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題名 連結數位化與永續的未來：基於心智海綿理論探討組織雙軸轉型
Bridging Digital and Sustainable Futures: An Exploration of Organizational Twin Transformation from a Mindsponge Theory Perspective
作者 郝珮涵
Hao, Pei-Han
貢獻者 周致遠
Chou, Chih-Yuan
郝珮涵
Hao, Pei-Han
關鍵詞 雙軸轉型
心智海綿理論
永續創新
轉型策略
組織決策
Twin Transformation
Mindsponge Theory
Sustainable innovation
Transformational strategy
Organizational decision-making
日期 2025
上傳時間 1-Sep-2025 15:04:13 (UTC+8)
摘要 雙軸轉型，即數位轉型與永續轉型的整合及交互作用，已成為組織應對快速變動的市場環境與日益嚴峻的法規要求之關鍵策略。然而，儘管雙軸轉型展現出巨大的潛力，其推動過程往往牽涉多重利害關係人與資源協調，具高度複雜性。本研究以一間臺灣民營銀行為質性個案，透過訪談、現場觀察及公開資料，並以心智海綿理論為分析視角，探討組織在雙軸轉型中的決策機制、資源整合與協作模式。研究結果顯示，數位導向與永續導向專案在驅動動機與績效衡量上存在差異，組織應依轉型階段動態評估策略的融合與取捨。從理論角度而言，本研究將心智海綿理論擴展至組織層級，建構整合不同轉型邏輯的決策框架。從實務角度上，本研究提供平衡各方觀點的選擇依據，協助組織在瞬息萬變的環境中奠定穩健前行的基石，開創永續共榮的局面。
Twin transformation, the integration and interplay of digital and sustainability transformations, has become a critical strategy for organizations to address rapidly changing market environments and increasingly stringent regulatory requirements. Despite its vast potential, implementing twin transformation often entails high complexity, involving multiple stakeholders and extensive coordination of resources. This study uses a qualitative case of a Taiwanese private bank, drawing on interviews, field observations, and public data, and applies the mindsponge theory to examine decision-making, resource integration, and collaboration in twin transformation. Findings reveal distinct motivations and performance metrics between digital- and sustainability-oriented projects, underscoring the need for dynamic evaluation of strategic integration and trade-offs across transformation stages. Theoretically, the study extends the mindsponge theory to the organizational level, offering a framework to reconcile divergent transformation logics. Practically, it proposes decision criteria to balance diverse stakeholder perspectives, fostering resilience and innovation while building a foundation for sustainable, mutually beneficial growth.
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描述 碩士
國立政治大學
資訊管理學系
112356020
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0112356020
資料類型 thesis
dc.contributor.advisor 周致遠zh_TW
dc.contributor.advisor Chou, Chih-Yuanen_US
dc.contributor.author (Authors) 郝珮涵zh_TW
dc.contributor.author (Authors) Hao, Pei-Hanen_US
dc.creator (作者) 郝珮涵zh_TW
dc.creator (作者) Hao, Pei-Hanen_US
dc.date (日期) 2025en_US
dc.date.accessioned 1-Sep-2025 15:04:13 (UTC+8)-
dc.date.available 1-Sep-2025 15:04:13 (UTC+8)-
dc.date.issued (上傳時間) 1-Sep-2025 15:04:13 (UTC+8)-
dc.identifier (Other Identifiers) G0112356020en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/159091-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 資訊管理學系zh_TW
dc.description (描述) 112356020zh_TW
dc.description.abstract (摘要) 雙軸轉型，即數位轉型與永續轉型的整合及交互作用，已成為組織應對快速變動的市場環境與日益嚴峻的法規要求之關鍵策略。然而，儘管雙軸轉型展現出巨大的潛力，其推動過程往往牽涉多重利害關係人與資源協調，具高度複雜性。本研究以一間臺灣民營銀行為質性個案，透過訪談、現場觀察及公開資料，並以心智海綿理論為分析視角，探討組織在雙軸轉型中的決策機制、資源整合與協作模式。研究結果顯示，數位導向與永續導向專案在驅動動機與績效衡量上存在差異，組織應依轉型階段動態評估策略的融合與取捨。從理論角度而言，本研究將心智海綿理論擴展至組織層級，建構整合不同轉型邏輯的決策框架。從實務角度上，本研究提供平衡各方觀點的選擇依據，協助組織在瞬息萬變的環境中奠定穩健前行的基石，開創永續共榮的局面。zh_TW
dc.description.abstract (摘要) Twin transformation, the integration and interplay of digital and sustainability transformations, has become a critical strategy for organizations to address rapidly changing market environments and increasingly stringent regulatory requirements. Despite its vast potential, implementing twin transformation often entails high complexity, involving multiple stakeholders and extensive coordination of resources. This study uses a qualitative case of a Taiwanese private bank, drawing on interviews, field observations, and public data, and applies the mindsponge theory to examine decision-making, resource integration, and collaboration in twin transformation. Findings reveal distinct motivations and performance metrics between digital- and sustainability-oriented projects, underscoring the need for dynamic evaluation of strategic integration and trade-offs across transformation stages. Theoretically, the study extends the mindsponge theory to the organizational level, offering a framework to reconcile divergent transformation logics. Practically, it proposes decision criteria to balance diverse stakeholder perspectives, fostering resilience and innovation while building a foundation for sustainable, mutually beneficial growth.en_US
dc.description.tableofcontents CHAPTER 1 INTRODUCTION 1 CHAPTER 2 LITERATURE REVIEW 6 2.1 Capability Perspective of Twin Transformation 6 2.1.1 Strategic Decision-Making Capability (SC) 7 2.1.2 Technological Capability (TC) 8 2.1.3 Collaboration Capability (CC) 10 2.1.4 Business Model Innovation Capability (BC) 14 2.2 Process Perspective of Twin Transformation 15 2.2.1 Initial Assessment 16 2.2.2 Strategic Planning 17 2.2.3 Implementation 19 2.2.4 Expansion and Improvement 19 2.3 Mindsponge Theory 24 CHAPTER 3 RESEARCH METHODOLOGY 28 3.1 Research Approach 28 3.2 Data Collection 29 3.3 Data Analysis 31 CHAPTER 4 CASE BACKGROUND 34 CHAPTER 5 FINDINGS 40 5.1 Digital-Oriented: Innovation as the Primary Driver 42 5.1.1 Absorb 42 5.1.2 Filter and Apply 43 5.2 Sustainability-Oriented: Governance and Compliance as Catalysts 50 5.2.1 Absorb 50 5.2.2 Filter and Apply 52 5.3 Dual Streams and Strategic Fusion 57 CHAPTER 6 DISCUSSION 60 6.1 Strategic Synergy through Mindsponge Filtering 60 6.2 Theoretical Implications 65 6.3 Practical Implications 66 CHAPTER 7 CONCLUSION 67 7.1 Concluding Remarks 67 7.2 Limitations and Future Research Directions 68 REFERENCES 70 APPENDIX: ARCHIVAL DATA 79zh_TW
dc.format.extent 2370235 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0112356020en_US
dc.subject (關鍵詞) 雙軸轉型zh_TW
dc.subject (關鍵詞) 心智海綿理論zh_TW
dc.subject (關鍵詞) 永續創新zh_TW
dc.subject (關鍵詞) 轉型策略zh_TW
dc.subject (關鍵詞) 組織決策zh_TW
dc.subject (關鍵詞) Twin Transformationen_US
dc.subject (關鍵詞) Mindsponge Theoryen_US
dc.subject (關鍵詞) Sustainable innovationen_US
dc.subject (關鍵詞) Transformational strategyen_US
dc.subject (關鍵詞) Organizational decision-makingen_US
dc.title (題名) 連結數位化與永續的未來：基於心智海綿理論探討組織雙軸轉型zh_TW
dc.title (題名) Bridging Digital and Sustainable Futures: An Exploration of Organizational Twin Transformation from a Mindsponge Theory Perspectiveen_US
dc.type (資料類型) thesisen_US
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