| dc.contributor | 企管系 | |
| dc.creator (作者) | 別蓮蒂 | |
| dc.creator (作者) | Bei, Lien-ti;Dinh, Minh Cong;Park, Sungjun (Steven) | |
| dc.date (日期) | 2025-09 | |
| dc.date.accessioned | 9-Dec-2025 10:39:15 (UTC+8) | - |
| dc.date.available | 9-Dec-2025 10:39:15 (UTC+8) | - |
| dc.date.issued (上傳時間) | 9-Dec-2025 10:39:15 (UTC+8) | - |
| dc.identifier.uri (URI) | https://ah.lib.nccu.edu.tw/item?item_id=180116 | - |
| dc.format.extent | 231689 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation (關聯) | Paper Development Workshop, IJRM Special Issue: Rethinking Marketing for a More-Than-Human World, International Journal of Research in Marketing (IJRM) | |
| dc.title (題名) | Marketing Beyond the Human: Visual Cue Effects in Animal Endorsement | |
| dc.type (資料類型) | conference | |
