| dc.contributor | 資管系 | |
| dc.creator (作者) | 周致遠 | |
| dc.creator (作者) | Chou, Chih-Yuan;Au, Cheuk Hang | |
| dc.date (日期) | 2025-12 | |
| dc.date.accessioned | 9-Dec-2025 10:42:57 (UTC+8) | - |
| dc.date.available | 9-Dec-2025 10:42:57 (UTC+8) | - |
| dc.date.issued (上傳時間) | 9-Dec-2025 10:42:57 (UTC+8) | - |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/160552 | - |
| dc.format.extent | 122 bytes | - |
| dc.format.mimetype | text/html | - |
| dc.relation (關聯) | Proceedings of the 46th International Conference on Information Systems (ICIS 2025), Association for Information Systems | |
| dc.title (題名) | Trust Me, I'm Pawsome: Investigating the Double-Edged Signals of Pet-Themed Digital Campaigns | |
| dc.type (資料類型) | conference | |
