| dc.contributor | 企管系 | - |
| dc.creator (作者) | 陳姿伃; 陳冠儒 | - |
| dc.creator (作者) | Chen, Tzu-Yu; Chen, Kuan-Ju | - |
| dc.date (日期) | 2025-12 | - |
| dc.date.accessioned | 3-Feb-2026 11:36:44 (UTC+8) | - |
| dc.date.available | 3-Feb-2026 11:36:44 (UTC+8) | - |
| dc.date.issued (上傳時間) | 3-Feb-2026 11:36:44 (UTC+8) | - |
| dc.identifier.uri (URI) | https://ah.lib.nccu.edu.tw/item?item_id=181151 | - |
| dc.description.abstract (摘要) | With chatbots now an imperative in marketing, understanding how to leverage their communication capabilities has become crucial for businesses of all shapes and sizes. Through a 2 (perceived humour: yes vs. no) × 2 (perceived aggressiveness: high vs. low) between-subjects experiment with 372 U.S. participants, this study examines how chatbots’ use of humour (i.e. message appeal) and aggressiveness (i.e. mild swear words) influence consumers’ responses (i.e. behavioural intention, continuance intention, and satisfaction) in the context of customer service failure. The results show the moderating role of gender in shaping consumers’ responses that correspond with various chatbot communication styles. Those and other findings contribute to a deeper understanding of linguistic elements in chatbot designs and offer practical insights into enhancing consumers’ experiences in digital environments. | - |
| dc.format.extent | 109 bytes | - |
| dc.format.mimetype | text/html | - |
| dc.relation (關聯) | Behaviour & Information Technology, pp.1-15 | - |
| dc.subject (關鍵詞) | Chatbot; humour; aggressiveness; gender; consumer response | - |
| dc.title (題名) | Chatbots with swear words? exploring the roles of humour, aggressiveness, and gender in consumer-chatbot interactions | - |
| dc.type (資料類型) | article | - |
| dc.identifier.doi (DOI) | 10.1080/0144929X.2025.2605484 | - |
| dc.doi.uri (DOI) | https://doi.org/10.1080/0144929X.2025.2605484 | - |
