| dc.contributor.advisor | 徐愛恩 | zh_TW |
| dc.contributor.advisor | Stephanie Tsui | en_US |
| dc.contributor.author (作者) | 楊皓恩 | zh_TW |
| dc.contributor.author (作者) | Yang, Hao-Ann | en_US |
| dc.creator (作者) | 楊皓恩 | zh_TW |
| dc.creator (作者) | Yang, Hao-Ann | en_US |
| dc.date (日期) | 2025 | en_US |
| dc.date.accessioned | 3-十一月-2025 14:44:48 (UTC+8) | - |
| dc.date.available | 3-十一月-2025 14:44:48 (UTC+8) | - |
| dc.date.issued (上傳時間) | 3-十一月-2025 14:44:48 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0112933017 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/160071 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 112933017 | zh_TW |
| dc.description.abstract (摘要) | 本論文以 Artisan Wine Collective 為品牌，提出一份法國自然酒進口台灣的完整商業計畫。此計畫旨在將小農生產、低干預釀造、強調風土特色的法國自然酒引進台灣市場，推廣真實且具工藝精神的葡萄酒文化。研究首先分析全球與台灣葡萄酒產業的發展趨勢，並聚焦於重視健康與生活品質、年齡層為 30 歲以上的消費族群。策略規劃部分採取 B2B 與 B2C 雙軌並行模式，初期以季節性精選酒款與精品酒商、酒吧合作為主，後期將拓展至教育活動與品牌體驗。財務可行性評估則透過進口成本、稅務結構與毛利預測進行分析，結果顯示在保守進口量下具可持續獲利潛力。本計畫旨在搭起法國工藝葡萄酒與台灣新興自然酒市場之間的橋樑。 | zh_TW |
| dc.description.abstract (摘要) | This thesis presents a comprehensive business plan for importing French natural wines into Taiwan under the brand Artisan Wine Collective. The project aims to introduce authentic, small-batch, low-intervention wines to the Taiwanese market, emphasizing terroir, craftsmanship, and sustainable production. The study begins with an analysis of global and Taiwanese wine industry trends, followed by market segmentation focusing on consumers aged 30 and above who value premium and health-conscious lifestyles. Strategic plans outline a hybrid B2B and B2C model, including seasonal selections, targeted partnerships with wine bars and boutique retailers, and educational events in later stages. Financial feasibility is evaluated through detailed cost structures, tax considerations, and projected margins, demonstrating sustainable profitability under conservative import volumes. This business plan provides a structured pathway to bridge French artisanal wine culture with Taiwan’s emerging natural wine market. | en_US |
| dc.description.tableofcontents | 1. FIRST SCREENING
1.1 Strength of the business idea 5
1.2 Industry-related issues 6
1.3 Market –and customer-related issues 7
1.4 Founder-related issues 8
1.5 Financial issues 9
1.6 Overall potential of the business idea 10
2. FEASIBILITY ANALYSIS
2.1 Introduction 11
2.2 Concept statement 12
2.3 Buying intentions survey 15
2.4 Product/service feasibility 26
2.5 Industry/target market feasibility 26
2.6 Organizational feasibility 31
2.7 Financial feasibility 34
3. INDUSTRY ANALYSIS
3.1 Industry definition 37
3.2 Industry size, growth rate and sales projections 37
3.3 Industry structure 37
3.4 Nature of industry participants 38
3.5 Operating and financial industry ratios 39
3.6 Industry critical success factors 39
3.7 Industry Trends 39
3.8 Industry long-term prospects 44
4. EXECUTIVE SUMMARY
4.1 Introduction 45
4.2 Company description 45
4.3 Market analysis 45
4.4 Marketing plan 45
4.5 Management team and company (ownership) structure 45
4.6 Operations plan 45
4.7 Product/service development plan 45
4.8 Financial projections 46
4.9 4.9. Status and offering (funding sought) 46
5. COMPANY DESCRIPTION
5.1 Introduction 47
5.2 Company history 47
5.3 Mission statement 47
5.4 Vision statement 47
5.5 Company objectives 48
5.6 Products and services 48
5.7 Future products and services 48
5.8 Current status 48
5.9 Company legal structure 49
6. MARKET ANALYSIS
6.1 Market segmentation 50
6.2 Target market selection 52
6.3 Target market size 53
6.4 Target market trends 53
6.5 Buyer behavior 53
6.6 Competitor analysis 55
6.7 Estimate of annual sales and market share 58
7. MARKETING PLAN
7.1 Overall marketing strategy 60
7.2 Pricing strategy 61
7.3 Sales Process 62
7.4 Promotions mix 64
7.5 Distribution and sales 65
7.6 Management team and key personnel 66
7.7 Ownership structure and compensation 67
8. OPERATIONS PLAN
8.1 Operations model and procedures 69
8.2 Business location 74
8.3 Facilities and equipment 74
8.4 Operations strategy and plans 75
9. PRODUCT/SERVICE DEVELOPMENT PLAN
9.1 Development status and tasks 76
9.2 Challenges and risks 79
9.3 Costs remaining (Quarterly) 80
10. FINANCIAL STATEMENTS
10.1 Sources and use of funds 82
10.2 Assumptions sheet 83
10.3 Ratio analysis 89
10.4 Break-even analysis 90
10.5 Scenario Forecasting 91
11. DEVELOPMENT OUTLOOKS & EXIT STRATEGY 93
12. REFERENCES 95
13. APPENDIX A-Z 97 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0112933017 | en_US |
| dc.subject (關鍵詞) | 自然酒 | zh_TW |
| dc.subject (關鍵詞) | 台灣市場 | zh_TW |
| dc.subject (關鍵詞) | 進口策略 | zh_TW |
| dc.subject (關鍵詞) | 財務報表 | zh_TW |
| dc.subject (關鍵詞) | Natural wine | en_US |
| dc.subject (關鍵詞) | Taiwan market | en_US |
| dc.subject (關鍵詞) | Import strategy | en_US |
| dc.subject (關鍵詞) | Financial feasibility | en_US |
| dc.title (題名) | 法國自然酒進口台灣的商業計畫 | zh_TW |
| dc.title (題名) | Business Plan for Importing French Natural Wines into Taiwan | en_US |
| dc.type (資料類型) | thesis | en_US |
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