 蘇祈發（2019）。《新媒體衝擊下傳統電視台攝影記者職能分析研究》。銘傳大學新媒體暨傳播管理研究所碩士在職專班碩士論文。 盧諭慶（2005）。《有線電視新聞台數位化產製作業及組織管理之研究─以年代新聞部及東森新聞部為例》。世新大學傳播管理學研究所碩士論文。 Adornato, A. 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